Group 1 - The core activity involves volunteers from Ping An Property & Casualty Insurance engaging with local intangible cultural heritage artisans to learn traditional bamboo weaving techniques, highlighting the intersection of financial philanthropy and cultural preservation [1][3]. - The volunteers' initiative, termed "Intangible Heritage into Streets and Alleys," aims to connect local artisans with youth, fostering an understanding of cultural heritage through hands-on experience [3][5]. - The plan includes documenting the weaving techniques learned during the event, with the intention of integrating intangible heritage experiences into rural community service, positioning financial professionals as temporary apprentices and cultural ambassadors [5][7]. Group 2 - The event emphasizes that philanthropy can extend beyond mere assistance to include the connection of traditional skills, curiosity of youth, and active participation of volunteers, thereby revitalizing intangible cultural heritage in everyday life [3][5]. - The interaction between financial philanthropy and traditional craftsmanship creates a warm and culturally rich environment, blending community service with cultural education [7].

Core Viewpoint - The Shanghai Shenwan Hongyuan Public Welfare Foundation achieved a 3A rating in its first participation in the municipal social organization evaluation, reflecting its strong governance, stable operations, and professional capabilities in financial philanthropy [2][3]. Group 1: Institutional Development - Since its establishment in 2022, the foundation has prioritized institutional development, creating over 30 management systems and 20 business processes to ensure a clear governance structure and operational efficiency [3]. - The foundation has aligned its governance and financial practices with the updated evaluation criteria for social organizations, ensuring compliance and completeness in its application materials [3]. Group 2: Financial Philanthropy Initiatives - The foundation focuses on applying financial expertise to address social needs, particularly in rural revitalization and education support, through innovative financial models like "insurance + futures" and "comprehensive anti-poverty insurance" [4]. - Various educational projects have been implemented to improve school conditions and resources, fostering collaboration between urban and rural schools, and enhancing students' learning experiences [4]. Group 3: Community Engagement and Support - The foundation actively engages its members in charitable activities, addressing the needs of disadvantaged families and students through initiatives like "Love Pairing" and "Charity Art Sales" [5]. - It has mobilized over 4,000 volunteers in three years, enriching the practical experience of financial professionals in community service [5]. Group 4: Future Development Goals - The 3A rating serves as a foundation for the foundation's future endeavors, aiming to enhance its governance and operational standards while focusing on key areas such as rural revitalization and education support [6]. - The foundation plans to innovate financial charity products and collaborative models, contributing to the establishment of a modern charity system in China [6].

Core Viewpoint - PuYin Financial Leasing Co., Ltd. (PuYin Jinzu) has integrated charity and public welfare into its corporate DNA, focusing on education, minor protection, and community service, establishing itself as a model for charity in the financial industry [1][2][3] Group 1: Charity and Education Support - Since 2015, the company has partnered with the Red Cross in Yunnan Province to implement a targeted poverty alleviation program, focusing on improving educational resources for local children [1] - Over the past ten years, the company has donated a total of 400,000 yuan to enhance local school facilities, including donations of educational materials and equipment [1] - By September 2025, the company has donated nearly 730,000 yuan, benefiting 340 students, with two of the first beneficiaries graduating from university and entering the workforce [1] Group 2: Minor Protection Initiatives - In 2022, the company launched the "Treasure House" project in Xuhui District, aimed at providing diverse community services for children, thereby enhancing their growth environment [2] - The company donated nearly 380,000 yuan to the Shanghai Lianquan Public Welfare Foundation for the operation of the project, which has served over 5,600 children and families with a total service time of 2,380 hours [2] - The project was upgraded to "Treasure Starry Sky" in May 2025, focusing on creating a safer and more inclusive space for children, utilizing a dynamic monitoring system for risk identification [2] Group 3: Systematic Charity Mechanism - In 2022, the company established the "Pu Gong Ying" volunteer service team to create a systematic and standardized approach to corporate social responsibility [2] - In May 2025, the company collaborated with the Shanghai Charity Foundation to set up the "Pu Gong Ying" public welfare special fund, ensuring a transparent and sustainable operation for fulfilling social responsibilities [2] Group 4: Recognition and Future Plans - The company's charitable efforts have received widespread recognition, including awards such as the Shanghai Excellent Charity Volunteer Collective and the "Contribution Cup" bronze award in the Shanghai Youth Volunteer Service Project Competition [3] - The company aims to deepen the impact of its public welfare brand, enhance its volunteer service system, and increase resource investment in charity, while engaging more social forces in charitable activities [3]

