（来源：内蒙古日报） 转自：内蒙古日报 □本报记者 巴依斯古楞 锡林浩特 市融媒体中心记者 巴音塔拉 "元旦当天，我们'歌游内蒙古·畅享锡林浩特'——草原年货大集在这条路上开集，不仅有很多年货可供 游客和市民选择，还有精心准备的文艺演出和互动活动"在贝子庙景区忙碌的锡林浩特市喜榕文化传媒 公司总经理娜荷芽笑着介绍。 娜荷芽所说的这条路北起贝子庙，南到锡林广场，叫作额尔敦路，是锡林浩特市最繁华的商业街，也是 这座城市重点塑造的文化旅游崭新IP。 这条路，还有一个颇具浪漫味道的名字——"贝广之恋"。 古韵焕新有尺度 "贝广之恋"藏深蕴 每天的额尔敦路是热闹非凡的。 奶茶店的醇厚香味漫过街巷，身着各种靓丽服饰的游客与市民并肩穿梭，挑选着当地特产与潮流商品。 这条蒙古语意为"珍宝"的街道，曾是万里茶道重要枢纽，如今在"最小干预、最大保护"的改造原则下， 成为"古韵与现代共生"的城市名片。 额尔敦路的改造，不是简单的刷墙铺路，而是要让它"活"起来，既要留住历史的根，也要长出时代的 芽。锡林浩特市政府副市长辛颖道出改造初心："通过针对性措施留存历史印记，确保传统文化与城市 记忆不被冲淡。以'魅力锡林、璀璨商街'为愿景，推 ...

（来源：千龙网） 元旦前夕及期间，一批高质量商业新载体和品牌首店、首展的密集亮相，为市场注入了强劲的新鲜感与 吸引力。 岁末年初，北京消费市场活力十足。围绕"钟鼓齐鸣 京彩启程"主题，全市推出系列特色促消费活动， 2026年元旦假日期间市场运行安全平稳、亮点纷呈。北京市商务局数据显示，假期三日，市商务局重点 监测企业累计销售额达40.4亿元，日均同比增长16.3%，增长势头显著。 从行业细分看，消费升级类商品表现尤为突出，专业专卖店日均销售额同比增长85%，百货业态日均同 比增长41.3%，反映出消费者对品质化、个性化商品的需求旺盛。 全市60个重点商圈客流量2822.6万人次，假日期间实现销售额84.6亿元，日均同比增长5.6%。值得关注 的是消费质量的跃升，全市重点商圈笔均消费金额达到437.9元，日均同比增长19%。其中，百货类商 品笔均消费金额高达1631.6元，同比增长1.2倍；珠宝类商品笔均消费金额跃升至6982.3元，同比增长1.1 倍。这一系列数据表明，元旦消费市场高端化、品质化消费趋势显著。 跨年夜20余个商圈延时营业 本次元旦消费市场的火热，是基于"商旅文体健"深度融合，通过场景创新、业态 ...

Core Insights - The core initiative is the launch of the "Ice and Snow Welcome New Year, Benefit Purchase in Chengbei" series of consumption promotion activities, with a total investment exceeding 1 million yuan, aimed at stimulating the local consumption market and supporting the expansion of domestic demand strategy [1][3] Group 1: Offline Consumption Promotion - A key component of the activities is the introduction of physical consumption vouchers in the core area of the Ice and Snow event and key business districts, offering discounts such as "40 yuan off for purchases over 100 yuan" and "20 yuan off for purchases over 50 yuan" [1] - The promotion period is from December 31, 2025, to January 3, 2026, encouraging citizens and tourists to redeem vouchers at designated merchants in the North River Qing Tang City Health and Wellness Resort [1] - The initiative aims to transform "ice and snow sightseeing" into "ice and snow consumption," enhancing the integration and value of various sectors such as ice and snow tourism, folk culture, specialty food, and health and leisure [1] Group 2: Online Consumption Enhancement - Starting January 1, 2026, Chengbei District collaborates with China UnionPay's "Cloud Flash Payment" platform to launch the "New Year Happy Purchase, Enjoy in Chengbei" online consumption promotion, covering multiple sectors including hotels, supermarkets, dining, and electronics [2] - The online promotion offers tiered discounts, such as 50 yuan off hotel stays over 200 yuan, 120 yuan off supermarket purchases over 500 yuan, and 200 yuan off dining bills, with a maximum discount of 200 yuan per transaction [2] - The initiative aims to create a convenient and efficient online one-stop shopping platform for New Year goods, stimulating digital consumption potential and enhancing the regional consumption market [2] Group 3: Collaboration and Policy Implementation - Chengbei District partners with PetroChina to launch the "Winter Tour Chengbei, Oil Gift Appointment" special activity, providing fuel discount vouchers and member discounts to stimulate self-driving travel and related consumption during the New Year [2] - The distribution of consumption vouchers employs innovative methods such as flash distribution in major business districts, targeted distribution in universities, and on-site distribution at the Ice and Snow event, aiming for broad coverage and maximization of policy benefits [2][3] - The series of consumption promotion activities is a practical implementation of the central and provincial policies aimed at expanding domestic demand and boosting consumer confidence [3]

