Core Insights - The rapid increase in the number of museums in China has not alleviated the issue of ticket scarcity during peak seasons, particularly in summer [1][3] - The National Cultural Heritage Administration has mandated a scientific assessment of venue capacity and the implementation of reservation systems to manage visitor flow [1][4] Group 1: Museum Growth and Visitor Trends - As of the end of 2024, there are 7,046 registered museums in China, an increase of 213 from the previous year, achieving a ratio of one museum for every 200,000 people, with over 91% being free to enter [2] - In 2024, museums across the country received over 1.4 billion visitors, an increase of more than 10 million from the previous year, highlighting the growing popularity of cultural tourism [3] Group 2: Challenges and Structural Imbalances - Despite the increase in the number of museums, many smaller institutions struggle with visibility and resource limitations, leading to overcrowding in popular venues [4] - The phenomenon of ticket scarcity is not unique to China, as it is a common issue faced by popular museums globally [4] Group 3: Solutions and Innovations - Some museums are extending their hours and implementing "nocturnal" events to accommodate more visitors during peak times [5] - The concept of "breaking boundaries" is being explored, with initiatives to integrate cultural heritage into urban environments and enhance accessibility through digital platforms [6] Group 4: Cultural Engagement and Visitor Experience - Visitors are encouraged to appreciate museums beyond just popular exhibits, fostering a deeper connection with history and culture [7]

Core Viewpoint - The article highlights the increasing popularity of museums during the summer, showcasing their role as educational and cultural spaces for children and families, with various exhibitions and activities catering to diverse audience needs [5][7]. Group 1: Museum Popularity and Activities - Museums across China are experiencing a surge in visitor numbers, becoming favored destinations for cultural and educational experiences during the summer [5][7]. - Various museums are launching a wide range of exhibitions and activities, such as the "Cosmic Archaeology" and "Liuli Art Exhibition" at the National Museum of China, to attract visitors [7]. - The Inner Mongolia Museum has opened a new facility featuring over 3,000 exhibits and digital technologies like VR and AI to enhance visitor engagement [7]. Group 2: Extended Hours and Night Activities - Many museums are adjusting their hours and extending opening times to accommodate the increased summer visitor flow, with some museums in Beijing changing their closed days from Monday to Tuesday [9]. - Specific museums, such as the Suzhou Museum and the Shanghai Museum, are implementing night activities and extended hours, with the latter offering 24-hour access for a limited period [9][10]. - Night events are being organized to provide unique experiences, including themed activities at the Beijing Planetarium and immersive performances at the Changzhou Museum [10]. Group 3: Visitor Experience Optimization - Museums are addressing visitor behavior issues by using humorous short videos to remind guests of proper conduct, which has garnered positive public response [11]. - The article emphasizes the need for museums to enhance security and sanitation measures as visitor numbers rise, while also exploring ticketing solutions to manage crowd flow effectively [11]. - Innovative educational programs, such as the "Museum School" at the Suzhou Wu Culture Museum, are being highlighted as successful models for engaging visitors of all ages [12].

Core Insights - The "Cultural Heritage Boom" has transformed the cultural industry, leading to a significant increase in demand for cultural products and new job roles, with some professionals seeing their income multiply by four to five times [1][2] - The integration of traditional culture with cutting-edge technology has given rise to new business models and job opportunities, indicating a deep conversion of cultural value into economic value [1][2] - The emergence of new professions is reshaping the cultural industry ecosystem, moving from isolated exhibitions to collaborative efforts among museums, tech companies, and creative teams [2][3] Industry Trends - The cultural new business model saw a revenue growth of 12.5% year-on-year in the first quarter, surpassing the overall industry growth, reflecting strong demand for new professions [1] - New roles such as cultural product planning operators, digital curators, and virtual reality designers are in high demand, highlighting the industry's shift towards a more integrated approach [1][2] - The cultural industry is becoming increasingly reliant on human capital, emphasizing the need for professionals who can blend technical skills with cultural understanding [2] Professional Landscape - The collaboration between museums and various sectors, including technology and education, is becoming the norm, fostering innovation in cultural experiences [2] - The transition from merely displaying artifacts to creating interactive and engaging cultural experiences signifies a cultural shift towards modern consumer engagement [3] - The rise of new professions is not only revitalizing the job market but also enhancing national confidence in cultural heritage [3]

