Core Viewpoint - Guohai Securities is actively promoting the integration of digital technology and cultural heritage within its corporate culture, emphasizing the importance of cultivating a distinctive financial culture in China [1][2]. Group 1: Corporate Culture Initiatives - Guohai Securities held its fourth "G-talk" cultural symposium, connecting its headquarters and over a hundred branches, engaging thousands of employees under a unified cultural banner [1]. - The company has established an "Enterprise Culture Month" since 2022, featuring various activities such as cultural case competitions and symposiums to promote compliance, integrity, professionalism, and stability within the securities industry [1][3]. - The 2025 Enterprise Culture Month focused on enhancing the recognition and emotional resonance of digital culture among employees, laying a solid cultural foundation for the company's reform and high-quality development [1]. Group 2: Digital Transformation and Innovation - The "G-talk" symposium included discussions on the impact of digitalization on the securities industry, featuring employees and AI co-hosting, covering topics like AI-assisted wealth management and digital transformation in various business processes [2]. - An "AI Theme Creation Competition" was organized to encourage innovative thinking, resulting in 26 outstanding works that reflect the application of AI tools in financial culture and ethics [2]. - The company also conducted a cultural case competition, awarding ten cases with the "Advanced Award for Cultural Practice" [2]. Group 3: Cultural Integration and Assessment - Guohai Securities has integrated cultural construction requirements into its corporate charter, ensuring that cultural initiatives align with business objectives and are subject to evaluation [3]. - The company conducts annual assessments of cultural practices, analyzing aspects such as cultural awareness and employee engagement to identify areas for improvement [3]. - Looking ahead, Guohai Securities aims to continue promoting distinctive financial culture in China while supporting national strategies and local economic development [3].

中泰证券深学细悟习近平经济思想和习近平文化思想，深刻把握金融工作的政治性、人民性，大力弘扬"五要五不"中国特色金融文化，为我省"走在前、挑 大梁"贡献金融力量。 三是宣讲多渠道。主要负责人带头授课，中层以上人员宣讲200余场。举办"守初心 强担当 践行中国特色金融文化"演讲比赛、案例评选、答题竞赛等，推 动"五要五不"入脑入心。四是阵地再强化。持续推动金融文化宣传教育平台建设：着力打造中泰证券文化展厅，致力于建设成为证券行业发展史科普平台、 企业良好形象展示窗口以及中国特色金融文化宣教基地；发挥"职工书屋"文化交流作用，充分利用信息化数字服务满足员工阅读需求，举办阅读品牌活动十 余场，各项活动累计参与人数过万次。 以"文"铸魂 融入思想建设彰显引领力 中泰证券将中国特色金融文化学习融入日常，推动"五要五不"成为工作导向、行动标尺。一是学习全覆盖。构建"一计划、三带动、六结合"机制，将中国特 色金融文化纳入年度学习计划，党委班子领学促学，涵养对党忠诚的政治品格。 二是宣传立体化。采用"线上+线下""标语+海报"等方式，推动"五要五不"上屏、上墙、上网。在内刊、公众号开设专栏交流学习心得，网络平台专题课程培 训4 ...

Core Viewpoint - The provincial rural credit union has effectively integrated Xi Jinping's economic thought into its operations, emphasizing the political and people-oriented nature of financial work, and has achieved significant growth in loans and deposits, positioning itself as a leader in rural finance in Shandong province and nationally [1][9]. Group 1: Financial Performance - The total loan amount across the system has exceeded 2 trillion yuan, while total deposits have surpassed 3 trillion yuan, maintaining the top position in Shandong's banking sector and ranking fourth in the national rural credit system [1]. - The rural credit union has contributed approximately 25% of the agricultural and small micro-enterprise loans in the province, with nearly 14% of the credit scale dedicated to these sectors [9]. Group 2: Cultural Initiatives - The provincial rural credit union has established a financial culture academy as a key platform for financial culture development, focusing on learning, dissemination, and showcasing the unique financial culture of rural banking [5]. - A comprehensive approach has been adopted to promote the "Five Musts and Five Must Nots" principles, with extensive training and discussions involving over 67,000 employees to deepen understanding of these concepts [7]. Group 3: Community Engagement - The organization has launched 102 credit products under four major series aimed at supporting agriculture, promoting commerce, assisting enterprises, and benefiting the public, while establishing 5,812 model villages for rural revitalization [9]. - A network of 4,660 rural credit outlets and 23,500 inclusive financial service points has been created to ensure basic financial services are accessible within villages and comprehensive services are available in towns [9]. Group 4: Future Directions - The provincial rural credit union plans to further expand its vision and strategies to deepen the implementation of Chinese-style financial culture across rural banks, aiming to provide robust spiritual support for high-quality development and the construction of a modern socialist strong province [10].

