Core Viewpoint - The theme of International Museum Day on May 18 is "The Future of Museums in a Rapidly Changing Society," highlighting how museums are adapting to become more accessible and engaging for the public [1] Group 1: Museum Innovations - Museums are utilizing advanced technologies such as 3D restoration and sound source restoration to create immersive experiences, allowing visitors to engage with historical artifacts in new ways [3][5] - The Chongqing China Three Gorges Museum features a digital exhibition that condenses millions of years of natural and cultural history into a compact format, showcasing the integration of technology and cultural heritage [4] - The Guangxi Ethnic Museum has introduced AI holographic display cases that enhance the presentation of artifacts, such as a bronze drum from the Three Kingdoms period, making historical items more interactive and informative [7][9] Group 2: Visitor Engagement and Trends - The "cultural heritage fever" is on the rise, with over 60 million visitors to museums during the recent "May Day" holiday, marking a historical high for museum attendance in China [13] - In the past decade, the number of museums in China has been growing at an average rate of over 200 per year, with 91% of museums offering free admission, making it the country with the largest population benefiting from free museum services [13] - The increasing interest in museums reflects a deeper public demand for cultural services and a growing recognition of traditional Chinese culture [15]

Core Viewpoint - The "Cultural Heritage Boom" is on the rise, blending ancient artifacts with technology to provide immersive experiences for audiences, particularly in Henan and Hubei provinces [1] Group 1: Cultural Heritage and Technology Integration - The Henan Museum's Huaxia Ancient Music Troupe has restored over 300 musical artifacts, with the "treasure of the museum," the Jiahu bone flute, being a highlight, dating back 8,000 years [3] - The ancient music troupe is expanding its repertoire, now featuring a collection of 200 ancient music pieces, and the upgraded music hall showcases vivid Tang Dynasty music and dance scenes through digital means [5] - The director of the Henan Museum emphasized the importance of immersive exhibitions using VR and XR technologies to bring historical scenes to life [7] Group 2: Innovative Exhibitions in Hubei Province - The Hubei Museum has launched the first film-level digital relics VR exhibition, "Crossing the Bronze Age," allowing visitors to immerse themselves in the Spring and Autumn period, experiencing the sounds of ancient bells and the craftsmanship of ancient artisans [9] - The "Crossing the Bronze Age" project features over 30,000 models of characters and artifacts, utilizing high-precision 3D modeling and real-time rendering to transform the exhibition experience from passive viewing to interactive engagement [11] - The director of the Hubei Museum's exhibition department highlighted the detailed viewing experience that allows audiences to appreciate the intricacies of artifacts up close [13] Group 3: Visitor Engagement and Growth - During the recent "May Day" holiday, the Hubei Museum welcomed 132,500 visitors, marking a 20.17% increase compared to 2024 [15] - The Hubei Museum plans to enhance visitor experiences with additional activities, including evening performances of ancient bell music and ancient book restoration events [15]

Group 1 - The article discusses the rising popularity of small and beautiful museums, which have become "internet celebrities" due to their unique characteristics and ability to attract visitors without the crowds typical of larger institutions [1][2]. - During the recent "May Day" holiday, several lesser-known museums experienced significant visitor surges, with the Luoyang Longmen Museum receiving 37,000 visitors and the Anhui Chu Culture Museum exceeding 77,000 visitors [1][2]. - Social media discussions around "small museums" have increased, with keywords like "no crowds" and "no reservations" becoming popular, indicating a shift in public interest towards these smaller institutions [2]. Group 2 - The success of small museums is attributed to their innovative approaches and unique offerings, such as immersive experiences and local storytelling, which differentiate them from larger museums [3][5]. - Examples of successful small museums include the Hunan Taojiang County Museum, which attracted 250,000 visitors in under a year, and the Shanxi Jin Merchant Museum, which offers hands-on activities for children [2][3]. - The article highlights that small museums focus on local history and culture, providing visitors with a deeper understanding of their regional heritage [2][3]. Group 3 - Small museums are increasingly integrating their exhibitions with commercial spaces to enhance visibility and visitor engagement, such as the Guangdong Zhongshan Longquan Museum located within a hotel [6]. - The article notes that partnerships with larger museums have been beneficial for small museums, allowing them to host significant exhibitions and enhance their cultural offerings [7]. - Some small museums have successfully combined traditional exhibits with modern experiences, such as nighttime tours and interactive performances, leading to increased visitor numbers [9][10].

