文旅消费

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假期前四天全省A级景区迎客近二千六百万人次 夜游夜演夜食 拉动文旅消费
Si Chuan Ri Bao· 2025-05-05 00:58
Group 1 - The core viewpoint of the articles highlights the significant increase in tourism and cultural consumption in Sichuan during the "May Day" holiday, with a total of 25.74 million visitors and ticket revenue of 286.31 million yuan, marking a year-on-year growth of 16.53% and 16.2% respectively [2] - The night economy has emerged as a major driver of cultural tourism consumption, with various immersive and interactive activities enhancing the appeal of nighttime experiences [2][3] - Sichuan's local governments have introduced "cultural tourism +" products and policies to stimulate nighttime consumption, including discounted tickets and unique experiences tailored to specific events [4] Group 2 - Chengdu's Jinjiang River area has transformed into a vibrant nighttime destination, featuring light shows and cultural performances that attract tourists [3] - Various cities in Sichuan, such as Leshan and Mianyang, have developed night markets and cultural events that combine food, entertainment, and traditional crafts, appealing particularly to younger demographics [3][4] - High-end customized tourism products are becoming a trend, with offerings like private tours for proposals and corporate events, as well as health and cultural experience packages [4]
5月4日 广东省4A级及以上景区接待游客304.7万人次
Nan Fang Du Shi Bao· 2025-05-04 23:10
据广东省文化和旅游厅初步测算,2025年五一假期第四天(5月4日),全省4A级及以上景区接待游客304.7万人 次,同比增长18.4%;纳入监测的14段古驿道沿线重点区域接待游客44.7万人次,同比增长21.4%;纳入监测的13 家红色旅游经典景区接待游客23.7万人次,同比增长17.3%;纳入监测的100个乡村旅游点和历史古村落接待游客 35.9万人次,同比增长21.6%;纳入监测的80个重点公共文化机构接待市民游客19.4万人次,同比增长15.2%。 "请到广东过五一",各地组织开展文旅精品活动,激发文旅消费活力 5月4日,广东省各地围绕"请到广东过五一"主题持续组织开展系列文旅精品活动,激发文旅消费活力。 广东省非物质文化遗产馆(广东省非物质文化遗产保护中心)策划组织"创建助力'百千万''文明乡风润南粤'"系列 活动——乡村非遗集市、"知行青春"2025年非遗专题系列活动、节庆"叹"非遗五一系列活动、"非遗小记者"系列 活动等丰富多彩的非遗活动。 珠海市长隆国际海洋度假区于5月3日至4日升级举办"2025年VAC电音节",现场引入星际无人机大秀与环绕式烟 花,邀请全球电音领域的知名艺人,预计吸引7万电音 ...
长线游热度高 周边游也火爆
Guang Zhou Ri Bao· 2025-05-04 22:12
Group 1 - The core viewpoint of the articles highlights a significant increase in travel demand during the "May Day" holiday, with long-distance travel becoming more popular compared to the previous year, leading to higher ticket prices for popular routes [1][2] - Major cities such as Beijing, Shanghai, Guangzhou, and Chengdu experienced a surge in hotel bookings, resulting in a "one room hard to find" situation in key areas, prompting consumers to opt for high-quality nearby travel options [2] - The demand for high-end accommodations and local travel packages saw an increase of over 100% compared to regular booking levels, indicating a shift in consumer preferences towards nearby travel experiences [2] Group 2 - The data shows that domestic flight ticket prices remained stable at high levels during the holiday, with some routes experiencing slight price increases compared to the same period last year [1] - Popular destinations for outbound travel included Malaysia, Singapore, Thailand, Japan, and South Korea, with major airports in Beijing, Shanghai, Guangzhou, Chengdu, Chongqing, and Xi'an seeing peak passenger flows [1] - Cultural tourism remained a significant consumer hotspot, with major museums and cultural venues experiencing high attendance, particularly during the holiday's first day [2]
五一假期兵马俑等景区延长时间开放夜场,部分景区推免票活动
Nan Fang Du Shi Bao· 2025-05-04 12:56