Core Viewpoint - The establishment of the Financial Culture Academy at Qilu University of Technology aims to promote Shandong's unique financial culture and enhance the province's financial competitiveness, in line with Xi Jinping's directive on building a Chinese financial culture system [1] Group 1: Cultural Foundation - The Shandong Red Financial Museum, located at Qilu University of Technology, is the first specialized museum in Shandong to showcase red financial culture, officially opening on December 19, 2023 [3] - The museum covers over 500 square meters and utilizes various formats such as physical exhibits, images, multimedia, lectures, and research activities to illustrate the development of Shandong's red finance from inception to strength, emphasizing the spirit of "entrepreneurship, dedication, integrity, and service to the people" [3] - The museum includes a reading corner with a rich collection of books related to red culture and has published over ten research works to support the construction of the Financial Culture Academy [3] Group 2: Strategic Services - The Financial Culture Academy aims to expand its functions by leveraging the resources of the Red Financial Museum and the university, including promoting Shandong's financial culture through national exhibitions and storytelling [5] - A themed exhibition on clean financial culture will be held in Shandong, integrating traditional culture with red integrity genes to foster a positive development environment in the financial sector [5] - The university will host the "Yellow River Basin Red Financial Technology and Green Ecological Development Conference" in December 2024, inviting over 150 representatives to discuss green finance and regional collaborative innovation [5] Group 3: Educational Impact - The Shandong Red Financial Museum has been approved as a red financial education base by the China Financial Ideological and Political Work Research Association, collaborating with institutions like the People's Bank of China Shandong Branch to establish the "Shandong Financial Craftsman Academy" [6] - The academy has received nearly ten thousand visitors from provincial agencies, financial institutions, and other universities, becoming a key platform for transmitting red financial culture and showcasing the university's red heritage [8]

Core Viewpoint - Qilu Bank is actively implementing the important directives of General Secretary Xi Jinping regarding financial work, particularly in cultivating and promoting a distinctive Chinese financial culture, by establishing cultural platforms to enhance high-quality development [1] Group 1: "Book House" Initiative - Qilu Bank has innovatively created the "Book House" for employees, integrating online audio resources with a comfortable offline environment, providing a vast array of listening and reading materials across various fields [3] - The "Book House" supports nearly a thousand users to listen simultaneously, reinforcing the learning-oriented headquarters and making the "Book House" brand deeply rooted through convenient and interactive cultural activities [5] Group 2: Integrity Culture Exhibition Hall - Qilu Bank has established a high-standard integrity culture exhibition hall covering over 1,400 square meters, aimed at regular integrity education for party members and the public [7] - The exhibition hall features six thematic areas using multimedia technology to present the history of integrity culture, strict party regulations, cautionary tales, and exemplary models, serving as a core educational venue in Jinan [7] - Since its establishment, the hall has hosted 865 events with over 41,000 visitors, effectively guiding employees to be aware of boundaries and maintain integrity, earning the title of "Demonstration Base for Integrity Culture Construction" in 2023 [7] Group 3: Qilu Lecture Hall - Qilu Bank has developed the "Qilu Lecture Hall" as a platform for implementing the construction of Chinese financial culture and deepening the learning organization [8] - The lecture hall focuses on core themes such as party building, strategy, business, and culture, establishing a regular learning mechanism with monthly themes and online-offline integration [8] - Various learning and discussion activities have been conducted under the principle of addressing gaps in knowledge, effectively enhancing employees' political literacy and professional capabilities, thus driving innovation and high-quality development [12]

