文旅融合
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山西文旅:游客花费年均增超20% 多元业态促产业崛起
Zhong Guo Xin Wen Wang· 2025-12-08 12:11
Core Insights - Shanxi's cultural and tourism sector has seen an average annual increase in visitor spending of over 20% since the start of the 14th Five-Year Plan, driven by diverse business models and enhanced tourism infrastructure [1][3]. Group 1: Development Achievements - From 2021 to 2024, domestic tourist numbers are projected to grow by an average of 11.96% annually, with domestic tourism spending increasing by 20.41% annually [3]. - The cultural tourism and related industries' added value accounts for approximately 5% of GDP, positioning it as a new engine for the province's economic transformation [3]. - Shanxi has achieved significant recognition in cultural arts, with 34 projects winning national-level awards and 264 projects supported by the National Arts Fund [3]. Group 2: Innovation and Product Expansion - The province is promoting cross-industry integration through "Cultural Tourism+" initiatives, leading to the development of new business models and enhanced product offerings [4]. - Shanxi has established national-level night tourism consumption clusters and leisure street areas, alongside successful cultural performances like "Again Pingyao" [4]. - The province has incubated 50 cultural enterprises and over 100 research institutions, creating more than 300 original IP copyrights and developing over 3,700 products [4]. Group 3: Market Growth and Promotion - Shanxi has expanded its tourism market significantly, with the number of A-level scenic spots increasing from 237 to 462 and 5A scenic spots from 9 to 12 [5]. - The province has built a comprehensive service system with 6,947 cultural tourism businesses and 1,303 travel agencies [5]. - Innovative marketing strategies, including collaborations with new media and themed activities, have enhanced Shanxi's tourism visibility and engagement [5]. Group 4: Infrastructure and Service Improvement - Shanxi has implemented a "customer-first" approach, enhancing travel infrastructure and services, including the construction of 5,191 new or upgraded tourist restrooms [6]. - A comprehensive tourism road network has been established, covering 13,000 kilometers across key cultural sites [6]. - The province aims to solidify its reputation as a top tourist destination by focusing on safety and visitor satisfaction through various initiatives [6].
推进文化事业、文化产业和旅游业高质量发展——访文化和旅游部党组书记、部长孙业礼
Xin Hua Wang· 2025-12-08 10:52
Core Viewpoint - The prosperity of culture is a significant indicator of Chinese-style modernization, emphasizing the importance of cultural development in achieving socialist modernization [1] Group 1: Achievements in Cultural and Tourism Development - During the 14th Five-Year Plan period, cultural and tourism sectors have shown robust growth, contributing positively to high-quality economic and social development [2] - Cultural activities have become more vibrant, with 3,568 projects funded by the National Art Fund, and an increase in public cultural service facilities, including 3,248 public libraries and 7,046 registered museums by the end of 2024 [2] - The cultural industry is expanding, with projected revenue of 19.14 trillion yuan in 2024, a 37.7% increase from 2020, and the tourism sector is recovering rapidly post-pandemic [3] Group 2: Future Considerations for Cultural Development - The focus for the 15th Five-Year Plan includes creating high-quality cultural products that resonate with the times and enhancing public cultural services to meet the diverse needs of the population [4][5] - Emphasis on the protection and transmission of cultural heritage, ensuring systematic protection and innovative development of cultural assets [6] Group 3: Integration of Culture and Tourism - The strategy aims to deepen the integration of cultural and tourism sectors, positioning them as pillar industries that drive domestic demand and employment [7] - Plans include enhancing the quality of tourism services and products, promoting smart tourism, and integrating cultural content into tourism experiences [8] Group 4: International Cultural Exchange and Influence - The initiative focuses on enhancing the global influence of Chinese culture through international cooperation and cultural exchange programs [9] - Efforts will be made to improve the convenience of inbound tourism, including better visa and service systems to attract foreign visitors [11]
长三角首趟泰州美食专列顺利返程
Yang Zi Wan Bao Wang· 2025-12-08 10:31
水,是泰州的温柔;逆袭,是泰州的硬气。泰州柔美水乡的表象之下,蕴藏着钢铁般的脊梁。在杨根思纪念馆,"三个不相信"的誓言震耳欲聋。黄桥战役纪 念馆中,一幅幅照片、一件件旧物,激荡起那段红色历史的铮铮回声。唐世荣是一名"球迷",他感慨良多:"我是在'苏超'足球比赛中知道了泰州这座城市, 正是这份'不相信'的执着,让泰州在赛场勇夺'苏超'冠军。为泰州点赞!" t 申博手 **新闻 der 4 a Mark AI T 4 8 80 t 2017 10 fi the state t K (45 d I fir Pro 4 the first 8 STERS k p e a P 10 The Proper er 29 0 33 6 The Research AND AND THE t Career States of the Property of A T C sia A T 1 0 40 8 (明文 6 da D 2 3 11 t 200 t th . 1 4 1 5 the with il = " STATE of Fri F. the and The State of f 618 4 15 1 ch FECE th ...
