Core Insights - Shenzhen has become a major consumption city, with a projected retail sales total of 1.06377 trillion yuan in 2024, marking two consecutive years of exceeding one trillion yuan in consumption, and leading the growth rate among the four first-tier cities in China [2][5][24] - Despite its strong consumption figures, Shenzhen ranks fourth in per capita income among trillion-yuan consumption cities, indicating a disparity between income and consumption market size [5][10] - The outflow of consumption from Shenzhen to surrounding cities is attributed to high living costs, the influx of non-local residents, and the development of transportation infrastructure that facilitates access to nearby cities [2][11][13] Consumption Trends - The consumer market in Shenzhen is experiencing a shift, with surrounding cities like Zhongshan and Huizhou benefiting from cost advantages and differentiated consumption offerings [2][10] - The opening of the Shenzhen-Zhongshan Bridge has significantly increased traffic flow, with an average of 100,000 vehicles daily, enhancing the consumption dynamics between Shenzhen and Zhongshan [7][13] - During the recent "May Day" holiday, over 70,000 passengers were transported between Shenzhen and Zhongshan, highlighting the growing intercity consumer interactions [9] Strategic Responses - Shenzhen is collaborating with neighboring cities to promote consumption and enhance the overall supply in the Greater Bay Area [3][16] - The city aims to expand its own consumption market by improving infrastructure and optimizing consumption formats, with a goal to reach 1.7 trillion yuan in retail sales by 2030 [17][18] - Initiatives include the construction of a "four-level diversified" commercial space structure and attracting flagship stores to enhance the shopping experience [18][20] Tourism and Cultural Consumption - Shenzhen is positioning itself as a premier tourist destination, with tourism revenue expected to exceed 275 billion yuan in 2024, reflecting a 15.5% year-on-year growth [24][25] - The city aims to become a top choice for weekend getaways and international tourism, with plans to increase tourist numbers significantly by 2027 [25][30] - New cultural and tourism projects are being developed to enhance the visitor experience, including the upcoming opening of a large indoor ski resort and a Mediterranean-themed resort [30][31]

5月19日，第15个"中国旅游日"如约而至。今年，"锦绣山河，美好旅程"的主题不仅描绘着山河如画的 壮阔图景，更映射出中国文旅产业高质量发展的澎湃气象——各地正在通过深挖特色资源激活市场潜 能、补贴"真金白银"释放消费活力、优化消费环境提升旅游体验，不断激发文旅消费新动能。 近日，在浙江杭州萧山湘湖直升机基地，一场"Cityfly"之旅正颠覆人们对观光游的认知。杭州市民张先 生首次体验市内低空飞行时惊叹："在空中看，钱塘江像一条丝带穿过繁华都市，西湖与宝石山也尽收 眼底。" 据介绍，在客流量大的果果塘景区，当地打造的游客服务驿站不仅提供补水、充电、免费网络等服务， 还提供景点讲解、路线规划、酒店预订等，努力让更多"头回客"成为"回头客"。 旅行不仅是看风景，更是人与"他乡"的温情互动。当下，越来越多旅游目的地通过精细化服务，让游客 感受"宾至如归"的温暖。在贵州荔波，当地用歌舞洗去游客白天奔波的疲惫。荔波县民族宗教事务局局 长蒙隽介绍，今年荔波打造免费夜间演出"火塘民族歌会"，用水族民歌的悠扬、苗族敬酒歌的热烈、瑶 族猴鼓舞的奔放为游客烹制"非遗宵夜"，将旅途疲惫转化为文化共鸣。 而在宁波，遍布全城的71个省 ...

5月19日，第15个"中国旅游日"如约而至。今年，"锦绣山河，美好旅程"的主题不仅描绘着山河如画的 壮阔图景，更映射出中国文旅产业高质量发展的澎湃气象——各地正在通过深挖特色资源激活市场潜 能、补贴"真金白银"释放消费活力、优化消费环境提升旅游体验，不断激发文旅消费新动能。 在贵州，"非遗+旅拍"的模式正让古寨焕发新生。"漫步村寨，文化历史与生活烟火交织，就想穿上瑶族 服装用镜头定格。"在黔南瑶山古寨，贵阳游客冷丹忍不住赞叹。 以创新为笔，各地勾勒出更多"诗与远方"的新画卷。中央文化和旅游管理干部学院副研究员孙佳山认 为，文旅的繁荣创造了更多消费热点和经济增长点，折射出国内消费的巨大潜力，为未来市场潜力进一 步释放提供了想象空间。 "真金白银"惠民："多轮驱动"激活消费引擎 "我预约好了，上午逛石浦渔港古城、下午游影视城，赶上门票免费，一口气省下200多元钱。"一周 前，杭州游客钱先生就为自己制订了宁波象山的旅行计划。 作为2025年"中国旅游日"主会场，宁波以83家A级景区免费开放、1290万元消费券投放为支点，撬动惠 民政策与文旅场景深度融合。宁波市文化广电旅游局局长应建勇介绍，浙江今夏还将在全省范围内推 ...

