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壮山农鲜献鹏城!广西百色田阳特色农产品19日进深圳展销
Nan Fang Nong Cun Bao· 2025-06-18 08:32
Core Viewpoint - The event "Consumption Assistance Summer Action and Rural Encounter with All Things: Co-creating Beautiful Selections and Exhibition" will take place in Shenzhen from June 19 to 22, showcasing agricultural products from Tianyang District, Baise City, Guangxi [2][3]. Group 1: Event Overview - The exhibition aims to bring the unique flavors of Tianyang to Shenzhen, inviting residents to experience local delicacies [4][5]. - The event is part of a broader initiative to deepen cooperation between Guangdong and Guangxi, focusing on sustainable consumption assistance and market integration [7][8]. Group 2: Product Highlights - Featured products include dried mango, dried fruit, fragrant peanut oil, and sweet rice, all representing the unique agricultural heritage of Tianyang [4][5]. - The exhibition will include tasting areas and live streaming sections to enhance the consumer experience [13]. Group 3: Market Strategy - The event serves as a key step in integrating resources from the Guangdong-Hong Kong-Macao Greater Bay Area, promoting local products into national supermarket systems [9][10]. - The initiative aims to establish a direct supply model connecting Tianyang production with Bay Area consumption [10][15]. Group 4: Communication and Promotion - The exhibition will provide promotional materials and a procurement guide to facilitate communication between farmers and buyers, aiming to break regional barriers for local specialties [14][15].
福“荔”到!广东省总工会携全国工会邀你品尝广东荔枝
Nan Fang Nong Cun Bao· 2025-06-17 10:03
Core Viewpoint - The Guangdong Provincial Federation of Trade Unions is promoting the consumption of Guangdong lychee through a nationwide lottery event, encouraging people to taste and purchase this regional fruit, which has historical significance and popularity [21][22][40]. Group 1: Event Promotion - The event, titled "福'荔'", invites people across the country to participate in a lottery to win fresh Guangdong lychee starting from June 16 [21][22]. - A total of 500 prize packages are prepared, each containing a box of Guangdong lychee and a box of Yantang original flavored soy milk, which will be delivered via cold chain logistics [28][29]. - Participants can enter the lottery by sending the keyword "I want lychee" through their local trade union's official WeChat account, with the draw scheduled for June 20, 2025 [24][26]. Group 2: Historical and Cultural Significance - Guangdong lychee has a rich history, being favored by historical figures and celebrated in literature, such as in the novel "The Lychee of Chang'an" [5][7][11]. - The fruit is now widely available, having transitioned from a rare delicacy to a globally consumed product, showcasing its cultural importance [13][14][15]. Group 3: Economic and Social Impact - The initiative aims to support the local lychee industry, enhance brand recognition, and promote economic development in Guangdong, aligning with provincial policies on rural revitalization [51][56]. - Trade unions are encouraged to incorporate lychee purchases into their annual consumption assistance budgets, promoting local agricultural products and supporting farmers [58][60]. - Various local trade unions are also launching their own initiatives to promote lychee sales, such as offering consumption vouchers and organizing promotional events [65][69].
扬州全链条帮扶脱贫地区年销11.5亿
Xin Hua Ri Bao· 2025-06-06 21:05
Group 1 - The article highlights the success of Yangzhou Industrial Vocational and Technical College in establishing the first e-commerce live streaming academy in China, which has set up 279 live streaming bases and trained over 20,000 hosts, contributing to a revenue increase of 310 million yuan for local farmers [1] - Yangzhou is recognized as one of the ten key cities for consumption assistance in China, actively supporting various regions including Xinjiang and Qinghai, and has dispatched 30 government officials and 445 technical talents to aid these areas [1] - The city has invested 515 million yuan in various projects, resulting in the establishment of 94 industrial projects and 101 livelihood projects, with a total sales scale of products and services reaching 870 million yuan [1] Group 2 - Yangzhou Anbeisi Toy Co., Ltd. has successfully developed a plush toy industry in collaboration with regions like Ankang in Shaanxi, creating a complete industrial chain that includes design, production, and trade, with annual sales exceeding 1 billion yuan [2] - The city has implemented a comprehensive model that integrates government guidance, market leadership, and social participation to enhance consumption assistance efforts, focusing on brand development, policy innovation, and industry collaboration [2] - In the previous year, Yangzhou's efforts in supporting poverty alleviation regions resulted in a sales scale of 1.15 billion yuan, with market-driven sales reaching 600 million yuan [2]
忻城县与广东消费帮扶联盟共商年度大计
Sou Hu Cai Jing· 2025-06-06 17:57
此次沟通会的成功举行,标志着忻城县与广东消费帮扶联盟的合作迈入深化落实的新阶段。下一步,忻 城县将携手广东消费帮扶联盟,全力推动会议达成的各项共识落地见效,让承载着忻城风土滋味的甜糯 玉米及更多优质农产品香飘粤港澳大湾区,以消费帮扶的强大动能,持续为忻城乡村产业振兴与经济社 会高质量发展注入新活力。(江沅芳 李程远) 图为广东消费帮扶联盟与忻城沟通今年的消费帮扶事宜 来源:忻城县粤桂办 会议商定,将共同推动制定全国首个"糯玉米糁"团体标准。此项标准旨在严格规范忻城糯玉米糁产品的 生产流程与市场秩序,通过标准化、规范化发展,显著提升产品质量和品牌影响力,增强市场核心竞争 力,为忻城糯玉米产业的可持续健康发展奠定坚实基础。 6月5日,忻城县粤桂协作办公室特邀广东消费帮扶联盟秘书处办公室副主任陈仲夏一行到忻城县交流, 县农业农村局相关领导出席会议,三方共商本年度消费帮扶重点工作,谋划忻城消费帮扶新蓝图。 会议提出,将深度整合忻城县丰富的自然风光与独特的人文历史资源,规划包装特色农文旅融合线路。 通过积极向大湾区推广忻城文旅资源,吸引游客,带动特色农产品的体验式消费,实现"以旅兴农、以 农促旅"的良性互动,全面提升忻 ...
