Core Viewpoint - The article highlights the dedication and innovation of Master Liang Zhongxiu in preserving and revitalizing the ancient craft of Pingyao lacquer art, transforming it into a global treasure over his 50-year career [1][4]. Group 1: Master Liang's Journey - Liang Zhongxiu began his lacquer art journey at the age of 17, training under renowned master Xue Shengjin, where he honed his skills in traditional techniques and studied classical art [2]. - He furthered his education at Sichuan Fine Arts Institute and Guangzhou Academy of Fine Arts, merging academic techniques with traditional Pingyao lacquer craftsmanship, leading to the creation of new processes like "gold, silver, and shell inlay" [2]. - His works have received numerous accolades, including the Craft Award at the first China Lacquer Painting Exhibition and a gold medal at the World Handicraft Conference, establishing him as a leading figure in the field [2]. Group 2: Passing on the Craft - Liang Zhongxiu actively trains young artisans in his studio, emphasizing the importance of skill and dedication in lacquer art, with several of his apprentices achieving recognition as provincial and municipal masters [3]. - He has established multiple platforms for talent development, including guest professorships and workshops, contributing to the growth of Pingyao lacquer art and its economic impact [3]. - The "Pingyao Zhongxiu Lacquer Art Culture Research Base," built by Liang, serves as a vital hub for the living transmission of this intangible cultural heritage [3]. Group 3: Global Recognition of Chinese Lacquer Art - Liang's innovative approach combines traditional craftsmanship with modern design principles, enhancing the cultural depth and regional characteristics of lacquer art [4]. - His works have been commissioned for significant institutions, including the Great Hall of the People and various embassies, showcasing the evolution of Pingyao lacquer from folk art to high-end artistic expression [4]. - Since the 1990s, his innovative products have been exported to Europe, America, and Asia, significantly contributing to national revenue and elevating Pingyao lacquer to an esteemed art form [4].

汨罗的龙舟赛多以村为单位，进行组队。"五月五，龙船下水打烂鼓"这句湖南当地流传多年的俗语，记录着龙舟竞渡自古至今激烈的氛围。龙舟，是龙与舟 的结合，一条传统龙舟要经过选材、伐木、放样、组船、捻缝、上漆、绘鳞等10余道工序才得以诞生， 总台央视记者 黄达：一条龙舟可以有多长？比如我身边的这艘可坐66人的龙舟，如果通过镜头您的感受还不是很直观，那我给您一个数字，如果把它立起 来，它的高度相当于10-11层楼。而这里的工人们介绍，他们做的最长的龙舟可以乘坐126人，长度达到62米。如果同样立起来，相当于20多层楼的高度。 赛龙舟，作为一项传统习俗和体育活动，承载着中华儿女同舟共济、奋勇争先的精神追求，在我国已传承千年。赛龙舟已被列入国家级非物质文化遗产代表 性项目名录。龙舟竞渡也是我国列入人类非遗代表作名录的端午节的习俗之一。今天的《文化中国行》，我们一起追寻赛龙舟的历史文脉，感受龙舟竞渡的 激情与拼搏。 锣鼓声起，水花飞溅，龙舟飞驰，在被誉为中国龙舟名城的湖南省汨罗市，66名龙舟健儿在汨罗江上，形同一人，挥动桨柄，向终点奋力前进，这是大家在 为5月下旬即将在这里举行的国际龙舟赛进行训练准备。 从陕西到云南，再到广 ...

Core Viewpoint - The establishment and growth of the Intangible Cultural Heritage (ICH) Inheritance Association at Hunan Railway Technology Vocational College has successfully combined traditional cultural practices with modern educational initiatives, benefiting both students and the community [1][3][4]. Group 1: Association Formation and Development - The ICH Inheritance Association was founded after a faculty member discovered a student's unique paper-cutting skills, which were influenced by their family's heritage [3]. - Initial challenges included a small membership and limited influence, but the association grew as students engaged in creating and sharing their works [3]. Group 2: Community Engagement and Impact - The association has expanded its activities beyond the campus, participating in public welfare and rural revitalization projects, such as teaching handicrafts to children with autism and contributing to community mental health initiatives [4]. - Over a thousand students have joined the association, which has utilized online platforms to promote and sell their handmade ICH products, thus integrating cultural heritage with economic development [4].

Core Perspective - The "Mom's Needlework" project aims to revitalize traditional intangible cultural heritage (ICH) through modern fashion integration and community support, promoting sustainable development and cultural transmission [1][3][5]. Group 1: Event Overview - The "Millennium Intangible Heritage Fashion Renewal" event took place from May 11 to 13, featuring 18 representatives from 10 ethnic groups discussing the beauty of Chinese ICH and exploring new development paths [1]. - The event included a fashion show where designers showcased clothing that blends traditional ICH elements with modern design concepts [2]. Group 2: Project Goals and Impact - The project focuses on creating a sustainable ecosystem that combines public welfare and commercial interests, aiming to make "Mom's Needlework" a model for rural revitalization and ICH public welfare [1][4]. - The initiative has already established a complete chain from skill training to product design and e-commerce sales, helping low-income women increase their income through their craftsmanship [5]. Group 3: Collaboration and Support - Various organizations, including the China Youth Development Foundation and fashion design institutions, are collaborating to provide professional guidance to ICH inheritors [2][4]. - The project has received support from Ping An Group, which aims to fulfill its corporate social responsibility by empowering rural revitalization and ICH transmission [6].

