元旦长假三天，来武汉观鸟、赏花、捕鱼、逛非遗市集……12月23日，武汉市政府新闻办召开2026武汉元旦文旅活动新闻发布会，介 绍元旦假期文旅活动安排"你好，2026"武汉跨年迎新文旅消费季同步开启，推出迎新游园、美食潮玩、观演看剧、文博探展、非遗展销五 大系列活动，向全国游客发出诚挚邀约，共赴英雄之城，欢度美好元旦，迎接充满希望的2026年。 赏兰花 品梅韵 冬日的武汉，花海绽放。武汉植物园新春兰花展汇聚100余种（含品种）兰花，设雨林室、兰花室两大展区，分别展现迁地保育成果 和打造兰花秘境。 带家人去梅园看梅花，是武汉人每年冬天的仪式感。东湖梅园"梅开盛世"主题游园会即将于2026年1月开启，将举办梅花书画展、梅花 盆景展，开展舞狮表演、戏曲演出、梅园市集等主题活动。 追日出 去观鸟 2026年1月1日5:30—7:00，"凌波追光"东湖元旦专场将在凌波门拉开帷幕。现场举办日出音乐会，邀请游客在凌波门码头追寻新年第一 缕阳光，还可乘观光游船游览东湖，与海鸥互动。2026新年东湖第一跑也将在东湖绿道活力开跑。 东湖落雁景区则推出"冬日恋歌——落雁湿地观鸟静心之旅"，引导游客近距离观察候鸟的栖息、觅食等自然行为 ...

中新网三亚12月23日电 (张月和)三亚市旅游和文化广电体育局副局长刘扬在23日举行的三亚市2026年元 旦春节旅游市场服务保障新闻发布会上说，元旦、春节"双节"将至，三亚丰富多元供给，将密集推出24 项70多场大型活动，打造文旅消费新场景。 各大OTA平台数据显示，三亚跻身全国热门旅游城市TOP5，春节机票预订量同比增长80%，元旦往返 机票预订热度环比涨幅超75%，成为游客避寒跨年首选目的地之一。 活动方面，三亚将推出TF家族新年音乐会、VAC电音节、张韶涵与王力宏演唱会、郭德纲·于谦相声专 场演出三亚站等演艺项目。并联合OTA平台推出"观演+度假"套餐，串联航司、酒店、免税店资源推出 优惠活动，构建"吃住行游购娱"一站式服务体系。 "紧扣元旦春节消费黄金节点，三亚将面向离岛免税、商超、餐饮等重点领域发放全品类消费券。"三亚 市人民政府副秘书长谢贻发说，各免税经营主体将推出"跨年免'睡'夜·炙热派对""元旦新年欢乐购"等系 列主题促销活动；"2025年美食嘉年华"、年货节、消费季等特色活动将丰富餐饮消费场景；全市各大商 超还将推出满减优惠、主题展览等营销活动。 升级服务举措方面，三亚将开通9条大型演艺活动 ...

Core Insights - The "2026 'Yiyou Zhenjiang·Junlai Fuzhi' New Year and Spring Festival Cultural Tourism Consumption Season" has been officially launched to enhance tourism and cultural consumption in Zhenjiang [1] Group 1: Event Overview - The consumption season will run from now until March 8, 2026, lasting nearly three months, focusing on renewing scenes, introducing new products, and creating innovative activities to enrich the cultural tourism experience [1] - The event is organized by multiple local government departments, including the Cultural and Tourism Bureau, Finance Bureau, and Commerce Bureau [1] Group 2: New Tourism Scenes - A new list of cultural tourism consumption scenes has been released, featuring diverse offerings such as the "Five+" model at Gexian Lake, which combines watching sports, enjoying night views, tasting local cuisine, visiting night markets, and experiencing intangible cultural heritage [1] - Other notable new scenes include the Air Eagle Aerospace Research Base, a coffee camping base, and the "Jingjiang Huayue Ye" concert, among others [1] Group 3: Consumer Engagement and Discounts - The "Yiyou Zhenjiang" platform will issue 500,000 free and discount coupons during the consumption season, allowing visitors to enjoy discounts of 10%-30% from over 100 merchants, with government subsidies adding an additional 10%-20% [2] - New experiential activities include tea tasting, soy sauce making, online blessings for the New Year, and themed markets, enhancing both online and offline engagement [2] Group 4: Targeted Promotions - Special promotions will be offered to "Super League" fans, couples, families, and students from Zhenjiang studying outside the city, with various themed packages available [3] - The consumption season will also feature financial services integrated with cultural tourism, providing additional discounts for users who make purchases through the "Yiyou Zhenjiang" platform [3]

（来源：嘉兴日报） 12月20日上午，"一起来嘉游 冬韵满禾城"2025嘉兴冬季文旅消费季系列活动在嘉兴火车站南广场火热 启幕。非遗美食、冬衣好物、非遗手作、戏剧体验等众多"可看、可玩、可品、可购"的场景集中呈现， 为市民游客献上一场兼具烟火气与文艺感的冬日文旅盛宴。 转自：嘉兴日报 ■摄影 记者 俞中岳 ...

