Core Viewpoint - The article highlights the resurgence of interest in intangible cultural heritage (ICH) among young people in China, showcasing how they are engaging with traditional crafts and practices through modern platforms like Douyin (TikTok) [4][32][48]. Group 1: Young People's Engagement with ICH - Young people are increasingly participating in ICH experiences, such as traveling to places known for their cultural heritage, and sharing their experiences online [4][32]. - The trend of "chasing the New Year" during festivals has become popular, with young travelers collecting unique cultural items and experiences [4][32]. - The revival of traditional crafts, such as shadow puppetry, is being transformed into modern expressions that resonate with younger audiences [10][11][12]. Group 2: Innovative Approaches to ICH - Young creators are blending traditional techniques with contemporary elements, making ICH more accessible and appealing to a modern audience [6][12][32]. - The use of social media platforms like Douyin has allowed for the innovative presentation of traditional crafts, leading to increased visibility and engagement [48][49]. - The article mentions specific examples of young individuals who have successfully integrated modern themes into traditional practices, such as the collaboration between shadow puppetry and popular video games [11][12]. Group 3: Economic Impact and Growth - The Douyin platform has seen significant growth in ICH-related content, with a reported 65 billion orders of ICH products in the past year [48]. - The number of ICH representatives under 30 has increased by 24%, indicating a growing interest among younger generations in preserving and promoting traditional crafts [48]. - Cities rich in ICH, such as Quanzhou and Shantou, have become popular travel destinations, reflecting a broader trend of cultural tourism [48].

Group 1 - The article highlights the celebration of intangible cultural heritage in Shanghai, particularly through various events and markets showcasing traditional crafts and cultural practices [1][2] - The "Follow the Intangible Cultural Heritage in Life" themed market in Baoshan District features traditional crafts such as Luojing Cross-Stitch and Wusong Noodle Sculpture, aiming to promote cultural heritage [1] - The event includes a series of activities like the "Cultural and Natural Heritage Day" and the "Traditional Chinese Medicine Culture Benefit Activities," emphasizing the integration of traditional crafts with modern aesthetics [1][2] Group 2 - The event in Xuhui District showcases ten representative intangible cultural heritage projects, including hand-spun cotton weaving and traditional Chinese clothing techniques, enhancing community engagement [2] - Interactive experiences such as herbal medicine demonstrations and traditional Chinese medicine tastings are provided, making cultural heritage accessible and engaging for the public [2] - The "Haipai Memory" cultural exhibition presents over ten intangible cultural heritage projects, reinforcing the idea that cultural heritage is an integral part of daily life in the community [2]

Core Viewpoint - The event aims to promote the integration of intangible cultural heritage (ICH) into modern life, enhancing public engagement and appreciation of traditional culture through immersive experiences and various activities [1][2]. Group 1: Event Overview - The "Cultural and Natural Heritage Day" event in Wuhan was organized by the Wuhan Municipal Bureau of Culture and Tourism and the Wuchang District People's Government, featuring a variety of activities such as ICH exhibitions, performances, and interactive experiences [1]. - The event introduced the "Follow the ICH to Explore Wuhan" themed routes, which include five major themes and ten ICH tourism routes, covering over 50 locations [1]. Group 2: Activities and Attractions - The event featured a non-heritage market with over 40 booths, showcasing ICH projects that attract visitors with their unique charm, including traditional crafts and culinary experiences [2]. - Notable ICH projects such as the Yellow Crane Tower legend and traditional food items like Doupi and Hot Dry Noodles were highlighted, providing visitors with a tangible connection to local culture [2]. - The event included nearly 60 themed activities during the "Cultural and Natural Heritage Day," aimed at bringing ICH closer to the public through exhibitions, performances, and community engagement [2].

夜幕降临，江西萍乡湘东区界头村皮影广场，临时搭建的皮影戏台前人山人海。悠扬的京胡伴随铿锵的 锣鼓响起。幕后，湘东皮影戏省级代表性传承人丁永发（见图，李桂东摄），带领他的儿子、市级代表 性传承人丁武，挥舞影人闪转腾挪。台下，乡亲们或站或坐，时而屏息凝神，时而发出阵阵喝彩。 湘东皮影戏始于清代光绪年间，至今已有140多年的历史。"唱腔融合了赣剧高腔，皮影造型和审美质 朴，有《杨宗保破阵》《西游记》《刘备招亲》等120多出经典剧目……"丁永发滔滔不绝，"如今全本 可唱的有五六十出。" 全市各乡村及景区成了他们的舞台，10余所大、中、小学校也纷纷发出邀请。丁永发说，"孩子们很喜 欢、很自豪，表现出极大的学习热情。这样一来，湘东皮影戏何愁无人传、无人看呢？" 开设皮影戏培训班、网络直播皮影戏演出、拍摄皮影微短剧……随着探索的不断多元化，皮影剧团已有 10余人，社会效益和经济效益不断提升。 丁永发从11岁开始学习皮影戏，技不离手、曲不离口，拉京胡、吹唢呐、耍皮影、刻皮影、唱大 戏，"样样通，张口来"。 "鸣锣开唱，皮影戏风光无限。"两鬓斑白的丁永发如今正准备整理推出200余出剧目，"不能辜负好时 代，我们要继续为观众演下 ...