呼和浩特冰雪旅游季让“冷资源”迸发“热活力”
Xin Hua Wang· 2025-12-08 10:29
Core Viewpoint - The 2025-2026 Hohhot Ice and Snow Tourism Season has commenced, featuring over 300 winter activities that integrate ice and snow sports, cultural experiences, and trendy consumption, aimed at boosting winter tourism and consumption vitality in Hohhot [3]. Group 1: Ice and Snow Tourism Season - The ice and snow tourism season will last for 88 days, promoting a variety of activities across the city [3]. - The season aims to deepen the integration of culture and tourism while stimulating winter consumption [3]. Group 2: Local Cuisine and Cultural Integration - Hohhot's famous Shaomai has become a tourism symbol, with local restaurants preparing special winter menus to attract visitors [3]. - Innovative dishes like colorful Shaomai made with vegetable juice are being introduced to enhance the winter dining experience [3]. Group 3: Economic Impact on Local Residents - Local fishermen are benefiting economically from winter fishing, with potential earnings for the season equating to half a year's income [4]. - Residents are adapting to tourism by converting homes into guesthouses and offering local delicacies to enhance visitor experiences [4]. Group 4: Promotional Offers - The tourism season includes various promotional packages, such as 2 million yuan in dining vouchers and discounts on local specialties [4]. - Visitors can enjoy discounts on dining and accommodation by presenting tickets for events and performances [4]. Group 5: Strategic Development - The ice and snow season represents a significant effort by Hohhot to promote the integration of ice and snow with culture, sports, commerce, and technology [4].
第31届广州酒店用品展18日-20日在广交会展馆举行
Nan Fang Du Shi Bao· 2025-12-08 09:58
Core Viewpoint - The 31st Guangzhou Hotel Supplies Exhibition will take place from December 18 to 20, 2025, featuring over 3,000 exhibitors and covering an exhibition area of 250,000 square meters [1][3]. Market Characteristics - The exhibition reflects market characteristics of "steady overall growth, deep structural differentiation, and explosive innovation tracks" [3][6]. Product Categories - Exhibits will include a wide range of products such as catering and kitchen equipment, hotel furniture, cleaning machinery, and smart products [4][6]. Industry Trends - The Chinese hotel supplies industry is experiencing growth driven by the recovery of tourism, structural upgrades in the hotel sector, and the acceleration of green policies and smart technology [6]. New Business Opportunities 1. **Green and Low-Carbon Products**: The demand for green products is expected to surge, creating a market worth hundreds of billions due to the implementation of green hotel standards and bans on single-use plastics [10]. 2. **Cultural Empowerment Products**: Products that incorporate local cultural elements are becoming popular, transforming from functional items to carriers of cultural narratives [11]. 3. **Lightweight Smart Modules**: There is a growing demand for practical smart solutions in the hotel supplies sector, focusing on user experience and cost savings [12]. 4. **Rural Hotel Renovation**: The demand for renovations in rural hotels is increasing, leading to the emergence of flexible and efficient solutions for small orders [13]. 5. **Internationalization of Inbound Tourism**: The recovery of inbound tourism is driving the need for internationalized facilities, including multilingual signage and smart locks [14]. 6. **Aging Population Products**: The development of products catering to the elderly is encouraged, enhancing safety and comfort for senior travelers [15].
