Core Viewpoint - The cultural and tourism industry in Anhui Province has made significant progress, establishing itself as a "national pilot area for all-region tourism development" and a new development pattern of "one area, three circles, and four belts," while also facing challenges such as weak brand recognition and insufficient marketing innovation [2] Group 1: Development Strategies - The proposal includes leveraging technology to innovate new consumption scenarios in cultural tourism, such as creating virtual personas based on historical figures using AI technology for enhanced visitor experiences [2] - The establishment of immersive experience projects utilizing VR/AR/AI technologies to recreate historical scenes and develop a network of experiences across the region [2] - The expansion of science and technology-themed cultural tourism routes to attract youth and science enthusiasts, creating a comprehensive cultural tourism system [2] Group 2: Enhancing Urban Cultural Tourism - Emphasis on creating a comprehensive event system to boost urban vitality through various sports and cultural events, including marathons and music festivals [3] - Development of themed tourism routes that focus on emotional experiences, such as wellness retreats and immersive role-playing games in historical settings [3] - Introduction of night economy initiatives, including night-time consumption vouchers and extended business hours, to enhance consumer engagement and urban vibrancy [3] Group 3: Policy and Support Framework - Implementation of a "provincial cultural tourism chain management system" to coordinate resources, project recruitment, and brand promotion [4] - Establishment of provincial special funds for cultural tourism development to encourage the creation of new products and consumption scenarios [4] - Promotion of creative industry platforms and innovative development of cultural parks and creative spaces across cities [4] Group 4: Marketing and Promotion - Creation of a promotional system that integrates provincial and municipal accounts with influencers to market new cultural tourism products and experiences [5] - Development of the "Super Anhui" brand to enhance the appeal of cities through personalized city IPs, fostering inter-city promotional collaborations [5] - Launch of a provincial cultural brand "Hui Chang Good Goods" to integrate local specialties with modern aesthetics, establishing flagship stores in key locations [5]

密云区文旅局相关负责人表示，本次新春灯会将有效拉动周边餐饮、住宿等文旅相关消费。未来，密云 区将持续策划举办系列精品文旅活动，深化"来密云看海"品牌内涵，推动区域旅游由"过境游"向"目的 地游"转型升级。 新京报讯（记者张璐）2月6日，2026"福马迎春，精彩密云"马年新春灯会启幕，灯会在张裕爱斐堡酒庄 打造超过10000平方米的展示空间，以2公里夜游步道串联四大主题区域与24组特色灯组，将马年生肖文 化、新春祈福寓意与密云生态特色、城堡建筑美学融合。 "本次灯会将持续至3月3日，横跨春节、元宵节两大黄金节点，可满足不同人群的节日出行需求。"密云 文旅集团相关负责人介绍，灯会现场特设三大主题商业区，引入特色餐饮、文创手作、互动服务等多类 型优质业态，构建"光影观赏-互动停留-品质消费"的完整服务闭环。 灯会四大主题区域各藏惊喜。其中，"国风雅韵区"演绎传统美学的视觉盛宴，"鱼跃龙门"灯组灵动飘 逸，金色鱼鳞在灯光下流转生辉，"京剧脸谱"灯组色彩浓烈、轮廓分明，将生旦净丑的经典形象立体呈 现。"赛博新春区"则碰撞出传统与未来的火花，灯组以科技蓝为主色调，马年生肖形象搭配霓虹光效， 仿佛从未来穿越而来。"机甲战士 ...

近日，众信旅游的数据显示，2026年春节假期国内旅游市场热度持续上涨，计划出游人数较去年同期激 增300%，市场呈现"量价齐升"的态势。 文旅部数据中心测算，元旦假期3天，全国国内出游1.42亿人次，国内出游总花费847.89亿元，为今年文 旅消费开了好局。而春节长假叠加多地推行"学生春秋假"试点、基层工会试点"每年4次春秋游"等利 好，以及越来越多的"免签朋友圈"，促成今年旅游市场持续繁荣。 飞猪数据显示，春节假期中段出行服务预订量同比增长超30%，预订量较去年增长超40%，高星级酒店 预订量更是同比大增近70%。同程旅行、去哪儿旅行、途家民宿等平台数据显示，今年春节旅游市场呈 现出客流高峰提前、品质消费与文化消费双凸显的鲜明特征，印证文旅消费的韧性。 民众参与文化活动与出游意愿显著攀升，消费需求集中释放，成为拉动内需的重要动力。也得到了政策 面的积极呵护：文旅部统筹"欢欢喜喜过大年"主题活动，深化非遗体验与旅游产品结合，提升消费黏 性。交通部门扩大春运运力覆盖，缓解跨区域流动压力，为出游提供基础保障。 展望后市，2025年国内居民出游人次65.22亿，比上年同期增加9.07亿，同比增长16.2%。延续了近 ...

