Core Insights - The combination of the "Super League" and Zhao Chuan's concert significantly boosted tourism in Nanjing, with a total of 2.181 million visitors and a cultural tourism consumption of 2.72 billion yuan over three days [1][6] Group 1: Visitor Statistics - On July 5, the visitor count reached 791,000, a 29.6% increase from the previous day, driven by the events [2] - The most popular attractions included Confucius Temple, Zhongshan Scenic Area, Xuanwu Lake, and Nanjing Museum, with suburban areas like Jiangsu Garden Expo Park seeing visitor increases of over 3.8 times [3] Group 2: Economic Impact - On July 5, total cultural tourism consumption in Nanjing reached 980 million yuan, a 17.5% increase from the previous day, with shopping and entertainment sectors growing by 50.6% and 50.4% respectively [4] - The highest consumption areas were Qinhuai District, Jiangning District, and Jianye District, with Jianye District alone generating 110 million yuan in consumption [4] Group 3: Night Economy - Nighttime cultural tourism consumption areas performed exceptionally well, with the Xinanli area seeing a consumption increase of over 1.8 times due to outdoor live broadcasts of the match [5] - The occupancy rate of hotels on July 5 reached 83.1%, with 14 hotels exceeding 90% occupancy, indicating a strong demand from visitors [6] Group 4: Overall Rankings - Nanjing ranked first in visitor numbers in the province and second nationwide, with ticket orders for attractions increasing by 255% compared to the previous year [6]

Core Viewpoint - The "Super League" event in Nanjing has significantly boosted local tourism and consumption, integrating cultural and commercial elements to create a vibrant atmosphere for fans and visitors [3][4][10]. Group 1: Event Impact on Local Economy - The match between Nanjing and Suzhou attracted 60,396 spectators, setting a record for attendance in Jiangsu province's city football league [3]. - The "Follow the Event to Tour Nanjing" initiative offers discounts on attractions, accommodations, and dining for fans, driving an influx of visitors [4][10]. - Hotel occupancy rates exceeded 90% during the event, with some hotels reporting a 10% increase compared to the previous weekend [7][8]. Group 2: Consumer Engagement and Activities - Local restaurants and businesses are offering promotions, such as free meals and discounts for fans presenting match tickets, enhancing the overall consumer experience [10][11]. - Popular shopping areas and cultural sites saw increased foot traffic, with many visitors participating in special events and promotions tied to the match [9][11]. - The integration of cultural experiences, such as art exhibitions and themed dining, has attracted diverse visitors, contributing to a lively atmosphere in the city [11][12]. Group 3: Tourism and Cultural Integration - The event has successfully merged sports with local culture, showcasing Nanjing's historical and culinary offerings to a broader audience [4][6]. - Tourist attractions reported a 255% increase in ticket orders on the day of the match, indicating a strong correlation between sporting events and tourism activity [6]. - New experiential offerings, such as themed restaurants and cultural events, have emerged, further enriching the visitor experience in Nanjing [12].

转自：新华财经 这个夏天，江苏省城市足球联赛（以下简称"苏超"）掀起"票根经济"热潮。其中，常州无疑是备受关注 的"流量城市"。从"守卫笔画"到"恐龙十三妹"，再到烧烤赞助商，常州"出圈"背后，是敢于"自嘲"的城 市自信、借机撬动的文商体旅融合、以及守信的城市风采。 笔画梗源自敢于"自嘲"的城市自信 "苏超"前四轮结束，常州遭遇四连败，笔画连失后变身"0州"。与其被梗"淹没"，不如与民同乐。常州 发布先后发布《输赢之外再看"常州梗"》等文章，市文旅部门制作高考祝福海报："超'常'发挥、'吊'打 难题、'巾'榜题名、'丨'飞冲天"。尽管积分垫底，常州却翻转成了"苏超宠儿"，各地接连要把笔画借给 常州，网友也参与"借笔画"、玩梗"州兄"。有媒体评论称，常州将城市的胸襟与自信藏在敢于"自嘲"的 智慧里。 "苏超"仍在火热进行中，常州能够率先打造出文商体旅融合的样本，离不开政府部门对市场脉搏的精准 把握和高效服务。也正是这种政府与市场主体的深度协同、共同发力，让常州成功将赛事流量转化为城 市发展的持久"留量"。（吴琼） "苏超"不仅是体育竞技的舞台，更成为常州文商体旅融合的载体。赛场失意恰恰催生了文旅传播的"神 来之 ...

Core Insights - The "Hello Nanjing · Read 'Ning' a Thousand Times Without Tiring" 2025 Nanjing Cultural Tourism Festival was launched on June 12, showcasing Nanjing's high-quality cultural tourism development and inviting global tourists [1] - The festival will run until July 11 and includes the release of "Ten Measures to Promote the Development of Inbound Tourism in Nanjing," aimed at enhancing inbound tourism through various initiatives [1] Group 1: Inbound Tourism Development - The ten measures include incentives for travel agencies, support for inbound transportation, strengthening educational tourism, and optimizing customs and transportation networks [1] - A special "Le You Card" was introduced for foreign tourists, offering features like quality network access, convenient payment, and smart travel solutions [1] Group 2: Business Tourism Potential - The inbound business tourism market in Nanjing is highlighted as vibrant and full of potential due to its advantageous location, rich resources, and improving global recognition [2] - The festival will host series of educational activities for international youth, promoting the "Study in Nanjing, Growth Journey" brand [2] Group 3: Cultural and Recreational Activities - The festival features over a hundred themed activities, including ecological food, cultural exhibitions, sports events, and family educational experiences [2] - Didi Chuxing will offer discounted rides during the festival to enhance visitor convenience [2] Group 4: Regional Collaboration - Nanjing is collaborating with surrounding cities to promote inter-city tourism through joint marketing and resource sharing, enhancing the overall competitiveness of the regional tourism industry [3] - A micro-documentary titled "Love Living in the Six Dynasties Water and Mist" was launched, showcasing Nanjing's rich historical and cultural heritage [3] Group 5: City Walk Initiative - The "2025 Most Beautiful Nanjing City Walk Route Recommendation Activity" was launched, encouraging public participation in recommending scenic routes [4] - A market featuring food, intangible cultural heritage, and creative products was opened, promoting local specialties and cultural exchanges among cities [4]