三百余款商品“强引力” 五千人次热情“捧场”
Nan Jing Ri Bao· 2025-06-05 02:20
Group 1: Event Overview - The "Ning Gong Pin Tui" consumer goods promotion event in Jiangning District attracted over 60 quality enterprises, showcasing more than 300 products, benefiting nearly 5,000 citizens [1][3] - The event featured a diverse range of products from local well-known food companies and 11 enterprises from partner cities, enhancing consumer choices [1][3] Group 2: Industry Insights - The consumer goods industry in Nanjing is comprehensive, covering food, textiles, and light industry, with several nationally recognized brands and specialized enterprises emerging [2][3] - In the food industry, Nanjing's main products include grains, oils, alcoholic beverages, meat products, dairy, snacks, and health foods, with seven companies recognized as "Chinese Time-honored Brands" [2][3] Group 3: Company Highlights - A company that started as a breakfast snack shop in 2013 has grown into a well-known restaurant brand with over 300 chain stores nationwide and more than 40 products [2] - The event showcased innovative products, including robotic pets from Nanjing Weilan Intelligent Technology Co., which attracted significant attention from children and parents [2]
爱心助农迎端午,广东区域协作消费帮扶产品交易中心开展进机关展销活动
Nan Fang Nong Cun Bao· 2025-06-01 02:35
Core Viewpoint - The "Love Helping Farmers for Dragon Boat Festival" consumption assistance exhibition and sales event was successfully held in Guangdong, aiming to promote agricultural products and support local farmers [3][5]. Group 1: Event Overview - The event was organized by the Guangdong Regional Cooperation Consumption Assistance Product Trading Center in collaboration with the China County Expo Organizing Committee [2]. - The exhibition featured over 40 unique booths showcasing more than 400 high-quality agricultural products from both within and outside the province [6][7]. Group 2: Sales and Promotions - During the event, promotional measures included a "300 off 90" coupon and discounts through the Agricultural Bank of China’s Love Card, aimed at enhancing consumer engagement [7][8]. - Popular products included Dragon Boat Festival gift boxes, fresh lychees, Heilongjiang rice, and dried mushrooms, with fresh lychees being particularly well-received, selling over 1,000 pounds on-site [10][11]. Group 3: Future Plans and Strategies - The trading center has established 42 consumption assistance pavilions, covering 12 provinces and 36 cities, with over 10,000 products on display [12][13]. - The center aims to transform consumption assistance from a one-time event to a sustainable model, injecting new momentum into rural revitalization [16]. - Future plans include continuing the series of exhibition and sales events in government agencies and communities, focusing on improving the long-term mechanism for agricultural product sales [17][18].