Group 1 - The core message emphasizes the importance of love and support in creating hope and opportunities for children in need [1] - Construction Bank initiated the "Shan Jian Fu Sheng" project, providing 200,000 yuan in funding for hearing aids for two hearing-impaired children, enabling them to access sound for the first time [2][3] - The project not only transformed the children's lives but also reinforced the bank's commitment to ongoing charitable efforts [3] Group 2 - In Gansu Province, the bank donated 300,000 yuan to improve digital education facilities at a local school, addressing the lack of modern teaching tools and digital literacy [4] - A three-party agreement was established to ensure proper use of funds, leading to the renovation of a computer classroom and the provision of essential educational materials [4] - The initiative aims to enhance financial literacy among children through bilingual courses and interactive learning experiences [4][5] Group 3 - Construction Bank funded a 200,000 yuan automotive beauty training facility at a special education school in Jiayuguan, providing vocational training opportunities for students with disabilities [6] - The training center is expected to empower students like a 16-year-old hearing-impaired boy, helping them gain skills for future employment and social recognition [7][8] - The bank plans to expand vocational training offerings to include baking and massage, creating a diverse employment support system for special needs students [7][8]

Core Viewpoint - Shanghai Rural Commercial Bank emphasizes the integration of financial services with emotional value creation for customers, showcasing its commitment to community service through the "Heart Garden" public welfare project [1][3]. Group 1: Heart Garden Initiative - The "Heart Garden" project, launched in December 2022, aims to integrate social resources and address community needs through innovative financial solutions, achieving coverage across 216 streets and towns in Shanghai with over 1,000 public service stations [1]. - The initiative has attracted over 3,000 volunteers from diverse backgrounds, contributing to community governance and enhancing social connections through various activities [3][5]. Group 2: Community Collaboration - In the Changning Green Eight community, Shanghai Rural Commercial Bank established a public welfare service demonstration station, supporting biodiversity and community education through partnerships and funding [4]. - The community-driven approach involves residents in the design, construction, and maintenance of local projects, fostering a strong relationship between the bank and the community [5]. Group 3: Volunteer Engagement - The bank organizes over 1,000 community events monthly, facilitated by volunteers who receive training to enhance their service capabilities and promote financial literacy [7][9]. - Volunteers, such as bank employees and community members, play a crucial role in bridging communication gaps and fostering trust within the community [3][5]. Group 4: Educational Initiatives - The "Heart Garden" initiative includes the establishment of an elderly university, offering courses on financial management and digital literacy, which have received recognition for their quality [14]. - The program aims to empower elderly participants by providing relevant and engaging educational content, enhancing their understanding of financial matters [12][14]. Group 5: Emotional and Social Impact - The integration of financial services with community welfare creates a platform for emotional connection and shared values, promoting a culture of participation in public welfare [14]. - The initiative illustrates how financial institutions can contribute to social governance and community well-being, fostering a sense of belonging and mutual support among residents [14].