Core Insights - The article highlights the investment strategies and successes of the company, Bo Yun Tong Zhou, in various sectors, showcasing its market insight and decision-making capabilities over the past decade [1] Group 1: Cultural and Creative Investments - The company has invested in a Hanfu store that emphasizes handmade production and traditional design, successfully combining online and offline sales, leading to a steady increase in market share and annual sales [3] - Investment in traditional hand-cut paper art has transformed it into a cultural commodity, with a professional design team creating diverse products that cater to different consumer needs, resulting in increased market share and international sales [4] Group 2: Consumer Services - The children's photography business focuses on innovative styles and high service quality, utilizing professional photographers and advanced equipment, leading to high local recognition and increasing annual performance [6] - The investment in a chestnut four-fruit soup shop maintains traditional recipes while ensuring high-quality ingredients, with plans for expansion into a chain brand, enhancing market influence [7] Group 3: Human Resources and Technology - The university student labor dispatch project connects high-quality graduates with businesses, providing training and career guidance, resulting in a growing reputation and increasing revenue in the human resources market [9] - The investment in a smart project for a bank incorporates AI and big data to enhance service efficiency and customer experience, leading to reduced operational costs and improved market competitiveness [10] Group 4: Future Outlook - The company plans to continue focusing on customized cultural products and intangible cultural heritage projects, aiming to develop unique products that meet consumer demands and promote cultural transmission [12] - The company emphasizes innovation, collaboration, and mutual benefit in its investment approach, aiming to create value for entrepreneurs and investors while contributing to industry development [12]

Group 1 - The event at Tianmushan during the May Day holiday showcased a unique cultural experience that blended poetry, intangible cultural heritage, and natural scenery, creating an immersive journey for visitors [1] - Over 1,000 participants engaged in a poetry recitation activity, with the youngest participant being only 5 years old, highlighting the event's appeal across different age groups [1] - The event featured traditional cooking demonstrations, including the making of "huola" and steamed dumplings, emphasizing the importance of traditional culinary techniques in cultural heritage [2] Group 2 - The hands-on craft area attracted over 1,000 visitors daily, where participants created art inspired by Li Bai's poetry, demonstrating the integration of cultural education and creativity [2] - The experience allowed children to connect with the grandeur of the natural landscape, transforming literary appreciation into a deeper cultural confidence [2]

Core Insights - Quanjude Peking Duck has become a representative culinary symbol of Beijing, known for its unique flavor, heritage craftsmanship, and rich cultural background, having a history of over 160 years [1][2]. Ingredient Quality - The unique flavor of Quanjude's Peking Duck is attributed to the high-quality ingredients, specifically the use of Beijing Duck, a breed with over 600 years of history, recognized as a national geographical indication product [2]. - The "Nankou No. 1 Beijing Duck" variety is specifically bred for Peking Duck, meeting the required standards for meat quality, appearance, and fat content [2][4]. Production and Quality Control - Quanjude collaborates closely with Jinxing Duck Industry to ensure that the ducks used are larger and of higher quality than those from competitors, resulting in richer fat content and more tender meat [4]. - The company implements strict quality control measures in the breeding process, utilizing scientific feed ratios and low-density farming to promote healthy growth [4][5]. Traceability and Supply Chain - Since 2008, each Quanjude duck has a unique "ID" that allows consumers to trace its journey from birth to table, ensuring transparency and safety in the food supply chain [5]. - Quanjude has established a direct supply chain for its ingredients, including a partnership for a dedicated green onion supply base in Shandong [5]. Culinary Heritage - Quanjude's roasting technique, which has evolved from historical methods, was recognized as a national intangible cultural heritage in 2008, showcasing the craftsmanship involved in the preparation of Peking Duck [6]. - The cooking process involves multiple steps and meticulous attention to detail, ensuring a rich flavor and appealing presentation [6]. Innovation and Experience - Quanjude continues to innovate, incorporating customer engagement through unique services like "pointing at the duck" and creating visually appealing dishes such as the "Peony Duck" [8][9]. - The company has upgraded its main stores to enhance the dining experience, integrating cultural elements and modern design to reflect the essence of Beijing [11]. Cultural Significance - Quanjude not only serves food but also embodies the cultural heritage of Beijing, with its dishes representing a blend of history and culinary artistry [11].