Core Insights - The inbound tourism in Beijing is experiencing a rapid recovery, with over 4.5 million inbound tourists and tourism spending exceeding $5.8 billion from January to October this year, representing year-on-year growth of 42.6% and 48% respectively [1] - The total number of tourists received in Beijing during the same period surpassed 300 million, with total tourism expenditure exceeding 600 billion yuan, reflecting a year-on-year increase of 5.4% and 7.2% [1] Group 1: Tourism Development - Beijing has continuously stimulated cultural and tourism consumption potential and improved consumption quality through innovative tourism products and enriched consumption scenarios [1] - The city has recognized over 100 new performance spaces and hosted more than 50,000 commercial performances, attracting over 12 million spectators and generating ticket revenue of 4.5 billion yuan [1] Group 2: Tourism Infrastructure and Offerings - Beijing has optimized its all-region tourism layout by launching premium tourism routes such as the "Great Wall of Beijing" and "Grand Canal Cultural Belt," along with over 500 themed routes [1] - The city has introduced 300 "internet-famous check-in spots" and 20 "micro-vacation" destinations, enhancing the overall tourism experience [1] Group 3: Nighttime and Sports Tourism - There are 14 national-level nighttime cultural tourism consumption clusters and 7 national-level leisure tourism streets, with the ancient town of Gubeikou in Miyun recognized as a national-level tourist resort [1] - Beijing is focusing on the integration of "sports and tourism," developing high-quality sports tourism products to shift consumer behavior from "spectator" to "experiential" [2] Group 4: Inbound Tourism Facilitation - The city has established a city-level mechanism to promote inbound tourism, implementing a special action plan to optimize inbound tourism services, enhancing convenience in areas such as visa processing, payment, shopping tax refunds, and language services [2] - Beijing has expanded international cooperation by adding 25 global strategic tourism partners [2]

Core Insights - The 27th Harbin Ice and Snow World has officially opened, marking the beginning of the tourism peak season in Harbin, known as the "Ice City" [1][8] - The local breakfast experience at the Hongzhuan Street morning market has become a must-visit for tourists, showcasing authentic Northeast flavors and local culture [1][5] Group 1: Tourism and Local Culture - The bustling atmosphere of the Hongzhuan Street morning market, filled with local vendors and the sounds of negotiation, creates a vibrant morning experience for visitors [1][3] - The combination of offline stalls and online live streaming by vendors has significantly increased the market's visibility, allowing local breakfast offerings to reach a national audience [5][8] - The morning market has transformed from a local scene into a key tourist attraction, becoming the "first stop" for visitors in Harbin [6][12] Group 2: Economic Impact and Consumer Trends - The arrival of the ice and snow season has boosted Harbin's popularity, with tourists enjoying both the morning market and various ice and snow attractions [8][12] - The integration of local life experiences and genuine human connections in tourism is highlighted as a key trend, emphasizing the importance of authentic local scenes in attracting visitors [12]

红专街早市 一顿早餐吃透东北烟火气 0:00 眼下，第二十七届哈尔滨冰雪大世界已正式开园。哈尔滨这座冰雪之城，迎来了旅游旺季。而体验地道的东北早餐，逛一逛烟火缭绕的早市，更是游客们解 锁哈尔滨的"必打卡"选项。 几百米长的街道上，摊主们地道的东北话吆喝格外有穿透力，和着南腔北调的游客询价声、欢笑声，汇成了冰城清晨最热闹的交响曲。 金黄的油炸糕嗞啦作响 蒸笼里 软糯的黏豆包热气腾腾 羊杂汤的香气 更是顺着风飘出老远 油锅里 这热气腾腾的市井烟火 是冰城最香甜的晨间序曲 早市香飘全国 记者在红专街早市发现，不少摊主会支起手机、打亮补光灯，一边炸着金黄酥脆的油炸糕，一边对着镜头热情招呼。这种"线下摆摊+ 线上直播"的组合隔着 屏幕都"嘎嘎香"，不光让本地早餐的香味飘到了全国各地，也让热热闹闹的早市成了带动旅游、点燃城市活力的新亮点。 0:00 一个直播账号、几台手机，让红专街早市的名气以数字化的速度传遍大江南北。 如今的红专街早市，不仅成为冰城清晨的独特风景，更让特色美食成为文旅名片。这份藏在早餐里的城市温度，正吸引着八方游客慕名而来，为哈尔滨的文 旅经济注入持续不断的活力。 "烟火+冰雪" 消费新密码 随着黑龙江 ...