Core Insights - The Ministry of Culture and Tourism reported that various regions have launched diverse tourism products and enhanced cultural tourism integration and technological empowerment, leading to a prosperous tourism consumption during the "May Day" holiday [1] Group 1: Tourism Product Supply - Many scenic spots have extended their opening hours and increased night activities, such as the Hunan Museum extending hours to 8 PM daily and adding 5,000 reservation slots [1] - The Qin Shi Huang Mausoleum Museum in Shaanxi has opened night sessions, adding 15,000 tickets daily [1] Group 2: Promotional Policies - Jiangxi Province's Jiujiang City has introduced 54 regular discount policies, including ticket discounts for various scenic spots [3] - Shanghai International Tourism Resort offers exclusive benefits through ticket stubs for discounts at locations like Shanghai Disneyland and Bicester Shanghai [3] - Wuxi City in Jiangsu Province has issued 2.5 million yuan in general tourism coupons covering nearly 50 merchants, including free attraction tickets and travel vouchers [3] Group 3: Enhanced Visitor Experience - The Beijing International Tourism Resort is providing direct transportation for music festival attendees, improving accessibility [3] - Heilongjiang's Yabuli Resort is offering free experiences and local cuisine to enhance visitor engagement [3] - Anhui's Jiuhua Mountain Scenic Area has increased transportation capacity and implemented smart management systems to improve visitor flow [3]
2025年五一城市热度大洗牌:北京、上海和重庆位居前三
Sou Hu Cai Jing· 2025-05-04 10:24
Group 1 - The core viewpoint of the article highlights the emerging competition in China's tourism market, with Beijing and Shanghai leading significantly, while new first-tier cities like Chengdu and Chongqing follow closely behind [1][3][4] - The data indicates that during the May Day holiday, over 60% of cross-province tourists were from Beijing and Shanghai, reinforcing the idea that "cultural tourism resources are productivity" [3][4] - Chengdu, Chongqing, and Sanya have shown impressive performance by leveraging unique local attractions and innovative experiences to attract younger demographics [4][6] Group 2 - The article discusses the challenges faced by popular cities like Changsha, which has seen fluctuations in its ranking due to over-reliance on single business models and increased competition [6][7] - In contrast, cities like Xi'an and Hangzhou have successfully transformed their tourism appeal through cultural depth and business model iteration, providing a blueprint for other cities [6][7] - Overall, the competition in the cultural tourism sector has shifted from merely attracting traffic to focusing on deepening value, emphasizing the need for cities to enhance resource richness, innovation, and service quality to capture new market segments [6][7]
一张“小票根”撬动山东文旅假日“长消费”
Zhong Guo Xin Wen Wang· 2025-05-04 08:44
中新网济南5月4日电 (记者赵晓)5月3日晚,一众实力歌手在2025潍坊风筝嘉年华群星演唱会上激情献 唱。歌迷们追完歌星意犹未尽,4日"丝滑"开启城市之旅。当地推出"跟着演唱会游潍坊"专属福利,歌 迷持演唱会门票享74家酒店住宿优惠、70家景区免票或半价优惠。 "看完演唱会,粉上了潍坊!""来潍坊主打轻松,听完歌后浪漫看海"……在社交媒体平台上,观众实时 分享所见所感。 4月24日,"好客山东"文旅消费优惠大礼包在德州乐陵发布。赵晓摄 其中,"好客山东"文旅消费优惠大礼包于今年4月底在山东省文旅产业高质量发展大会开幕式上发布, 总优惠促消费额度达3亿元,预计直接拉动消费达300亿元以上,涉及文旅融合、金融赋能、旅游自驾等 多个方面。 此外,16市景区游览、交通出行等各项政策利好叠加,带动山东文旅市场假日热度高涨。 在"江北水城"聊城,2025聊城半程马拉松5月1日鸣枪开跑,吸引全国1.5万名跑者在赛事中感受城市人 文底蕴与现代活力。选手们赛后凭号码牌和身份证,半价或免票游赏该市20余家A级景区。 "我们精心烹制文旅大餐,策划了国潮文化旅游消费周、非遗文脉'景'上添花等特色活动,让选手和游 客跑得开心、吃得尽兴 ...
