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人文经济激活消费新动能丨呼和浩特:茶道古驿涌现消费新潮
Xin Hua Wang· 2026-02-13 10:49
演员们在莫尼山非遗小镇表演沉浸式实景剧《莫尼山礼赞》。(莫尼山非遗小镇供图) 时光荏苒,文化的记忆被留存至今。"段家窑村有不少当年走西口人的后代,老匠人们剪刀一挥、画笔一落,满是传统的韵味。"莫尼山非遗 小镇创始人贾宏伟说。 2018年,段家窑村内的旧学校、老房屋等闲置资源被重新盘活,改造成为莫尼山非遗小镇,80余项非遗项目被聚合到小镇中。"非遗小镇充 分发挥非遗聚落功能,很多非遗传承人受邀到小镇生活或工作,不同的非遗项目聚集在一起,既能呈现出更完整的历史风貌,也为开展非遗体验 和活态传承提供了广阔空间。"贾宏伟说。 莫尼山非遗小镇中有十余处非遗活态传承保护院落,走进一处院落,只见年过七旬的非遗传承人薛籽女坐在窗前,指尖翻飞中,手中的面团 渐渐显露出燕子的模样,在薛籽女的隔壁,还有非遗传承人在制作布贴画和蒙古族耳枕。"我做的这个是托克托面塑,被列入了自治区级非物质 文化遗产名录。"薛籽女介绍道,"非遗院落给我们提供了一个展示与销售非遗作品的平台,也给游客提供了体验非遗制作的机会。" 新华社呼和浩特2月13日电 题:呼和浩特:茶道古驿涌现消费新潮 新华社记者魏婧宇 "出发喽!"随着驼夫号子响起,几峰驮着货物的骆 ...
板凳龙舞起来、年货置起来、年宵花迎供应高峰 新年氛围愈发浓厚
Yang Shi Wang· 2026-02-13 07:50
央视网消息:马上就要到春节了,年味也越来越浓。2月13日,在浙江省台州市仙居县的安山村,一场气势十足的板凳龙表演正在进行。 板凳龙制作精美 集多种工艺于一身 板凳龙的民俗传承至今已经有四百多年,是台州市非遗项目。顾名思义,这条龙由数百条长板凳连接而成,每条板凳都是一段龙身,连接起来就是一条 长龙。仔细看,龙头、龙身、龙尾都做得格外精美,竹木作为骨架,上面添置了漂亮的花灯、吉祥的图案等。整条龙的制作融合了彩绘、雕刻、木工等多种 工艺,是当地的师傅一点一点做出来的。 针刺无骨花灯 感受指尖上的东方美学 山海相依,是这里的地理坐标,也是秦皇岛人过春节的底色。从烟火升腾的过年仪式感到舌尖上的团圆味道,再到笔墨间的文化传承。在河北秦皇 岛,"山海之味",就是这样被一代代人,过成了年。 新疆阜康:年俗大集一站配齐家乡味 烟火气中迎新年 秦皇岛的大集充满了山海之味,在新疆阜康的特纳格尔街,也有一场热热闹闹的年俗大集正迎接着八方来客。 河北秦皇岛:春节近 年味浓 探寻新春"山海之味" 在河北秦皇岛,这里的年味有多种"打开方式"——是海岛赶集里质朴热闹的烟火味,是年夜饭餐桌中的升腾的海鲜锅气,也是古城中春联笔墨间流淌的 文化气 ...
《2025字节跳动非遗年度报告》:过去一年,超3亿用户在抖音电商购买过非遗相关产品
Sou Hu Wang· 2026-02-13 03:27
近日,《2025字节跳动非遗年度报告》(下称《报告》)正式发布,呈现旗下平台在助力非遗传播传承方 面的实践与成果。《报告》显示,2025年1月-12月,抖音中非遗相关短视频播放量达8065亿次,平均每 天有7.9万场非遗直播开播,赛龙舟、狮舞、京剧等成为获赞最多的非遗项目;超3亿用户在抖音电商购 买过非遗相关产品,抖音生活服务非遗体验类商家数量同比增长106%;此外,AI等新技术、微短剧等 新形式,也为非遗发展注入更多新鲜血液。 过去一年,越来越多非遗项目通过抖音获得关注。《报告》显示,2025年,抖音平台上发布国家级非遗 相关视频数量超2.2亿条,累计获赞138亿次,获得45亿次转发分享。87万名万粉以上创作者投稿过非遗 内容,百万粉非遗创作者投稿量增长37%,发布非遗视频的00后用户数量同比增长63%。各类创作者们 通过生动的短视频展示非遗技艺的独特魅力,有效扩大了非遗的社会影响力。 为促进非遗传播与消费,培养更多非遗人才,字节跳动于2024年成立"抖音非遗计划",并陆续发起"非 遗发展共创营""非遗守护人普惠培训"等公益项目。《报告》显示,2025年,"非遗发展共创营"全年落 地7期,共邀请215组创作 ...
