12月18日晚，天青色荧光与中国红光影交相辉映，宜宾市体育中心座无虚席、暖意融融。 第一篇章以长江母亲河为意象之源，节目巧妙实现三江之水与五粮液酿造用水的视觉叠化，用字幕点 明"同源共酿"的自然奥秘，让品牌与宜宾的地理羁绊直观呈现。开场歌曲《天地新风醉五粮》更是全新 演绎"和美五粮"千年余音的交融之美；第二篇章深挖宜宾三千年茶都底蕴，演绎"茶酒融合"的东方生活 美学，将清茶的含蓄内敛与醇酒的热烈奔放相融，诠释"和合共生 美美与共"的处世智慧；第三篇章聚 焦豪情与梦想，以酒为媒礼赞奋斗、致敬功成，特别制作的酿酒技艺短片致敬匠心劳模，而无人机表演 秀在《敬和美生活》的旋律中将晚会推向高潮——夜空中"五粮荟萃"与"万马奔腾"的图案交相辉映，既 提炼了五粮液工艺精髓，更象征着品牌与时代共奋进的蓬勃之势，为整场晚会画上圆满句号。 值得一提的是，晚会阵容横跨多个时代，"老中青"三代歌手同台献艺，兼顾经典回味与潮流表达。《隐 形的翅膀》《味道》《门没锁》《为你写诗》等脍炙人口的金曲引发全场大合唱，唤醒集体记忆；而专 为五粮液打造的定制内容则成为晚会灵魂，原创人文短片《一江清水 山河共酿》《滴水润天地 杯酒万 物生》将品牌地 ...

宜宾的冬日，空气中开始弥漫着熟悉的暖意。这份暖意，源自一座城市与一场年度盛事的深情相约—— 五粮液第二十九届12·18共识共建共享大会（以下简称"12·18"大会）即将启幕。新形势、新机遇、新征 程。届时，上千名五粮液合作伙伴、投资者和媒体代表将齐聚一堂，共话和美文化内涵，共叙伙伴深厚 情谊，共绘产业未来蓝图。 漫步宜宾街头，"12·18"大会将至的氛围愈发浓郁。从五粮液机场到宜宾西站，一幅幅五粮液主题装置 错落铺展，五粮液"十里酒城"也悄然换上迎宾盛装；穿梭街巷的出租车上，"欢迎莅临12·18"的醒目车 贴成为城市里流动的迎宾符号；主干道两侧，焕新的道旗整齐列队、绵延伸展，无声传递着东道主的热 忱与期许；合江门广场的LED大屏上，主题宣传片循环流转，映照得江水流光溢彩，将和美温情的氛围 传递给江畔来客；五粮液园区内，"12·18欢迎回家"展牌树立，盛情融入每一处细节。 历经29年沉淀，五粮液"12·18"大会已不只是一场行业盛会，而是由一系列内涵丰富、层次多元的活动 共同组成的深情奔赴——关于传承、匠心、情谊与未来。 ——在"文明的温度活态的力量——中国酒业遗产守护与开拓暨五粮液古窖泥捐赠中国国家博物馆20 ...

Core Viewpoint - The 2025 Global Panda Partner Conference, themed "Co-protect, Co-build, Co-share," is taking place in Chengdu, Sichuan, with Wuliangye as a strategic partner, emphasizing ecological commitment, cultural exchange, and shared vitality [2]. Group 1: Co-protect - The conference gathers experts and representatives to discuss ecological protection and green development, highlighting the connection between Wuliangye and the panda's habitat in the Yangtze River upstream [3]. - Wuliangye adheres to an ecological philosophy that aligns with the conference's green ideals, focusing on protecting water quality and strengthening ecological barriers in the panda's habitat [3][4]. - The company has implemented various green initiatives, including carbon footprint management and the establishment of national-level green factories, aiming for a "zero-carbon" status [4]. Group 2: Co-build - The conference features a panda cultural market showcasing creative products, with Wuliangye presenting unique items like the "Golden Panda" commemorative liquor, attracting attention from international guests [5]. - Wuliangye's cultural initiatives, such as the "He Mei Global Tour" and "He Mei Cultural Festival," aim to promote traditional Chinese culture and facilitate cultural exchanges [6][7]. Group 3: Co-share - The conference emphasizes the importance of sharing opportunities, with Wuliangye participating in a cultural exchange event that highlights Sichuan's tourism and Wuliangye's rich cultural heritage [8]. - The company has been actively involved in international events, showcasing its commitment to global cooperation and cultural confidence, while promoting the story of Chinese liquor [8][9]. - Wuliangye aims to continue its efforts in ecological responsibility and cultural confidence, contributing to sustainable development and the construction of a shared future for humanity [9].