Core Viewpoint - Jianxin Property Insurance Co., Ltd. (hereinafter referred to as "Jianxin Insurance") focuses on differentiated development in the "bank + insurance" sector, leveraging its resources and operational advantages to support the national economy and enhance its profitability for high-quality growth [1][2]. Group 1: Differentiated Development - Jianxin Insurance is committed to a differentiated development strategy, particularly in the non-auto insurance market, targeting areas such as engineering insurance, corporate property insurance, and liability insurance [2]. - The company has actively supported key national projects, providing insurance for major infrastructure developments, including highways and bridges, thereby contributing to the real economy [2]. - In 2024, Jianxin Insurance served nearly 1,200 technology-oriented enterprises, offering risk coverage of approximately 45 billion yuan [2]. - The company has also engaged in green finance, providing insurance for over 8,000 green insurance clients with coverage nearing 70 billion yuan [2]. Group 2: Steady Management and Profitability - Jianxin Insurance has maintained a steady growth in premium income, achieving a turnaround from loss to profit within five years of establishment [3]. - The company has improved its underwriting structure, reducing the combined cost ratio from 123% in 2020 to 103.3% in 2024, with a nearly 10 percentage point decrease in the combined expense ratio [3]. - In 2024, the company achieved a net profit exceeding 10 million yuan under new accounting standards, with net assets increasing by nearly 10 million yuan year-on-year [3]. Group 3: Cultural Leadership - Jianxin Insurance emphasizes the importance of integrity, prudence, and compliance in its operations, aligning with the principles of Chinese financial culture [4][5]. - The company actively participates in consumer education and promotes insurance knowledge to protect consumer rights [4]. - It has developed specialized insurance products for emerging industries, such as robotics and new energy vehicles, to support innovation and development [4]. Group 4: Commitment to Responsibility - Jianxin Insurance prioritizes efficient and transparent claims service, handling over 300,000 claims and disbursing over 400 million yuan in compensation in 2024 [6]. - The company has effectively responded to natural disasters, providing support to affected clients and aiding in the recovery of normal operations [6]. - In 2024, Jianxin Insurance ranked fourth in the industry for service quality and had the lowest complaint rate among regulatory transfers [6].

Core Viewpoint - Hengfeng Bank, as the only national joint-stock commercial bank headquartered in Shandong, emphasizes the cultivation and promotion of Chinese financial culture, integrating it into all aspects of its management for high-quality development [1][3]. Group 1: Financial Culture and Community Engagement - The bank has established a financial culture academy that showcases the practice of Chinese financial culture through various formats, receiving over 10,000 visitors since its inception [1]. - Hengfeng Bank's financial culture academy emphasizes political attributes, showcasing the spirit of the 20th National Congress and achievements in serving the real economy and managing financial risks [3]. - The bank has actively engaged in community service, organizing over 5,800 financial education activities benefiting more than 150 million people [6]. Group 2: Financial Performance and Growth - In 2024, Hengfeng Bank plans to issue over 700 billion yuan in loans, with a year-on-year growth rate exceeding 20% in technology, green, and inclusive loans [3]. - The bank's non-performing loan ratio stands at 1.49%, marking a continuous decline for 24 consecutive quarters, the best in the industry [3]. - Since 2020, the bank has provided over 550 billion yuan in corporate loans in Shandong, with the loan balance in the province nearly doubling since its restructuring [3]. Group 3: Customer-Centric Services - Hengfeng Bank focuses on a people-centered approach, developing a pension finance brand that has received recognition as a "good financial product" in Shandong [6]. - The bank has nearly 100 branches recognized as "civilized service demonstration sites," ranking among the top in the industry [6]. - The customer service hotline has achieved a satisfaction rate of 99.4%, reflecting the bank's commitment to consumer rights protection [6]. Group 4: Innovation and Professionalism - The bank has launched innovative financial solutions, including the "Heng Green Easy Carbon" carbon finance solution and the first "water-saving loan" linked to intellectual property [7]. - Hengfeng Bank has been awarded "Best Supply Chain Finance Bank" for three consecutive years, highlighting its commitment to enhancing supply chain financial services [7]. - The bank has successfully assisted local enterprises in issuing various types of bonds, boosting confidence in overseas investment in Shandong [7]. Group 5: Cultural Integration and Development - The bank has implemented a cultural enhancement project, refining its corporate culture to integrate Chinese financial culture deeply into its operations [8]. - The "Five Musts and Five Must Nots" principles have been incorporated into employee conduct guidelines, promoting a culture of integrity and compliance [8].