Core Viewpoint - The article discusses the significance of ancient murals in Shanxi, highlighting their artistic and cultural value, as well as the recent publication of a book that showcases these murals and their historical context [6][7][8]. Group 1: Book Overview - The book titled "Looking at Shanxi from the Ground: Ancient Temple Murals of China" features over 600 mural photographs from 34 temples spanning from the Tang to the Qing dynasties, illustrating a thousand years of mural art development [8]. - The book aims to present three main aspects: ancient architecture, ancient murals, and ancient sculptures, reflecting Shanxi's rich cultural heritage [7]. Group 2: Artistic Development - Murals from Shanxi show a progression in style, with early works being more fluid and later pieces becoming more formalized and realistic, particularly from the Ming and Qing periods [8]. - Notable murals include the contrasting depictions of celestial beings and deities, showcasing the depth of integration between the Buddhist and secular worlds [8][10]. Group 3: Cultural Significance - The murals often depict scenes from daily life, reflecting the social and economic conditions of their time, such as the "wine house market" scene that illustrates the vibrancy of Song and Jin period life [10][11]. - The murals serve as a historical record, capturing the essence of the society in which they were created, and their themes often blend religious and secular elements [10][11]. Group 4: Preservation Efforts - The book's team has invested significant resources in documenting and preserving these murals, utilizing modern technology for digital preservation and restoration efforts [12]. - Techniques such as large-scale scanning and careful color reproduction are employed to maintain the integrity of the murals while making them accessible to a wider audience [12].

Core Viewpoint - The increasing demand for non-official guided tours in cultural and historical sites has led to various issues, including high prices, unprofessional explanations, and cancellations, affecting the overall visitor experience [2][4]. Group 1: Survey Findings - 67.1% of respondents have experienced non-official guided tour services [3][4]. - The main issues identified with non-official guided tours include unprofessional explanations (48.5%), disregard for historical facts (38.1%), and high prices (35.3%) [4]. - Additional concerns include difficulty in rights protection (31.9%), cancellations (27.7%), disruption of viewing order (27.2%), false advertising (26.9%), and unclear qualifications of guides (16.2%) [4]. Group 2: Suggestions for Improvement - 76.0% of respondents suggest implementing management regulations to review guides and their scripts [4]. - 57.8% recommend enhancing content review on short video platforms [4]. - 47.2% advocate for standardizing entry requirements and establishing evaluation mechanisms [4]. - 44.5% propose regulating the order of explanations to create a better learning environment [4]. - 17.6% suggest improving complaint and feedback channels [4]. Group 3: Visitor Experiences - Visitors often find non-official guided tours to be unpredictable, likening the experience to "opening a blind box" due to varying quality [4]. - Some visitors prefer in-depth, professional explanations rather than sensationalized stories offered by private guides [3][4]. - The reliance on social media for historical content has increased, with calls for better content regulation on these platforms [5].

Core Viewpoint - The theme of International Museum Day on May 18 is "The Future of Museums in a Rapidly Changing Society," highlighting how museums are adapting to become more accessible and engaging for the public [1] Group 1: Museum Innovations - Museums are utilizing advanced technologies such as 3D restoration and sound source restoration to create immersive experiences, allowing visitors to engage with historical artifacts in new ways [3][5] - The Chongqing China Three Gorges Museum features a digital exhibition that condenses millions of years of natural and cultural history into a compact format, showcasing the integration of technology and cultural heritage [4] - The Guangxi Ethnic Museum has introduced AI holographic display cases that enhance the presentation of artifacts, such as a bronze drum from the Three Kingdoms period, making historical items more interactive and informative [7][9] Group 2: Visitor Engagement and Trends - The "cultural heritage fever" is on the rise, with over 60 million visitors to museums during the recent "May Day" holiday, marking a historical high for museum attendance in China [13] - In the past decade, the number of museums in China has been growing at an average rate of over 200 per year, with 91% of museums offering free admission, making it the country with the largest population benefiting from free museum services [13] - The increasing interest in museums reflects a deeper public demand for cultural services and a growing recognition of traditional Chinese culture [15]

Core Viewpoint - The "Cultural Heritage Boom" is on the rise, blending ancient artifacts with technology to provide immersive experiences for audiences, particularly in Henan and Hubei provinces [1] Group 1: Cultural Heritage and Technology Integration - The Henan Museum's Huaxia Ancient Music Troupe has restored over 300 musical artifacts, with the "treasure of the museum," the Jiahu bone flute, being a highlight, dating back 8,000 years [3] - The ancient music troupe is expanding its repertoire, now featuring a collection of 200 ancient music pieces, and the upgraded music hall showcases vivid Tang Dynasty music and dance scenes through digital means [5] - The director of the Henan Museum emphasized the importance of immersive exhibitions using VR and XR technologies to bring historical scenes to life [7] Group 2: Innovative Exhibitions in Hubei Province - The Hubei Museum has launched the first film-level digital relics VR exhibition, "Crossing the Bronze Age," allowing visitors to immerse themselves in the Spring and Autumn period, experiencing the sounds of ancient bells and the craftsmanship of ancient artisans [9] - The "Crossing the Bronze Age" project features over 30,000 models of characters and artifacts, utilizing high-precision 3D modeling and real-time rendering to transform the exhibition experience from passive viewing to interactive engagement [11] - The director of the Hubei Museum's exhibition department highlighted the detailed viewing experience that allows audiences to appreciate the intricacies of artifacts up close [13] Group 3: Visitor Engagement and Growth - During the recent "May Day" holiday, the Hubei Museum welcomed 132,500 visitors, marking a 20.17% increase compared to 2024 [15] - The Hubei Museum plans to enhance visitor experiences with additional activities, including evening performances of ancient bell music and ancient book restoration events [15]