湖北打造世界知名文化旅游目的地 培育万亿元级产业底气何在
Jing Ji Ri Bao· 2025-12-08 07:48
Core Insights - The article emphasizes the strategic development of Hubei as a world-renowned cultural tourism destination, aiming to elevate its cultural tourism industry to a trillion-yuan level [1][2][4] - Hubei's rich natural landscapes and cultural heritage are highlighted as key assets in transforming the region into a competitive cultural tourism hub [1][2][5] Industry Development - Hubei has seen its tourism revenue surpass 7000 billion, 8000 billion, and 9000 billion yuan in recent years, with expectations to exceed 1 trillion yuan this year [2][5] - The province's cultural tourism development is supported by the "Seven Strategies" aimed at boosting the central region's growth, with cultural innovation being a core focus [3][4] Key Attractions and Initiatives - The "Wudang Dream" immersive performance has generated over 30 million yuan in revenue since its opening, significantly enhancing nighttime tourism and local accommodation rates [3][9] - Hubei is developing two major cultural tourism axes, "Shenwu Gorge" and "Chihong Red," to integrate and promote its cultural resources effectively [5][6] Technological Integration - The province is leveraging technology to enhance visitor experiences, such as VR projects that allow for interactive engagement with historical artifacts [7][10] - The focus on immersive experiences aims to shift from mere sightseeing to deeper engagement with cultural narratives [8][9] Cultural Heritage and Branding - Hubei is committed to preserving and promoting its cultural heritage, with initiatives like the "Cloud Dream Has Joy" series generating significant visitor engagement and revenue [11][12] - The integration of cultural elements into tourism products is seen as essential for enhancing the appeal and sustainability of Hubei's tourism offerings [11][14]
贵州:高速公路服务区特色服务助文旅融合发展
Zhong Guo Xin Wen Wang· 2025-12-08 06:28
贵州:高速公路服务区特色服务助文旅融合发展 中新网贵阳12月8日电 题:贵州:高速公路服务区特色服务助文旅融合发展 中新网记者 瞿宏伦 "自2023年9月29日正式投入运营以来,服务区接待活动团队360余团次,1万余人次,利用观景台红色步 道扫码收听长征故事、红色文化展馆免费讲解等方式接受红色文化教育34万余人次,实现了经济效益与 社会效益的'双丰收'。"渝筑高速"长征国家文化公园·大娄山服务区"经理杨智玲8日告诉中新网记者。 大娄山服务区位于贵州省桐梓县境内,是由重庆进入贵州的第一个服务区,也是贵州高速公路展示长征 文化的重要窗口,浓缩了遵义会议、娄山关战役等红色文化元素,是集休闲旅游服务、红色文化体验、 特色商业为一体的新型服务区。 杨智玲介绍,大娄山服务区形成了一个观光旅游的新业态和商业创新模式,实现服务区商业价值最大 化,带动全域旅游发展。"大娄山服务区除了为司乘人员和游客提供休息、就餐、加油等基础服务外, 还能参观主题展览、学习红色文化、购买文创产品,备受青睐。" 高速公路服务区是展示地方文化特色和城市形象的重要窗口。近年来,贵州以高速公路为纽带,以服务 区为支点,正推进融合旅游、商贸、文化的"路衍 ...
循着唐诗足迹 感受古都新貌
Xi An Ri Bao· 2025-12-08 06:17
Core Insights - The event "2025 Xi'an Cultural Tourism Media Tour" emphasizes the integration of Tang poetry into the urban fabric of Xi'an, showcasing the city's cultural heritage and its modern relevance [4][8] - The initiative aims to promote Xi'an as the "City of Tang Poetry," enhancing its cultural brand through immersive experiences and multi-dimensional communication strategies [5][8] Group 1: Event Overview - The media tour took place from December 4 to 5, focusing on the theme "Poetic Xi'an, the Ancient Capital" and aligning with the implementation plan for building a Tang poetry cultural brand in Xi'an [4] - Over 40 media outlets and cultural influencers participated, exploring key locations to highlight the connection between poetry and the city's historical landscape [4][5] Group 2: Cultural Integration - The event featured a Tang poetry-themed sightseeing bus, "Changan Dream," which provided an interactive experience with historical figures narrating stories related to the Tang dynasty [4][5] - Various locations, such as the Great Tang West Market Museum and Xingqing Palace Park, showcased the integration of poetry with historical artifacts and interactive activities, enhancing public engagement with cultural heritage [4][6] Group 3: Academic Contributions - Two scholars were invited to provide depth to the exploration of Tang poetry, enriching the experience with professional insights into the cultural significance of the sites visited [7] - The event highlighted the transformation of poetry from mere text to participatory cultural practices, exemplified by digital exhibitions and engraved poetry on stone walls [7][8] Group 4: Economic and Social Impact - The "Tang Poetry + Cultural Tourism" model is expected to drive economic growth, with innovative technologies enhancing visitor experiences through immersive performances and interactive dining options [6][7] - The integration of Tang poetry into daily life through various activities aims to foster a sense of pride and recognition of traditional Chinese culture among residents [7][8] Group 5: Future Development Plans - The event is seen as a milestone in the ongoing development of Xi'an as the "City of Tang Poetry," with plans to deepen cultural integration through five major projects and 26 tasks [8] - Future initiatives will focus on cultural heritage protection, tourism integration, brand innovation, and international cultural exchange, aiming to elevate the global perception of Chinese culture [8]
