Core Viewpoint - Wuliangye, as one of China's earliest national brands to go global, showcases its commitment to sustainable development through its "Harmony and Beauty" culture, contributing a Chinese solution on the international stage [1][5]. Group 1: Awards and Recognition - Wuliangye received the highest score ever awarded to a Chinese company at the EFQM Global Award, achieving the highest level of recognition (seven diamonds) and winning the "UN Sustainable Development Goals Implementation and Corporate Performance Excellence Award" [2]. - The company has been recognized for its global excellence in sustainable development across economic, environmental, and social dimensions [2]. Group 2: Cultural and Philosophical Approach - The "Harmony and Beauty" philosophy is central to Wuliangye's identity, emphasizing a harmonious relationship between nature and humanity, which is reflected in its production processes [7]. - Wuliangye's production adheres to traditional methods, utilizing a unique five-grain formula that harmonizes various flavors and nutrients, showcasing the pinnacle of Chinese strong aroma liquor [9]. Group 3: Global Expansion and Events - Wuliangye's "Harmony Global Tour" has reached 17 countries and regions, including Spain, marking a significant step in its globalization journey [17]. - The "Wuliangye Barcelona Wonderful Night" event featured a cultural feast that highlighted the quality and brand charm of Chinese liquor, integrating Eastern and Western aesthetics [19]. Group 4: Product Innovation - The launch of the low-alcohol, fashionable product "29° Wuliangye: One Glance and Fall in Love" in Europe caters to modern drinking preferences, receiving positive feedback for its smooth and light taste [20]. - The event also showcased a range of products, including the classic Wuliangye series and innovative designs that reflect the company's commitment to quality and sustainability [22]. Group 5: Future Vision - Wuliangye aims to continue promoting its "Harmony and Beauty" values, focusing on sustainable practices and cultural confidence while telling the story of Chinese brands globally [26].

Core Insights - Wuliangye has achieved the EFQM Global Award (Seven Stars) certification, a prestigious recognition in quality management, highlighting its commitment to quality and innovation in the liquor industry [2][4][6] - The company integrates its "He Mei" culture into its operations, which has resonated globally, particularly during its recent events in Spain [6][8] - The EFQM certification serves as a significant endorsement for Wuliangye's international market penetration, enhancing its competitiveness in high-end markets [10] Group 1: EFQM Global Award - The EFQM Global Award is one of the three major quality awards globally, alongside the Deming Prize and the Baldrige Award, and is known for its rigorous evaluation standards [4] - Wuliangye's achievement of the Seven Stars certification reflects its deep integration of quality management principles and its commitment to continuous performance improvement [6] - The award ceremony took place at the EFQM Sustainable Performance Conference in Spain, symbolizing a blend of Chinese liquor culture with global recognition [2][8] Group 2: Quality Management and Innovation - Wuliangye emphasizes a quality-first approach, incorporating "guarding tradition and innovating" into its entire quality management chain [6] - The company has established standardized processes from grain selection to production, ensuring high-quality output that reflects centuries of brewing wisdom [6] - Wuliangye's commitment to ESG principles and zero-carbon goals is evident in its sustainable practices, which include ecological brewing and circular economy initiatives [6][10] Group 3: Cultural Resonance and Global Expansion - The "He Mei" cultural framework is a core driver of Wuliangye's success, fostering a strong organizational culture that is recognized by the EFQM evaluation team [6][8] - Wuliangye has launched a series of global events, including the "He Mei Global Tour" in Spain, to promote cultural exchange and brand philosophy [8] - The company has established international marketing centers in Hong Kong, Germany, and the United States, facilitating its global outreach and brand presence [10]