齐鲁晚报·齐鲁壹点记者 张召旭 2月5日，山东省政府新闻办召开新闻发布会，介绍山东深化"放心消费在山东"行动情况并回答记者提 问。 山东省文化和旅游厅二级巡视员冯庆东介绍，2025年以来，全省文旅系统深入贯彻落实《关于进一步优 化消费环境的若干措施》文件精神，坚持"丰富供给、提升服务、创优环境"协同发力，全力保障每一位 游客和市民都能玩得开心、舒心、放心，推动文旅消费实现高质量发展。 在促进业态融合、培育文旅消费新动能上，山东持续发力，联合省体育局推进"体育赛事进景区"，成功 举办齐鲁足球超级联赛等各类节事活动，实现体育与文旅的深度融合；推出十大海洋研学旅游线路，60 家单位纳入全国研学基地品质提升试点，丰富研学文旅供给；出台艺术赋能乡村旅游实施方案，推动乡 村游向休闲度假深度转型，助力乡村文旅提质；联合省生态环境厅开展"生态山东 绿色休闲"体验季， 培育生态旅游主题活动90余个，打造生态文旅新亮点；创新举办"好客山东·美食争霸赛"，吸引超2500 家餐饮企业参与，线上线下（300959）参与规模达1.25亿人次，成功推动"舌尖流量"转化为"文旅留 量"，拓宽了文旅消费边界。 为提升服务品质、优化文旅消费新体 ...

本次活动由南京市文化和旅游局指导，南京旅游商品及装备协会主办。主办方介绍，本次活动深度 融合南京古都文脉与新春民俗特色，既是落实《南京市2026年春节期间暖心惠民稳岗留工十条举措》 的具体实践，也是"水韵江苏·邀您过大年"文旅消费促进活动的南京特色篇章。 蓝色的行李箱上印着"南京"字样和"骏马"图案，看似普通，但拎在手里一拖动，箱子上瞬间出现夫 子庙、栖霞山、南京长江大桥等地标景观，"骏马"也扬蹄奔跑起来。在南京名城文化发展有限公司摊位 前，一款南京元素的动感行李箱吸引了众多游客的目光。"这是我们今年刚刚推出的新品，采用'光栅压 框'三维立体画专利技术，让图案可以随着视角的变化动起来。"公司文创部经理杨丽平说。 2月4日，"水韵江苏 金陵礼到"文旅商品迎新春促消费活动举行，带来一场贯穿马年新春佳节的文 旅消费盛宴。本次活动以南京特色文旅商品为核心抓手，集中"上新"一批极具匠心的"南京礼物"，为市 民游客送上兼具文化味与烟火气的别样"年货"。 为了让全国各地网友都能"云逛集、购好物"，本次活动还打造了"云端寻礼·全域直播联动"环节，推 行"一店一直播、件件有故事"模式，鼓励老门东街区内及全市参与活动的文旅品牌店 ...

●文旅促消费活动涵盖艺术展演、音乐汇演、非遗市集、年货节、乡村庙会等 ●文旅消费券覆盖景区游览、酒店住宿、餐饮购物、文化演艺等 继前期四川面向全国发放10万张免费景区门票后，春节期间还将发放超3000万元文旅消费券，覆盖 景区游览、酒店住宿、餐饮购物、文化演艺等多元消费场景。同时，联动主流平台与金融机构推出多重 叠加好礼：联动四川银行专项投入300万元，支持文旅消费；联动同程旅行，上线四川市场新春专项大 促，用户可领取2026元新春限时红包补贴；联动美团，推出"马年集马""订年夜饭""美妙春节"等系列活 动。面对出游高峰，全省将持续开展"文旅市场秩序规范提升年"活动，引导全省各地推出停车免费等惠 民举措。 春节期间，各市（州）还将深挖本土文化底蕴、结合春节民俗特色，推出一系列兼具地域风情与时 代新意的文旅活动。会上，绵阳、内江、遂宁、南充文旅部门相关负责人发布了当地特色主题活动和文 旅惠民政策。（记者 吴梦琳） 近3000场文旅促消费活动涵盖艺术展演、音乐汇演、非遗市集、年货节、乡村庙会等。活动将 以"春节原乡探星 马上入川过年"为主题，创新推出全省春节主题研学旅游活动暨春季研学旅游季活 动；打造"马上入川· ...

