Core Viewpoint - The article criticizes the advertising tactic of using large eye-catching text for promotions while hiding important disclaimers in small print, which misleads consumers and undermines trust in the market [2][5][8] Group 1: Advertising Tactics - Some brands employ the tactic of "big words attract attention, small words disclaim," which has been summarized by the media as "three blows" [3] - Examples include a smartphone brand claiming to be the "king of backlight" while stating in small print that this is merely a design goal, raising questions about the integrity of such claims [4] - A clothing brand boasts of being the "global sales leader" for three consecutive years, with small print indicating that the data is based on a survey from August 2023, which seems implausible [4] Group 2: Consumer Impact - This advertising strategy creates a "text trap" that can harm consumers, leading them to feel deceived and distrustful of brands that use such tactics [5][6] - Consumers may find it difficult to notice the small print disclaimers, which are often placed in inconspicuous locations, making it challenging to hold companies accountable for misleading claims [6][7] - The prevalence of this tactic can lead to increased consumer disputes when individuals seek to assert their rights after feeling misled [7] Group 3: Legal and Regulatory Aspects - The article emphasizes that disclaimers in small print do not absolve companies from responsibility, as advertising laws require clarity and truthfulness [8] - Courts often judge based on the "general attention" of ordinary consumers, meaning that hidden disclaimers can serve as evidence of false advertising or fraud [8] - There is a call for regulatory bodies to enforce standards that ensure core product features, pricing, and promotional conditions are clearly communicated to consumers [8]

Core Viewpoint - The article highlights the deceptive advertising practices of businesses that use large, eye-catching text to attract consumers while hiding important disclaimers in small print, undermining consumer trust and damaging the overall market environment [2][6][8]. Group 1: Advertising Practices - Businesses often employ the tactic of "big words to attract attention, small words to disclaim," which has been summarized by the media as "three exaggerations" [3][6]. - Examples include a smartphone brand claiming to be the "king of backlight" while clarifying in small print that this is merely a design goal, and a clothing brand stating it has been the "global sales leader" for three consecutive years, with the data source being a survey from August 2023 [5][6]. Group 2: Consumer Impact - Such advertising strategies lead to consumer rights violations, as consumers are easily misled by the prominent claims and may find it difficult to notice the disclaimers [6][8]. - When consumers realize they have been deceived, they often face challenges in seeking redress, as businesses use the small print to defend themselves, resulting in disputes [8][9]. Group 3: Industry Consequences - The prevalence of "big word, small word" tactics is increasing across various sectors, from manufacturers to retailers, both online and offline, raising concerns about the integrity of the market [8][11]. - This trend can lead to a loss of consumer trust, causing consumers to become more cautious and hesitant to spend, while businesses relying on such tactics risk damaging their reputations and long-term viability [8][11]. Group 4: Regulatory Recommendations - There is a call for regulatory bodies to establish clear standards for advertising, ensuring that core product features, pricing, and promotional conditions are presented in a clear and discernible manner [11]. - Strengthening enforcement measures, particularly in high-risk sectors like automotive, finance, and food, is essential to hold deceptive advertisers accountable and protect honest businesses [11].

Core Viewpoint - Xiaomi's marketing strategy of "big words for promotion, small words for disclaimers" has sparked widespread attention and criticism in the industry [1] Group 1: Marketing Practices - Xiaomi clarified that the term "2200MPa Xiaomi Super Steel" was labeled as a "project name" to indicate it is a material development project funded by Xiaomi in collaboration with Northeast University and Yucaitang, and that the small print is a common industry practice for providing supplementary information [2] - The company emphasized that interpreting "super steel" as merely a name is a misinterpretation, asserting that "2200MPa Xiaomi Super Steel" is currently the highest strength hot-formed steel in mass production, with a 40% increase in tensile strength and a 24% increase in yield strength compared to 1500MPa hot-formed steel [3] - Xiaomi's application of this steel in the Xiaomi YU7 model shows significant improvements in crash beam performance, with a 52.4% increase in front door crash beam load capacity and a 37.6% increase in rear door crash beam load capacity [3] Group 2: Industry Context - The phenomenon of "big words for promotion, small words for disclaimers" is noted as a common practice in the industry, with other manufacturers also using similar tactics to comply with advertising regulations while potentially misleading consumers [3] - Luo Yonghao, a prominent figure in the industry, commented on this practice, stating that it is widespread and not unique to Xiaomi, and expressed hope for the elimination of misleading marketing tactics across the industry [4] Group 3: Company Performance - Xiaomi reported that its vehicle deliveries surpassed 40,000 units for the first time in September [6]

