近日，新泰市刘杜镇栗栗红冰山楂加工厂房建设项目现场一片繁忙景象，车间内机器轰鸣，工人们正有 条不紊地串制着各式糖葫芦，山楂的酸甜、草莓的清甜与车厘子的醇厚香气交织，勾勒出特色深加工产 业的蓬勃图景。 目前，项目主体建设进度已达70%，各项施工与设备调试工作有序推进，计划本月底全面完工。建成后 将形成年产1500吨高端糖葫芦的加工能力，不仅能直接带动120名本地劳动力稳定就业，让村民在家门 口实现增收，更能激活本地特色农产品价值，推动农业从初级生产向高端深加工转型，为刘杜镇乡村产 业振兴注入强劲活力。 该项目依托2025年度衔接资金建设，总投资350万元，规划建设3层标准化加工厂房，每层建筑面积700 平方米，总建筑面积达2100平方米。项目聚焦高端糖葫芦产品打造，突破传统单一品类局限，推出山 楂、草莓、车厘子等多元口味糖葫芦，样式精致、品质上乘，满足不同消费群体的高端需求。 ...

农业农村部"头雁"项目是2022年由农业农村部联合财政部启动的乡村产业振兴人才培育工程，旨在通过 系统培育打造乡村产业"领头雁"，带动形成"雁阵效应"。项目计划5年培育10万名带头人，覆盖全国所 有县域。该项目实施"四个一"定制化培育模式，实现理论与实践深度融合，包括：累计一个月集中授 课；一学期线上学习；一系列考察互访；一名导师帮扶指导，形成"一年培育、长期服务"机制。 来自华南理工大学食品科学与工程学院的专任教师王娟，是头雁导师的优秀代表。王娟，工学博士，副 研究员，硕士生导师，全国食品工业标准化技术委员会罐头分技术委员会委员、中国健康管理协会植物 营养与健康分会理事、广东省香蕉精深加工与综合利用工程技术研究中心主任等职，主要从事食品营养 与健康、农产品精深加工等方面的研究。 王娟所在的食品科学与工程专业是国家级一流学科，并且在美国新闻与世界报道US News评选的世界大 学排名中，在食品科学与技术领域连续两年位列全球第一（2022、2023）。依托强大的学科背景和丰富 的科技经验，自2022年起，王娟先后为头雁学员讲授了"农产品精深加工技术与应用""食品营养与健 康""食品工业标准体系"等领域课程。根据 ...

转自：北京日报客户端 临近岁末，位于赵全营镇的巴林左旗"北京顺义物流中转仓"展厅里，来自内蒙古草原的牛羊肉、杂粮 与"印象后沙峪"矿泉水、"小京同学"气泡水并排陈列，让人有一种跨越地区的"穿越感"。这个中转仓成 为连接巴林左旗优质农畜产品与北京市场的重要枢纽，让快递成本降低了35%。 这是顺义区京蒙协作成果的一个缩影。仅2025年，顺义区统筹市区两级资金1.49亿元，实施帮扶项目33 个，帮助销售内蒙古农畜产品7.3亿元，带动超过6000名当地劳动力就业。从物流升级、产业赋能到民 生帮扶，一条从"输血"到"造血"、从单向帮扶到双向共赢的协作之路越走越宽。 物流通了，品牌响了 物流仓展厅。 巴林左旗"北京顺义物流中转仓"在2025年完成全面升级。这里汇聚杂粮、冷鲜肉、食用菌等20类380款 产品，入驻企业30余家，并与京东、淘宝等8家大型平台达成合作，方便市民从多渠道购买草原好物。 "小京同学"苏打气泡水。 品牌共建也结出"新果"。今年8月中旬，北京燕京啤酒集团有限公司与京顺赋农（内蒙古）农业科技有 限公司首款双商标联名产品"小京同学"苏打气泡水上线网络商城，成为京蒙协作框架下结出的"甜蜜果 实"，象征着两地产 ...

本报讯 记者赵书勇 通讯员周枫 何泼报道 12月19日，晋宁区夕阳乡高粱地村委会赖家新村的200亩香水 柠檬基地里，饱满的柠檬果挂满翠绿枝头，当地群众穿梭在果树间熟练地采摘、分拣、装箱，一派热火 朝天的景象。 近年来，晋宁区大力实施"抓党建促乡村产业振兴"强基工程，采取"党支部+龙头企业+村集体+农户"模 式，依托天然气候和地理优势，大力发展香水柠檬产业，带动当地农民持续增收。 据高粱地村村干部介绍，当地的香水柠檬产业起步于2023年。作为当地的特色产业，赖家新村的香水柠 檬种植依托夕阳乡低海拔温热气候和优质生态土壤等优势，采用绿色种植模式，孕育出的香水柠檬果大 饱满，半数以上达到A级果标准，单果重量集中在80至125克的优质区间。 香水柠檬浑身是宝，其果实可加工果汁，叶片和果皮能提炼香精，可以真正实现多元利用。通常来说， 香水柠檬最佳采摘期是7月至8月。但是，赖家新村种植基地的这些香水柠檬具有"常年开花、四季挂 果"的特性，当地实行"一月一采"的采收模式，为当地群众带来了可观的经济收入。 香水柠檬种植，不但为当地带来了特色产业，还拓展了当地群众的收入来源。"不用外出打工，在家门 口每天就能挣100多元，兼顾 ...

