"域见上海"第一届旅游攻略超级大赛（第一季）近日启幕，大赛将持续至2026年1月18日。 大赛启幕后，上海各区迅速接力，以诚意满满的半价、免费福利与特色文旅新品轮番"宠粉"，让市 民游客的参与热情持续升温。专业组与社会组报名通道同步火爆，参赛者们用创意内容与多元传播方 式，全方位解锁上海各区的文旅魅力。同期推出的"旅超"AI音乐赛、"心动坐标"打卡等创新活动惊喜不 断，更联动上线上海元旦文旅新品矩阵，为大家带来全新消费选择与沉浸式体验。 截至12月1日11时，大赛专业组报名通道持续"爆满"。通过"沪小游"微信及支付宝小程序报名的机 构与个人热情高涨，其中旅行社参与率超七成，成为绝对主力；上千名持证导游、市级 "城市推荐官" 及酒店同步加入，涵盖文旅服务全链条核心力量，彰显赛事对行业从业者的强大吸引力。 此外，本次大赛创新开辟AI作曲赛道，上海"旅超"AI音乐赛面向全网发出邀约，邀请大众以AI为 笔，围绕上海文旅资源与地域特色创作专属歌曲，打造上海"旅超"音乐素材库，让魔都魅力随旋律传 播。 消费引导方面，抖音平台联动推出"心动坐标"计划，串联各区域特色路线，推动地标与线路焕新升 级，助力各区旅游消费均衡发展。 ...

Group 1 - The core viewpoint of the article highlights that Huashu Media is actively pursuing investment opportunities in various sectors, including low-altitude economy and digital cultural tourism [1] - The company has reported positive investment returns from previous investments in GuiGuang Network and Danghong Technology [1] - Huashu Media emphasizes shareholder returns, having implemented a dividend of 334 million yuan this year, with a cumulative dividend amount of 3.59 billion yuan since its listing [1] Group 2 - The company is focused on expanding investments in digital economy, cultural technology, and tourism consumption sectors [1] - The ongoing investment strategy reflects the company's commitment to enhancing shareholder value and creating investment returns [1]

Core Viewpoint - The Tianjin government is focusing on high-quality development in the cultural and tourism sectors during the "14th Five-Year Plan" period, with significant growth in tourism-related economic contributions and a shift in visitor demographics [1][2][4]. Group 1: Economic Impact - By 2025, the tourism and related industries' value added is expected to account for 3.5% of Tianjin's GDP, indicating a stronger economic support role from tourism [1][2]. - Fixed asset investment in the cultural and tourism sector exceeded 3 billion yuan during the "14th Five-Year Plan," with over 10 projects each exceeding 100 million yuan [2]. - The total investment in the cultural tourism sector is projected to surpass 10 billion yuan, with a significant increase in new project investments [2]. Group 2: Visitor Demographics and Trends - The structure of the tourism market is shifting from a focus on local visitors to a majority of incoming tourists, with a notable increase in younger visitors [1][5][6]. - In 2024, the number of visitors from outside Tianjin is expected to reach 120 million, a year-on-year increase of 32%, making up 45.9% of total visitors [6]. - The primary sources of visitors are expanding from Beijing and Hebei to include Shandong, Henan, Inner Mongolia, Shanxi, and Liaoning [6]. Group 3: Consumption and Spending - In 2024, domestic tourists are projected to spend approximately 293.1 billion yuan, reflecting a year-on-year growth of 32.3% [6]. - The average spending per tourist is expected to reach 1,121.33 yuan, with significant increases in overnight visitor spending [6]. - Shopping and dining account for the largest shares of tourist spending, at 27.1% and 22.1% respectively, highlighting the growing contribution of the cultural tourism industry to overall consumption [6].

