Core Viewpoint - The implementation of the "National Reading Promotion Regulations" on February 1 marks a significant shift in the publishing industry, transitioning from a cultural advocacy to a legally supported activity, with the company planning to execute the regulations through ten key initiatives [2]. Group 1: Key Initiatives for Implementation - The company aims to create a high-quality publishing hub by focusing on economic development and social trends, planning to release seven major book series in 2026, including "Trend Engine: Strategic Decision-Making Framework under Global Changes" [4][9]. - The company will expand offline reading spaces by innovating models and enhancing cooperation, with the Chaoyang Joy City bookstore set to become a flagship space for national reading [4]. - The company plans to support the construction of "Book Fragrant Enterprises" by utilizing resources from the CITIC Group to create standardized knowledge service products, promoting reading within large enterprises [4]. - A unified membership service system will be established to enhance reader engagement and improve author services, facilitating better interaction with various readers [4]. Group 2: Digital and Thematic Reading Enhancements - The company will enhance digital reading efficiency by upgrading the CITIC Academy APP and expanding quality digital content, incorporating AI technology to improve reader experience [6]. - The company will systematically compile thematic reading lists to meet the learning needs of party and government officials, establishing reading spaces for party members [6]. - A children's reading system will be developed, including the "Glowing Reading Club" and regular children's story competitions to foster community engagement [6]. Group 3: Social Responsibility and Community Engagement - The company will continue its "CITIC Publishing Dream Book House" initiative, donating to 30 primary and secondary schools and providing free access to quality content through the CITIC Academy APP [8]. - The "National Reading Promotion Ambassador Program" will be launched, inviting 50 authors and 50 readers to promote reading, supported by a customized book list service [8]. Group 4: Focus on Key Book Series - The seven major book series for 2026 will address complex global issues and include topics such as macroeconomics, innovation ecosystems, and children's literature, aiming to provide readers with valuable insights and knowledge [11][14][19][21][25][27]. Group 5: Development of Anime IP and AI Applications - The company will focus on developing its anime IP business as a key pillar of its "14th Five-Year Plan," aiming to create a full industry chain around quality content and AI operations [30]. - The self-developed "Kuafu AI Platform" will be upgraded to enhance publishing efficiency, with new AI tools like the "Xinyi Tong AI Translation Assistant" and "Booktalks" to improve content delivery and reader engagement [32]. Group 6: Vision for the Future - The company emphasizes the role of publishers as not just knowledge disseminators but also as civilization transmitters, aspiring for every book to serve as an entry point for lifelong learning and societal progress in the AI era [34].

Core Viewpoint - The "Publishing and Distribution High-Quality Development Forum" emphasizes the importance of promoting high-quality development in the publishing industry, aligning with the spirit of the 20th Central Committee's Fourth Plenary Session, and exploring new opportunities and paths for future development [1] Group 1: Key Insights from Speakers - Liu Binjie highlighted that the "National Reading Promotion Regulations" provide a solid foundation for the publishing market, presenting a significant opportunity for high-quality development in the publishing industry [2] - Liu called for a collective effort to enhance national reading, improve the quality of reading products, and expand reading spaces, thereby fostering a "book fragrance society" [2] - Cai Shuguo emphasized the need to deepen the promotion of national reading and optimize resource supply and service efficiency to contribute to cultural power construction [3] - Zheng Liangbin focused on copyright work as a key area for high-quality development, ensuring that the copyright sector aligns with national objectives [3] - He Rui pointed out that 2026 is a critical year for enhancing the quality and efficiency of the National Publishing Fund, focusing on high-quality outputs [3] Group 2: Future Directions and Strategies - Feng Shixin discussed the need for a "big publishing" perspective to plan and promote high-quality development, emphasizing the importance of serving the public and producing works that enhance spiritual strength [4] - The industry should adapt to the restructuring of distribution channels and explore data-driven marketing and reading services [4] - There is a call for modernization of governance systems and capabilities within the publishing sector to address development challenges and ensure ideological safety [4] - The forum served as a platform for policy interpretation, experience sharing, and consensus building, encouraging participants to translate insights into actionable steps for high-quality development in the publishing industry [5]

编者按：2026年2月1日《全民阅读促进条例》将正式实施，全民阅读更是上升到国家战略。但阅读的现 状并不乐观，出版业在2025年遭遇寒冬。在全世界范围内，从成人到青少年的图书阅读时间和注意力都 在遭遇滑坡，完整读完一本书对很多人甚至在读大学生都是挑战。在这个追逐AI的时代，阅读的危机 被忽略了，阅读的能力在缓慢丧失，但我们坚信，阅读是人的生存技能，人需要书。 在《阅读的未来》这个专题中，我们将直面阅读的现状，探讨可能的未来。也许有一天，我们会像《远 大前程》里的铁匠乔一样感叹，"给我一本好书，一份好报纸也行，生一炉好火，让我在前边一坐，我 就别无所求啦。" 2026年伊始，虹口区乍浦路上，新出现了一家小小的"报刊门市部"。这是上海最后一家报刊门市部，刚 从300米外的吴淞路搬到现址。 搬迁到乍浦路的报刊门市部。 1月6日，智通财经记者探访了这家报刊门市部。店铺红色的门头在阴冷的天气中十分醒目，两扇门上固 定了网格，密密匝匝摆满报纸杂志。不断有顾客进进出出，让这间不大的门面成了乍浦路最热闹的地 方。 姜俊师傅穿着厚厚的黑色羽绒服坐在柜台后，一边和顾客们"嘎山湖"，一边熟练地抽出一份份报纸杂志 递给客人，报出价格 ...