三个月从无到有!上海常态化万人级户外音乐节前滩“首秀”
Guo Ji Jin Rong Bao· 2025-12-08 05:55
Core Viewpoint - The "Shanghai Qiantan Music Festival" marks the debut of Shanghai's first large-scale outdoor performance venue capable of hosting 30,000 to 50,000 attendees, representing a significant cultural and economic initiative for the city [1][4]. Group 1: Event Significance and Planning - The festival is a response to the need for a large outdoor venue in Shanghai's central urban area, which has not previously hosted such events, thus testing the city's coordination and operational capabilities [3][4]. - The planning and execution of the venue took only three months, a process that typically requires two to three years, showcasing the efficiency of cross-departmental collaboration and urban governance [4][14]. Group 2: Venue and Infrastructure Development - The Qiantan Sports Park, covering approximately 230,000 square meters, underwent significant renovations, including widening access roads and enhancing power and communication systems to accommodate large crowds [4][5]. - The venue's location in a densely populated urban area allows for direct consumer engagement, enhancing the potential for economic activity and cultural vibrancy [5][10]. Group 3: Economic Impact and Future Plans - The festival aims to host 20 events annually, attracting hundreds of thousands of young consumers, thereby integrating cultural, tourism, and commercial activities in the region [11][14]. - The initiative is expected to create a comprehensive ecosystem that promotes sustained consumer engagement and economic growth, positioning Shanghai as a leading hub for outdoor performances in Asia [10][11].
湖北打造世界知名文化旅游目的地——培育万亿元级产业底气何在
Jing Ji Ri Bao· 2025-12-08 05:05
Core Viewpoint - Hubei is striving to become a world-renowned cultural tourism destination, aiming to elevate its cultural tourism industry to a trillion-yuan level, leveraging its rich natural and cultural resources along the Yangtze River [2][3][9]. Group 1: Industry Development - Hubei's tourism revenue has consistently crossed significant thresholds, reaching over 9 billion yuan and expected to surpass 10 billion yuan this year [10]. - The province's tourism visitor numbers increased by 13% and tourism revenue grew by over 15% in the first three quarters of the year, with total spending exceeding 870 billion yuan [14]. - The two main cultural tourism axes, "Shenwu Gorge" and "Chihong Red," have contributed 1.91 billion yuan to the tourism revenue, accounting for 42% of the total [14][12]. Group 2: Strategic Initiatives - Hubei has launched the "Know Your Friends Hubei" global promotion plan and various cultural tourism events to enhance its tourism offerings [15]. - The province is focusing on integrating cultural tourism with other industries, developing new business models such as leisure vacations, low-altitude tourism, and digital tourism [15]. - The "Cultural Innovation Strategy" has been incorporated into Hubei's core strategic initiatives, aiming to elevate the quality of cultural tourism [11]. Group 3: Technological Integration - Hubei is exploring the use of technology to enhance cultural heritage experiences, such as the VR project "Crossing the Bronze Age," which attracted over 50,000 reservations in its first month [16]. - The province is focusing on creating immersive experiences to engage younger audiences, with 70% of visitors to museums being under 45 years old [16]. - The integration of digital experiences in cultural tourism is seen as a way to transition from mere visitor engagement to deeper, more meaningful interactions with cultural content [16]. Group 4: Product Innovation - The "Wudang Dream" immersive performance has generated over 30 million yuan in revenue since its opening, significantly increasing nighttime visitor spending [10][11]. - The "Zhiyin Number" project has hosted over 2,500 performances, attracting more than 1.7 million visitors, contributing to a closed-loop industry chain of performance, scenic spots, hotels, and dining [18]. - Hubei is continuously updating its cultural products, with the "Wudang Dream" and other initiatives expanding the range of offerings available to tourists [19]. Group 5: Cultural Heritage and Branding - Hubei is committed to preserving and promoting its cultural heritage, with initiatives aimed at integrating cultural narratives into tourism experiences [20][22]. - The province has established platforms for cultural exchange and research, enhancing the visibility of the Yangtze River's cultural significance [22]. - The ongoing Long River Cultural Arts Season has attracted over 2 million visitors, showcasing the province's commitment to cultural engagement [23].