Group 1 - The first "snow holiday" for middle and primary school students in Xinjiang will take place from December 1 to 5, allowing for a maximum of 9 days off when combined with weekends [1][11] - Urumqi and Altay have introduced various preferential measures to enhance the holiday experience for children, including discounts and special activities [1][6] - Ski resorts in Urumqi are offering public welfare skiing courses for youth, with over 200 professional coaches available to assist students in learning skiing skills [4][6] Group 2 - During the "snow holiday," students in Altay can enjoy free skiing tickets at several local ski resorts by presenting relevant documents [8] - Local libraries and museums in Altay are collaborating with ski resorts and hotels to provide special discounts, promoting a balance of leisure and learning during the holiday [8] - To accommodate increased travel demand, the railway department plans to add 119 temporary passenger trains, enhancing travel options for holidaymakers [9][11]

Group 1 - The core viewpoint of the article highlights the impact of the "Soochow Super" league on local tourism and consumption, as well as its initial influence on the capital market, particularly in sports-related stocks [4] - The excitement surrounding the league led to a surge in stock prices for related sectors, including sports equipment and local tourism, which attracted significant market attention [4] - As the initial enthusiasm wanes, stock prices have returned to a more rational level, yet there remain high-quality investment opportunities within these sectors [5]

Core Insights - Xi'an is leveraging a series of events and concerts to boost cultural tourism and economic growth, showcasing a blend of its historical heritage and modern youth culture [1][10] - The "Qingman Chang'an" initiative includes six service categories aimed at enhancing visitor experience and extending their stay, thus driving overall consumption [3][10] Service Initiatives - The "Hui Xiang Chang'an" program collaborates with platforms like Ctrip and Douyin to offer exclusive packages for concert-goers, including discounts and extended public transport services [2] - "Le Xiang Chang'an" features 100 hotels that provide special amenities for concert attendees, enhancing their overall experience [2] - "Zun Xiang Chang'an" extends public transport hours and introduces dedicated shuttle services for concert-goers, promoting cultural engagement [2] - "Shang Wei Chang'an" partners with local restaurants to create themed dining experiences, further integrating food into the cultural tourism strategy [2] - "Tong Kuang Chang'an" promotes local cultural products, enhancing the visibility of Xi'an's heritage through collaborations with artists [2] - "Hai Chang Chang'an" focuses on interactive experiences at venues, transforming the audience's role from passive viewers to active participants [2][3] Economic Impact - As of November 22, 2023, Xi'an hosted 51 concerts with over 932,000 attendees, marking a 57.93% increase year-on-year, significantly benefiting local hospitality and service sectors [4][6] - The average spending per overnight visitor exceeds 2000 yuan, indicating a strong economic impact from the influx of tourists [4] - Hotel occupancy rates around the concert venues are consistently above 80%, reflecting high demand during events [6] Digital Engagement - The "Qingman Chang'an" initiative has successfully integrated online and offline experiences, generating over 10.3 billion yuan in online consumption and achieving significant engagement on social media platforms [6][10] Cultural Branding - The initiative has transformed Xi'an's image from merely a tourist destination to a vibrant cultural hub, fostering emotional connections with visitors through curated experiences [10]

Core Insights - The government is enhancing the adaptability of supply and demand in consumer goods to promote consumption through new products, refreshed scenarios, and innovative activities [2] Group 1: Supply and Demand Adaptability - There is a strong demand for domestic products, cultural creations, and intangible cultural heritage products, leading to the emergence of popular products that meet consumer needs while enhancing cultural identity and spiritual satisfaction [2] - Structural mismatches in supply and demand still exist, with some products experiencing oversupply while high-quality supply remains insufficient [2] - The transition from old to new driving forces is ongoing, with a lack of innovative applications and supply for new products that cater to residents' quality and personalized needs [2] Group 2: Support for Quality Cultural and Tourism Products - The government is supporting the launch of quality cultural tourism products, including awards for animation to encourage innovation in the industry and the development of quality intellectual properties [3] - Initiatives include expanding the pilot scope for cultural and creative product development and promoting high-quality products through exhibitions and trade activities [3] Group 3: Revitalizing Cultural and Tourism Consumption Scenarios - Guidelines for the construction of intangible cultural heritage workshops are being developed to enhance quality and efficiency, promoting a range of related products and services [4] - Seasonal activities such as "Non-Heritage Goodies, National Trend Renewal" are being organized to promote non-heritage products in various sales channels, including supermarkets and duty-free shops [4] Group 4: Innovative Cultural and Tourism Consumption Activities - Nationwide cultural and tourism consumption promotion activities are being held, focusing on seasonal products and services that enhance the consumer experience [6] - Initiatives like "Travel with Performances" and "Travel with Events" are designed to meet diverse consumer needs while promoting rural products [6] - The government is also implementing measures to attract more international tourists through tax refund policies and promoting immediate refunds for purchases [6]

