八月末，驾车沿着蜿蜒山路行驶至湖北五峰土家族自治县海拔800米的青岗岭生态茶园，目之所及皆是层层叠 叠的绿——成片的茶田绿意盎然、生机勃勃。远处的游客穿梭其间，快门声与欢笑声交织成一片。这片曾被称 作"穷山坳"的土地，已成为游客争相打卡的茶旅胜地。 五峰，作为宜红茶的核心产区、万里茶道的重要源头，全县8个乡镇75个村遍布茶园，总面积达22.2万亩。 10多年间，这一古老的产业，从过去家家户户的传统手工作坊，到如今规模化、智能化的高新技术企业；从 单一的茶叶种植，到"茶文旅"多业态融合发展。一片小小的茶叶，成了村民眼中的"黄金叶"，不仅绿了山坡，美 了乡村，也富了百姓。 "茶园变景区、茶厂变展厅、茶农变导游"，这是五峰为茶园打造的"新玩法"。围绕茶旅融合，当地建起了青 岗岭生态茶园、宜红茶工业遗产展示馆等一批特色文旅项目。单说青岗岭，今年以来就迎来了32个研学团队，近 万名来自武汉、荆州、宜昌的师生在这里采茶、制茶、学茶史，沉浸式感受茶文化的魅力。 "通过推动茶产业与研学、科技、文旅的深度融合，我们让茶叶这片'金叶子'不断延伸产业链、提升附加值， 成为赋能发展的新动能。"五峰县委常委、宣传部部长徐栋的话，道出了 ...

(活力中国调研行)湖北五峰：多元融合"沏"好茶乡"一杯茶" 中新网宜昌8月31日电 题：湖北五峰：多元融合"沏"好茶乡"一杯茶" 转机出现在2023年9月。彼时，五峰开始探索茶产业社会化服务，整合乡镇、村集体、茶农、茶企和合 作社等资源，组建专业服务组织，以市场化方式缓解用工短缺。 "不同海拔茶园采摘存在时间差，劳动力可错峰互助，服务队还能跨区域调度，激活了新生产力。"五峰 农业农村局副局长邹寿天说。 五峰青岗岭生态茶园绿意盎然(无人机图片)。吴淘淘 摄 62岁的茶农徐昌权是渔洋关镇曹家坪社区服务队成员，家中有12亩茶园，"以前采茶忙不过来就改用机 械，效率虽高，但浪费了很多优质芽茶。"今年，在服务队协助下，他的茶叶收入已从两年前的2万多元 增至近4万元。 在五峰汲明茶叶专业合作社，全自动生产线实现了温控与流程的精准可视化。"日加工鲜叶能力从3000 公斤提高到6000公斤，茶叶品质也更好了。"合作社负责人梅元红表示，今年该合作社已生产干茶30余 万斤，销售额突破3000万元。 数据显示，目前，五峰茶园总面积达22.2万亩，茶农人均鲜叶收入5950元。2024年，全县收购鲜叶超13 万吨，生产干茶3.01万吨 ...

Core Insights - Shandong Rizhao has transformed from a "forbidden zone" for tea cultivation to one of the "world's three major coastal green tea cities" with a thriving tea industry [1] - The tea industry in Rizhao, particularly in the core production area of Banjiaokou Village, has become a significant agricultural feature, generating over 200 million yuan in annual transactions [1][2] Industry Overview - Banjiaokou Village has established itself as the largest fresh tea trading market in northern Jiangsu, with daily transaction volumes nearing 1 million yuan during peak seasons and annual totals exceeding 100 million yuan [2] - The village has a rich history of tea cultivation, dating back to 1966 when tea varieties were introduced from southern China, leading to a shift from grain to tea farming [3] Market Dynamics - The tea market in Banjiaokou has evolved from small-scale family operations to larger tea factories, with over 50 tea enterprises and standardized workshops producing 72,000 pounds of dry tea annually [4] - The introduction of e-commerce and live streaming has allowed local tea producers to reach broader markets, with one entrepreneur achieving nearly 10,000 online sales annually [6] Innovations and Trends - New business models, such as the "Party branch + cooperative + farmer + base + enterprise" approach, have been implemented to ensure quality control and expand market reach [7] - The development of new tea varieties and deep processing products is seen as essential for enhancing the value of Rizhao's tea offerings [8] Future Directions - The village is investing in infrastructure upgrades, including a new fresh leaf market and a white tea production base, to diversify its product offerings and improve trading conditions for farmers [9] - There is a focus on integrating tea tourism with local production to attract visitors and enhance the overall economic impact of the tea industry [9]