Core Viewpoint - Shanghai Rural Commercial Bank integrates financial services with social welfare through its "Heart Home" initiative, aiming to create community value and enhance social connections [1][9]. Group 1: Overview of "Heart Home" Initiative - The "Heart Home" public service project was launched in December 2022, focusing on the financial integration of social resources and addressing community needs [1]. - Over 1,000 public service stations have been established, covering all 216 streets and towns in Shanghai, contributing to a vibrant "15-minute community life circle" [1]. Group 2: Community Engagement and Volunteerism - The initiative has attracted over 3,000 volunteers from diverse backgrounds, including bank employees, community leaders, and retirees, fostering a sense of connection and trust within neighborhoods [2]. - Monthly, more than 1,000 activities are organized by the "Heart Home" service stations, supported by a volunteer service platform that collaborates with communities and institutions [5]. Group 3: Educational and Community Development - The "Heart Home" initiative includes educational programs such as financial literacy courses for children and elderly classes, enhancing community engagement and knowledge sharing [6][9]. - The establishment of the "Heart Home" Elderly University has enrolled over 5,000 students, offering various courses, including financial planning and digital literacy [9]. Group 4: Collaboration with Local Communities - Partnerships with local community organizations, such as the establishment of a public service demonstration station in the Green Eight community, highlight the bank's commitment to community development and environmental protection [3][4]. - The community-driven approach in the design and maintenance of facilities, like the habitat museum, reflects the bank's alignment with local needs and values [4]. Group 5: Impact on Community Governance - The "Heart Home" initiative is seen as a vital component of grassroots governance, encouraging active participation from residents and enhancing community vitality [2][6]. - The initiative promotes a culture of service and collaboration, creating a positive atmosphere for community involvement in public welfare [6].

Core Viewpoint - Shanghai Rural Commercial Bank emphasizes the integration of financial services with emotional value for customers, aiming to create a service-oriented bank that delivers community value through its "Heart Garden" public service project [1][2]. Group 1: Community Services - The "Heart Garden" project has established over 1,000 public service stations, covering all 216 streets and towns in Shanghai, providing various community services such as elderly education, family education, and agricultural product sales [2][14]. - The bank collaborates with multiple stakeholders, including government, enterprises, and schools, to create a "concentric circle" of community governance, focusing on the financial integration of social resources and addressing community needs [2][14]. Group 2: Elderly Services - Shanghai Rural Commercial Bank serves over 70% of the elderly population in Shanghai, providing pension distribution services to more than 1.3 million customers [5]. - The bank has developed the "Enjoy Heart Life" elderly service brand, establishing nearly 100 specialized financial service outlets tailored to the needs of seniors, implementing a "six-special" standard for service [5][8]. - The bank promotes an elderly consultant system, training volunteers to educate the community about elderly care policies and services [5]. Group 3: Agricultural Support - The bank has created the "Heart Garden" agricultural product purchasing platform, connecting local farmers with urban consumers, allowing residents to access fresh and affordable agricultural products [9][10]. - Collaborations with local agricultural companies have been established to enhance the sales of high-quality local products, ensuring that financial support for agriculture is effectively implemented [10]. Group 4: Educational Initiatives - The "Heart Garden" elderly university has been launched, offering over 5,000 seniors courses in various subjects, including art and digital literacy, to enhance their quality of life [11][12]. - Family education initiatives have been introduced, providing workshops and consultations to help parents manage family dynamics and improve communication with their children [13][14]. Group 5: Overall Impact - Over three years, the "Heart Garden" project has engaged with more than 1,500 partners, conducting over 40,000 activities that have reached over 5 million people, significantly enhancing community engagement and support [14]. - The project not only extends financial services but also actively participates in social governance, addressing public concerns and contributing to community development [14].

Core Viewpoint - Shanghai Rural Commercial Bank emphasizes the integration of financial services with emotional value for customers, aiming to create a service-oriented bank that generates value for the community [1][2]. Group 1: "Heart Home" Public Service Project - The "Heart Home" public service project was launched in December 2022, focusing on the financial integration of social resources and addressing community needs through innovative banking services [1]. - The project has established over 1,000 public service stations, achieving full coverage of 216 streets and towns in Shanghai, contributing to a vibrant "15-minute community life circle" [1][9]. Group 2: Community Engagement and Cultural Activities - Shanghai Rural Commercial Bank collaborates with local community centers to create themed service activities, such as promoting local culture through performances and educational workshops [3][4]. - The bank organizes various community events, including "walking party classes" that involve visits to historical sites and cultural storytelling, enhancing community engagement and cultural awareness [4]. Group 3: Elderly Care and Support Services - The bank has partnered with local elderly service centers to provide comprehensive support, including financial safety education and health-related activities for seniors [5]. - Initiatives like the "Farm Products Discount Purchase" program allow elderly residents to access fresh produce directly, demonstrating the bank's commitment to their well-being [5][6]. Group 4: Support for Technology and Business Development - The bank has established public service stations in industrial parks to cater to the diverse needs of businesses, offering personalized consulting and training sessions [7][8]. - Monthly themed events are organized to address the specific financial needs of technology companies, facilitating connections between businesses and investment opportunities [8][9]. Group 5: Overall Impact and Vision - The "Heart Home" project has hosted over 1,000 events monthly, serving more than 3 million people, transforming the bank's role from a financial service provider to a community value co-creator [9]. - The initiative aims to foster a harmonious community ecosystem by blending the three core colors of "Party Red," "Elderly Care Yellow," and "Technology Blue," reflecting the bank's commitment to social responsibility and community development [9].

