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“烟火气”升腾!“五一”假期餐饮消费表现亮眼
Xin Hua She· 2025-05-08 07:34
Group 1 - The domestic catering consumption during the "May Day" holiday showed significant growth, with 53.4% of surveyed catering enterprises reporting a year-on-year revenue increase, averaging over 15% [1] - In key monitored cities, Beijing's in-store group purchase catering retail sales increased by 36.1% year-on-year, while online takeaway retail sales grew by 3.8% [1] - Notable performance from specific catering companies includes a revenue increase of 18.85% for Xiaobuxiang and 28.5% for Luckin Coffee, driven by product innovation and expansion [1] Group 2 - The integration of culture and tourism has enhanced the appeal of local cuisine, with orders for local specialty dishes from non-local tourists increasing by over 105% [2] - The trend of consumers shifting from single-scene consumption to a comprehensive experience of "eating, staying, and playing" is evident, with orders for related packages increasing by 180% during the holiday [2] - The implementation rate of safety production measures in the catering and accommodation industry is high, with over 90% of enterprises having basic fire safety measures in place [2]
从17%增长率看海南“五一”旅游答卷
Hai Nan Ri Bao· 2025-05-08 01:10
Core Insights - The tourism industry in Hainan has shown significant growth during the "May Day" holiday, with a total of 3.89 million visitors, representing a 17% year-on-year increase, and total tourist spending reaching 5.25 billion yuan, up 20.2% from the previous year [1][2] Group 1: Visitor Trends - The trend of "county tourism" is emerging, with hotel bookings in county-level cities increasing by over 80% compared to last year, surpassing bookings in third-tier cities [1] - Hainan's rural tourism points saw a 32.6% increase in visitors during the holiday, with notable performances from various counties, such as Baisha County with a 59% increase in visitors [2][4] Group 2: Tourist Experience - The concept of "slow travel" is gaining popularity, as tourists seek quiet places to relax and prioritize personal experiences over mere sightseeing [5] - Hainan's counties are enhancing their unique offerings, such as ecological and rural tourism, to cater to diverse tourist needs [5] Group 3: Entertainment and Events - Large-scale events like concerts are becoming significant attractions, with performances by popular artists driving tourism consumption [6][9] - The integration of cultural events into the tourism experience is appealing to younger audiences, who are willing to spend for emotional value [9] Group 4: Scenic Areas - Scenic areas remain crucial for tourism, with a 31.1% increase in visitors during the holiday, highlighting the importance of A-level tourist attractions [10] - The development of scenic areas is being supported by government initiatives aimed at enhancing visitor experiences and service quality [12] Group 5: Infrastructure and Accessibility - The improvement of infrastructure, such as the Hainan Ring Road and tourism highways, has contributed to increased hotel occupancy rates along these routes [12] - The diversification of tourism experiences, including county tours, concert tourism, and scenic area visits, reflects a shift towards meeting personalized tourist demands [12]
2025 运河牡丹文化周——牡丹产业创新交流研讨会成功举办,共探牡丹产业发展新路径
