Core Insights - The implementation of the national standard for Zhuang brocade marks a significant turning point for the industry, providing a framework for quality improvement and market expansion [2][5][10] - The Zhuang brocade, recognized as one of China's four famous brocades, is now positioned for modernization and wider application, moving from traditional handcraft to standardized production [4][6][10] Industry Development - The national standard for Zhuang brocade, effective from May 1, aims to enhance product quality and promote industrialization, addressing previous challenges of inconsistent quality and low brand scale [2][3] - The standard includes definitions, technical requirements, and safety performance criteria, facilitating the transition from traditional transmission methods to scientific preservation [2][3][10] - The introduction of the standard is expected to boost production efficiency and market responsiveness, leading to increased demand for customized orders and a significant expansion in sales [5][6] Cultural Significance - Zhuang brocade is not only a textile but also a cultural symbol, with its patterns reflecting local and ethnic characteristics, which are now being preserved and promoted through the new standards [3][10] - The integration of modern design elements and AI technology is attracting younger consumers, enhancing the appeal of Zhuang brocade products [6][11] Market Trends - The popularity of Zhuang brocade is rising in fashion and cultural sectors, with notable appearances at high-profile events like the Cannes Film Festival, which has generated significant media attention [1][7] - The product range is diversifying, with Zhuang brocade being incorporated into various consumer goods, including clothing, accessories, and even food packaging, indicating a trend towards modern consumerism [4][7][8] Challenges and Opportunities - Despite the positive developments, the industry faces challenges such as imitation and piracy of original designs, which could hinder cultural dissemination [8][9] - The collaboration between cultural heritage and modern technology is seen as a pathway to revitalizing Zhuang brocade, ensuring its relevance in contemporary markets [10][11]

Core Insights - The article highlights the transformation of a traditional iron pot manufacturing business into a successful e-commerce brand, leveraging digital platforms to revive and modernize ancient craftsmanship [1][2][12]. Group 1: Company Background - The Liang family has been involved in iron pot manufacturing for over 100 years, with the current business being established by Liang Baojin and passed down through four generations [2]. - The company faced significant challenges, including debt and market decline, before Liang Xingchun took over and modernized operations [2][3]. Group 2: Business Transformation - In 2016, Liang Xingchun founded Shandong Father and Son Cookware Co., Ltd., focusing on modernizing traditional mud mold casting techniques and utilizing e-commerce platforms like Douyin (TikTok) [2][12]. - The company saw a significant increase in sales, reaching over 100 million yuan through Douyin, with 80% of sales in 2023 coming from this platform [15]. Group 3: E-commerce Strategy - The company initially struggled with e-commerce but adapted its strategy by focusing on content that resonated with female consumers, such as cooking demonstrations and practical usage tips for iron pots [13][15]. - In 2020, a single live-streaming event on Douyin generated 500,000 yuan in sales, showcasing the potential of digital marketing for traditional crafts [13][15]. Group 4: Product Innovation - The company has made product improvements based on customer feedback, such as changing the oil used in the seasoning process to avoid unpleasant odors and developing a more effective rust prevention method [16][17]. - Liang Xingchun emphasizes that customer feedback is crucial for product development, viewing negative reviews as opportunities for improvement [17]. Group 5: Cultural Significance - The company’s products are recognized as part of the intangible cultural heritage of Shandong Province, highlighting the importance of preserving traditional craftsmanship in a modern context [2][19]. - Participation in events like the Chengdu International Intangible Cultural Heritage Festival allows the company to showcase its products and connect with a broader audience [19][20].