Core Viewpoint - Shanghai Rural Commercial Bank emphasizes the integration of financial services with emotional value for customers, aiming to create a service-oriented bank that enhances community welfare and social governance through its "Heart Home" public service project [3][4]. Group 1: Community Engagement - The "Heart Home" project, launched in December 2022, aims to integrate social resources and address community needs, achieving full coverage across 216 streets and towns in Shanghai with over 1,000 public service stations [3][4]. - The bank's initiatives include cultural activities, such as promoting local heritage through performances and educational programs, enhancing community engagement and cultural awareness [6][7]. - The bank collaborates with local organizations to provide various services, including financial safety education and cultural events, fostering a sense of belonging among community residents [7][8]. Group 2: Elderly Care Services - The bank has established partnerships with local elderly care centers to create "Heart Home" stations that offer services like health lectures and financial safety workshops tailored for seniors [8][10]. - Initiatives such as the "Farm Products Purchase" program allow elderly residents to access fresh produce directly, demonstrating the bank's commitment to their well-being beyond financial services [8][10]. - The "Heart Home" stations also serve as platforms for educating seniors about financial fraud prevention, enhancing their financial literacy and security [10]. Group 3: Business Support in Technology Parks - The bank has set up "Heart Home" stations in technology parks to provide tailored financial and legal consulting services to businesses, addressing diverse needs across various industries [11][12]. - Monthly themed events are organized to deliver policy insights and financial solutions, facilitating connections between technology firms and investment opportunities [12]. - The "Heart Home" initiative has hosted over 1,000 events monthly, serving more than 3 million people, reflecting a shift from traditional financial service provision to community value creation [12].

Core Viewpoint - The company emphasizes its commitment to social responsibility through various volunteer initiatives, aiming to integrate the spirit of "dedication, friendship, mutual assistance, and progress" into its community service efforts [1][5]. Group 1: Volunteer Activities - The company has launched its "I Have an Acre of Land in the Countryside" initiative for the fourth consecutive year, engaging in agricultural support by claiming 15 acres of farmland in Fujian Province [2]. - During the Double Ninth Festival, volunteers provided care to the elderly, including services like a "Happiness Photo Studio" and health care offerings in welfare homes [2]. - Volunteers also focused on assisting disabled individuals, organizing activities that fostered interaction and provided financial knowledge [2][3]. Group 2: Educational Support - The company has contributed educational materials and support to rural schools, including 79 sets of new uniforms and stationery for students in Guizhou [3]. - Volunteers have shared knowledge on career planning and investment strategies with high school students, helping them prepare for their futures [3]. - Financial literacy programs were conducted in various schools, using engaging methods to teach children about money management [3]. Group 3: Environmental Initiatives - Volunteers participated in ecological restoration by planting 200 mangrove seedlings in a nature reserve, contributing to coastal protection [4]. - Clean-up activities were organized in parks and natural areas, promoting environmental awareness and responsibility [4]. Group 4: Organizational Structure and Achievements - Since its establishment in 2011, the company's volunteer service team has grown to approximately 800 members, with over 60% being party members, and has accumulated nearly 14,000 service hours since 2020 [5]. - The company has raised over 10 million yuan in donations over six years and conducted nearly 200 volunteer service events, earning national recognition for its efforts [5]. - The volunteer service team has developed two main projects focusing on financial education and support for rural children, benefiting over 17,000 children in mountainous areas [6].