粽情相邀!“消费帮扶 e路杭行”活动开启,来吴山广场解锁端午假期新体验
Sou Hu Cai Jing· 2025-05-31 09:51
Core Points - The event "Consumption Assistance e-Road Hangzhou 2025" commenced on May 29, featuring a 7-day series of activities aimed at promoting local products and enhancing consumer engagement [1][15] - The event showcased over 100 exhibitors in a 2000 square meter area, offering a variety of local specialties and foods, creating a vibrant atmosphere for the Dragon Boat Festival holiday [1][3] Group 1: Event Highlights - Multiple interactive zones were designed to enrich the experience for attendees, including a display of agricultural and cultural tourism products from various regions such as Xinjiang, Tibet, and Sichuan [3] - Local delicacies like Ziran lamb and Naqu yak cheese were featured, allowing consumers to experience diverse regional flavors without leaving Hangzhou [3] - A tasting area presented traditional foods such as pork buns and rice dumplings, prepared by local chefs, which received positive feedback from attendees [7] Group 2: Cultural and Interactive Activities - The event included cultural experiences showcasing traditional crafts like paper-cutting and embroidery, allowing participants to engage directly with the art forms [7] - An interactive activity called "Aromatic Dragon Boat Festival" encouraged attendees to write blessings on a prayer wall, enhancing community engagement [8] - The event also featured a live streaming segment where hosts promoted products, stimulating consumer interest and interaction [12] Group 3: Product and Service Offerings - A comprehensive product service area highlighted quality goods and convenient services from Hangzhou and surrounding regions, including fresh produce and daily necessities [10] - The event served as a dual-purpose platform for product display and sales, while also providing a shopping, culinary, cultural, and entertainment experience for the public [15]
春秋航空牵手上海消费帮扶工作平台 助农特色产品将于6月“进”客舱
Group 1 - The core viewpoint of the article is the collaboration between Spring Airlines and the Shanghai Consumption Assistance Work Platform to promote rural revitalization through an innovative "Aviation + Consumption Assistance" model [1][3]. - Spring Airlines signed a cooperation agreement on May 29 to further deepen consumption assistance measures, aiming for a more normalized, branded, and scenario-based development of consumption assistance [1]. - The "Blue Sky Dream" recruitment program by Spring Airlines has been an important project for Shanghai's Changning District, continuously conducting recruitment assistance work in three counties of Honghe Prefecture, Yunnan [2][3]. Group 2 - In mid-June, the collaboration plans to launch five featured assistance products, including freeze-dried strawberries and walnut date pastries, in the cabin at high altitudes [3]. - The initiative aligns with the Civil Aviation Administration's 2025 theme of "Civil Aviation Service Boosts Consumption Year," contributing positively to rural revitalization efforts [3]. - The Yunnan Jianshui Purple Pottery Cultural Exchange Center has established a close partnership with the special education school in Honghe Prefecture, creating employment opportunities for disabled individuals through a "company + school + disabled persons + employment" model [4].
央企消费帮扶购物节活动启动
Zhong Guo Dian Li Bao· 2025-05-28 02:00
Core Viewpoint - The event "Qinghai Source Power, Rural Renewal Journey" shopping festival aims to enhance the market competitiveness and brand influence of agricultural products from supported areas, thereby helping local farmers increase their income through a combination of online and offline activities [1][2]. Group 1: Event Overview - The shopping festival was launched in Xining, Qinghai, with the support of various state-owned enterprises and local government agencies [1]. - The event features over a thousand types of specialty agricultural products, including organic goji berries, black barley, and highland quinoa, showcased by suppliers from eight cities in Qinghai and 43 central government-supported counties [1]. Group 2: Sales and Promotion Activities - During the festival, participating units organized online live broadcasts and promotions to expand sales channels and improve efficiency [2]. - The National Energy Group utilized its e-commerce platforms to promote excellent agricultural products from nine counties, collaborating with JD.com for a special live broadcast event [2]. Group 3: Social Responsibility and Investment - The National Energy Group has committed to rural revitalization as a key area of social responsibility, focusing on poverty alleviation and sustainable development in the nine counties [2]. - As of 2024, the National Energy Group has invested a total of 2.66 billion yuan in these counties, supporting over 1,300 projects in various sectors including industry, education, and ecological protection [2].
“食堂直采+职工认购”,中国铁建在京举行消费帮扶展销活动
Group 1 - The core event is a special exhibition and sales activity titled "Revitalizing 'Rural' Appointment · Helping Together," organized by China Railway Construction Corporation (CRCC) and Gu Zhi Chan Zhangjiakou Food Co., Ltd, aimed at promoting high-quality agricultural products from impoverished areas to broader markets [1][3] - The event utilized an "online + offline" model to create a marketing matrix for specialty agricultural products, enhancing sales channels for local farmers and contributing to rural revitalization efforts [1][3] - The initiative has been ongoing for three years, with CRCC establishing a pairing assistance mechanism with Shangyi County, focusing on expanding sales channels and upgrading from "product production" to "brand building" [3] Group 2 - The event featured product display areas, tasting experiences, and e-commerce live streaming zones, employing promotional strategies like QR code discounts and gift promotions to engage employees and citizens [3] - The "canteen direct procurement + employee subscription" model was introduced, integrating assistance products into employee welfare purchasing lists, thereby creating a closed loop of "consumption assistance - industrial upgrading - farmer income increase" [3] - The agricultural products from the village, including millet, potatoes, beef, and lamb, have successfully reached the Beijing market, generating nearly 100,000 yuan in annual sales for local farmers [1]