Core Insights - Wuliangye has achieved the highest level of EFQM Global Award (Seven Diamonds) certification, marking a significant milestone for Chinese enterprises in global performance management [9][11] - The company emphasizes a dual approach of "quality + culture" to establish a strong international brand image and promote the globalization of Chinese brands [9][10] Group 1: Award Recognition - Wuliangye received the EFQM Global Award (Seven Diamonds) at the Sustainable Performance Conference in Spain, achieving the highest score for a Chinese company [9] - The EFQM Global Award is recognized as one of the three major quality awards globally, alongside the Deming Prize and the Baldrige Award, with a focus on sustainable value and performance [9][11] Group 2: Key Practices Highlighted - The award feedback highlighted five exemplary practices: 1. Cultivating a corporate culture based on the "Harmony and Beauty" philosophy, deeply integrated into operations [9] 2. Leading ecosystem innovation aligned with UN Sustainable Development Goals, setting industry standards [9][11] 3. Ensuring alignment between strategy and performance indicators through a clear transmission mechanism [9] 4. Balancing tradition and innovation by enhancing traditional brewing techniques with scientific methods [9] 5. Promoting ESG-driven scalable development across the value chain [9][11] Group 3: Cultural Exchange and Global Outreach - The "Harmony Global Tour" in Spain featured events like the "Barcelona Wonderful Night" and a themed forum, showcasing Wuliangye's commitment to cultural exchange [10] - The company has expanded its global presence, having reached 17 countries since the launch of the "Harmony Global Tour" in 2023 [10] Group 4: Future Directions - Wuliangye aims to continue leveraging its award-winning status to drive management innovation and share Chinese liquor culture on the global stage [11] - The company is positioned to lead the internationalization of Chinese liquor, with a focus on quality and cultural representation [11]

Core Insights - Wuliangye has achieved significant recognition at the EFQM Global Awards in Spain, receiving the highest rating of seven diamonds and a special award for excellence in sustainable development, showcasing its commitment to sustainable practices across economic, environmental, and social dimensions [2][4][11] - The company hosted a themed forum titled "Harmony and Terroir: Brewing Sustainable Excellence," promoting the integration of Eastern brewing wisdom with Western cultural values, and launched the "Harmony and Terroir" initiative to foster cross-cultural dialogue on sustainability [2][4][12] - Wuliangye's global outreach, exemplified by its "Harmony Global Tour," has expanded to 17 countries, emphasizing its commitment to internationalization and cultural exchange [12][20] Company Achievements - Wuliangye has been recognized as a model of sustainable brewing, adhering to the philosophy of "Harmony between Heaven and Man," and employing traditional solid-state fermentation methods that align with natural processes [4][6][9] - The company has developed a comprehensive quality management system over 25 years, achieving numerous national quality honors and establishing itself as a leader in the Chinese liquor industry [11][20] - The recent launch of the 29° Wuliangye "First Sight" product in Europe reflects the company's strategy to cater to modern consumer preferences for lighter, smoother beverages while maintaining its signature flavor profile [14][16] Cultural and Environmental Integration - The concept of "terroir" is central to Wuliangye's identity, emphasizing the harmonious relationship between local resources, community, and economic activities, which is essential for producing high-quality spirits [9][10] - The unique terroir of Yibin, characterized by its favorable climate and rich soil, has been recognized by UNESCO as an ideal region for producing premium distilled spirits, contributing to Wuliangye's distinctive flavor [9][10] - Wuliangye's commitment to sustainability is evident in its innovative practices, which include environmentally friendly designs and recognition from international design awards [16][18] Future Directions - Wuliangye aims to continue its global journey by promoting its "Harmony Global Tour," focusing on cultural confidence and quality assurance while fostering sustainable practices [20] - The company plans to engage in future international events, including the 2026 FIFA World Cup, to further enhance its global brand presence and connect with diverse audiences [16][20]

Core Insights - The forum "Harmony and Terroir: Brewing Sustainable Excellence" held by Wuliangye in Spain highlighted the company's commitment to sustainable development and cultural exchange, showcasing its practices in the global wine industry [1][5] - The concept of "terroir," representing respect for nature and quality in Western wine culture, aligns closely with Wuliangye's "Harmony" philosophy, emphasizing a harmonious relationship between humans and nature [1][3] Group 1: Company Practices and Innovations - Wuliangye has been praised for its outstanding performance in innovation and sustainability, with a strong emphasis on traditional craftsmanship and quality [2][3] - The company has established a comprehensive quality management system across its entire production chain, aiming for a "zero-carbon winery" goal to promote green development in the industry [3][4] - Wuliangye's products, including various generations and creative designs, were showcased at the forum, reflecting its commitment to quality and innovation [2][5] Group 2: Cultural Exchange and Global Engagement - The forum served as a platform for cross-cultural dialogue, with Wuliangye initiating the "Harmony and Terroir" initiative to encourage global wine companies to protect unique qualities and embrace innovation [4][5] - The event included a cultural experience, such as the "Wuliangye Barcelona Night," which combined the company's values with local culture, enhancing international understanding [5] - Wuliangye aims to position itself as not only a producer of fine spirits but also as a guardian of ecological civilization and a participant in global governance [5]