□ 本报综合报道 国际博物馆日活动精彩纷呈 在国际博物馆日即将来临之际，记者从国家文物局获悉，今年的中国主会场活动将于5月17日至19日在 北京大运河博物馆举行，届时将举办一系列主题展览和精彩活动，推出一大批普惠均等、优质精良的文 化服务，满足公众精神文化需要。 不断丰富供给 同时，国际博物馆日当天将启动"文明桥梁计划——文物出境展览精品"项目，以及"2025北京博物馆 季"活动。届时，还将推出中华文明起源系列之"看·见殷商"重磅展览，开展"步步皆景·博物馆之夜"沉浸 式体验活动，举办博物馆日主论坛、青年论坛和策展人论坛。全国各地也将围绕主题开展特色鲜明、形 式多样的活动。 当前，随着科技飞速发展和信息快速更新迭代，人民精神文化需求日益增长，"文博热"持续升温。从过 去博物馆门可罗雀的冷清景象，到如今热门展览"一票难求"的盛况；从单纯的文化守护者角色，转变为 积极参与社会建构的重要力量，我国博物馆正以创新实践引领文化消费市场变革，为经济社会发展注入 新动能。 从文创到互动 博物馆更"好玩" 在新创意、新技术的加持下，如今的博物馆已打破时空界限，以花样创新的形式、丰富专业的内容，为 游客提供超越单一视觉享受的文 ...

Core Perspective - The core value of historical artifacts and cultural heritage lies in their ability to narrate history through tangible evidence, emphasizing the importance of quality interpretation services in preserving historical memory and transmitting excellent culture [1][2][3] Industry Trends - The "cultural heritage boom" has made interpretation services a hot segment in cultural tourism consumption, with many tourists seeking formal interpretation services during peak travel times [1][2] - There is a growing concern over the prevalence of low-quality, sensationalized interpretation content both in physical tourist sites and on online platforms, which misleads the public and undermines the seriousness of history [1][2] Challenges - The industry faces challenges from "fake and vulgar" interpretations that lack historical accuracy and dilute cultural understanding, leading to a superficial grasp of history among the public [2][3] - Some interpreters resort to fabricating unverified historical anecdotes to attract attention and profit, which further disconnects the public from traditional culture [2][3] Regulatory Recommendations - Cultural venues and tourist sites are urged to strengthen their regulatory responsibilities and improve the admission and evaluation systems for interpretation services, creating a dual mechanism of "technical firewall + cultural filter" to ensure historical authenticity [3] Role of Interpreters - Interpreters should evolve into "torchbearers," transforming their role from mere knowledge transmitters to guides that enhance aesthetic appreciation and cultural understanding [4] - The essence of cultural transmission is viewed as a dialogue across time, necessitating a commitment to cultural roots and a rejection of profit-driven superficiality [4] Cultural Confidence - The goal is to let interpretation serve as a voice for culture, allowing visitors to engage meaningfully with civilization, thereby fostering cultural confidence and resilience [5]

