Core Viewpoint - The adjustment of school holiday schedules, particularly the introduction of extended autumn and spring breaks, is aimed at promoting cultural and tourism consumption while addressing the well-being of students [1][2][3]. Group 1: Holiday Adjustments - The 2025-2026 academic year will see significant variations in school holiday lengths across different regions, with Beijing having a 145-day autumn semester followed by a 37-day winter break, while Hangzhou will have a 159-day autumn semester, the longest in a decade, followed by a 25-day winter break [1][8]. - The introduction of a 3-day autumn break in Hangzhou, aligning with the National Day holiday, allows students to enjoy an 11-day continuous holiday, which is expected to boost tourism and consumption [2][3]. Group 2: Policy Initiatives - The Ministry of Commerce and other departments have issued policies to optimize student holiday arrangements, encouraging local governments to explore the implementation of spring and autumn breaks while maintaining the total number of school days [2][3][10]. - The 2013 National Tourism and Leisure Outline and subsequent policies have repeatedly emphasized the need for flexible holiday arrangements to enhance service consumption and family travel opportunities [3][4]. Group 3: Regional Differences - The disparity in holiday lengths between regions, such as the shorter winter break in Hangzhou compared to Beijing, highlights the need for tailored holiday arrangements based on local climate and socio-economic conditions [8][10]. - The historical context of holiday arrangements in Hangzhou, which has implemented spring and autumn breaks since 2004, reflects local demand and economic conditions, suggesting that holiday policies should be adapted to regional needs [10][14]. Group 4: Educational Considerations - The extended autumn semester in 2025 emphasizes the importance of breaks for students' mental and physical well-being, with experts advocating for a balanced approach to holiday scheduling that considers both educational and developmental needs [1][9][15]. - The "double reduction" policy initiated in 2021 aims to alleviate academic pressure on students, further supporting the rationale for incorporating spring and autumn breaks into the academic calendar [14][15].

Policy Measures - On September 16, nine departments jointly issued policies to expand service consumption, focusing on five key areas: cultivating service consumption platforms, enriching high-quality service supply, stimulating new consumption, enhancing financial support, and improving statistical monitoring systems[2] - The report outlines 19 specific measures aimed at promoting the quality and expansion of service consumption, thereby unleashing domestic demand potential[2] Industry Insights - In the cultural and tourism sector, the added value of cultural and related industries reached CNY 5.95 trillion in 2023, while tourism and related industries added value was CNY 5.48 trillion[2] - Domestic travel is projected to reach 5.615 billion trips in 2024, with total consumption expected to hit CNY 5.75 trillion[2] - The sports industry is anticipated to grow significantly, with a focus on introducing high-quality international sports events and fostering grassroots sports events like "Village Super" and "Su Super" to create new consumption growth points[2] Investment Recommendations - Service retail sales are expected to grow by 6.2% year-on-year in 2024, outpacing goods retail sales by 3 percentage points[2] - Per capita service consumption expenditure is projected to increase by 7.4%, contributing 63% to overall per capita consumption growth[2] - Investment focus areas include "new" cultural tourism projects, quality sports event IPs, and long-term care insurance-related enterprises in the elder care sector[2] Risk Factors - Potential risks include slower-than-expected policy progress, lower-than-expected economic growth, and weaker-than-expected consumer sentiment recovery[2]

Core Insights - The opening of the Fantawild Colorful Spring and Autumn Theme Park in Ziyang, Sichuan, provides a new entertainment experience for tourists in the Sichuan-Chongqing region, contributing to the growing theme park market in China [1] - As of October 2024, there are 385 theme parks in mainland China, including 87 large and extra-large parks, and 298 small and medium-sized parks, indicating a significant expansion in this sector [1] - The rise of theme parks is linked to the "happy consumption" and "self-pleasure economy," catering to young people's need for leisure and emotional relief, thus driving the growth of the emotional economy and cultural tourism consumption [1] Industry Development - The emergence of local theme parks is crucial for cultural transmission and economic development, as they resonate with consumers and promote Chinese culture both domestically and internationally [2] - Theme parks create job opportunities and economic growth through construction and operational activities, with a consumption pull effect estimated at 1:18.8 [2] - Despite rapid growth, the industry faces challenges such as unclear themes, insufficient product offerings, and low secondary consumption contributions, with some parks still operating at a loss [2] Strategic Recommendations - To ensure long-term success, theme parks must maintain a sense of novelty for visitors by integrating local cultural resources and creating differentiated park IPs that resonate emotionally with guests [3] - The incorporation of advanced technologies like virtual reality and augmented reality can enhance visitor immersion and engagement [3] - Expanding the range of activities within parks, such as live performances and interactive experiences, can increase visitor participation and extend the economic impact beyond ticket sales to a broader "tourism economy" [3]