Group 1 - The "Zhulang Plan" summer internship program in Hainan aims to integrate tea culture with ecological practices, allowing students from Hong Kong and Macau to engage in hands-on activities such as planting tea trees [1][3] - The ecological tea garden in Baisha County is situated on a unique geological site formed by an asteroid impact approximately 700,000 years ago, contributing to the distinct quality of Baisha green tea [3][4] - Baisha Tea Industry Co., Ltd. is actively developing new products like instant tea and tea polyphenol extracts to enhance the industry's added value and expand sales channels, benefiting local tea farmers [3] Group 2 - The Baisha Tea Expo Park is a demonstration project focusing on the integration of tea culture and tourism, featuring various facilities for tea culture display, education, and leisure [4] - Students participating in the internship learned about the tea processing workflow and had the opportunity to taste freshly brewed Baisha green and black teas [4][7] - The experience of planting tea trees has created a sense of connection for students, symbolizing their lasting impact and intention to return [7]

民宿、茶舍、露营地……如今的蒋家坪村，"茶旅融合"做得有声有色，凤凰茶山的每一株茶树都成为了一段历史，它们记录着这个小山村摆脱贫困的历 程。越来越多的游客慕名而来，既品茶香也看山水，一起书写因茶而兴的故事。 0:00 / 4:54 采茶季一到，位于秦巴山区的凤凰茶山就迎来了一年中最美丽的季节。从空中俯瞰，千亩茶海碧波翻滚。 曾经，这里的乡亲们守着绿水青山，却过着穷日子、苦日子。因为资金不足、技术有限，茶农们纷纷走出大山务工，村里的茶园缩减至不足千亩。 2020年4月21日，习近平总书记来到蒋家坪村，走进茶园，察看春茶长势，同茶农们亲切交谈。习近平总书记指出:"人不负青山，青山定不负人。绿水 青山既是自然财富，又是经济财富。" 这些年来，蒋家坪村新建高效密植茶园、改造老茶园，不仅生态环境变得更好，乡亲们的增收路也越走越宽。2024年，蒋家坪村人均年收入达到2万多 元。 监制丨马丽君 总监制丨闫帅南 王姗姗 制片人丨张鹏军 编导丨王喑禾 摄像丨赖建 编辑丨宁振泽 曲建鹏 辜韵璇 王帅天 张雪莹 吴菲菲 王萧宇 遇剑 刘霄 金伊结 鸣谢丨中共平利县委宣传部 自然资源部国土卫星遥感应用中心 ...

新茶饮为何受欢迎？首先，口感好。它迎合了年轻消费者对口味创新和个性化体验的追求。新茶饮在保 留茶底香气的同时，加入水果、牛奶、糖浆球等配料，为饮者带来"既能喝又能嚼"的独特体验，丰富口 感远胜于单调的茶汤，让众多年轻消费者欲罢不能。其次，颜值高。新茶饮凭借高颜值的包装设计、独 具辨识度的品牌符号，以及别出心裁的定制化跨界联名，成功跻身年轻消费者必备时尚单品行列。这些 精心打造的视觉元素，精准契合了年轻群体热衷于"拍照打卡"、在社交平台分享生活的心理需求。最 后，善营销。新茶饮统一的品牌形象、标准化的产品体验，实现了自营渠道线上、线下、自提、外卖等 多种服务场景覆盖，此外还通过特色IP或活动吸引更多客流，如引爆网络的营销事件"秋天的第一杯奶 茶"等。 可以说，新茶饮把工业化、信息化、标准化、快营销有效融合到了一起。然而，其有长处，也有弱点： 文化积淀少，模式易复制；单品走量易，卖高价难。对此，传统茶产业既要看到自身文化积淀厚，传统 茶叶代表性品类各具特色、产品难复制的优势，也要补上相应的短板。 一要擦亮原产地"金字招牌"。如祁门红茶、西湖龙井等通过建设生态茶园、地理标志保护、强化生产标 准等措施，构建起品牌体系 ...

Core Viewpoint - The government of Ya'an City, Sichuan Province, is actively addressing adverse conditions in the tea market and climate by implementing measures to strengthen the tea industry, enhance the "Mengding Mountain Tea" brand, and promote the steady development of the "Ya Tea" industry [1] Group 1: Stock Optimization and Strengthening Traditional Tracks - The government supports the establishment of green management practices in tea gardens and provides subsidies for cooperative tea leaf purchasing and sales [2] - The city aims to create over 600,000 acres of national green (organic) tea bases by completing certification processes for specific counties [2] - Efforts are being made to enhance tea processing standards and promote deep processing projects, with an average construction progress of over 50% for three provincial-level projects [2] Group 2: Incremental Breakthroughs and New Emerging Tracks - New tea beverage brands like "Heytea" and "Ya Tea Group" are launching innovative products, with significant investments in production lines for new tea drinks [3] - Collaboration with Sichuan Agricultural University is enhancing research on the health benefits of Ya'an藏茶, leading to the development of functional tea products [3] - The tea industry is exploring cross-industry integration, including the development of tea-themed tourism and collaborations with the hot pot industry [3] Group 3: Strengthening Support and Building a Support System - The implementation of the "Mengding Mountain Tea Culture Protection Regulations" is promoting the preservation and development of tea culture in the region [4] - A financial incentive policy has been introduced, allocating 10 million yuan to support various aspects of the tea industry, boosting confidence among businesses and farmers [4] - Brand promotion activities are being organized, with significant brand values reported for "Mengding Mountain Tea" and "Ya'an藏茶," indicating a strong market presence [5]

