Group 1 - The core event is the promotion of the "Oxygen Stone Scenic Area" cultural and creative products during the China Tourism Day event held in Shijingshan District, showcasing the unique charm of the area [1] - The "Shijingshan Gift" brand, set to launch in early 2025, aims to create a local cultural and creative incubation platform, integrating brand development and a buyer's collection store model [3] - The highlight product is the "Surprise Treasure Cabinet," designed to display 22 categories of exquisite cultural products, which will be available at multiple locations for easy access by residents and tourists [5] Group 2 - The fifth-generation inheritor of Jing embroidery, Liu Xiaoyan, introduced the "Five Blessings" series of sachets, combining traditional techniques with cultural motifs [7] - New products also include metal refrigerator magnets inspired by the murals of Cheng'en Temple and various creative items like coffee cups featuring lotus designs from Fahai Temple, providing a rich selection for visitors [7]

Core Insights - The "Phoenix Crown Refrigerator Magnet" launched by the National Museum of China has achieved significant popularity, with cumulative sales surpassing one million units, reflecting a successful blend of traditional cultural elements with practical design [1][5]. Group 1: Product Performance - The "Phoenix Crown" IP has around 23 product variations, generating sales exceeding 100 million yuan, and has positively impacted the sales of other cultural products from the museum [1][5]. - Initial batches of the refrigerator magnet sold out quickly, with 3,000 wooden magnets selling out in just a day and a half, and 2,300 AR metal magnets sold within two hours on launch day [4][5]. - The refrigerator magnet's popularity has led to a long-tail effect, prompting the museum to develop additional products such as notebooks, mirrors, badges, plush toys, and coffee items [5]. Group 2: Cultural Impact - The museum aims to create a two-way interaction between cultural products and visitors, encouraging more people to engage with the exhibits and traditional culture [1][9]. - The success of the refrigerator magnet is part of a broader trend of increasing interest in cultural and tourism products, reflecting a growing appreciation for traditional culture [9]. - The museum plans to launch new products related to "Ancient China" on International Museum Day, potentially leading to the next popular item [8].