Core Insights - The article highlights the revival and innovation of intangible cultural heritage in China through the efforts of various inheritors who blend traditional skills with modern life, thereby promoting the protection, utilization, and transmission of these cultural resources. Group 1: Shanxi Shadow Play - Shanxi shadow play inheritor Hou Jianchuan performs traditional plays, reviving local art forms and engaging audiences with modern adaptations [1][2] - Established the Linyi City Shadow Puppet Art Research Association in 1996 to promote the art and train new performers [2] - Collaborated with the Yungang Grottoes scenic area since 2010, providing a fixed performance venue and enhancing cultural tourism [2] Group 2: Zhejiang Wood Movable Type Printing - Wang Fawan, a wood movable type printing inheritor, combines traditional techniques with modern applications, creating popular cultural products like vintage wedding certificates [3][4] - Engages with younger audiences through live streaming and workshops, promoting the craft and its relevance in contemporary society [3][4] - Aims to introduce the craft to 100 schools in 3 to 5 years, fostering interest in traditional culture among youth [4] Group 3: Guangxi Dong Ethnic Architecture - Yang Siyu, a master of Dong ethnic wooden construction, utilizes traditional joinery techniques to build iconic structures without nails [5][6] - His expertise has led to the construction and restoration of over 100 traditional wooden buildings, showcasing the unique architectural style of the Dong people [5][6] - Developed a precise model for a landmark drum tower, demonstrating the effectiveness of traditional methods in modern construction [6]

杨涵梅 刘彦令摄 ■ 王春江 吉林吉林 理发师 史清旺 王春江 马静摄 钱海军 王岐洋 甘海新 本报记者 李维俊摄 给老伙伴们剪头发 前两天，我又给同住小区里的老李头剪了头发。他是我的"老客户"，虽已满头白发，但每月仍爱捯 饬自个儿。剪完头，他向我竖起大拇指，我心里也乐呵呵。 我今年72岁，是吉林省吉林市一名退休职工。自从搬到昌邑区民主街道苏园社区后，发型师成了我 的"新职业"。"客户"群体很单一，就是社区里的这些老伙伴们。 为啥想着帮老伙伴们剪头？三年前刚搬过来时，每天接完外孙女便在小区里遛弯锻炼。平日和邻居 们唠嗑，好几次听到他们发牢骚，说剪头发不方便，有的理发店还不太乐意给老年人剪头发。 年轻时，我曾自学过剪发，经常给身边的同学同事剪，他们还都挺满意。听了大伙的困扰，我寻思 要不我来给他们剪，免费还省事。 刚开始就来几个老邻居，后来人越来越多，到现在每个月我得服务几十位"客户"。有人问过 我："这么大岁数了，每天剪头不累吗？"我觉着闲着也是闲着，不如发挥余热，帮左邻右舍解决问题。 去年，邻居王婶找到我，说老伴儿最近因病卧床不起，头发挺长，状态不好，问我能不能上门帮忙 剪发。我也没多想，拎着工具就跟她回家 ...

持之以恒 坚守非遗技艺 在凳子上拴上镲和锣鼓，踏进蓝印花布围成的戏台，人与木偶"合为一体"，手脚并用操控木偶，同时完 成吹、拉、弹、唱、耍等多项技艺，将说唱与表演融会贯通，将人物的际遇和情感通过木偶活灵活现地 表现出来……刘永安即兴来了一段布袋戏。 邵阳布袋戏，是一门"一人一台戏"的绝艺，也称"扁担戏"或"被窝戏"，多取材于中国民间神话和历史小 说。无论是木偶的唱、表、念、白，还是乐器伴奏，都由一位布袋戏艺人完成，堪称"一人顶七人"。整 个舞台和全部的演出行头仅用一根扁担即可挑起。 刘永安是邵阳布袋戏的第十八代传人，上世纪60年代跟随叔父挑担下乡演出，70年代接过戏担，开始了 走南闯北的江湖生活，足迹遍布湖南、江西、广西和贵州。 这些年，刘永安一直从事邵阳布袋戏下乡演出、对外交流等工作，并配合邵阳县非物质文化遗产保护中 心开展传承教学等活动。 刘永安进村开展现场教学展演。 刘永安在邵阳县非遗展馆开展传承教学。 以上图片均为邵阳县非物质文化遗产保护中心提供 晨光熹微，在湖南邵阳县九公桥镇白竹村燕窝岭，年近八旬的刘永安已在老屋中忙碌起来，准备当天的 表演。他身后，古朴的戏箱和各式木偶，无声地诉说着这门古老艺术经历 ...