Core Insights - The article highlights the integration of tea culture and tourism in Haiqing Town, Shandong, through hands-on experiences for students, promoting both education and local industry [1][3]. Group 1: Tea Industry Development - Haiqing Town has approximately 35,000 acres of tea gardens, actively exploring new paths for the integration of tea industry and cultural tourism [3]. - The town aims to transform traditional tea areas into tourist attractions, enhancing the economic value of tea production [3]. Group 2: Educational Initiatives - The "One Day Tea Farmer Experience" program allows students to engage in tea picking, handcrafting tea, and learning about tea culture, fostering a deeper understanding of the tea production process [1][2]. - Over 200 educational activities have been conducted in Haiqing Town, attracting more than 30,000 participants, including students and international visitors [3]. Group 3: Community Engagement - The initiative has created various practical bases for research and learning, including the North Tea Business Street and the Haiqing Tea "Three Industry" Integration Innovation Demonstration Base [3]. - The program emphasizes experiential learning, moving from theoretical knowledge to practical engagement, enriching students' understanding of agriculture and local culture [3].

Core Insights - The article highlights the integration of traditional craftsmanship with modern industry in the context of rural revitalization through the production of Tongzi Shuangfeng high mountain tea in Chongqing [1][6]. Group 1: Company Overview - Chongqing Mushi Agricultural Development Co., Ltd. is recognized for its high-quality tea produced in a unique environment characterized by significant temperature differences and mineral-rich soil, which enhances the tea's amino acid content and distinctive "orchid fragrance" [1]. - The company adheres to organic farming standards and has maintained national organic certification for five consecutive years, ensuring high-quality tea leaves through strict "no ground picking" practices [1]. Group 2: Employment and Economic Impact - The "company + cooperative + farmer" model employed by the company not only guarantees tea quality but also boosts local employment, with farmers earning nearly 200 yuan per day during the tea-picking season [2]. Group 3: Challenges and Future Plans - Despite winning prestigious awards like the "China Tea Cup" Special Gold Award, the company has yet to achieve profitability due to the high costs associated with organic farming and manual processing [6]. - The company plans to develop a "1+1+N" tea tourism integration model, leveraging local resources to combine tea cultivation with outdoor activities, wellness retreats, and educational experiences, aiming to enhance its market presence and economic viability [6].

Group 1 - The core viewpoint highlights the significant progress in the construction of green waterways in Guangdong, with a total of 7,665 kilometers completed by June 2025, achieving 76% of the annual target for 2023 [1] - The establishment of these green waterways has led to improved water quality, with 4,738.9 kilometers of river sections now rated better than Class III, while the length of Class V and inferior Class V sections has decreased by 827.2 kilometers [1] - The green waterways are described as "green arteries" that connect ecological networks, enhancing the recreational value of rivers and lakes for local residents [1] Group 2 - The emergence of a vibrant green water economy is evidenced by the completion of 16 provincial pilot projects, which have attracted a total investment of 3.73 billion yuan, with nearly 90% coming from social capital [2] - In Guangzhou Conghua, the transformation of the Shaxi Reservoir into a tourist destination has attracted nearly 1 million visitors in 2024, generating over 80 million yuan in surrounding consumption [2] - The water beverage industry in the Wanshan Lake area has seen significant growth, with major companies like Nongfu Spring and China Resources Beverage contributing to an operational revenue of 380 million yuan and a total output value of 9.29 billion yuan from 40 industrial enterprises [2] Group 3 - The integration of organic tea production with rural tourism in Kaiping has benefited over 3,000 tea farmers, showcasing a successful model of "tea and tourism" fusion [3] - Events such as fishing festivals and music festivals held in conjunction with local resources have enhanced community engagement and economic activity [3] Group 4 - There are over 100 billion yuan worth of planned investments in new water economy projects across Guangdong, indicating a shift from traditional water infrastructure to a more diversified ecological economy [5] - The continuous emergence of green waterways and scenic water areas is expected to further enhance the ecological and economic benefits for the region [5]