多地景区“人从众” 大数据揭秘“五一”假期热门旅游地
Yang Shi Xin Wen· 2025-05-04 02:16
"五一"假期过半。这个假期大家都去哪儿玩了?哪些城市和景点成了新的旅游热门?一组数据带你看假 期出游情况。 河北江苏等地游客成内蒙古客源主力 据内蒙古自治区文化和旅游厅统计数据显示,"五一" 假期第三天,内蒙古接待国内游客达343.66万人 次,与2024年同期相比增长8.09%;假期前三天累计接待国内游客1033.16万人次,同比增长13.19%。 呼和浩特、鄂尔多斯、赤峰、包头等地成为游客出行的热门之选。凭借独特的自然景观和沙漠风情,内 蒙古的旅游吸引力不断增强,客源范围进一步扩大。数据显示,来自河北、江苏、重庆、山西、北京等 地区的游客总量,约占区外客源总量的43%。 文旅热潮涌动 1620万人次共赴甘肃 据甘肃省文旅厅统计,昨天(5月3日),甘肃共接待游客660万人次,较2024年同期增长5.4%。"五 一"假期前3天,全省累计接待游客达1620万人次,较2024年同期增长6.86%,文旅市场热度持续攀升。 从热门景区来看,兰州水墨丹霞景区人气高涨,假期日均游客量超1.5万人次,较2024年同期增长 40%。与此同时,敦煌莫高窟、张掖七彩丹霞等知名景区同样迎来客流高峰,共同勾勒出甘肃文旅的独 特魅力。 ...
中经评论:“假日经济”再现“流动中国”的活力
Zhong Guo Jing Ji Wang· 2025-05-03 03:43
Group 1 - The core viewpoint of the articles highlights the resurgence of the tourism and cultural consumption market in China during the "May Day" holiday, showcasing diverse and personalized travel experiences that drive economic growth [1][2][3] - The demand side shows a significant increase in public leisure needs, with China's GDP per capita exceeding $13,000 in 2024, leading to a faster release of service consumption demand [2] - The supply side is characterized by innovative offerings that stimulate market vitality, with various regions developing unique consumption scenarios to meet diverse tourist needs [2] Group 2 - The "May Day" holiday serves as an important window to observe China's social and economic vitality, reflecting strong resilience and potential in the tourism market [3] - Challenges such as insufficient influence and homogenization in some cultural tourism IPs have been identified, indicating a need for improvement in quality and uniqueness [3] - Future strategies should focus on understanding emerging tourism demands, enhancing service quality, and optimizing the consumption environment to sustain the vitality of cultural tourism [3]
陕西:假期文旅热 消费活力足
Shan Xi Ri Bao· 2025-05-03 00:27
5月2日,游客在西安城墙游览。 杜玮摄 夜幕降临,丝路欢乐世界园区上空,千架无人机组成驼队、乐舞等丝路主题图案,呈现"星河为笺,光轨 为墨"的视觉奇观;爱之塔流光溢彩,与园区七大丝路主题街区交相辉映。欧洲五国艺术团带来热情洋溢的民 族舞蹈与乐器演奏,俄罗斯滑稽乐器独奏、西班牙弗拉明戈等节目让游客"足不出园"感受共建"一带一路"国 家和地区的艺术魅力。 5月2日,游客在汉中市勉县元墩镇龙湾景区泛舟游玩。 何祥弘摄 "五一"假期,长安书院化身千年文明与未来创意交汇的场域。"诗画竞秀·奇幻长安——五一艺术奇境之 旅"在此举行,同时汇聚美术展览、互动体验、非遗演艺及新书签售四大主题活动,超过40场精彩活动等待市 民游客参与。 5月1日,游客在观赏黄河壶口瀑布。 新华社发(王智超摄) 5月2日,游客在榆林红石峡景区游览。 母家亮摄 5月1日,站在丝路欢乐世界139.21米高的爱之塔上,俯瞰园区里大大小小、风格迥异的建筑和川流不息 的人群,游客小米和朋友直呼:"太棒了!这是我们假期最美好的记忆。" 记者从省文旅厅了解到,"五一"假期,陕西文旅系统精心组织,推出625项2000余场丰富多彩的活动,通 过打造"游园+""非遗 ...
构筑“近悦远来”的消费磁场
Xin Hua Ri Bao· 2025-05-02 22:20
Group 1 - The core viewpoint emphasizes the importance of small service innovations in enhancing the overall tourist experience and city reputation during peak travel times [1][2] - The tourism market has shifted from a rough development model to one focused on quality service, highlighting the significance of comfort and convenience in the consumer experience [2][3] - The level of service refinement is becoming a key indicator of a region's consumption environment and a critical factor in shaping urban competitiveness [3] Group 2 - Cities are increasingly adopting a "tourist-first" and "people-oriented" approach, addressing visitor pain points through improved service systems and quality environments [2][3] - Effective urban governance is essential for delivering meticulous services, requiring coordination among various departments and a robust management framework [2] - The transformation from a "management-oriented" to a "service-oriented" approach in urban governance enhances both the effectiveness and warmth of city services [2]