阳江小斗鱼，游 出亿元大产业 | 众说百千万㉑_ 南方+_南方plus 本文收录于 # "好养、耐养、 皮实。（哪里发 货？）我们是广 东阳江发货。" 深夜，抖音直播 间里的打光灯照 亮了鱼缸中游动 的斗鱼。镜头拉 近，对准一尾尾 色彩斑斓的小 鱼。主播话音刚 落，评论区内一 串串数字刷屏。 全国各地的买家 们正通过"叫 号"的方式，竞 相挑选自己心仪 的那一尾。当这 些订单生成后， 发货地信息栏显 示的常常是同一 个地点——广东 阳江。 这个发货地背 后，阳江江城城 西街道第一埒 村，如今是全国 斗鱼电商的重要 集散地。乘 着"百千万工 程"的东风，这 个"中国斗鱼第 一村"已发展出 近百家电商主 体、400多间网 店，电商年销售 额达3.2亿元。 以此为枢纽，城 西街道整合资 源，形成以第一 埒村为核心、周 边四村为支撑的 规模化养殖集 群，打造从育种 养殖到电商物流 的完整产业链。 0:00 量。"当被问 及"中国斗鱼第 一村"名号的由 来时，第一埒村 党总支书记、村 委会主任朱远超 说道。 八年前，曾在外 从事电商行业的 朱远超回到家乡 第一埒村，当时 村里仅有2户村 民在网上售卖本 地溪流中常见的 ...

Core Insights - The article highlights the rapid growth of live-streaming e-commerce in Lanling County, Shandong Province, where local farmers are successfully selling agricultural products online, significantly boosting their income [1] Group 1: Live-Streaming E-commerce Development - Wang Baolei, the chairman of a local farmers' cooperative, has transformed from a novice to a successful live-streaming seller, achieving monthly sales of 800 bottles of pickled wild vegetables [1] - The county has thousands of active streamers and over a hundred related enterprises, indicating a robust live-streaming e-commerce ecosystem [1] - The local government has facilitated this growth by organizing e-commerce training and creating a network of "internet celebrity farmers" [1] Group 2: Economic Impact - The live-streaming e-commerce initiative has led to an average monthly income increase of 700 to 800 yuan for several villagers [1] - In the "Hometown Streamer Hometown Goods" campaign, over 20 local specialty products were promoted, resulting in significant sales, with "Yigou vermicelli" achieving over 10,000 daily orders [1] - The total online sales in Lanling County exceeded 2.86 billion yuan in the first three quarters of the year, marking a year-on-year growth of 28.8% [1]

（原标题：从"外来干部"到"村里亲人"：一位驻村干部与树舍社区的共同成长） 2023年5月，根据招商局集团和相关部门统一安排，招商证券员工翟康到贵州威宁树舍社区任驻村第一 书记。当他第一次走进树舍社区，迎接他的不只是层叠的青山与蜿蜒的小路，还有村民们的疑虑："城 里来的干部，能了解咱农民的想法吗？" 翟康没有着急解释。听不如看，看不如干，他脱下西装，卷起了裤腿，走进了田间地头，也走进了家家 户户。从倾听谁家孩子上学缺钱、谁家老人看病犯难，到下地与农户一同劳作——他渐渐从一个"外来 干部"，变成了村民口中的"翟书记"。 翟康了解当地农户实际情况 2025年5月，就在油桃即将丰收的时节，一场意外发生了。村里一户人家房屋失火，翟康在帮助重建时 不慎摔伤，不得不提前结束驻村工作。离开时，他甚至没能和乡亲们好好告别。前不久，带着对树舍满 满的不舍与牵挂，翟康终于在腿伤恢复后重返树舍，奔赴一场"迟到的告别"。 已关注 Follow Replay Share Like Close 观看更多 翟康同当地农户一起干农活 在树舍，改变是从一条路开始的。村里的油桃甘甜爽脆，却因交通不便，常常只能眼睁睁看着果实烂在 地里。了解到油桃 ...