Core Viewpoint - The article highlights the growing popularity of intangible cultural heritage (ICH) in China, particularly in tourism, with local initiatives in places like Shaanxi Province successfully integrating traditional culture into modern tourism experiences [1][6][12]. Group 1: Cultural Heritage and Tourism Integration - The trend of "traveling with ICH" has emerged as a new wave in the cultural tourism market, with various cities leveraging their traditional cultural characteristics to attract visitors [1]. - In Shaanxi's Ziyang County, local residents creatively participate in performances that must include Ziyang folk songs, showcasing the community's engagement with their cultural heritage [3][6]. - The integration of ICH into tourism has led to increased visitor numbers and spending, with Ziyang receiving 433,000 domestic tourists during the Qingming and May Day holidays, generating a total expenditure of 210 million yuan, a 97% increase year-on-year [11]. Group 2: Local Initiatives and Economic Impact - The local government emphasizes the importance of balancing development and heritage protection, aiming to transform county-level tourism into a pillar industry [6][11]. - The introduction of immersive experiences, such as tea picking and folk song performances, has attracted a diverse range of tourists, enhancing their engagement with local culture [8][9]. - The rise in popularity of ICH has led to a resurgence of interest among younger generations, with more young people participating in traditional singing competitions and learning folk songs [12][15]. Group 3: Future of Intangible Cultural Heritage - The article discusses the need for continuous innovation in ICH to keep it relevant and appealing, with local communities becoming cultural ambassadors and storytellers [15][17]. - The successful integration of ICH into tourism not only preserves traditional practices but also boosts local economies, as seen in various regions across China [15][17]. - The cultivation of new ICH representatives among the youth is crucial for the sustainable transmission and protection of cultural heritage, contributing to a stronger cultural identity [17].

Core Insights - The implementation of the national standard for Zhuang brocade marks a significant turning point for the industry, providing a framework for quality improvement and market expansion [2][5][10] - The Zhuang brocade, recognized as one of China's four famous brocades, is now positioned for modernization and wider application, moving from traditional handcraft to standardized production [4][6][10] Industry Development - The national standard for Zhuang brocade, effective from May 1, aims to enhance product quality and promote industrialization, addressing previous challenges of inconsistent quality and low brand scale [2][3] - The standard includes definitions, technical requirements, and safety performance criteria, facilitating the transition from traditional transmission methods to scientific preservation [2][3][10] - The introduction of the standard is expected to boost production efficiency and market responsiveness, leading to increased demand for customized orders and a significant expansion in sales [5][6] Cultural Significance - Zhuang brocade is not only a textile but also a cultural symbol, with its patterns reflecting local and ethnic characteristics, which are now being preserved and promoted through the new standards [3][10] - The integration of modern design elements and AI technology is attracting younger consumers, enhancing the appeal of Zhuang brocade products [6][11] Market Trends - The popularity of Zhuang brocade is rising in fashion and cultural sectors, with notable appearances at high-profile events like the Cannes Film Festival, which has generated significant media attention [1][7] - The product range is diversifying, with Zhuang brocade being incorporated into various consumer goods, including clothing, accessories, and even food packaging, indicating a trend towards modern consumerism [4][7][8] Challenges and Opportunities - Despite the positive developments, the industry faces challenges such as imitation and piracy of original designs, which could hinder cultural dissemination [8][9] - The collaboration between cultural heritage and modern technology is seen as a pathway to revitalizing Zhuang brocade, ensuring its relevance in contemporary markets [10][11]

Core Insights - The article highlights the transformation of a traditional iron pot manufacturing business into a successful e-commerce brand, leveraging digital platforms to revive and modernize ancient craftsmanship [1][2][12]. Group 1: Company Background - The Liang family has been involved in iron pot manufacturing for over 100 years, with the current business being established by Liang Baojin and passed down through four generations [2]. - The company faced significant challenges, including debt and market decline, before Liang Xingchun took over and modernized operations [2][3]. Group 2: Business Transformation - In 2016, Liang Xingchun founded Shandong Father and Son Cookware Co., Ltd., focusing on modernizing traditional mud mold casting techniques and utilizing e-commerce platforms like Douyin (TikTok) [2][12]. - The company saw a significant increase in sales, reaching over 100 million yuan through Douyin, with 80% of sales in 2023 coming from this platform [15]. Group 3: E-commerce Strategy - The company initially struggled with e-commerce but adapted its strategy by focusing on content that resonated with female consumers, such as cooking demonstrations and practical usage tips for iron pots [13][15]. - In 2020, a single live-streaming event on Douyin generated 500,000 yuan in sales, showcasing the potential of digital marketing for traditional crafts [13][15]. Group 4: Product Innovation - The company has made product improvements based on customer feedback, such as changing the oil used in the seasoning process to avoid unpleasant odors and developing a more effective rust prevention method [16][17]. - Liang Xingchun emphasizes that customer feedback is crucial for product development, viewing negative reviews as opportunities for improvement [17]. Group 5: Cultural Significance - The company’s products are recognized as part of the intangible cultural heritage of Shandong Province, highlighting the importance of preserving traditional craftsmanship in a modern context [2][19]. - Participation in events like the Chengdu International Intangible Cultural Heritage Festival allows the company to showcase its products and connect with a broader audience [19][20].