Core Insights - The "2025 Canal Peony Cultural Week" event focused on innovation in the peony industry and the new paradigm of the national trend economy, highlighting the importance of technology in cultural dissemination and product development [1][8] Group 1: Industry Development and Innovation - Experts discussed the potential of peony development in Beijing, emphasizing the unique advantages of the Guo County area, which connects cultural narratives between Beijing, Luoyang, and Heze [2] - The application of technology in various fields such as cosmetics, health, and medicine was highlighted, with suggestions for cost reduction through deep processing of waste materials [2] - The hybridization of peonies and their close relatives was identified as a means to enhance product diversity and increase the value of the peony biotechnology industry [2] Group 2: Cultural and Tourism Integration - The integration of peony culture with canal culture was proposed to create a unique cultural IP, with suggestions for developing cultural products and enhancing industry growth [3] - Experts emphasized the need for a multi-dimensional approach to peony tourism, combining aesthetics, functionality, and communication to overcome seasonal limitations [4] - The creation of a cultural landmark that integrates peony culture, canal culture, and health culture was suggested to cater to diverse tourist needs [4] Group 3: Collaborative Efforts and Strategic Partnerships - A strategic cooperation framework was signed between the Guo County government and Huashunde International Cultural Tourism to promote the peony industry cluster [6] - The "Core Cultural Experience Zone Co-Creation Plan" was launched to integrate resources and promote the deep integration of canal culture and the peony industry [7] - The event served as a platform for collaboration, aiming to establish the peony as a distinctive cultural tourism brand and drive regional economic development [8]
坪山商圈活力“拉满”
Shen Zhen Shang Bao· 2025-05-07 23:25
【深圳商报讯】(记者文灿 刘育銮)当戏剧艺术与科技创新交相辉映,当山水秘境与市井烟火诗意交 融,这个"五一"假期,坪山区以六大主题板块、170场特色活动及多重消费优惠,创新演绎文旅融合新 范式,激活城区文旅经济新动能。 数据显示,假日期间坪山区接待游客量同比增长17.6%,其中港澳台游客增幅达103.6%;旅游总收入同 比增长6.42%,全区商圈营收同比增长7%。 "上午探访科技企业感受未来脉搏,下午走进剧场品味艺术人生,傍晚还能寻味客家非遗美食,这样的 文旅体验在深港双城既独特又充实。"香港游客陈女士一语道破坪山的独特魅力。数据显示,假日期间 坪山区累计发送旅客同比增长18.6%,累计到达旅客同比增长28.1%,文旅融合的"磁吸效应"持续释 放。 依托天然生态优势,坪山成为都市人"逃离喧嚣"的治愈之地。全区公园人流量达27.48万人次,同比增 长37.63%;马峦山郊野公园、坪山儿童公园等网红景点人流如织,分别同比增长19.1%和35.86%,生态 文旅正成为坪山文旅经济的"新增长极"。 文旅热潮进一步催动消费升级。假日期间,坪山区重点商业综合体推出"欢乐多8胺"八周年派对、"解压 生活节""首届活体昆虫科 ...
夏日经济夜观察丨文旅游解锁夜经济新场景
He Nan Ri Bao· 2025-05-07 23:21
Core Insights - The rise of night tourism reflects people's aspirations for a better life and indicates ongoing economic prosperity, with night activities such as night tours, dining, and shopping forming a new economic landscape [1] - The integration of cultural and tourism resources in Henan has led to the development of various night economy initiatives, enhancing the unique charm of cities [2][4] - The extension of operating hours for cultural venues during peak tourist seasons has increased visitor flexibility and engagement [3] Group 1: Night Economy Development - Henan's night economy is characterized by a combination of night tours, performances, and markets, attracting numerous visitors and sustaining economic growth [1][2] - The province has established 12 national-level night cultural and tourism consumption clusters, enhancing the integration of night economy with cultural tourism [2] - New night tourism products, such as immersive experiences and creative light shows, are being developed to meet consumer demands [2][4] Group 2: Cultural and Tourism Integration - The introduction of