Core Viewpoint - The article emphasizes the commitment of Wuliangye to sustainable development, showcasing its innovative practices in the context of the 2025 Fortune Sustainable Development Summit, where it served as the chief strategic partner and designated beverage [1][16]. Group 1: Sustainable Practices - Wuliangye integrates ecological values into its production process, viewing green development as essential for the long-term sustainability of the liquor industry [3]. - The company has established a comprehensive quality management system that spans the entire production cycle, ensuring high-quality products while promoting sustainable consumption [5]. - Wuliangye has created a transparent quality traceability system using blockchain technology, enhancing consumer trust in sustainable consumption [7]. Group 2: Environmental Initiatives - The company is committed to ecological production, having established over 1.5 million acres of high-standard grain bases and promoting green planting practices among suppliers [9]. - Wuliangye has achieved significant milestones in sustainable packaging and logistics, including the development of fully biodegradable packaging materials and the use of advanced logistics systems to reduce carbon footprints [9]. Group 3: Cultural Integration - Wuliangye incorporates traditional Chinese values into modern consumption experiences through various marketing activities, promoting a harmonious lifestyle that aligns with sustainable consumption [10]. - The company actively engages in promoting rational drinking and healthy consumption habits, contributing to a broader cultural shift towards sustainability [10][12]. Group 4: Future Outlook - Wuliangye aims to continue its role as a leader in sustainable practices within the liquor industry, fostering global dialogue on sustainability and contributing to the ecological and cultural dimensions of consumption [16].

Core Viewpoint - The 2025 Fortune Sustainable Development Summit highlighted the role of Wuliangye as a leading Chinese liquor company in promoting sustainable development through innovative practices and cultural values [1][15]. Group 1: Event Participation - Wuliangye showcased its products at the summit, including classic series and special editions, emphasizing its commitment to sustainable development [2][10]. - The exhibition featured a "Mobius Strip" design symbolizing harmony between humans and nature, reflecting Wuliangye's responsibility in sustainable practices [2][15]. Group 2: Sustainable Practices - Wuliangye's Vice President emphasized that ecological value is central to liquor quality, and the company integrates green principles throughout its production cycle [6]. - The company has established a comprehensive quality management system, ensuring sustainable consumption through high-quality products made from five grains [6][8]. - Wuliangye is pioneering a "zero-carbon" initiative and has created the first national green factory in the industry, contributing to ecological protection [8][11]. Group 3: Cultural Integration - Wuliangye incorporates the concept of "He Mei" (harmony and beauty) into its marketing strategies, promoting sustainable consumption through cultural events and collaborations [12][13]. - The company actively participates in promoting rational drinking and healthy consumption habits, enhancing consumer awareness of sustainable practices [12][13]. Group 4: Future Commitment - Wuliangye aims to build a global dialogue platform for sustainable consumption, leveraging its brand to foster international cooperation and share Chinese wisdom in sustainability [15].

Core Insights - The article emphasizes that Wuliangye is not just a liquor but a combination of technology, culture, and a narrative of a national brand, showcasing the essence of Chinese winemaking and agricultural civilization [3][12][19] Group 1: Wuliangye's Unique Production Process - Wuliangye is made from five grains: sorghum (36%), rice (22%), glutinous rice (18%), wheat (16%), and corn (8%), each contributing unique chemical components and flavor characteristics [7][8] - The production process is described as a complex transformation of ordinary grains into a fragrant liquor, highlighting the integration of various techniques and natural laws [4][10] - The fermentation process benefits from a diverse microbial ecosystem, which enhances the aroma and taste of the liquor [7][10] Group 2: Cultural Significance and Philosophy - Wuliangye embodies the Chinese philosophy of "harmony and beauty," reflecting the balance of flavors and the cultural heritage of agricultural civilization [8][9][12] - The liquor's formulation represents a philosophical practice of "five flavors harmonizing," showcasing the cultural gene of "diversity and cooperation" in Chinese tradition [9][12] - The brand is seen as a living testament to the agricultural civilization, merging traditional wisdom with modern innovation [16][18] Group 3: Brand Value and Global Positioning - Wuliangye's brand value is rooted in its quality and its role as a cultural carrier, balancing commonality and individuality to meet diverse consumer needs [15][19] - The company aims to elevate Wuliangye from a national to a global brand, promoting the standardization and internationalization of Chinese liquor [15][19] - The liquor serves as a "civilization messenger," reflecting a globalized philosophy of harmonious coexistence and cultural exchange [16][19]