Core Points - Beijing will host over 40 intangible cultural heritage (ICH) activities during the 2025 "Cultural and Natural Heritage Day" [1] - The city has 118 national-level ICH inheritors and 348 municipal-level inheritors, indicating a significant reduction in transmission gaps and a notable increase in rural and youth inheritors [1] - The fifth batch of 123 municipal-level ICH representative inheritors will be announced, with 54% under the age of 60, and the youngest being 30 years old [1] - Beijing has 14 UNESCO ICH projects, ranking among the top in the country, along with 144 national-level projects and 303 municipal-level projects, creating a comprehensive protection network [1] Activities and Events - Dongcheng District will launch the "ICH Renewal and Boundless Coexistence" series, combining cloisonné with Olympic elements to showcase the fusion of traditional craftsmanship and modern aesthetics [2] - Chaoyang District will host a palace art exhibition and Bajiquan performance at a trendy landmark [2] - Xicheng and Fengtai Districts will enhance public participation through ICH exhibitions and handicraft workshops [2] - Miyun and Haidian Districts will collaborate with Beijing-Tianjin-Hebei to promote ICH in schools [2]

Core Insights - The key focus of the news is the launch of the micro-short drama "Zhouji Qianlihao Songlai" and its connection to the cultural heritage of the Grand Canal, highlighting the integration of cultural tourism and modern storytelling techniques [1][4][7] Group 1: Project Overview - "Zhouji Qianlihao Songlai" is part of the "Beijing Big Audio-Visual" key online cultural project and aims to promote cultural landmarks in Tongzhou, Beijing, coinciding with the 11th anniversary of the Grand Canal's UNESCO World Heritage status [1][3] - The project includes over 60 cultural landmarks, creating a narrative matrix for the "Cultural Tourism Brand of Tongzhou" [1][4] Group 2: Narrative and Themes - "Zhouji Qianlihao Songlai" consists of 30 episodes and features a storyline that connects two generations through the "Tongzhou Canal Boatman's Song," addressing themes of youth, family, and cultural heritage [4] - The drama incorporates non-material cultural heritage into its narrative, showcasing the vitality of the Grand Canal culture through modern musical interpretations [4][7] Group 3: Technological Integration - The micro-short drama "Qianlan" employs 4K HD filming and AI virtual production to create an engaging narrative that intertwines cultural relics with contemporary storytelling [5] - The use of technology aims to bring static cultural heritage to life, enhancing audience engagement with traditional culture [5][7] Group 4: Cultural and Economic Impact - The initiative "Travel with Micro-Short Dramas" promotes cultural tourism in Beijing, encouraging young audiences to engage with the city through these innovative narratives [7][10] - The micro-short dramas are designed to stimulate cultural consumption and tourism, transforming viewership into economic activity [7][10]