Group 1 - The article discusses the rising popularity of small and beautiful museums, which have become "internet celebrities" due to their unique characteristics and ability to attract visitors without the crowds typical of larger institutions [1][2]. - During the recent "May Day" holiday, several lesser-known museums experienced significant visitor surges, with the Luoyang Longmen Museum receiving 37,000 visitors and the Anhui Chu Culture Museum exceeding 77,000 visitors [1][2]. - Social media discussions around "small museums" have increased, with keywords like "no crowds" and "no reservations" becoming popular, indicating a shift in public interest towards these smaller institutions [2]. Group 2 - The success of small museums is attributed to their innovative approaches and unique offerings, such as immersive experiences and local storytelling, which differentiate them from larger museums [3][5]. - Examples of successful small museums include the Hunan Taojiang County Museum, which attracted 250,000 visitors in under a year, and the Shanxi Jin Merchant Museum, which offers hands-on activities for children [2][3]. - The article highlights that small museums focus on local history and culture, providing visitors with a deeper understanding of their regional heritage [2][3]. Group 3 - Small museums are increasingly integrating their exhibitions with commercial spaces to enhance visibility and visitor engagement, such as the Guangdong Zhongshan Longquan Museum located within a hotel [6]. - The article notes that partnerships with larger museums have been beneficial for small museums, allowing them to host significant exhibitions and enhance their cultural offerings [7]. - Some small museums have successfully combined traditional exhibits with modern experiences, such as nighttime tours and interactive performances, leading to increased visitor numbers [9][10].

□ 本报综合报道 国际博物馆日活动精彩纷呈 在国际博物馆日即将来临之际，记者从国家文物局获悉，今年的中国主会场活动将于5月17日至19日在 北京大运河博物馆举行，届时将举办一系列主题展览和精彩活动，推出一大批普惠均等、优质精良的文 化服务，满足公众精神文化需要。 不断丰富供给 同时，国际博物馆日当天将启动"文明桥梁计划——文物出境展览精品"项目，以及"2025北京博物馆 季"活动。届时，还将推出中华文明起源系列之"看·见殷商"重磅展览，开展"步步皆景·博物馆之夜"沉浸 式体验活动，举办博物馆日主论坛、青年论坛和策展人论坛。全国各地也将围绕主题开展特色鲜明、形 式多样的活动。 当前，随着科技飞速发展和信息快速更新迭代，人民精神文化需求日益增长，"文博热"持续升温。从过 去博物馆门可罗雀的冷清景象，到如今热门展览"一票难求"的盛况；从单纯的文化守护者角色，转变为 积极参与社会建构的重要力量，我国博物馆正以创新实践引领文化消费市场变革，为经济社会发展注入 新动能。 从文创到互动 博物馆更"好玩" 在新创意、新技术的加持下，如今的博物馆已打破时空界限，以花样创新的形式、丰富专业的内容，为 游客提供超越单一视觉享受的文 ...

Core Perspective - The core value of historical artifacts and cultural heritage lies in their ability to narrate history through tangible evidence, emphasizing the importance of quality interpretation services in preserving historical memory and transmitting excellent culture [1][2][3] Industry Trends - The "cultural heritage boom" has made interpretation services a hot segment in cultural tourism consumption, with many tourists seeking formal interpretation services during peak travel times [1][2] - There is a growing concern over the prevalence of low-quality, sensationalized interpretation content both in physical tourist sites and on online platforms, which misleads the public and undermines the seriousness of history [1][2] Challenges - The industry faces challenges from "fake and vulgar" interpretations that lack historical accuracy and dilute cultural understanding, leading to a superficial grasp of history among the public [2][3] - Some interpreters resort to fabricating unverified historical anecdotes to attract attention and profit, which further disconnects the public from traditional culture [2][3] Regulatory Recommendations - Cultural venues and tourist sites are urged to strengthen their regulatory responsibilities and improve the admission and evaluation systems for interpretation services, creating a dual mechanism of "technical firewall + cultural filter" to ensure historical authenticity [3] Role of Interpreters - Interpreters should evolve into "torchbearers," transforming their role from mere knowledge transmitters to guides that enhance aesthetic appreciation and cultural understanding [4] - The essence of cultural transmission is viewed as a dialogue across time, necessitating a commitment to cultural roots and a rejection of profit-driven superficiality [4] Cultural Confidence - The goal is to let interpretation serve as a voice for culture, allowing visitors to engage meaningfully with civilization, thereby fostering cultural confidence and resilience [5]