Group 1 - The 2025 Fortune China 500 Summit was held in Shanghai, where Wuliangye ranked 146th, leading the liquor industry [1] - The summit's theme was "Navigating Trends: The Next 25 Years of the 21st Century," featuring discussions on macroeconomics, global industrial layout, green transformation, and changing consumer trends [1] - Wuliangye showcased its brand culture through a specially designed exhibition and tasting events, highlighting the deep cultural heritage and exceptional quality of Chinese liquor [1] Group 2 - The Wuliangye brand culture exhibition focused on "Harmony and Beauty," blending traditional heritage with contemporary aesthetics [2] - The exhibition displayed various representative products, including the classic Wuliangye series and the 29° Wuliangye "First Encounter," which received positive feedback for its unique flavor profile [2] - Guests experienced a unique tasting method during the themed dinner, enhancing their understanding of the charm of Chinese liquor and fostering international business cooperation [2] Group 3 - As a representative of Chinese liquor, Wuliangye is committed to high-quality development, enhancing brand influence and value [3] - The company actively participates in international high-end platforms to share the cultural stories and quality of Chinese liquor, promoting sustainable high-quality development [3] - Wuliangye aims to deepen brand construction and promote the international dissemination of Chinese liquor culture, contributing to global cultural exchange [3]

Group 1 - The core theme of the 2025 Fortune China 500 Summit is "Harnessing Trends and Expanding Territories: The Next 25 Years of the 21st Century," gathering leaders from numerous Fortune 500 companies, renowned scholars, and industry experts [2] - Wuliangye ranked 146th in the 2025 Fortune China 500 list, leading the liquor industry [2] - The brand culture exhibition hall of Wuliangye showcased the deep cultural heritage and exceptional craftsmanship of Chinese liquor, centered around the "Harmony and Beauty" culture [2][4] Group 2 - During the themed dinner, guests experienced the unique charm of Chinese liquor through a five-step tasting method, enhancing the appreciation of the product [4] - Wuliangye is committed to high-quality development, continuously enhancing brand influence and value through participation in international high-end platforms such as the China International Import Expo and the Boao Forum for Asia [4] - The company aims to promote the international dissemination of Chinese liquor culture and contribute to the exchange of world civilizations by adhering to the "Harmony and Beauty" value concept [4]

Core Insights - The article highlights the accelerated internationalization of Chinese companies, particularly focusing on Wuliangye's efforts to promote Chinese liquor globally through initiatives like the "He Mei Global Tour" and participation in the APEC Business Leaders Summit [1][2][10] Group 1: International Expansion - Wuliangye is leading the charge in the internationalization of Chinese liquor, with the "He Mei Global Tour" launching its South Korea leg on October 27 [1][6] - The company has expanded its overseas business to multiple countries and regions, establishing a scalable international market presence [10] - Wuliangye's approach to internationalization goes beyond mere product sales, focusing on building a systemic ecological presence in foreign markets [10] Group 2: Sustainable Development - Wuliangye has been recognized for its sustainable development practices, being the only liquor company included in APEC's 2022 "Sustainable Industry Development Action" report [5] - The company has received multiple awards for its sustainability efforts, including the EFQM Global Award and the United Nations Sustainable Development Goals Performance Award [5] - Wuliangye emphasizes ecological priorities in its development strategy, integrating green concepts throughout its product lifecycle [4] Group 3: Cultural Engagement - The "He Mei Global Tour" aims to bridge cultural gaps and deepen emotional connections with consumers from diverse backgrounds [8] - Wuliangye's marketing strategies include immersive experiences that engage multiple senses, appealing to younger consumers in South Korea [8][6] - The company showcases its unique cultural heritage and sustainable practices through various promotional activities, enhancing its brand image globally [4][11] Group 4: Brand Value and Recognition - Wuliangye ranks 15th in the "Top 500 Most Valuable Chinese Brands" and has been recognized as a top-performing brand for eight consecutive years [11] - The brand's value reached $27.778 billion, reflecting a 7.27% increase year-on-year, with a strong AAA+ rating in brand strength [11] - The company aims to use its products to foster cooperation and convey the essence of China's sustainable development [11]