Core Viewpoint - Xiaomi's marketing strategy of "big words for promotion, small words for disclaimers" has sparked widespread attention, particularly regarding the labeling of "2200MPa Xiaomi Ultra Steel" as a "project name" rather than a product feature [2][3]. Group 1: Xiaomi's Explanation and Product Features - Xiaomi clarified that the term "Xiaomi Ultra Steel" is a project initiated by the company in collaboration with Northeast University and Yucaitang, and the small print serves as a background explanation without affecting the material's properties [2]. - The "2200MPa Xiaomi Ultra Steel" is currently the highest strength hot-formed steel in mass production, with a 40% increase in tensile strength and a 24% increase in yield strength compared to 1500MPa hot-formed steel [3]. - The application of this ultra steel in the Xiaomi YU7 model has resulted in a 52.4% increase in front door crash beam load capacity and a 37.6% increase in rear door crash beam load capacity [3]. Group 2: Industry Context and Consumer Perception - The phenomenon of "big words for promotion, small words for disclaimers" is noted as a common practice in the industry, with other companies also using similar tactics to comply with advertising regulations while potentially misleading consumers [3]. - Influencer Luo Yonghao commented on this practice, indicating that it is not unique to Xiaomi and that many companies have engaged in similar behavior, which he hopes will be eliminated from the industry [3]. Group 3: Recent Performance Metrics - Xiaomi reported that its vehicle delivery volume surpassed 40,000 units for the first time in September [5].

Core Viewpoint - Xiaomi's marketing strategy of "big words for promotion, small words for disclaimers" has sparked widespread attention and criticism in the industry [1]. Group 1: Xiaomi's Explanation and Product Features - Xiaomi clarified that the term "2200MPa Xiaomi Super Steel" was labeled as a "project name" to indicate that it is a material development project initiated by Xiaomi in collaboration with Northeast University and Yucaitang, and that Xiaomi and its partners jointly hold the patent [2]. - The company emphasized that interpreting "Super Steel" as merely a name is a misinterpretation. The "2200MPa Xiaomi Super Steel" is currently the highest strength hot-formed steel in mass production, with a 40% increase in tensile strength and a 24% increase in yield strength compared to 1500MPa hot-formed steel [3]. - The application of this steel in the Xiaomi YU7 model has resulted in a 52.4% increase in the front door crash beam's load-bearing capacity and a 37.6% increase in the rear door crash beam's load-bearing capacity. Additionally, the A/B pillars of the YU7 incorporate the 2200MPa steel, enhancing the A pillar's load-bearing capacity by 35% and the B pillar's by 70.5% [3]. Group 2: Industry Practices and Reactions - The phenomenon of "big words for promotion, small words for disclaimers" is not unique to Xiaomi, as noted by industry figures like Luo Yonghao, who stated that many manufacturers use similar tactics to comply with advertising laws while potentially misleading consumers [3]. - Luo emphasized the need for the industry to eliminate misleading practices associated with the use of large and small text in marketing [4]. Group 3: Recent Performance Metrics - Xiaomi's latest delivery data indicates that the company's automobile deliveries surpassed 40,000 units for the first time in September [6].