Core Viewpoint - The article emphasizes the importance of promoting Chinese financial culture and its integration into the operations of financial institutions in Ningxia, focusing on compliance, integrity, professionalism, and stability to support the high-quality development of the local economy [1][2][3]. Group 1: Financial Culture and Compliance - Chinese financial culture is a blend of traditional values and modern financial practices, serving as a foundation for the industry [3]. - The "Four Adherences" are outlined: adherence to compliance, integrity, professionalism, and stability, which are essential for risk management and customer trust [3][4]. - A comprehensive compliance management system has been established, successfully intercepting 58 abnormal transactions last year to protect client interests [3]. Group 2: Service to the Local Economy - Financial institutions in Ningxia are deeply integrated into local economic development, focusing on diverse financial services to support local enterprises [5]. - Over the years, significant capital has been injected into the local economy, with over 5.8 billion yuan in bonds underwritten for local companies [5]. - The focus on "Six New, Six Special, and Six Excellent" industries demonstrates a commitment to enhancing local economic growth [5]. Group 3: Investor Education and Community Engagement - The institutions have conducted 24 investor education activities, reaching over 3,000 individuals, to promote rational investment concepts [5]. - Collaboration with local communities and educational institutions is emphasized to enhance financial literacy and awareness [5]. Group 4: Internal Management and Employee Training - The integration of cultural values into employee performance assessments ensures adherence to compliance and integrity [6]. - A total of 27 training sessions have been conducted, with 1,080 employees participating, to enhance understanding of financial culture [9]. - The establishment of a "Cultural Model Award" encourages employees to embody the principles of financial culture in their work [6]. Group 5: Innovation and Risk Management - Financial institutions leverage advanced technology to provide efficient services while maintaining a robust risk management framework [4]. - The balance between innovation and risk is crucial, with a focus on ensuring client asset safety through comprehensive risk controls [4]. Group 6: Commitment to Social Responsibility - The institutions prioritize serving the real economy and fulfilling social responsibilities, which is seen as a core mission [7][10]. - Regular financial knowledge seminars and investor education courses are organized to guide investors towards rational investment practices [7].

Core Viewpoint - The article highlights the dedication and impact of Xu Ping, a representative of China Life Insurance, who has spent 24 years in the insurance industry, emphasizing the importance of trust and community engagement in promoting insurance services [1][3]. Group 1: Professional Journey - Xu Ping began her career in 2001 at China Life's Shucheng branch, where she managed sales data and performance statistics under challenging conditions, achieving zero errors in account reconciliation for three consecutive years [3]. - She chose to focus on rural communities rather than urban areas, conducting nearly 100 promotional activities to educate residents about the significance of small insurance policies [3][5]. Group 2: Community Impact - Xu Ping's efforts led to the establishment of five major insurance platforms, serving nearly 600,000 people and making insurance accessible to many families [5]. - Real-life examples of beneficiaries illustrate the positive impact of insurance, such as a couple receiving 46,000 yuan after an accident and a child receiving 14,000 yuan in claims within 48 hours [5]. Group 3: Social Responsibility - During the pandemic, Xu Ping organized support for frontline workers and provided aid to disaster-affected communities, demonstrating a commitment to social responsibility [6]. - She regularly visits nursing homes to provide care and support to the elderly, reinforcing her dedication to community welfare [6]. Group 4: Recognition and Future Aspirations - Xu Ping has received multiple awards for her contributions, including the "National Financial May Day Labor Medal" and recognition as an advanced individual in various company evaluations [8]. - She expresses a strong commitment to continue her work in the insurance sector, aiming to further benefit the community and uphold the values of China Life Insurance [8].

2025年"7.8全国保险公众宣传日"活动期间，农银人寿以"爱和责任 保险让生活更美好"为主题，联动全 系统各级机构展开宣传活动。从城市到乡村，从繁华街市到偏远小镇，农银人寿的员工们化身保险知识 宣传卫士，积极开展保险公益健步走活动，与群众一起学习了解保险，科普金融知识，助力提升社会公 众保障意识，铸牢行业及公司诚信形象。 "人无信不立，业无信不兴。"为了进一步强化诚信建设，农银人寿还建立了完善的信用管理体系，通过 内部培训和外部监督相结合的方式，不断提升员工的诚信意识和职业素养，加强公司诚信文化建设。 "这款保险，不仅能保我们老两口的意外伤害，还提高了遇到自然灾害时的保障程度，这才是真正为我 们农民考虑呀！"村民老李在参加农银人寿宣讲会时，由衷地说道。 中国特色金融文化"五要五不"实践要求为推动金融高质量发展、建设金融强国提供强大支撑，是金融系 统坚持以人民为中心的价值取向，践行金融工作政治性、人民性的必然要求。作为一家国有控股寿险企 业，农银人寿积极培育和践行中国特色金融文化，结合公司"诚信立业 稳健行远"的核心价值观，积极 推进企业文化体系构建，引导公司上下将"五要五不"的实践要求内化于心、外化于行，为 ...