Core Viewpoint - The Chinese government is enhancing consumer goods supply and demand adaptability to promote consumption, focusing on cultural and tourism products that resonate with consumers and foster cultural identity [1]. Group 1: Product Innovation - The government will support the introduction of high-quality cultural and tourism products, including awards for animation to stimulate innovation and the development of quality IP [1]. - Initiatives will include expanding the pilot scope for cultural creative product development and promoting "city gifts" to enhance quality and systematic growth [1]. - Events such as the China International Animation and Game Expo and the China International Brand Licensing Exhibition will be organized to facilitate brand authorization and product development [1]. Group 2: Consumer Experience Enhancement - The government aims to revitalize cultural tourism consumption scenarios by providing guidelines for improving non-heritage workshops and promoting high-quality related products and services [2]. - Seasonal activities like "Non-Heritage Goodies, National Trend Renewal" will be held to promote non-heritage products in various sales channels, including supermarkets and duty-free shops [2]. - The government will guide the enhancement of self-driving and camping tourism services, enriching urban and rural leisure consumption scenarios [2]. Group 3: Consumer Activity Innovation - Nationwide cultural and tourism consumption promotion activities will be organized around traditional festivals and peak tourism seasons, offering seasonal products and services [3]. - Initiatives like "Travel with Performances" and "Travel with Events" will be developed to meet diverse consumer needs [3]. - The government will implement measures to attract more foreign tourists through tax refund policies and promote both domestic and inbound consumer needs in tourism products [3].

Core Insights - Hubei Province's Xiangyang City has launched ten food streets to showcase its diverse culinary culture and urban charm, aiming to boost cultural tourism consumption and support high-quality urban development [1] Group 1: Food Streets Overview - The ten food streets encompass a mix of historical traditions and modern trends, highlighting Xiangyang's unique food culture [1] - The initiative is designed to systematically promote Xiangyang's food landmarks, enhancing the city's appeal to tourists and locals alike [1] Group 2: Specific Food Streets - Xiangyang Ancient City features a variety of local snacks like beef noodles and brown sugar cakes, attracting visitors with its vibrant atmosphere [3] - Xiangshui Street, known for its barbecue stalls, is a popular nighttime dining spot for locals, characterized by a lively and casual dining experience [5] - The 603 Cultural and Creative Park offers a blend of art and food, appealing to a younger, artistic crowd with its unique ambiance [7] - Fenghua Road Night Market is the largest and most famous night market in Xiangyang, known for its extensive selection of local delicacies like spicy crayfish and barbecued fish [9] - Happiness Road Food Street serves as a daily dining spot for residents, offering affordable local dishes such as beef noodles and hot pot [11] - Zhakou Food Street is a must-visit for summer seafood lovers, featuring various preparations of crayfish [12] - Dongfeng Road Food Street is a traditional dining area for locals, known for its authentic flavors and budget-friendly prices [12] - Zhenxing Road Food Street specializes in marinated ribs, attracting both loyal customers and new establishments [12] - Chang'an Night Market in Xiangzhou District is wallet-friendly and bustling, popular for its barbecue and crayfish offerings [15] - Fukun Market Food Street in Xiangyang High-tech Zone caters to office workers, providing a variety of quick meals and snacks [17]

Core Viewpoint - The Chinese government is actively promoting policies to enhance the adaptability of supply and demand in the consumer goods sector, particularly focusing on cultural and tourism products, which are experiencing strong consumer demand and vibrant market activity [1] Group 1: Policy Measures - The Ministry of Culture and Tourism plans to support the introduction of high-quality cultural and tourism products, encouraging innovation in the animation industry and expanding the pilot scope for cultural creative product development [1] - There will be efforts to rejuvenate cultural and tourism consumption scenarios, including the development of operational guidelines for intangible cultural heritage workshops to improve quality and efficiency [1] - The government aims to guide cultural and tourism consumption activities by organizing nationwide promotional events, especially around traditional festivals and peak travel seasons, to offer seasonal products and services [1] Group 2: Tax and Incentives - The implementation of a tax refund policy for outbound tourists will be emphasized, along with promoting immediate purchase and refund measures to attract more international visitors to travel and shop in China [1]