large-scale performances and interactive programs in various cities has enriched the night tourism offerings [4] - Cultural institutions have adapted by extending their hours and enhancing visitor experiences, contributing to the overall growth of the night economy [3] - The focus on cultural IP and unique local resources is essential for creating differentiated night tourism brands [5] Group 3: Future Strategies - To convert "nighttime traffic" into "economic growth," strategies include developing unique night tourism brands, innovating consumption scenarios, leveraging technology for immersive experiences, and improving public services for nighttime activities [5]
听夯号品非遗 黄河畔赶大集(城市味道·大河九曲)
Ren Min Ri Bao· 2025-05-07 23:00
Core Viewpoint - The article highlights the cultural and economic revitalization of Lijin County, Shandong Province, through the preservation and promotion of its unique heritage, particularly focusing on the traditional "Fangtai" (earthen platform) architecture and intangible cultural heritage like the Huanghe Hanga (夯号) folk song [8][12][15]. Group 1: Cultural Heritage and Tourism Development - Lijin County, known as "Phoenix City," has a rich historical background shaped by its geographical advantages along the Yellow River and Bohai Sea, which facilitated trade and cultural exchange [8]. - The county has initiated a project to protect and develop traditional villages, transforming them into tourist attractions with amenities like guesthouses and cultural exhibition centers [10][12]. - The Huanghe Hanga, a traditional folk song, is being revitalized as part of the cultural tourism strategy, with performances attracting significant visitor numbers [12][13]. Group 2: Economic Impact and Community Involvement - The tourism initiatives have led to a substantial increase in visitor numbers, with 109,000 tourists recorded during the May Day holiday, generating over 9.4 million yuan in revenue [13]. - Local artisans and community members are benefiting economically from the tourism boom, with opportunities for income generation through crafts and cultural performances [11][13]. - The establishment of cooperatives for traditional crafts, such as grass weaving, has provided local residents, including mothers and the elderly, with a steady income, averaging around 2,000 yuan per month [11]. Group 3: Infrastructure and Community Resilience - The renovation of 19 traditional villages has included infrastructure improvements like sewage systems and road hardening, enhancing the living conditions and attractiveness of these areas for tourism [8][10]. - The community's historical resilience is reflected in their collaborative efforts to build and maintain the Fangtai structures, which symbolize their connection to the land and cultural heritage [15]. - The integration of cultural heritage into modern tourism is seen as a model for rural revitalization, with Lijin County recognized for its innovative approaches in the cultural and tourism sectors [13].
“五一”假期港澳文旅市场活力十足
今年"五一"期间,鱼行醉龙节、谭公诞等传统节庆活动在澳门举行。来自北京的林小姐一家在议事亭前 地观看了"鱼行醉龙节"的巡游和表演活动,特别是舞醉龙环节让全家老小直言"震撼!精彩!""与其他 的舞龙表演不同,澳门的'醉龙'只有龙首和龙尾两部分,表演者还要先喝酒再参与,这样才能体现'醉态 可掬'的舞姿,颇具特色。"林小姐说。 体验市井生活 到长洲太平清醮欣赏节庆表演、在旺角街头漫步游走、在塔石艺墟体验手作、到路环老字号茶餐厅品尝 美食……这个"五一"假期,港澳地区吸引众多内地游客到访,文旅市场活力十足。 香港特区政府入境事务处5月5日晚表示,截至当天21时,"五一"假期内地访港旅客约91.3万人次。澳门 特区政府治安警察局公布的数据显示,今年"五一"期间澳门入境访澳旅客超过85万人次,其中绝大多数 为内地旅客。与之前的"买买买"和走马观花式的打卡不同,如今大家更愿意体验当地市井生活气息和参 与各类活动,深度体验港澳特色。 感受非遗节庆 来自浙江的宏宇曾多次到香港旅行。这次他没有去太平山、迪士尼这些热门景点,而是选择了距离市区 约一小时的长洲岛。他告诉记者,自己对长洲太平清醮的了解来自香港原创动画电影《麦兜故事》, ...