服务乡村振兴，深度挖掘县域文旅消费潜力。 9月12日至14日，中国农业银行（601288）信用卡受邀参加国家文化和旅游部举办的2025中国文化旅游 产业博览会，参与"诗与远方"主题展区展览工作，以"文旅消费 美好生活"为主题，全方位展示"十四 五"以来中国农业银行信用卡在文化和旅游消费领域推出的系列举措，进一步激发文旅消费活力。 中国农业银行信用卡始终坚持以服务国家战略、服务实体经济、服务社会民生为着力点，深入参与文旅 部"百城百区"文化和旅游消费行动计划，相继推出"自在县域游""奇遇冰雪游""谷雨品春茶"等12项主题 文旅活动，积极促进消费提振。 在全国1100多个县域地区开展"县域旅游节"活动，为客户提供景点门票、美食团购、县域特产消费等优 惠，打造有如"采菊东篱下，悠然见南山"的自在县域游，激活民宿集群、生态康养、非遗民俗新空间。 同时将通过农行流量全力赋能县域农户与商户，在文旅消费场景中实现交易规模增长新突破。 紧贴客户需求，全力构建多元化产品权益矩阵。 始终践行"金融为民"理念，通过"线上+线下"服务渠道，不断丰富权益货架。推广农行尊然白金卡、车 主卡、乡村振兴卡等主流产品，配套机场贵宾厅服务、接送 ...

央视网消息：随着国庆中秋假期临近，多地也推出了高品质的特色文化旅游产品与活动，吸引国内外游客。 相关负责人介绍，今年再度推出受广大市民和海内外游客欢迎的景区点门票半价优惠活动，覆盖上海最知名的迪士尼乐园、东方 明珠、乐高乐园、上海欢乐谷等热门景点，从9月13日开始到19日，为期一周。 日前，2025全球旅行商大会在湖北宜昌举行，来自全球41个国家和地区的220多名境外旅行商、网络达人齐聚，沿"神农架—武当 山—长江三峡"等国际精品旅游线路，深度体验长江之美。今年以来，湖北过境免签、移动支付等政策持续优化，带动上半年入境游 客同比增长54.89%，同时推出"知音湖北·全球合作伙伴"计划，三年内将在全球100个城市发展1000家合作伙伴。 9月13日晚，2025年第36届上海旅游节大巡游活动正式启幕，来自海内外的25辆花车和24支表演团队在上海外滩盛装亮相。据了 解，从9月14日开始到10月6日上海旅游节闭幕，参加巡游的25辆花车将在上海多个城市街区巡游展示，部分国际表演团队也将在城市 商圈、地标景点等区域开展惠民表演，推动节庆活动与市民生活无缝衔接。 9月14日，2025中国文化旅游产业博览会重点合作及交易项目 ...

多家参展旅行社推出了让利活动，其中岭南集团旗下广之旅推出覆盖出境、跨省、粤港澳等业务板块的 大量优惠旅游产品，品类包括团队游、自由行套票、酒店代订、签证、邮轮旅游等，出发日期覆盖今年 9月至2026年6月。该旅行社还举办"链全球·启新程"系列合作签约及项目启动仪式，携手多个境外旅游 主管部门、航空公司等伙伴启动多项跨境旅游推广及主题合作计划。 中新网广州9月12日电(记者程景伟)2025广东国际旅游产业博览会(以下简称"广东旅博会")12日在广州广 交会展馆开幕。 本届广东旅博会首次设立入境旅游展区。该展区汇集了携程、广之旅、广州白云国际机场、南沙国际邮 轮母港等多家机构，联合打造"政策—交通—线路—体验"四大功能板块，为海外游客提供更加便捷、更 有深度的入境旅游服务解决方案。 本届广东旅博会展览面积4万平方米，设置国际文化旅游馆、文旅融合馆、文旅消费体验馆、老字号(文 化)博览会展馆等四大主题展馆，吸引全球近50个国家和地区的参展机构、超100个优质旅游目的地及 500余家文旅企业参与。 为持续激活文旅消费潜力，广东省文化和旅游厅启动"金秋文旅消费季"惠民补贴活动，安排2000万元专 项资金，设置广东旅博会 ...