最美文旅人
Xin Lang Cai Jing· 2026-02-13 00:47
北京的美,不仅镌刻在琉璃瓦的流光溢彩中,更流淌在文旅人文明服务的点滴细节里。他们用专业诠释旅游服务的 真谛,以真诚传递城市文明的温度。在平凡的岗位上,他们以文明为笔,绘就城市文旅的温暖画卷;以服务为桥, 连接古今与人心的文明对话。 每一个真诚的"他们",都是北京文旅的"形象大使",一言一行都在践行"北京欢迎你"的文明内涵。 非遗匠人 杨敬伟 步履生风 舞出文化回响 杨敬伟与他的"白纸坊太狮"已经共舞四十余载。作为国家级非物质文化遗产项目狮舞(白纸坊太狮)的第七代传承 人,他的身影与那头威风凛凛的"雄狮"早已融为一体。每当鼓点响起,狮头翻飞,杨敬伟的眼中便闪烁着四十年如 一日的炽热光芒——那是对传统文化的深情守护,更是对非遗技艺的坚定传承。 春节临近,67岁的杨敬伟和他的舞狮队伍正在紧锣密鼓地排练。新春佳节,舞狮队伍戴上精美的"狮头",穿上威武 的"狮尾",化身为一头跨越时空的"雄狮",踩着鼓点,为市民送上欢乐与祥和。 王梓苹的声音像春风一样轻柔,将红色故事播撒在燕山脚下,也传到了南海之滨。她是中国共产党早期北京革命活 动纪念馆的讲解员,更是一位以"传承红色基因、讲好红色故事"为使命的文旅人。她用声音感受信仰的 ...
河北廊坊:看一场戏,过一个年,赴一场文化之约
Xin Jing Bao· 2026-02-12 12:23
Core Viewpoint - The article highlights the vibrant cultural and culinary experiences in Langfang during the Chinese New Year, showcasing local traditions, food, and artistic performances that attract visitors from various regions, particularly Beijing and Tianjin [1][2][10]. Group 1: Cultural Events - Langfang hosts the International Meat Pie Competition, which serves as a platform for showcasing traditional culinary skills and fostering cultural exchange among participants from the Beijing-Tianjin-Hebei region [2][3]. - The "Five Good Intangible Cultural Heritage Fair" and the "Enjoy Langfang" Arts Carnival feature over 120 intangible cultural heritage and creative projects, providing diverse experiences for visitors [3]. - The "Drama Fantasy City" offers immersive theatrical experiences, with 21 different performances during the Spring Festival, creating a unique blend of traditional and modern storytelling [6][9]. Group 2: Culinary Highlights - Local specialties such as meat pies and traditional snacks are prominently featured, with local artisans sharing their culinary secrets and engaging with visitors [4][5]. - The market atmosphere is enriched by various food stalls offering local delicacies, including lamb and donkey meat, which are popular among both locals and tourists [5]. - Unique selling points include the traditional practice of selling meat dishes with accompanying bowls, enhancing convenience for customers [5]. Group 3: Visitor Experience - The proximity of Langfang to major cities like Beijing and Tianjin facilitates easy access for visitors, enhancing the appeal of cultural tourism in the region [8]. - The integration of traditional and modern cultural elements allows for a rich and engaging experience for both residents and tourists, fostering a sense of community and cultural pride [10]. - The event aims to provide a comprehensive cultural experience, emphasizing the theme "Chinese New Year, Langfang Flavor," which reflects the city's cultural confidence and readiness to welcome visitors [10].
透过《2025字节跳动非遗年度报告》,看见数字时代的非遗传承新路径
Zhong Guo Xin Wen Wang· 2026-02-12 06:46
Core Insights - The report emphasizes the importance of integrating traditional craftsmanship into modern life through creative transformation and innovation, ensuring the protection and transmission of intangible cultural heritage (ICH) [1][3] Group 1: Digital Engagement and Visibility - In the past year, Douyin's platform saw 806.5 billion views on ICH-related short videos, with an average of 79,000 ICH live broadcasts daily [1] - Over 870,000 Douyin creators have contributed ICH content, with the number of post-2000 users publishing ICH videos increasing by 63% year-on-year, indicating a shift in perception of ICH from a distant heritage to an engaging and popular craft [1][2] Group 2: Support and Training for Creators - The "Douyin ICH Plan" has engaged hundreds of ICH creators in over a thousand activities promoting ICH dissemination and consumption, while the "ICH Guardian Inclusive Training" program trained nearly 12,000 artisans across more than 2,500 skills [2] - These initiatives help ICH representatives transition from being "protected" to achieving self-development [2] Group 3: Integration into Daily Life - More than 300 million users have purchased ICH-related products on Douyin, with the number of ICH experience service providers increasing by 106% year-on-year [2] - Innovative formats and digital technologies, such as micro-dramas and AR interactions, enhance the visibility of ICH and bring it closer to everyday life [2] Group 4: Future Pathways for ICH - The report outlines a new pathway for ICH protection and transmission, leveraging dissemination and consumption to accelerate its integration into modern life, with ByteDance focusing on "talent, dissemination, and consumption" as core areas [3]
愿千年窑火照亮生活 辽瓷非遗的马年新征程
Xin Lang Cai Jing· 2026-02-11 21:49