东风送暖，草木勃发，不少北京市民走出家门，到户外放风筝。"想让风筝飞起来，你得跑快点！""再 拉几下，线放长，飞高点！"北京太阳宫公园内，放风筝的人互动切磋，热闹非凡。 天空中，数只风筝随风飘荡，有筒子状的灯笼风筝、串状的龙风筝、平面的葫芦风筝……如今，风筝材 质不断更新，品类也越来越丰富。琳琅满目的风筝中，北京金马派风筝非遗代表性传承人吕铁智最爱沙 燕风筝。 "沙燕风筝，模仿的是北京雨燕的形态，因为是手工扎制，所以被称为'扎燕'，后逐渐演变为'沙燕'，以 做工细腻、绘制精美著称。"自1984年拜师学习，吕铁智40多年来一直专注于沙燕风筝技艺。"沙燕风筝 虽形态相似，但寓意各不相同。一些风筝将雨燕嘴巴的位置画成蝙蝠，寓意福到眼前。如果蝙蝠是红色 的，则寓意洪福齐天，都是好彩头！"吕铁智告诉记者。 沙燕风筝怎么做？"按照传统技法，扎、糊、绘、放，一步都不能少。"吕铁智说。扎，就是扎骨架：多 是取一年陈竹，留皮去瓤，制好上膀条、下膀条、门子条和两根腿条，经过一番烤制，5个部件才能严 丝合缝地组成四平八稳的骨架。"如今也有改用现代材料的，但对比例、弧度的要求依然要遵循传 统。"吕铁智解释，糊和绘就是将纸面裱糊在骨架 ...

Core Viewpoint - The article highlights the cultural significance and ongoing innovation in the traditional craft of making scented sachets (香包) in Xuzhou, showcasing the generational transmission of skills and the integration of modern techniques into this heritage craft [2][3][4][5]. Group 1: Cultural Heritage and Transmission - Wang Xiuying, at 87 years old, is a representative inheritor of the provincial intangible cultural heritage of Xuzhou scented sachets, having learned the craft from her grandmother and mother [3][4]. - The practice of making scented sachets has been passed down through generations, with Wang Xiuying's family continuing the tradition, emphasizing the importance of cultural transmission without the formal concept of inheritance [3][4]. - The establishment of a workshop in 2012 at the Pan'an Lake Wetland Park marked a significant recognition of Wang's lifelong passion for this craft [4]. Group 2: Challenges and Innovations - Wang's son, Sun Jian, and his wife returned to help manage the workshop, facing initial challenges due to a lack of experience in business operations [4]. - Participation in a training program organized by the Ministry of Culture and the Ministry of Education helped Sun Jian realize the importance of preserving the sachet culture, leading to innovative approaches in design and materials [4][5]. - The introduction of a unique "Zhen Bang" sachet, which incorporates lavender for calming effects, reflects the successful blending of traditional craftsmanship with modern consumer preferences [4][5]. Group 3: Involvement of Younger Generations - Sun Ge Yao, the fifth-generation inheritor, has embraced her role in continuing the family tradition, utilizing modern techniques such as 3D printing to create portable versions of sachets [5]. - The younger generation's involvement has revitalized the craft, making it more appealing to contemporary audiences through various formats like keychains and phone accessories [5]. - The commitment to teaching others the craft ensures that the skills and cultural significance of making scented sachets will not be lost [5].

Core Viewpoint - The article highlights the recognition of Xu Lingyu, a master of inlaid porcelain craftsmanship, as a "Labor Model" in Guangdong Province, emphasizing her dedication to preserving and innovating traditional craftsmanship in the context of modern society [6][8][10]. Group 1: Recognition and Achievements - Xu Lingyu, a fifth-generation inheritor of inlaid porcelain craftsmanship from Cheng Tian Town, Shantou City, was awarded the title of "Labor Model" in Guangdong Province for her years of dedication to the craft [6][8]. - The honor serves as motivation for Xu to continue her efforts in promoting inlaid porcelain from traditional settings to modern living spaces, aiming to revitalize the craft [9][10]. Group 2: Craftsmanship and Innovation - Inlaid porcelain, originating in the Ming Dynasty and flourishing in the Qing Dynasty, is a unique decorative art in the Chaoshan and Minnan regions, recognized as a national intangible cultural heritage since 2008 [11][13]. - Xu's family has been practicing this craft for over a century, with her father, Xu Shaoxiong, being a national-level intangible cultural heritage inheritor and a master of arts and crafts in Guangdong [24][25]. - Xu emphasizes the importance of innovation in craftsmanship, adapting traditional techniques to meet modern aesthetic preferences and market demands [27][29]. Group 3: Modern Applications and Community Engagement - Xu has successfully transformed traditional inlaid porcelain works into modern decorative items suitable for indoor use, such as wall hangings and three-dimensional pieces, appealing to younger audiences [30][35]. - Her works, including the "Inlaid Porcelain Zodiac Series," incorporate contemporary design elements while maintaining traditional craftsmanship, gaining popularity among young consumers [34][35]. - Xu actively engages in community activities, promoting inlaid porcelain through workshops and cultural exchanges, aiming to integrate the craft into educational settings and rural development [40][41]. Group 4: Future Plans - Xu plans to enhance rural development by integrating inlaid porcelain craftsmanship with rural tourism, creating beautiful decorations for ancient buildings to attract visitors [42]. - Future initiatives include establishing a themed exhibition hall to showcase the history and innovations of inlaid porcelain, as well as organizing training programs to cultivate professional talent in the craft [43][44].