Core Insights - Wuliangye has achieved the highest level of EFQM Global Award (Seven Diamonds) for its outstanding performance management and sustainable development practices, marking a significant milestone for Chinese enterprises in international recognition [6][9][15] - The company emphasizes its "Harmony and Beauty" culture, rooted in traditional Chinese philosophy, which promotes harmonious coexistence among people, nature, and society, and is deeply integrated into its organizational operations [14][15] - Wuliangye's commitment to sustainable development is reflected in its innovative practices and the establishment of a "zero-carbon" initiative, which has garnered international acclaim as a replicable model for Chinese enterprises [15] Company Achievements - Wuliangye received the EFQM Global Award during the 2025 Sustainable Performance Conference held in Spain, achieving the highest score for a Chinese company participating in the evaluation [14] - The company has implemented 24 cash dividend distributions since its listing in 1998, totaling 116.4 billion yuan, with a significant increase in cash dividends from 10 billion yuan in 2020 to 22.3 billion yuan in 2024 [15] - Wuliangye has been recognized multiple times in national liquor evaluations, solidifying its status as a leader in the Chinese liquor industry [15] Cultural and Operational Strategies - The "Harmony and Beauty" culture is not only a guiding principle for Wuliangye's production but also shapes its relationships with partners and investors, fostering a community of shared values [15] - The company has established a feedback channel for employees to communicate directly with decision-makers, enhancing engagement and a sense of belonging within the organization [14] - Wuliangye's innovative approach combines traditional brewing techniques with modern scientific advancements, ensuring quality stability while preserving cultural heritage [15] Future Directions - Wuliangye aims to further expand its "Harmony and Beauty" culture beyond regional and industry boundaries, positioning it as a symbol of Eastern wisdom in global sustainable development [15] - The company is focused on creating a new paradigm for internationalization of Chinese brands, integrating excellence in performance with cultural narratives [15] - Wuliangye's ongoing commitment to sustainable practices and community engagement is expected to drive its future growth and reinforce its competitive edge in the global market [15]

Core Viewpoint - Wuliangye, as one of China's earliest national brands to go global, showcases its commitment to sustainable development through its "Harmony and Beauty" culture, contributing a Chinese solution on the international stage [1][5]. Group 1: Awards and Recognition - Wuliangye received the highest score ever awarded to a Chinese company at the EFQM Global Award, achieving the highest level of recognition (seven diamonds) and winning the "UN Sustainable Development Goals Implementation and Corporate Performance Excellence Award" [2]. - The company has been recognized for its global excellence in sustainable development across economic, environmental, and social dimensions [2]. Group 2: Cultural and Philosophical Approach - The "Harmony and Beauty" philosophy is central to Wuliangye's identity, emphasizing a harmonious relationship between nature and humanity, which is reflected in its production processes [7]. - Wuliangye's production adheres to traditional methods, utilizing a unique five-grain formula that harmonizes various flavors and nutrients, showcasing the pinnacle of Chinese strong aroma liquor [9]. Group 3: Global Expansion and Events - Wuliangye's "Harmony Global Tour" has reached 17 countries and regions, including Spain, marking a significant step in its globalization journey [17]. - The "Wuliangye Barcelona Wonderful Night" event featured a cultural feast that highlighted the quality and brand charm of Chinese liquor, integrating Eastern and Western aesthetics [19]. Group 4: Product Innovation - The launch of the low-alcohol, fashionable product "29° Wuliangye: One Glance and Fall in Love" in Europe caters to modern drinking preferences, receiving positive feedback for its smooth and light taste [20]. - The event also showcased a range of products, including the classic Wuliangye series and innovative designs that reflect the company's commitment to quality and sustainability [22]. Group 5: Future Vision - Wuliangye aims to continue promoting its "Harmony and Beauty" values, focusing on sustainable practices and cultural confidence while telling the story of Chinese brands globally [26].