（来源：天津日报） 纸质火车票"谢幕"了，旅客的情怀仍然在路上，并催生出大批与之相关的文创产品。目前市面在售的票 根文创产品包括为车票收藏、保存和陈列而设计的产品，以及融入票面设计元素的钥匙扣、贴纸等日常 用品。就读于天津师范大学的庞博洋是一位铁路文化爱好者，他想制作属于自己的票根文创产品，用于 提示乘车信息和沿途"拍照打卡"。他通过社交媒体平台寻找有类似需求的网友"共享"这份乘车信息提示 卡。消息发布数周，近200张定制卡片和近400张空白自填卡片被一扫而空。买家中既有希望定制票根文 创当作旅行纪念品的年轻人，也有为孩子寻找"更有意义的玩具"的家长，还有列出详细定制需求的公司 代表……未来，他想把不同年代、版本、材质的火车票设计元素融入文创产品，满足多元化的文化消费 需求。 这股由怀旧情感驱动的风潮，正在催生文旅消费的新体验与新场景。我市近期开行的"津旅时光号"列 车，为游客带来沉浸式旅行体验的同时，其"电子票根"也顺应"票根经济"消费潮流，提供蓟州区多家民 宿、酒店、餐厅等的专属折扣。 从硬板票、软纸票到磁介质票，再到刷脸进站、电子凭证，火车票的演变不仅见证了列车时速的跃进， 也体现着大众生活方式与文旅消 ...

（来源：光明日报） 转自：光明日报 云南省大理州南涧县小湾东镇居民在赶集。新华社发 顾客在浙江省建德市乾潭镇"万乐"乡村市集上选购商品。新华社发 山东省临沂市临沭县曹洼大集一角。禚从杰 摄/光明图片 【文旅观察】 火了，这个农贸大集！单日超10万人涌入，超4亿人次网友线上围观，江苏、安徽等地游客跨省"逛 吃"……这一次，泼天的流量，给到了山东临沭县的曹洼大集。 除了曹洼大集，北京的永宁大集、沙河大集吸引大量消费者，沈阳蒲河大集、青岛泊里大集等都曾 在社交平台冲上热搜。 "走，去赶集！"俨然成为新的潮流和时尚。 当人们在赶集时，"赶"的是什么 在网购已深深"嵌"入人们生活的时代，线下的传统农贸大集缘何走红？今天，当人们去赶集，到底 在"赶"些什么？走，且随我们去这些热闹欢腾的大集一探究竟。 单日超10万人涌入，"去赶集"成时尚 "热乎的手抓饼，五块钱一份！""一块钱俩牛肉包"……来到曹洼大集，一下子就被热闹的吆喝声叫 卖声和满溢在空气中的各种香味围裹。岁尾的脚步越近，寒意也越发浓了，早上七点多记者来到大集 时，这里已是人头攒动。 羊肉汤摊位上，热气升腾。刚煮出来的羊肉切开，放进滚烫的羊肉汤里，喝上一口，那叫一个 ...

12月19日，湖南"十四五"答卷系列主题新闻发布会（省文化和旅游厅专场）在长沙举行。 2025年，湖南文旅主要从" 一会、一案、一策、一 IP "四个方面 引导 推进， 前三季度全省接待游客7.005亿人次，游客总花费8562.80亿元，同比分别增长9.5%、9.19%。 "一会"，充分发挥旅发大会对新消费的带动作用。湖南推行"1+N"旅游发展大会机制已有4年，成功举办5届省级旅游发展大会。 第五届旅发大会在怀化市 举行后 ， 国庆中秋假期，怀化纳入监测的旅游区接待游客总人次、营业收入同比分别增长143%、94.8%，增速居全省第一。张家界、郴州、衡阳、岳阳 等省级旅发大会举办 城市文旅消费增速持续稳定。 "一案"，及时出台《2025年湖南提振文旅消费专项行动方案》统筹引导。方案统筹提出从国内旅游市场提升、入境旅游市场倍增，优化文旅新业态新产品 供给，培育新场景新消费三个方面，通过 15条具体措 施， 重点推进境内旅游拓展、入境旅游倍增、演艺、赛事、会展、非遗、美食旅游、夜间经济、公 共服务、度假康养等新型消费发展。 演艺文旅IP成效显著，全年联动举办大型演唱会、音乐会100场次以上，1至6月全省94家演出单 ...