Core Viewpoint - The article highlights the successful integration of traditional Liaoning porcelain craftsmanship with modern consumer demands, particularly through the launch of zodiac-themed products for the upcoming Year of the Horse, emphasizing the importance of cultural heritage and innovation in the industry [3][5]. Group 1: Product Launch and Sales - The studio of Sun Tianshu, a representative inheritor of intangible cultural heritage, has launched a series of zodiac-themed Liaoning porcelain products, including tea sets and decorative items, which have seen significant sales both online and offline [3][4]. - The products are designed to embody auspicious meanings such as "success" and "wealth," appealing to consumers' desires for good fortune in the new year [3][4]. Group 2: Craftsmanship and Production - The production time for each zodiac piece varies based on complexity, with simpler designs taking approximately 15-20 days and more intricate ones nearly a month to complete, highlighting the meticulous craftsmanship involved [4]. - Sun Tianshu emphasizes that the handmade nature of these products allows for a blend of precision and cultural richness, providing users with a tangible connection to the heritage [4]. Group 3: Cultural Promotion and Future Vision - Sun Tianshu plans to promote Liaoning porcelain through national gifts and participation in major cultural events, aiming to enhance public visibility and appreciation of this traditional craft [4][6]. - The vision for 2026 includes deepening skill transmission, integrating Liaoning porcelain with cultural tourism, and continuously innovating product offerings to establish it as a cultural symbol of Liaoning [7].
烟火润年味 文脉迎新春
Xin Lang Cai Jing· 2026-02-11 21:49
Group 1 - The article highlights the vibrant cultural activities and traditional customs in Jiangsu province as the Spring Festival approaches, showcasing a rich tapestry of local traditions and community engagement [1][2] - Various events such as community markets, food preparation, and cultural performances are organized across different cities, enhancing the festive atmosphere and promoting local heritage [1][2] - The integration of traditional crafts, culinary experiences, and cultural exhibitions reflects the region's commitment to preserving and innovating its cultural identity during the New Year celebrations [2] Group 2 - The article emphasizes the importance of intangible cultural heritage (ICH) in fostering community spirit and cultural continuity, with activities that allow residents and visitors to engage with local traditions [2] - The festive events not only celebrate local customs but also encourage interaction between different cultures, showcasing the diversity and richness of Jiangsu's cultural landscape [2] - The narrative illustrates how these cultural activities contribute to a sense of warmth and connection among people, making the New Year celebrations a shared experience filled with joy and anticipation [2]
鼓声雷动 年味浓
Xin Lang Cai Jing· 2026-02-11 18:46
Group 1 - The event "Cultural Activities in Thousands of Families" took place in Longquanyi District, Chengdu, featuring traditional customs and cultural performances to celebrate the New Year [1] - The theme "Cultural Renewal and Joyful Travel in Luodai" integrated Hakka culture and intangible cultural heritage with New Year celebrations, allowing locals to enjoy cultural benefits [1] - The event included a folk parade, fixed performances, and interactive experiences, showcasing various traditional customs such as the Hakka dragon dance and wedding rituals [1] Group 2 - The "Spring Couplets Delivery" activity was held simultaneously, where calligraphers created auspicious couplets and characters for attendees [2] - The lively atmosphere attracted visitors from various regions, enhancing the festive spirit and cultural engagement among families [2] - Participants expressed enjoyment and appreciation for the traditional customs, highlighting the significance of experiencing local culture during the New Year [2]
新春走基层|灯彩照见中国年:等待“面试”的小马灯
Xin Lang Cai Jing· 2026-02-11 15:37
Core Viewpoint - The article highlights the dedication of Fu Xisheng, a master craftsman of Qinhuai lanterns, who has spent fifty years perfecting the traditional craft, emphasizing the importance of cultural heritage and the need for innovation to keep the art form alive [1][17]. Group 1: Craftsmanship and Tradition - Fu Xisheng's workshop is filled with beautifully crafted lanterns, showcasing the intricate process of making a "small horse lantern," which involves over a hundred steps, including framework, pasting, and decoration [3][4]. - The craftsmanship reflects Fu's understanding of the festive spirit, with each lantern embodying wishes for prosperity and happiness, making them a vital part of Nanjing's cultural identity [6][9]. - Fu insists on using traditional materials and techniques, such as bamboo for the framework and silk for the covering, to maintain the authenticity and quality of the lanterns [7][9]. Group 2: Cultural Significance and Community Engagement - The "lotus lantern" is a prominent symbol of Qinhuai lanterns, representing good fortune and prosperity, and requires meticulous craftsmanship with at least sixty steps for production [11][12]. - Fu Xisheng is committed to passing on his skills to the next generation, renting a studio to teach apprentices and engaging with schools and communities to promote the craft [13][15]. - The article emphasizes the importance of adapting traditional crafts to modern times, with Fu incorporating LED lights and seeking inspiration from younger generations to attract a broader audience [15][16].