Core Insights - The 2026 Beijing Book Fair showcased a significant rise in cultural and creative products, with "Lu Xun" themed merchandise becoming a highlight, particularly the purple knitted vest that gained popularity at the 2025 Shanghai Book Fair [1][2] - The event attracted over 711 exhibitors and featured more than 400,000 book titles, with attendance exceeding 100,000, indicating a strong interest in literature and cultural products [1][4] Industry Trends - Publishers are increasingly focusing on creative products, with many offering unique items such as postcards and handmade prints inspired by cultural artifacts, which have proven to attract younger audiences [2][3] - The introduction of the "National Reading Promotion Regulations" set to take effect on February 1, 2026, is expected to enhance the reading culture in China, promoting a "book fragrance society" and encouraging publishers to boost confidence in the industry [4] Market Analysis - The 2025 book retail market in China reached a scale of 110.4 billion yuan, with segments like health, skills, and current affairs showing positive growth [5] - E-commerce channels have become dominant, with content e-commerce (including live streaming and short videos) accounting for 40.53% of the retail market, surpassing traditional platforms [5]

Group 1: Market Overview - The overall book retail market in 2025 is projected to reach a scale of 110.4 billion yuan, showing a year-on-year decline of 2.24% [1] - The shelf sales channel is under significant pressure, with a year-on-year decline of 16.50% [1] - Physical stores account for 13.65% of the market scale, experiencing a year-on-year decrease of 4.63% [1] Group 2: Industry Trends - The book retail market is experiencing a volatile development trend, with a rational and cautious consumer environment [1] - The implementation of the "National Reading Promotion Regulations" on February 1 marks a shift from policy guidance to legal protection for national reading [2] - The traditional retail landscape is undergoing profound restructuring, with content e-commerce emerging as the largest retail segment, surpassing platform e-commerce [2] Group 3: Strategies for Physical Bookstores - Physical bookstores are redefining their core functions and values to become cultural consumption experience centers and community hubs [1] - The "Reading+" strategy by Anhui Xinhua integrates education, digital technology, and cultural tourism to upgrade bookstores into modern reading complexes [2] - The Hubei Xinhua Bookstore is creating a campus bookstore brand that serves as a composite platform for reading promotion and cultural exchange [3] Group 4: Consumer Behavior Changes - Consumer purchasing behavior is shifting from certainty-driven searches to emotional resonance and scene-triggered motivations [4] - Content e-commerce enhances the connection between consumers and products through live streaming and short videos, making book content more relatable [4] Group 5: Challenges and Innovations - Physical bookstores face severe homogenization, marginalization of books, and difficulties in converting traffic into profit [5] - The "No Fee Bookstore" has adopted a dual approach of retreating to the essence of reading while embracing AI technology for sustainable development [5][6] - The introduction of AI tools for in-store guidance and user engagement aims to improve service efficiency and reduce costs [6]

Core Insights - The 2026 Beijing Book Fair, known as a "barometer of the Chinese publishing industry," successfully concluded with over 100,000 attendees from January 8 to January 10 [1] - The fair featured an exhibition area of 50,000 square meters, showcasing over 400,000 types of books from 711 participating units, with 2,765 booths and 101 booths dedicated to cross-border cultural products [1] - A total of over 420 cultural activities were held during the event, promoting a vibrant reading atmosphere and supporting the construction of a reading society [1] Industry Development - The fair highlighted new industry development trends by promoting books that embody the spirit of the times, focus on academic research, and showcase innovative ideas [1] - The "President and Editor-in-Chief Live Broadcast" book recommendation activity was launched again, encouraging nationwide reading initiatives [1] - The "Reading Without Boundaries, Seeing the Future" forum invited renowned experts to discuss the integration of high-quality publishing and reading promotion [1] Digital Transformation - The event showcased the publishing industry's digital transformation achievements, including smart editing systems, digital reading platforms, virtual reality books, and AI creative assistants [1] - The fair's various venues hosted over 420 cultural activities, bringing together top experts and industry professionals to foster development consensus and boost confidence [1] Cultural Highlights - Notable cultural figures, including the International Andersen Award winner Cao Wenxuan and renowned performers, participated in the event, enhancing the connection between traditional arts and classic reading [1] - Significant publications focusing on party history, the history of New China, the history of reform and opening up, and the development of socialism were launched at the fair, promoting the excellence of traditional Chinese culture [1]