Group 1 - The Shanghai Jing'an Cultural and Tourism Consumption Season will start on May 19, with the distribution of cultural and tourism consumption vouchers through the "Alipay" platform [1] - This initiative is part of Jing'an District's efforts to build a "national-level cultural and tourism consumption pilot city" and has been held for three consecutive years [1] - The 2025 consumption season will focus on key merchants in accommodation, exhibitions, performances, film, publishing, and cultural derivatives, aiming to enhance revenue growth and improve the quality of cultural tourism consumption [1] Group 2 - Over 10,000 vouchers will be issued, categorized into "accommodation vouchers" and "cultural creation vouchers" [2] - Notable participating hotels include Alila Shanghai, the first urban resort Alila hotel in China, and Yan'an Hotel, a historic establishment recognized as one of Shanghai's top ten classic buildings [2] - The event will feature the UK original musical "SIX," which will debut in China at the Shanghai Meiqi Grand Theatre, offering a unique blend of history and contemporary rock elements [2]

记者从上海市静安区了解到，2025年静安文旅消费季将于5月19日正式开启。作为静安区推进建设"国家 级文化和旅游消费试点城市"的重要举措，静安文旅消费季已连续举办三年。今年，将依托大平台、大 IP、潮品牌三大特点，聚焦区内重点住宿、展览、演出、影视等文旅行业内重点商户，探索特色模式， 推动文旅企业营收增速、文旅商体展破圈联动、文旅消费提质增效。据悉，本次静安文旅消费季活动将 持续至6月30日，期间将线上向游客发放超万张文旅消费券，分为"住宿券""文创券"两类，联合"沪小 游"等平台，宣传推介静安特色酒店、展览、演出、影院、书店及文创产品等。将对参与活动的静安区 酒店叠加预订优惠，并对预订酒店用户推送演出展览优惠，实现交叉引流。(央视新闻) ...

一、丰富大型演出市场供给 1.组织举办大型演唱会、音乐活动等演出的，按照单场演出入场观众1万人至2万人(含)且售票收入不低 于500万元的、2万人以上且售票收入不低于1000万元的，单场次分别一次性奖补10万元、20万元；连续 举办多场的，根据每场入场观众人数对应的奖补标准相累加。该项奖励以每年60万元为额度上限，以申 报时间先后顺序奖完为止。 齐鲁晚报.齐鲁壹点张亢郭健 5月9日，泰安市文化和旅游局联合市财政局印发《泰安市进一步促进文旅消费的若干措施》，围绕"丰 富供给、做强市场、提升服务"三大主线推出七大板块9条具体措施，以真金白银的政策"礼包"激发文旅 消费潜力，全力推进泰安文旅"二次创业、再创辉煌"。 五、做强入境旅游市场 6.组织人员赴境外参加营销推广和展览展会活动，推广泰安文旅资源和产品线路的，参照《泰安市因公 临时出国经费管理实施办法》有关标准，对1名人员的国际旅费、境外住宿费、伙食费予以补贴，最高 不超过3万元。自行组织邀请境外文旅协会、机构和企业来泰开展文旅资源考察、产品线路研发和宣传 营销活动的，每人每天补贴最高不超过600元，单次活动补贴最高不超过1万元。该项奖励以每年50万元 为额度上 ...

原标题：江西萍乡第七届桐花季文旅消费主题活动启幕 活动现场还设置了丰富多彩的文旅消费体验项目，在非遗文化展示区，当地非遗传承人现场展示精 湛技艺，让游客近距离感受传统文化的博大精深。 暮春渐远，初夏登场，在这生机盎然的美好时节，"花开白竺，健康桐行" 江西省萍乡市第七届桐 花季文旅消费主题活动在湘东区白竺乡启幕。万亩桐花竞相绽放，如云似雪，为游客们铺展开一幅如梦 如幻的浪漫画卷，也拉开了一场融合自然之美与文旅魅力的盛宴帷幕。 据悉，本届桐花季文旅消费主题活动将持续数周，期间还将陆续推出桐花摄影大赛、徒步赏景、民 俗文化展演等系列活动。"我们希望通过举办桐花季活动，进一步提升湘东的知名度和美誉度，推动文 旅消费市场的繁荣，让更多人了解湘东、爱上湘东。" 活动相关负责人表示。（杨志广） 活动现场，歌伴舞《梦里桐花乡》以优美的旋律、动人的舞姿，将白竺乡的桐花美景与深厚的文化 底蕴巧妙融合，带领观众 "沉浸式" 走进梦幻般的桐花世界；充满活力的青少年体育操表演，则展现出 蓬勃朝气与青春风采。 此次桐花季活动不仅有视觉与听觉的享受，更有充满激情与活力的运动赛事。"桐花逐见，骑邀湘 东" 湘赣边山地自行车赛同期举行，来自 ...

