近日，小米"大字宣传，小字免责"的营销方法引发广泛关注。 9月30日晚，小米汽车发布答网友问，针对"2200MPa小米超强钢"被小字标注为"项目名称"，小米汽车 做出了解释。 小米汽车表示，作为行业通行做法，企业在展示技术参数、法律条款、研发背景等复杂内容时，常 以"小字备注"的形式提供补充说明。"小米超强钢"之所以被标注为"项目名称"，是因为"小米超强钢"是 由小米出资并发起的材料开发项目，联合东北大学、育材堂一同开发，小米和合作伙伴共同持有专利。 备注只是作为研发背景说明，不影响材料本身的属性和性能。 10月1日，小米发布的最新交付数据显示，9月小米汽车交付量首次突破4万辆。 9月30日，罗永浩发微博回应称："没有人情世故，也没有商业合作。我不是替小米说公道话，我只是说 公道话。小字作为'许愿池'，各家几乎全都干过。"他强调，希望通过这次事件，全行业可以消灭误导 性的、不地道的大小字。 小米汽车强调，将"超强钢备注项目名"解读为"只是名称强"，纯属曲解或误读。 对于"小米超强钢"的强度，小米汽车表示，"2200MPa 小米超强钢"是目前行业量产最高强度的热成型 钢。相比1500MPa 热成型钢，其抗拉强度 ...

Core Viewpoint - Xiaomi's marketing strategy of "big words for promotion, small words for disclaimers" has sparked widespread attention, particularly regarding the labeling of "2200MPa Xiaomi Ultra Steel" as a "project name" rather than a product feature [2][3]. Group 1: Xiaomi's Explanation and Product Features - Xiaomi clarified that the term "Xiaomi Ultra Steel" is a project initiated by the company in collaboration with Northeast University and Yucaitang, and the small print serves as a background explanation without affecting the material's properties [2]. - The "2200MPa Xiaomi Ultra Steel" is currently the highest strength hot-formed steel in mass production, with a 40% increase in tensile strength and a 24% increase in yield strength compared to 1500MPa hot-formed steel [3]. - The application of this ultra steel in the Xiaomi YU7 model has resulted in a 52.4% increase in front door crash beam load capacity and a 37.6% increase in rear door crash beam load capacity [3]. Group 2: Industry Context and Consumer Perception - The phenomenon of "big words for promotion, small words for disclaimers" is noted as a common practice in the industry, with other companies also using similar tactics to comply with advertising regulations while potentially misleading consumers [3]. - Influencer Luo Yonghao commented on this practice, indicating that it is not unique to Xiaomi and that many companies have engaged in similar behavior, which he hopes will be eliminated from the industry [3]. Group 3: Recent Performance Metrics - Xiaomi reported that its vehicle delivery volume surpassed 40,000 units for the first time in September [5].

Group 1 - Deli Group issued an apology for the dismissal of an employee with a disability, confirming the situation was largely accurate and outlining corrective measures to prevent discrimination [3] - Huawei announced that Meng Wanzhou will serve as the rotating chairman from October 1, 2025, to March 31, 2026 [5] - Alibaba is reportedly in negotiations to acquire the top 13 floors of a building in Hong Kong for approximately HKD 7 billion (USD 899 million) [8][9] Group 2 - Xiaomi clarified that the "2200MPa Xiaomi super steel" label was misinterpreted, stating it is a project name for a material development initiative [5] - Kuaishou announced a restructuring of its local life services division, appointing Liu Xiao as the new head [12] - Yushun Technology reported that it has addressed most security vulnerabilities in its robots and will continue to improve permission management [12] Group 3 - New tea beverage brands are rapidly expanding overseas, with Bawang Tea Ji set to open its 200th store in Malaysia and Heytea surpassing 100 international locations [15] - OpenAI reported a revenue of USD 4.3 billion for the first half of the year, a 16% increase compared to the previous year [22] - Nvidia's CEO Huang Renxun sold 225,000 shares, cashing out over USD 40 million [19] Group 4 - The Chinese passenger car new energy market saw retail sales of 1.039 million units from September 1 to 27, a 9% year-on-year increase [27][28] - Faraday Future reported a fire at its U.S. headquarters, ruling out the possibility of battery-related ignition [19] - Tesla plans to mass-produce its third-generation humanoid robot by 2026, aiming for an annual output of 1 million units by 2030 [19]