Core Insights - Sichuan's cultural and tourism system will launch nearly 3,000 various promotional activities during the Spring Festival, distributing over 30 million yuan in tourism consumption vouchers to stimulate holiday spending [1][2] Group 1: Promotional Activities - The promotional activities will include art performances, music shows, intangible cultural heritage markets, New Year goods festivals, and rural temple fairs [3] - The theme for the activities is "Exploring the Original Home During Spring Festival, Entering Sichuan for the New Year," with innovative educational tourism activities and a dedicated Spring Festival tourism IP [1] Group 2: Consumption Vouchers and Collaborations - The tourism consumption vouchers will cover diverse spending scenarios including scenic area visits, hotel accommodations, dining, shopping, and cultural performances [2][3] - Collaborations with major platforms and financial institutions will provide additional incentives, such as a 3 million yuan investment from Sichuan Bank to support tourism consumption and various promotional activities with travel and food service platforms [2] Group 3: Local Cultural Activities - Each city and state will explore local cultural heritage and combine it with Spring Festival customs to launch a series of activities that reflect regional characteristics and contemporary innovation [2]

Core Viewpoint - The Sichuan Provincial Culture and Tourism Department announced a series of initiatives for the upcoming Spring Festival, including nearly 3,000 cultural and tourism activities and the distribution of over 30 million yuan in consumption vouchers to enhance the travel experience for visitors and locals [3][8]. Group 1: Cultural and Tourism Activities - Sichuan will launch nearly 3,000 cultural and tourism promotional activities during the Spring Festival, covering various forms such as art exhibitions, music performances, intangible cultural heritage markets, and rural temple fairs [6][7]. - The province aims to create a unique "Sichuan flavor" experience by integrating local customs and astronomical science into the festival activities, particularly targeting youth engagement through educational tourism [6][9]. - Major cities like Chengdu will host significant themed events, including the 55th International Panda Lantern Festival and various cultural exhibitions, to enhance the festive atmosphere [6][7]. Group 2: Consumption Vouchers and Incentives - Sichuan has already distributed 100,000 free tickets to national scenic spots and will issue over 30 million yuan in tourism consumption vouchers during the Spring Festival, covering diverse spending areas such as attractions, accommodations, dining, and cultural performances [8][9]. - Specific promotions include discounted tickets for certain demographics and free entry to various attractions, aimed at stimulating tourism spending [8][9]. Group 3: Regional Product Offerings - The province has tailored regional tourism products to meet diverse visitor needs, including ski resorts in the western plateau, cultural experiences in the southern region, and wellness retreats in central and northern Sichuan [9]. - Efforts are being made to enhance the overall travel experience by promoting new consumption scenarios that integrate dining, accommodation, and entertainment, alongside digital tourism innovations [9].

本次活动由南京市文化和旅游局指导，南京旅游商品及装备协会主办，老门东历史文化街区、南京金陵金箔集团等多家单位协办，活动以南京特色文旅商 品为核心，串联老门东历史文化街区及全市多家品牌门店，打造全域联动的消费场景。 活动期间，老门东街区及南京全市参与活动的文旅品牌店统一张贴活动标识，打造"一店一特色"的马年新春主题氛围。南京云锦研究所、金陵金箔、牛首 山、秦淮礼物等众多知名品牌参与其中，涵盖非遗手作、特色食品、文创精品等热门品类。其中，南京云锦研究所推出"龙腾骏业"等马年主题云锦作品， 将传统织造技艺与吉祥寓意相融合；金陵金箔则打造"马上如愿"金箔春联礼盒，让非遗技艺以新颖形式走进百姓生活。 2月4日下午，随着一声锣响，"水韵江苏 金陵礼到"文旅商品迎新春促消费活动在南京老门东陶家巷广场正式启动。一场为期30天、覆盖整个马年新春的 文旅消费盛宴就此拉开帷幕，通过线上线下联动，为市民游客奉上兼具金陵韵味与新春烟火气的文化消费新体验。 启动仪式后，首场马年特色市集随即热闹开市。活动依托老门东街区底蕴，精心打造陶家巷文创市集、创意妙会、年味庙会三大主题集市，并与秦淮灯彩 展区联动，构建"赏灯、逛集、购好物、品民俗"的 ...

法律法规和政策都应适应时代要求，跟随时代脚步。 近日，海南省拟"重奖"歌手陈奕迅、张学友的新闻登上热搜，也引发网络热议。 据报道，2月2日，海南省旅游和文化广电体育厅发布公示公告称，根据《海南省进一步促进文体旅商展 联动扩大消费若干措施》及《海南省关于支持大型演唱会、音乐节及高品质优秀剧目文艺演出实施细 则》，对《陈奕迅FEAR and DREAMS世界巡回演唱会》和《JACKY CHEUNG 60+ CONCERT TOUR张 学友60+巡回演唱会海口站》，分别给予100万元和50万元的一次性奖励。 原来，去年4月，为鼓励引进大型文艺演出活动，助推国际旅游消费中心建设，海南省旅文厅出台上述 扶持政策，对售票人数和收入达到设定标准的文艺演出，给予一次性奖励，最高奖金可达300万元。分 别于去年6月和2月举行的陈奕迅、张学友演唱会，售票人数和收入均达到了相关奖励标准，从而拟兑现 奖励。 海南此举在网上既获得大量支持，也引发诸多争议。反对声音中比较有代表性的一个是，在当前民生支 出面临较大压力的情况下，政府以巨资奖励头部艺人，有"劫贫济富"之嫌。更重要的是，反对者指出， 该做法还涉嫌违反国家相关规定。 根据现行《 ...