405.09万人次,镇江火出圈! 文旅融合绘新景,消费多元活力旺
Yang Zi Wan Bao Wang· 2025-05-07 12:14
Group 1: Tourism and Cultural Consumption - During the recent "May Day" holiday, Zhenjiang saw a significant increase in tourism, with 4.05 million visitors and a total tourism revenue of 3.432 billion yuan, representing year-on-year growth of 24.39% and 23.01% respectively [1] - The city has actively promoted high-quality development of cultural tourism by innovating and launching combined cultural tourism products, effectively converting tourism flow into consumption growth [1] Group 2: New Experience Offerings - The Changshan International Aviation Flying Camp introduced paragliding and hot air balloon experiences, providing visitors with immersive aerial views of the city [2][4] - The camp also offers diverse leisure products such as off-road vehicles and camping barbecues to meet the varied and personalized needs of tourists [6] Group 3: Technology and Culture Integration - AI robots "Jin Xiaozhi" and "Bei Xiaogu" were introduced in scenic spots like Jinshan and Beigu Mountain, enhancing the cultural experience through interactive poetry and real-time engagement with visitors [7][9] - The integration of technology and culture aims to revitalize historical scenes and traditional culture, making the experience more engaging for visitors [11] Group 4: Nighttime Cultural Activities - The Gexian Lake Park in Jurong launched immersive nighttime activities, including water curtain light shows and traditional cultural markets, creating a vibrant atmosphere for visitors [13][15] - The park features nearly a hundred stalls showcasing intangible cultural heritage crafts and local delicacies, enhancing the overall visitor experience [17] Group 5: Artistic and Leisure Spaces - The DUGAO COFFEE venue has become a popular spot for visitors to enjoy coffee and music, contributing to a relaxed cultural atmosphere [18][20] - Zhenjiang has implemented a cultural guidance volunteer service model, recruiting over 200 cultural guides to enhance the cultural experience in various new spaces [20] Group 6: Future Development Focus - Zhenjiang plans to continue focusing on tourist needs and deepen the city's cultural heritage, aiming to create a comprehensive experience that combines daytime sightseeing with nighttime cultural activities [20]
超28万人次!“五一”小长假苏州木渎文旅火爆
Yang Zi Wan Bao Wang· 2025-05-07 09:31
今年"五一"小长假期间,苏州吴中区木渎全域旅游示范区呈现出一派繁荣景象,各景区游人如织、熙熙攘攘,文旅市场热度持续攀升,穹窿山景区与木渎 古镇表现亮眼,共接待游客超28万人次。 穹窿山景区凭借其独特的生态与文化资源,共接待游客13.35万人次,同比增长10.33%;木渎古镇作为江南水乡文化的典型代表,接待游客达14.69万人 次,同比增长5.99%,两大核心景区以强劲的市场吸引力,彰显出木渎文旅的蓬勃生机。 同时,深度挖掘孙子兵法文化内涵,以"孙子兵法"大IP为核心,精心串联孙武苑、孙子兵法博物馆等景点,通过场景复原、互动体验、文化讲解等形式, 让游客沉浸式感受《孙子兵法》诞生的历史场景,领略中华优秀传统文化的深邃魅力。 除"志愿红"以外,环卫、窗口工作人员为游客提供良好环境、优质服务,安保人员全力保障游客安全。他们用热情与坚守让游客在"五一"期间收获安心旅 程、暖心回忆,感受木渎独特的人文温度。 优质服务为木渎之旅奠定坚实基础,而精彩纷呈的文化活动则为这场春日文旅盛宴增添诗意与魅力。木渎古镇推出的御游记活动延续了御游这一木渎古镇 历久弥新的文化名片,将古镇千年风华与皇家气派熔铸为独一无二的文旅IP。 今年" ...
读懂城市|“三遗之城”都江堰自在“圈粉”的三重境界
Xin Lang Cai Jing· 2025-05-07 01:27
节假日出游,人们各有各的偏好和选择。但不管是以何种方式、到何地度假,人们所追寻的都莫过 于"自在"二字。刚刚过去的这个五一假期,有一座城市就以此为主题,努力为游客奉上一趟舒心、自在 之旅。 都江堰南 桥。视觉中国 图 它就是集世界文化遗产都江堰-青城山、世界自然遗产大熊猫栖息地、世界灌溉工程遗产都江堰水利工 程这三大桂冠为一身,全球屈指可数的"三遗之城"——都江堰。 数据显示,今年五一假期,都江堰市全域接待游客188.98万人次,实现旅游综合收入30.49亿元。其中, 仅青—都景区(含后山)就接待游客38.82万人次,门票收入达2358.25万元。 在文旅竞争日益激烈的今天,作为国家历史文化名城、首批中国优秀旅游城市都江堰,如何能够持续圈 粉,成为让五湖四海游客倾心的出游选择?从这个五一假期的火爆中,或许就能找到一些答案。 01 极致宠客➕多元文旅业态,让游客不虚此行 文旅竞争的本质是"服务力"的较量。五月是全年出游的最佳时节之一,五一假期也是春节后的第一个长 假。为接住这波假期文旅流量,各地都铆足了劲。都江堰市也再度延续了以往的"宠客"精神,在服务保 障和文旅项目筹划上,都展现了作为老牌文旅城市的诚意与成熟 ...