（来源：财闻） 浙江冰雪季旅游开启热"雪"模式，冰雪游逐渐成为文旅市场的"香饽饽"。2024至2025年冰雪季，浙江以 129万人次位居全国第六、南方省份第一。 浙江曾被认为是与冰雪游无缘的省份，近年来靠着巧思和对市场的敏锐洞察，因地制宜发力冰雪场景， 冰雪游逐渐成为文旅市场的"香饽饽"。以滑雪为例，2024至2025年冰雪季，浙江以129万人次位居全国 第六、南方省份第一。如今，冬日里在本地滑雪、戏雪，已经成为越来越多浙江人和周边地区游客的日 常娱乐选项。 冰雪游的热度攀升，得益于政策支持和市场响应。《浙江省大力提振和扩大消费专项行动实施方案》将 冰雪经济纳入"促进服务消费行动"，提出加快推进冰雪旅游目的地建设，鼓励地方发展"冰雪+"经济。 省内各地纷纷造雪，如安吉云上草原滑雪场、临安大明山滑雪场等，不仅满足了游客的需求，也带动了 当地经济的发展。 此外，浙江还通过"冰雪+"融合业态，如冰雪风情与乡土风味的结合，以及冰雪嘉年华等活动，进一步 撬动流量和消费。全省预计发放文旅相关消费券金额超4600万元，组织开展约1000场次文旅活动，涵盖 冰雪赛事等多元类别。从"无雪"到"有雪"，从单一场景到多元业态，浙江 ...

这份热闹，从天鹅堡蔓延至整个山野。在绿水尖室外滑雪场新雪之上，滑雪爱好者们尝鲜新年室外 首滑；当地非遗、特色农产品、文创展销区也同样人头攒动，争相选购伴手礼；活动尾声，众人共同完 成冰雪主题绘色与冬奥祝福书写，拼合的长卷成为最温暖的新年合影背景。 "冰雪"跨界，一张文旅体融合的全景图 1月1日，第十二届全国大众冰雪季（浙江分会场）暨2026年浙江省全民健身冰雪运动嘉年华在浙江 温州文成县铜铃山镇中心大草坪启幕，拉开为期11天的新年狂欢序幕。活动以"冰雪"为笔、"文旅"为 墨，在浙南山水之间勾勒出一幅体旅融合、全民共享的冬日盛景。 热力全开，一场全龄共享的冰雪派对 位于浙南文成县西北部的铜铃山镇，平均海拔约800米，森林覆盖率高达98.1%，素有"天然氧 吧"和"浙南雪乡"之称。不仅坐拥铜铃山国家森林公园、天鹅堡室内滑雪场、绿水尖室外滑雪场等核心 资源，更依托高山气候与丰富生态，着力打造全季山居度假目的地。 新年清晨伊始，铜铃山上寒风虽冽，却因这场汇聚运动、自然与温情的盛会而热气蒸腾。开幕式 上，武术世界冠军毛娅绮惊喜亮相，带领全场参与者活力热身，一招一式尽显运动之美。现场，她受聘 为"文成县铜铃山镇体育旅游推 ...

Core Viewpoint - The popularity of ice and snow tourism continues to rise during the New Year holiday, with urban ski resorts becoming a favored choice for citizens and short-distance travelers [1] Group 1: Tourism Trends - The Qiaoyuan Qishan Ski Resort in Hebei is particularly welcoming to beginner skiers, attracting families and student groups [1] - The "snow, land, and air" activities are gaining traction among young people, offering thrilling experiences and scenic views from powered paragliding and paragliding [3] Group 2: Visitor Statistics - The peak visitor flow reached 2,000 people on weekends, with New Year’s Day visitor numbers doubling year-on-year to nearly 4,000 [5] Group 3: Economic Impact - The integration of cultural, tourism, and sports sectors is driving sustainable growth in the ice and snow economy [6] - The town of Laiyuan is experiencing a resurgence due to ice and snow tourism, with attractions like the beautiful White Stone Mountain and the majestic Great Wall enhancing the appeal [8]