Core Viewpoint - The Guangdong Three Treasures, featuring traditional health products, showcased their offerings at the Guangdong International Tourism Industry Expo, emphasizing the integration of cultural tourism and local specialties [1][3][25]. Group 1: Event Overview - The Guangdong International Tourism Industry Expo took place from September 12-14, 2025, at the Canton Fair Exhibition Center [2][3]. - The Guangdong Three Treasures participated in the event, highlighting their products in the cultural tourism integration pavilion [6][13]. Group 2: Product Highlights - The Guangdong Three Treasures include three major geographical indication products: Xinhui Chenpi, Huaju Hong, and Chunsan Ren, all selected for their health benefits and authenticity [7][9][30]. - Xinhui Chenpi is renowned for its traditional production methods and is often referred to as "one tael of Chenpi is worth one tael of gold" [9][10]. - Huaju Hong, known as "Southern Ginseng," is produced in the unique soil of Maoming [10][11]. - Chunsan Ren is recognized for its digestive benefits and is sourced from the premium production area of Panlong [11]. Group 3: Marketing and Engagement - The Guangdong Three Treasures utilized various promotional methods, including live streaming, product tasting, and interactive engagement to enhance visitor experience [14][18][20]. - The live streaming sessions featured detailed explanations of the products' origins and health benefits, generating significant audience interaction [16][18]. - The event attracted many visitors who were eager to sample the products, particularly the Xinhui Chenpi water, which received positive feedback [21][23]. Group 4: Economic Impact - The collaboration with the "True Village" platform aims to create a "homestay + handcraft" model, enhancing the appeal of rural tourism and local products [24][25]. - The True Village platform has developed a service system that integrates online and offline resources, connecting over 300,000 registered users and more than 1,000 businesses [27][29]. - This initiative is expected to inject new vitality into rural economic development while promoting Guangdong's agricultural quality [26][30][31].

今天（13日）19:30，2025重庆城市足球超级联赛将正式开赛，首场比赛在大田湾足球场举行。这项赛 事被重庆人亲切地称作"渝超"。 票价5.6元 近2万张门票瞬间售罄 41支队伍参赛 重庆大田湾体育场是中华人民共和国成立后的首个甲级体育场。9月9日开票当天，近2万张门票瞬间售 罄。票价非常亲民，5.6元一张。组委会介绍，大田湾体育场1956年举办了首场比赛。 没买到票的球迷，可以在场外逛集市、吃美食、看比赛，感受现场的热闹氛围。 两大强区对战 球迷陆续到场 今天每个座位上都放有一件T恤，分成红蓝两种颜色，还有加油助威的道具。 首场比赛的两支队伍分别来自重庆的两个主城区： 一支队伍来自大田湾体育场所在的渝中区，解放碑、洪崖洞、朝天门都在这个区。 另一支队伍来自九龙坡区，是重庆的工业大区。全国拥有大熊猫数量最多的城市动物园——重庆动物园 也在这里。 这两支队伍的球员年龄最大53岁，最小17岁。他们来自各行各业，有大学老师、货车司机、公务员、学 生，也有退役的职业运动员。 队名各具特色 今年"渝超"总共组了41支队伍，近5000名球员参与报名选拔。队名都很有意思，比如： 大家都希望通过这样一场赛事，展现自己的区县 ...

文旅消费还在推动产业升级与创新。如今的消费者更加追求个性化、品质化、多元化的旅游体验，这促 使文旅企业不断创新产品和服务。沉浸式文旅项目如雨后春笋般涌现，将科技与文化深度融合，让游客 仿佛穿越时空，沉浸在历史与文化的奇妙世界中；乡村旅游、研学旅游等新业态蓬勃发展，满足了不同 人群的需求，为文旅产业开辟了新的发展方向。文旅企业在创新过程中，还会引入先进的管理理念和技 术手段，提升服务质量和运营效率，推动整个行业向高质量方向发展。 当然，要让文旅消费持续火爆，为经济稳健向好提供更持久的动力，还需多方共同努力。政府应加大政 策支持力度，完善基础设施建设，优化旅游市场环境，为文旅产业发展保驾护航；文旅企业要立足市场 需求，挖掘文化内涵，打造更多优质文旅产品，提升服务水平；社会各界也要积极参与，共同营造良好 的文旅消费氛围。 文旅消费的火热态势是经济稳健向好的有力见证，而经济的稳健发展又为文旅消费提供了坚实基础。在 未来，持续激发文旅消费潜力，推动文旅产业高质量发展，必将为经济稳健向好注入更加强劲的动力， 让我们的生活更加丰富多彩 。 在经济发展的宏大版图中，文旅消费正以蓬勃之势，成为经济稳健向好的生动注脚与强劲动力。 ...

Group 1 - The core viewpoint highlights the strong resilience and potential of the consumption market in the East China region, driven by unique resource endowments, innovative development models, and vibrant consumer activity [1][2] - East China boasts rich tourism resources, with four main attractions for consumers: beautiful natural scenery, abundant specialty foods, convenient transportation, and deep cultural heritage [1] - The top three cities attracting consumers in East China are Hangzhou, Shanghai, and Xiamen, while popular small city destinations include Jingdezhen, Weihai, and Huangshan [1] Group 2 - Specialty products and unique foods from East China are widely favored by consumers nationwide, with significant growth in search volumes for intangible cultural heritage products like Shoushan stone carvings and Wuhu iron paintings, all showing over 100% year-on-year growth [1] - The second quarter of the year saw strong consumer vitality in East China, with Jiangsu, Shanghai, Shandong, and Zhejiang ranking among the top ten in national purchasing power [2] - The cities of Shanghai, Suzhou, Hangzhou, Nanjing, and Hefei recorded the highest consumption amounts, while cities like Wuhu and Xuancheng showed particularly significant year-on-year growth in consumption [2]