Core Insights - Wuliangye has achieved the EFQM Global Award (Seven Stars) certification, a prestigious recognition in quality management, highlighting its commitment to quality and innovation in the liquor industry [2][4][6] - The company integrates its "He Mei" culture into its operations, which has resonated globally, particularly during its recent events in Spain [6][8] - The EFQM certification serves as a significant endorsement for Wuliangye's international market penetration, enhancing its competitiveness in high-end markets [10] Group 1: EFQM Global Award - The EFQM Global Award is one of the three major quality awards globally, alongside the Deming Prize and the Baldrige Award, and is known for its rigorous evaluation standards [4] - Wuliangye's achievement of the Seven Stars certification reflects its deep integration of quality management principles and its commitment to continuous performance improvement [6] - The award ceremony took place at the EFQM Sustainable Performance Conference in Spain, symbolizing a blend of Chinese liquor culture with global recognition [2][8] Group 2: Quality Management and Innovation - Wuliangye emphasizes a quality-first approach, incorporating "guarding tradition and innovating" into its entire quality management chain [6] - The company has established standardized processes from grain selection to production, ensuring high-quality output that reflects centuries of brewing wisdom [6] - Wuliangye's commitment to ESG principles and zero-carbon goals is evident in its sustainable practices, which include ecological brewing and circular economy initiatives [6][10] Group 3: Cultural Resonance and Global Expansion - The "He Mei" cultural framework is a core driver of Wuliangye's success, fostering a strong organizational culture that is recognized by the EFQM evaluation team [6][8] - Wuliangye has launched a series of global events, including the "He Mei Global Tour" in Spain, to promote cultural exchange and brand philosophy [8] - The company has established international marketing centers in Hong Kong, Germany, and the United States, facilitating its global outreach and brand presence [10]

Core Insights - Wuliangye has achieved the highest level of EFQM Global Award (Seven Diamonds) certification, marking a significant milestone for Chinese enterprises in global performance management [9][11] - The company emphasizes a dual approach of "quality + culture" to establish a strong international brand image and promote the globalization of Chinese brands [9][10] Group 1: Award Recognition - Wuliangye received the EFQM Global Award (Seven Diamonds) at the Sustainable Performance Conference in Spain, achieving the highest score for a Chinese company [9] - The EFQM Global Award is recognized as one of the three major quality awards globally, alongside the Deming Prize and the Baldrige Award, with a focus on sustainable value and performance [9][11] Group 2: Key Practices Highlighted - The award feedback highlighted five exemplary practices: 1. Cultivating a corporate culture based on the "Harmony and Beauty" philosophy, deeply integrated into operations [9] 2. Leading ecosystem innovation aligned with UN Sustainable Development Goals, setting industry standards [9][11] 3. Ensuring alignment between strategy and performance indicators through a clear transmission mechanism [9] 4. Balancing tradition and innovation by enhancing traditional brewing techniques with scientific methods [9] 5. Promoting ESG-driven scalable development across the value chain [9][11] Group 3: Cultural Exchange and Global Outreach - The "Harmony Global Tour" in Spain featured events like the "Barcelona Wonderful Night" and a themed forum, showcasing Wuliangye's commitment to cultural exchange [10] - The company has expanded its global presence, having reached 17 countries since the launch of the "Harmony Global Tour" in 2023 [10] Group 4: Future Directions - Wuliangye aims to continue leveraging its award-winning status to drive management innovation and share Chinese liquor culture on the global stage [11] - The company is positioned to lead the internationalization of Chinese liquor, with a focus on quality and cultural representation [11]