Core Insights - The article highlights the revival and innovation of intangible cultural heritage in China through the efforts of various inheritors who blend traditional skills with modern life, thereby promoting the protection, utilization, and transmission of these cultural resources. Group 1: Shanxi Shadow Play - Shanxi shadow play inheritor Hou Jianchuan performs traditional plays, reviving local art forms and engaging audiences with modern adaptations [1][2] - Established the Linyi City Shadow Puppet Art Research Association in 1996 to promote the art and train new performers [2] - Collaborated with the Yungang Grottoes scenic area since 2010, providing a fixed performance venue and enhancing cultural tourism [2] Group 2: Zhejiang Wood Movable Type Printing - Wang Fawan, a wood movable type printing inheritor, combines traditional techniques with modern applications, creating popular cultural products like vintage wedding certificates [3][4] - Engages with younger audiences through live streaming and workshops, promoting the craft and its relevance in contemporary society [3][4] - Aims to introduce the craft to 100 schools in 3 to 5 years, fostering interest in traditional culture among youth [4] Group 3: Guangxi Dong Ethnic Architecture - Yang Siyu, a master of Dong ethnic wooden construction, utilizes traditional joinery techniques to build iconic structures without nails [5][6] - His expertise has led to the construction and restoration of over 100 traditional wooden buildings, showcasing the unique architectural style of the Dong people [5][6] - Developed a precise model for a landmark drum tower, demonstrating the effectiveness of traditional methods in modern construction [6]

杨涵梅 刘彦令摄 ■ 王春江 吉林吉林 理发师 史清旺 王春江 马静摄 钱海军 王岐洋 甘海新 本报记者 李维俊摄 给老伙伴们剪头发 前两天，我又给同住小区里的老李头剪了头发。他是我的"老客户"，虽已满头白发，但每月仍爱捯 饬自个儿。剪完头，他向我竖起大拇指，我心里也乐呵呵。 我今年72岁，是吉林省吉林市一名退休职工。自从搬到昌邑区民主街道苏园社区后，发型师成了我 的"新职业"。"客户"群体很单一，就是社区里的这些老伙伴们。 为啥想着帮老伙伴们剪头？三年前刚搬过来时，每天接完外孙女便在小区里遛弯锻炼。平日和邻居 们唠嗑，好几次听到他们发牢骚，说剪头发不方便，有的理发店还不太乐意给老年人剪头发。 年轻时，我曾自学过剪发，经常给身边的同学同事剪，他们还都挺满意。听了大伙的困扰，我寻思 要不我来给他们剪，免费还省事。 刚开始就来几个老邻居，后来人越来越多，到现在每个月我得服务几十位"客户"。有人问过 我："这么大岁数了，每天剪头不累吗？"我觉着闲着也是闲着，不如发挥余热，帮左邻右舍解决问题。 去年，邻居王婶找到我，说老伴儿最近因病卧床不起，头发挺长，状态不好，问我能不能上门帮忙 剪发。我也没多想，拎着工具就跟她回家 ...

持之以恒 坚守非遗技艺 在凳子上拴上镲和锣鼓，踏进蓝印花布围成的戏台，人与木偶"合为一体"，手脚并用操控木偶，同时完 成吹、拉、弹、唱、耍等多项技艺，将说唱与表演融会贯通，将人物的际遇和情感通过木偶活灵活现地 表现出来……刘永安即兴来了一段布袋戏。 邵阳布袋戏，是一门"一人一台戏"的绝艺，也称"扁担戏"或"被窝戏"，多取材于中国民间神话和历史小 说。无论是木偶的唱、表、念、白，还是乐器伴奏，都由一位布袋戏艺人完成，堪称"一人顶七人"。整 个舞台和全部的演出行头仅用一根扁担即可挑起。 刘永安是邵阳布袋戏的第十八代传人，上世纪60年代跟随叔父挑担下乡演出，70年代接过戏担，开始了 走南闯北的江湖生活，足迹遍布湖南、江西、广西和贵州。 这些年，刘永安一直从事邵阳布袋戏下乡演出、对外交流等工作，并配合邵阳县非物质文化遗产保护中 心开展传承教学等活动。 刘永安进村开展现场教学展演。 刘永安在邵阳县非遗展馆开展传承教学。 以上图片均为邵阳县非物质文化遗产保护中心提供 晨光熹微，在湖南邵阳县九公桥镇白竹村燕窝岭，年近八旬的刘永安已在老屋中忙碌起来，准备当天的 表演。他身后，古朴的戏箱和各式木偶，无声地诉说着这门古老艺术经历 ...