Group 1: Investment and Development Plans - The company is actively exploring the "low-altitude + technology + tourism" development model, viewing low-altitude economy as a new growth point [2] - The company has a cash surplus and will fulfill information disclosure obligations for any strategic planning and capital expenditures [2] Group 2: Cost Control Measures - The company has implemented centralized procurement to significantly reduce purchasing costs [1] - Human resource costs are being controlled through reforms and the establishment of a KPI performance evaluation system [1] - Energy consumption has been optimized, leading to effective cost control [1] Group 3: Marketing and Promotion Strategies - The company has launched an 80 million consumption coupon campaign over three years to promote tourism [3] - New media platforms are being utilized for marketing, with the official WeChat account reaching over 1.5 million followers [8] - The company is focusing on integrated marketing strategies to enhance product competitiveness and expand market reach [8] Group 4: Hotel and Tourism Management - The average room rate and occupancy rate of the company's hotels have declined, prompting upgrades to the Jinding Hotel [4] - The company is exploring partnerships with the Leshan Giant Buddha scenic area to enhance tourism offerings [4] Group 5: Product and Service Innovations - The company is developing new products like cold brew tea and optimizing franchise policies for Emei Snow Bud tea [8] - Plans are in place to design hiking tourism packages to attract more outdoor enthusiasts [8] Group 6: Seasonal and Secondary Consumption Strategies - The company is conducting research on different tourist demographics to enhance service quality and product diversity [9] - Initiatives are being taken to boost off-season visitor numbers through events like the Ice and Snow Hot Spring Festival and targeted discount policies [9]

Group 1: Tourism and Cultural Activities - Suzhou's tourism market experienced a surge during the "May Day" holiday, driven by various themed markets, cultural performances, sports events, and exhibitions, enhancing the holiday experience for visitors [1] - The Jinji Lake water activities saw a peak in visitor numbers, with over 30,000 attendees, marking an 86% increase compared to the same period last year [1] - The newly launched "Peach Blossom Culture Season" attracted over 28,000 visitors, showcasing the popularity of the water activities and related events [1] Group 2: Art and Cultural Events - The 688 Art Trend Space re-emerged with four key business segments, including art curation and social activities, attracting significant attention during the holiday [2] - The Nan Art Museum's flagship location in Suzhou began trial operations, featuring the "Wholesale Art Carnival" exhibition, which explores new forms of art exhibitions [2] - The exhibition is free during the trial phase and aims to establish Suzhou as a hub for trendy art and innovative cultural experiences [2] Group 3: Sports and Fitness - The Suzhou Olympic Sports Center transformed into a "sports universe" during the holiday, with high demand for various sports facilities [3] - Multiple community sports events, including football and badminton tournaments, were held, promoting a new trend of celebrating holidays through sports [3] - The collaboration of diverse business segments by the New Era Group effectively met the cultural and tourism consumption needs of visitors, contributing to a vibrant holiday atmosphere [3]

Core Insights - The "May Day" holiday showcased a vibrant tourism market in China, with diverse consumer experiences and new consumption scenarios driving economic growth [1][2] Demand Side Analysis - There is a significant increase in public leisure demand, with consumers prioritizing unique experiences over traditional shopping, leading to a rise in "experience economy" [1] - The "Z Generation" is innovating the "ticket economy," creating a trend of traveling to events, which has stimulated the development of nearby hospitality and social gathering economies [1] Supply Side Analysis - Continuous innovation in supply is energizing the market, with various regions developing unique consumption corridors and leveraging digital technology to enhance cultural tourism experiences [2] - Localities are encouraged to diversify their offerings to meet the multi-layered demands of tourists, while also addressing issues of homogenization in tourism development [2] Challenges and Recommendations - Some regions face challenges such as insufficient influence and communication of popular tourism IPs, and a tendency towards sameness in tourism offerings, which can lead to visitor fatigue [2] - To overcome these challenges, it is essential to accurately understand emerging tourism demands, enrich supply content, and enhance public tourism facilities and service levels [2]