Core Insights - The 2026 Beijing Book Fair, known as a "barometer of the Chinese publishing industry," successfully concluded with over 100,000 attendees from January 8 to January 10 [1] - The fair showcased over 400,000 types of books across an exhibition area of 50,000 square meters, with 711 participating units and 2,765 booths [1] - The event featured over 420 cultural activities, promoting a vibrant reading atmosphere and supporting the construction of a reading society [1] Industry Developments - The book fair highlighted the digital transformation achievements within the industry, showcasing smart editing systems, digital reading platforms, virtual reality books, and AI creative assistants [2] - Various forums and cultural activities, including the high-quality development forum and marketing innovation exchange, were held to strengthen the fair's role in leading the industry [2] - Notable publications focusing on party history, the history of New China, and traditional Chinese culture were launched at the event, fostering intellectual exchange and sharing of insights [2]

面对突如其来的关注，刘诗利有着"两个模样"。镜头前，他会换上干净的衣服挺直腰板，高声介绍"我 是爱看书的民工大叔"；无人来访时，他仍习惯在院子里忙活，或是坐在门槛上，把手机音量调低，静 静翻看自己接受采访的视频。妻子韩玉竹觉得"这样的刘诗利和平时不大一样"，但她渐渐理解了丈夫。 这半年里，刘诗利的足迹印在了多地。他受邀前往济源参加2025河南"村晚"大联欢，他直言"能参与这 样的活动很开心"。而此前在洛阳参加河南省网络文明大会时，他与洛阳市作家协会副主席维摩围绕阅 读、写作等主题进行对谈，3天的活动不仅包食宿、路费，他还获得了3000元劳务费。"这比在工地上干 十几天活挣得还多。"他把钱转给妻子1000元，还了1000元欠款，剩下的作为日常开 销。他说："我需 求不多，有口饭吃、有书读就行。" 刘诗利坦言自己并非饱读诗书，很多作品未必能完全领会，但对书本的敬畏与珍视不输任何人："我只 想把自己搞得好一些，体面些。"阅读，对他而言，依然是门槛最低的体面。面对家庭微信群里亲友"参 刘诗利 转自：北京日报客户端 "刚从演播厅走出来，心里还热乎着！"2025年12月29日傍晚，刚结束河南电视台节目录制的刘诗利，黝 黑 ...

Core Insights - The 2026 Beijing Book Ordering Conference, known as a "barometer" for the Chinese publishing industry, successfully concluded with over 100,000 attendees from January 8 to January 10 [2] - The exhibition covered an area of 50,000 square meters, showcasing over 400,000 types of books, with 711 participating units and 2,765 booths, including a 33% increase in cross-border cultural product exhibition spaces [2] - The conference highlighted the industry's development through the promotion of innovative and academically rich new books, alongside various cultural activities aimed at enhancing public reading [2][4] Cultural Product Exhibition - The cross-border cultural product exhibition featured five thematic sections focused on "fusion innovation and empowering growth," covering categories such as intangible cultural heritage, IP-related products, trendy stationery, cultural tourism, and technological experiences [3] - The exhibition created an "IP-themed immersive space" with diverse interactive formats, leading the new paradigm of cross-industry integration in the cultural sector [3] Digital Transformation - The conference showcased the publishing industry's digital transformation achievements, including smart editing systems, digital reading platforms, virtual reality books, and AI creative assistants, outlining a clear vision for the future of intelligent publishing [3] Cultural Activities - Over 420 cultural activities were held during the conference, featuring top experts, sociologists, and industry professionals, fostering intellectual exchange and consensus on development [4] - Notable events included the high-quality development forum for publishing and distribution, marketing innovation exchange, and various themed discussions, enhancing the conference's role as an industry leader [4] - The event also saw the launch of significant publications focusing on party history, the history of New China, and the promotion of traditional Chinese culture, contributing to intellectual discourse and knowledge sharing [4] Historical Context - The Beijing Book Ordering Conference has been successfully held 37 times since its inception in 1987, establishing itself as a key event in the publishing industry [5]

Core Viewpoint - The article emphasizes the importance of enhancing public cultural services to better meet the cultural needs of the people and to support the development of a socialist cultural power in China [1] Group 1: Current Status and Challenges - Since the 18th National Congress, various regions and departments have increased investment in public culture, improved cultural infrastructure, and implemented cultural benefit projects, achieving significant results [1] - Despite these efforts, there are still considerable gaps in public cultural services compared to the goals of building a socialist cultural power and the growing cultural needs of the people, including issues like uneven resource allocation between urban and rural areas, lack of targeted service supply, low facility utilization rates, and insufficient digital potential [1] Group 2: Key Actions for Improvement - The implementation of the public cultural service quality enhancement action requires solid advancement in four key areas: 1. Improving the grassroots public cultural service network by fully implementing national basic public service standards and promoting the integration of urban and rural cultural service resources [2] 2. Expanding the supply of high-quality public cultural services by upgrading the functions of public libraries and museums, and enhancing accessibility for the elderly and disabled [2] 3. Promoting the digital development of public cultural services through the application of new technologies like AI and big data, and supporting the establishment of online exhibition platforms [3] 4. Innovating public cultural operation mechanisms by encouraging interactive and demand-driven services, and promoting the participation of social forces in public cultural services [3]