Core Insights - The winter tourism season in Zhejiang has gained significant popularity, with various ski resorts and attractions offering early bird tickets and increasing snow-making activities, leading to a surge in inquiries [1] - Zhejiang, previously considered unsuitable for winter sports, has successfully developed its ice and snow tourism market, ranking sixth nationally with 1.29 million visitors during the 2024-2025 winter season, the highest among southern provinces [1] Group 1: Market Growth and Trends - The indoor ski resort in Shaoxing, Qidi Qiaobo Ice and Snow World, has seen a 50% increase in revenue since the Beijing Winter Olympics, indicating a growing interest in skiing among locals [2] - The opening of "Sunlight Snow Valley" in Lin'an attracted over 5,000 visitors on its first day, showcasing the increasing popularity of snow-related activities among tourists [3] - The ice and snow tourism market in Zhejiang is characterized by a large participation base and strong consumer spending power, making it an attractive sector for investment [3] Group 2: Infrastructure Development - Various ski resorts in Zhejiang are enhancing their facilities, such as the Anji Yunshang Grassland Ski Resort, which has created a 300,000 square meter snow area, and the Daming Mountain Ski Resort, which has welcomed around 20,000 visitors since its opening [4][5] - The province has established 26 operational ice and snow venues, including 18 ski resorts, positioning itself as a leader in southern China for ice and snow activities [5] Group 3: Policy Support and Economic Integration - The Zhejiang government has included ice and snow tourism in its consumption promotion plans, encouraging the development of local ice and snow destinations and the "ice and snow +" economy [3] - The integration of ice and snow activities with other local attractions, such as hot springs and rural dining experiences, is becoming a trend, enhancing the overall appeal of winter tourism [6][7] - The province is launching various winter tourism initiatives, including a winter cultural tourism consumption season with an expected issuance of over 46 million yuan in consumption vouchers [7]

近日，黑龙江省漠河市纪委监委组织工作人员前往北极村旅游景区开展监督检查。 "我感觉景区服务很细致，住宿餐饮配套设施也都挺完善，旅途中的小问题也得到了及时处理，这次旅 游体验不错。"来自福建的游客吴女士向工作人员说。 漠河市纪委监委将旅游市场综合整治纳入重点监督事项，组织纪检监察干部下沉一线开展监督检查，并 通过12345热线、网络平台等反馈渠道，收集群众反映强烈的涉旅问题，督促有关部门和单位围绕景区 景点建设、丰富旅游产品、提升旅游形象、强化市场监管、优化服务质量等方面主动谋划、积极作为， 不断优化旅游消费环境。 "护航冰雪旅游发展是一项持续性工作。我们将继续紧盯关键环节、关键岗位，创新监督方式，提升监 督效能，对损害旅游发展环境、阻碍政策落实的不正之风和腐败问题零容忍，以铁的纪律清除影响冰雪 经济健康发展的'绊脚石'，为推动'冷资源'持续转化为'热经济'提供坚强纪律保障。"漠河市纪委监委相 关负责同志说。（通讯员 李冬雪） 该市纪委监委联合文旅、交通、市场监管等部门组建监督检查组，常态化深入景区，采取日常检查和随 机抽查相结合的方式，针对检查中发现的问题，现场提出整改意见并约谈提醒相关负责人，督促职能部 门 ...

（来源：黑龙江日报） 转自：黑龙江日报 冰雪+赛事 凸显城市特色 这个冬天，七台河举办了首届冰雪运动超级联赛。"冰超"联赛开幕当天，6位世界冠军参加火炬传递，尽显冠 军之城底气。主火炬在七台河体育中心主场馆点燃，开幕式结束后，现场观众还观看了精彩激烈的黑龙江省 大滑梯远景。李福摄 七台河"冰超"联赛开幕式。 张求是摄 130 the life 2号 the first E TENER lynni HARR RE READ FE 1 I 日刊文 FFF 【 】 】 】 】 Trainl ARTS FREE FILLER i H 45 5 ED t 10 2 APA TTE n be 12 / 12 / 2 ling the S 18 1 6 1 1999 897 1 3 pers 245 x 上合的 115 the state of the □马丽丽 2025年12月21日，七台河市冰雪运动超级联赛开幕；12月28日，七台河市第八届"冠军传奇·冰雪嘉年华"华丽 登场。接踵而来的赛事、活动，让七台河这座安静的小城人气升腾、百业勃发。用对用好冰雪资源，成了这 座城市辞别旧岁、开启新年的最佳方式。 冰雪运动超级联赛（ ...

川观新闻记者 吴梦琳 1月2日，元旦假期第二日，记者从四川省文化和旅游厅获悉，截至今日15时，全省纳入统计的867家A级旅游景区，共接待游客410.06万人次，实现门票收入 3583.87万元，分别增长18.93%、10.71%（2025年元旦放假仅1天，与2024年元旦假期次日同口径统计相比，下同）。全省排名前十的景区依次为成都大悦城 （14.1万人次）、东郊记忆（13.1万人次）、宽窄巷子（12.4万人次）、建昌古城（10.0万人次）、双流海滨城（9.8万人次）、邛海泸山（7.1万人次）、国 际非物质文化遗产博览园（6.8万人次）、街子古镇（6.3万人次）、武侯祠（5.9万人次）、峨眉山（5.7万人次）。 城郊休闲游持续升温。以短途自驾、近郊游览、周边打卡为代表的"微度假"备受游客青睐。绵阳安州罗浮山温泉各温泉酒店预订率达100%，游客们在温泉 氤氲中感受冬日舒适体验。 开放式景区、古镇、文博场馆等成为热门目的地。拥有近600年历史的"深山故宫"报恩寺，元旦期间化身"大明风华"沉浸式体验地，成为游客争相打卡的热 门地标。 瓦屋山景区连续两日接待游客达上限 蜀山暖雪正当其时，冰雪旅游持续火爆。各地推进文体旅 ...