Core Viewpoint - Wuliangye continues to enhance its brand presence on the international stage through participation in the 2025 Osaka World Expo, showcasing Chinese liquor culture and craftsmanship while promoting its "Harmony and Beauty" narrative [2][3][5]. Group 1: Event Participation and Cultural Representation - Wuliangye is a senior partner of the China Pavilion at the 2025 Osaka World Expo, utilizing various forms of exhibition and performance to highlight the unique qualities of Chinese liquor and traditional culture [2][3]. - The "Wuliangye Theme Day" at the Expo emphasizes the core concept of "sharing the light of civilization and a harmonious future," integrating Chinese liquor brewing wisdom into the global context [3][5]. - The exhibition area features a display that combines Sichuan's intangible cultural heritage with Wuliangye's branding, creating an engaging visual experience for visitors [3][5]. Group 2: Marketing and Global Strategy - Wuliangye has been actively expanding its international presence, having entered the Japanese market over 20 years ago and establishing various distribution channels [8][9]. - The company has launched its first overseas authorized experience restaurant in Tokyo, marking a shift from product export to cultural experience [9][10]. - The recent opening of a second authorized restaurant in Osaka aims to deepen consumer engagement through customized dining experiences that highlight Chinese liquor culture [10][11]. Group 3: Global Outreach and Brand Building - Wuliangye's "Harmony Global Tour" has reached 17 countries and regions, promoting Chinese culture and enhancing the brand's global influence [15]. - The company actively participates in major international events, such as the APEC summit and the Boao Forum, to strengthen its international brand narrative [15]. - The ongoing marketing activities, including the "Wuliangye Theme Day," aim to create immersive experiences that connect global consumers with Chinese culture [10][12].

Core Viewpoint - Wuliangye, as a senior partner of the China Pavilion at the 2025 Osaka Expo, hosted a "Wuliangye Theme Day" to showcase its unique brewing techniques and cultural heritage, promoting the value concept of "harmony and coexistence" [1][5][21] Group 1: Event Highlights - The "Wuliangye Theme Day" featured a variety of activities that highlighted the international appeal of "Da Guo Nong Xiang" (Great Country's Rich Aroma) [7] - Wuliangye presented a commemorative gift box to the China Pavilion for permanent collection, and also held a ceremony for its second overseas authorized restaurant in Osaka [3][5] - The event included immersive experiences that combined traditional craftsmanship with modern elements, showcasing the brand's confidence and inclusivity on the global stage [9][11] Group 2: Cultural Significance - The 2025 Osaka Expo's China Pavilion aims to demonstrate traditional ecological wisdom and the achievements of green development, with Wuliangye being the first Chinese liquor brand to appear [5][19] - The event utilized elements like the Yangtze River and ancient cellar mud to narrate the story of Wuliangye's heritage and its journey to the world stage [7][15] - Wuliangye's historical significance was highlighted, including its 700-year-old ancient cellar and its recognition as a national liquor, showcasing its cultural depth and global reputation [17][19] Group 3: Marketing and Global Engagement - The "Wuliangye Expo Season" marketing campaign has gained significant traction, featuring promotional activities in Osaka and Tokyo that combine fine liquor with gourmet food [21] - Wuliangye aims to connect with global consumers through various initiatives, including themed exhibitions, customized gifts, and interactive activities, reinforcing its cultural and quality confidence [21] - The brand's participation in the Expo serves as a platform for promoting cultural exchange and the value of "harmony and coexistence" on the world stage [21]