Core Viewpoint - The article highlights the journey of Li Yaohua, a master silversmith from Yunnan, who has successfully blended traditional craftsmanship with modern techniques to enhance the quality and appeal of Heqing silverware, while also focusing on training the next generation of artisans [4][10][12]. Group 1: Background and History - The silverware craftsmanship in Heqing has a history of over 1,000 years, with generations of artisans contributing to the local brand [4]. - Li Yaohua, a 39-year-old Bai ethnic silversmith, is recognized as a provincial representative inheritor of the "Heqing silverware forging technique" [4][10]. Group 2: Personal Journey and Skill Development - After completing middle school, Li Yaohua apprenticed with his uncle and traveled to various regions to learn silverware making, eventually mastering the craft by the age of 19 [6]. - He made a pivotal decision to leave his established business to learn modern techniques in Shanghai, where he spent five years refining his skills, particularly in detailed engraving [7][8]. Group 3: Innovations and Techniques - Li Yaohua developed new engraving tools that are smaller and more efficient, allowing for intricate designs that were previously difficult to achieve [9]. - He introduced the "inlaid engraving" technique, which combines gold, silver, and copper to create three-dimensional patterns, enhancing the aesthetic quality of the products [9]. Group 4: Training and Legacy - Li Yaohua has trained over 60 apprentices in the past decade, emphasizing the importance of artistic skills and practical experience in silverware making [11]. - His workshop has become a training base for local artisans and students, contributing to the preservation and promotion of Heqing silverware craftsmanship [11][12]. Group 5: Economic Impact and Market Reach - The "Heqing silversmith" brand has gained national recognition, with over 1,500 households engaged in silver handicraft production, directly employing over 5,600 individuals [12]. - The increasing popularity of Heqing silverware has led to a broader market reach, with products being sold across the country [12].

近日，第35届北镇梨花节在辽宁省北镇市启幕，同时当地还举办了"跟着非遗看辽宁"辽 宁非遗北镇巡展，将非遗与盛开的梨花景色融合，让来自全国各地的游客穿行于梨云香雪间 感受北镇非遗的独特魅力。 清晨，在北镇庙文化广场，辽宁鼓乐国家级代表性传承人于水龙手持铜钹，在笙管齐鸣 中敲响巡展开幕第一声，随后，抚顺地秧歌、蒙古族马头琴音乐、盖州高跷等相继上演，为 市民、游客呈上一场场精彩的非遗节目。 "这些活态展示太精彩了。"来自沈阳的美术教师李怀远举着相机不停记录。在他的镜头 里，还有满族剪纸传承人手持剪刀将飘落的梨花瓣作为剪纸纹样进行创作的精彩瞬间。 在巡演现场，还重现了传承600年的明代祭山礼仪："礼官"手持玉帛，随着《中和韶 乐》的音乐拾级而上，青铜器皿中升腾的檀香与梨花香交织，身着传统服饰的"花神"手捧时 令花卉献瑞。特意从浙江杭州赶来的游客林小曼表示："在这漫山遍野的梨花香下，真正体 会到'天人合一'的境界。" 午后，一支秧歌队伍穿行于梨花花海中表演——这正是本届梨花节首创的"非遗盲盒"体 验：在5公里巡游路线上，随时可能触发皮影戏、木偶戏、剪纸等非遗快闪展演。 "快看！那棵梨树下有剪纸展示。"随着游客的惊呼，人 ...

2025年5月29日，"探元计划2024"太极拳场景共创项目开放日活动在河南举办。本次开放日聚焦数字科技深 度融入太极拳场景落地，旨在推动太极拳场景共创项目优化技术效能、深挖文化价值、探索可持续运营路 径，来自文化、技术、运营方面的众多专家携手参与开放日活动，共议数字赋能太极焕活，通过AI解锁非 遗传承新路径。 参与共创日活动的专家在中国太极拳博物馆前合影 探元计划在国家文物局科技教育司的指导下，由中国文物信息咨询中心（国家文物局数据中心）、腾讯SSV 数字文化实验室、腾讯研究院、社会价值投资联盟（深圳）联合发起，旨在深化文化与科技融合，推动文 化遗产数字化保护。 在"探元计划2024"的创新资助与支持下， 中国非遗保护协会太极拳专委会 联动河南非遗美学馆与太极拳发 源地温县陈家沟，与华邮数字文化技术研究院展开场景创新探索实践合作，采用深度学习姿态识别方法实 现3D姿态重建，通过智能分析连续动作完成多维评估，助力太极拳传承年轻化与数字化。 太极圣地溯源之行 活动伊始，专家们实地调研了太极拳发源地陈家沟太极拳祖祠、中国太极拳博物馆， 并与当地太极拳代表 性传承人进行了现场交流，为后续深入研讨太极拳的保护、传承与 ...