Group 1 - The core theme of the articles highlights the increasing popularity of night-time museum visits during the "May Day" holiday, showcasing various cultural events and exhibitions across different cities in China [2][11] - Museums across the country are extending their hours and offering special events, such as the Hubei Provincial Museum hosting night sessions and the Shaanxi History Museum staying open until 21:30 [2][11] - The Nanjing Museum features immersive performances, enhancing visitor engagement through cultural experiences [2][5] Group 2 - The Sichuan Museum's special exhibition on auspicious patterns in ethnic artifacts attracted significant attention, displaying over 130 items, including ceramics and jade [4] - Interactive experiences are becoming a trend, with museums like the Jinan Museum offering AR products and the Henan Yin Ruins Museum allowing visitors to engage with replicas of ancient artifacts [8] - Cultural and creative products are gaining popularity, with the Hubei Provincial Museum developing over 5,000 items, targeting a younger demographic [10]

Core Viewpoint - The article highlights the cultural impact of Meng Man's recent visits to Inner Mongolia, sparking a "cultural fever" and increasing public interest in historical sites and heritage [3][4]. Group 1: Cultural Impact - Meng Man's exploration of historical sites in Inner Mongolia, including the Qin Zhi Dao ruins, has generated significant attention on social media, indicating a rising interest in cultural heritage [3]. - The visits have been characterized as a "cultural heat," suggesting a growing public engagement with history and archaeology in the region [3]. Group 2: Historical Insights - During her visit to the Huai Shuo Ancient City ruins, Meng Man emphasized the significance of the lotus-patterned tiles as a representation of the cultural fusion during the Northern Wei period [3]. - Meng Man expressed admiration for ancient architectural wisdom at the Qin Great Wall ruins, noting the strategic use of natural terrain in construction [3]. Group 3: Academic Rigor - Meng Man demonstrated scholarly diligence by questioning local archaeological departments about the exact location of the Qin Zhi Dao, reflecting a commitment to historical accuracy [4]. - In discussing the historical figure Cai Wenji, Meng Man highlighted the need for academic scrutiny regarding her marital status, suggesting that she may not have been a legitimate wife but rather a concubine [4]. Group 4: Local Development - The collaboration between Meng Man and the local community during the May Day holiday is seen as beneficial for the integration of culture and tourism in Inner Mongolia [4].

Core Insights - In 2024, the National Museum of China is experiencing an unprecedented surge in visitor interest, with an average of nearly 1.6 million reservations for 26,000 tickets daily during the summer, and around 520,000 reservations daily even in the off-season [1] Group 1 - The phrase "off-season is not off-season, peak season is even more peak" has become a norm for the museum's operations [1] - The rise of scalpers engaging in ticket reselling has severely disrupted the visiting order at the museum and harmed the legitimate rights of visitors [1] Group 2 - To effectively combat scalper activities and maintain normal visiting order, the National Museum of China will implement a new reservation policy starting April 22, 2025 [1] - The new policy includes a real-name authentication system for reservation accounts, requiring visitors to register with their mobile phone numbers and provide identification information [1] - Visitors can complete real-name authentication for free reservations through national online identity verification or WeChat authentication [1]

Core Insights - The "Phoenix Crown Refrigerator Magnet" launched by the National Museum of China has achieved significant popularity, with cumulative sales surpassing one million units, reflecting a successful blend of traditional cultural elements with practical design [1][5]. Group 1: Product Performance - The "Phoenix Crown" IP has around 23 product variations, generating sales exceeding 100 million yuan, and has positively impacted the sales of other cultural products from the museum [1][5]. - Initial batches of the refrigerator magnet sold out quickly, with 3,000 wooden magnets selling out in just a day and a half, and 2,300 AR metal magnets sold within two hours on launch day [4][5]. - The refrigerator magnet's popularity has led to a long-tail effect, prompting the museum to develop additional products such as notebooks, mirrors, badges, plush toys, and coffee items [5]. Group 2: Cultural Impact - The museum aims to create a two-way interaction between cultural products and visitors, encouraging more people to engage with the exhibits and traditional culture [1][9]. - The success of the refrigerator magnet is part of a broader trend of increasing interest in cultural and tourism products, reflecting a growing appreciation for traditional culture [9]. - The museum plans to launch new products related to "Ancient China" on International Museum Day, potentially leading to the next popular item [8].