Core Viewpoint - Deqing County in Zhaoqing is recognized as a significant production area for the traditional Chinese medicinal herb Baji, which has been cultivated for over 900 years, contributing to local economic development and farmer income through its full industry chain [4][5][10]. Group 1: Industry Overview - Baji, known for its various medicinal benefits, is one of the "Four Southern Medicines" in China, often referred to as "Southern Ginseng" [3][12]. - Deqing has a favorable geographical climate for Baji cultivation, characterized by abundant rainfall, warm temperatures, and suitable soil conditions [19][20]. - The county has established itself as a leading producer, with over 12,000 farming households and a cultivation area of 59,800 acres, accounting for over 90% of the national total [9][41]. Group 2: Economic Impact - The annual output value of Deqing Baji is approximately 804 million yuan, with a production volume of 39,200 tons [42]. - The average yield per acre can reach 5,000 pounds, translating to an income of 40,000 yuan per acre at the current market price of 8 yuan per pound [37][39]. - The Baji industry has created significant employment opportunities, with labor costs for processing reaching 1 yuan per pound, contributing to an estimated 100 million yuan in labor income for local farmers [50]. Group 3: Market Potential - The market for Baji is expanding, driven by increasing recognition of traditional Chinese medicine and rising health awareness among consumers [58][59]. - Historical sales data shows a growth trajectory from 500 tons in the 1980s to over 1,000 tons by the late 1990s, with current demand for Baji in various forms, including medicinal and food products [60][63]. - Deqing Baji has gained national recognition, with a reputation that positions it alongside other well-known herbal products, enhancing its marketability [64][66]. Group 4: Development Initiatives - The local government has implemented strategies to promote the Baji industry, including the establishment of a specialized trading market that handles over 100,000 tons annually, generating a transaction volume of 250 million yuan [52][55]. - Efforts are underway to enhance the quality and competitiveness of Deqing Baji, with initiatives aimed at exploring new development paths for the industry [70][72].

Core Insights - The article emphasizes the transformative role of live streaming in rural revitalization, particularly in the agricultural sector, highlighting its potential to drive sales and enhance the marketing of local products [1][2] Group 1: Live Streaming as a New Agricultural Tool - Live streaming has become a significant method for promoting local agricultural products, with platforms like Kuaishou reporting 140 million deep interest users in agriculture by 2025 [1] - The daily active users seeking agricultural knowledge on Kuaishou reach 4.1 million, with 1.5 million users accessing authoritative agricultural information daily [1] Group 2: Challenges in Live Streaming - There are concerns about the sustainability of live streaming in agriculture, with issues such as prioritizing traffic over quality and short-term gains over long-term development [1] - The article warns that these "virtual fires" could harm the reputation of rural industries if not addressed [1] Group 3: Key Factors for Success - Product quality is crucial; agricultural products must meet market demands through standardized production and enhanced processing to increase their value [1] - A vibrant talent pool is necessary, with a focus on training farmers to become effective communicators and marketers of their products [2] - An efficient logistics system is essential to overcome barriers like high transportation costs and ensure fresh products reach urban markets [2] Group 4: Broader Implications - The value of live streaming extends beyond sales; it aims to reconstruct production, distribution, and marketing models in rural industries [2] - A strong foundation of quality products, supported by skilled personnel and efficient logistics, is vital for live streaming to act as an accelerator for rural industry revitalization [2]

重塑产业生态。针对产业发展中存在的问题和短板，推动数字技术从"单一赋能"向"生态重构"转 化，乡村产业从单一业态向多业态转变。在优化第一产业的基础上大力发展二三产业，充分发挥海量数 据和丰富应用场景优势，探索打造"农业+电商+加工""农业+文旅+数字""农业+服务+数字"等新业态新 模式，形成"农业+"多业态发展态势，增强乡村产业聚合力。 我国深入实施大数据战略和数字乡村战略，作出大力推进"互联网+"现代农业等一系列部署安排。 产业数字化快速推进，为乡村全面振兴注入新动能。据中国互联网络信息中心发布的第56次《中国互联 网络发展状况统计报告》，"十四五"期间，农业农村部累计支持建设国家智慧农业创新中心和分中心34 个、创新应用项目116个；信息技术与农业生产经营深度融合，截至2023年底，全国安装北斗终端的农 机数量达220万台；精准播种、植保无人机等加快推广应用，全国农业生产信息化率达27.6%；建成村 级寄递物流综合服务站34.6万个，支持1489个县建成县级电商公共服务中心、物流配送中心近3000个， 村级电商服务站点超过15.8万个，"寄递+农村电商+农特产品+农户"的新业态大面积推广。 乡村产业振兴 ...