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新大众文艺
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做好新大众文艺的“放大器”
Ren Min Ri Bao· 2025-05-12 22:21
Core Viewpoint - The emergence of high-quality content in the short video and live streaming sectors reflects the democratization of cultural creation, driven by digital technology that lowers creative barriers and fosters enthusiasm for creation [1][2] Group 1: Digital Technology and Content Creation - New technologies such as artificial intelligence and virtual reality provide convenient tools for artistic creation, significantly reducing production costs for users [1] - Users are generating vast amounts of content through original works, remixes, comments, and bullet chats, showcasing a shift towards a more participatory culture [1] Group 2: Cultural Heritage and Engagement - The core of this new cultural expression remains rooted in traditional Chinese culture, as evidenced by the significant engagement with topics like "Intangible Cultural Heritage" during the Spring Festival, which garnered over 2.7 billion views on Douyin [1] - From May 2023 to May 2024, 13.79 million users shared their experiences related to intangible cultural heritage on Douyin, including contributions from both traditional inheritors and younger creators [1] Group 3: Economic Impact and Industry Development - The new cultural expressions are not only revitalizing traditional cultural forms but also creating cultural hotspots and driving the development of the cultural tourism industry [1] - During the Spring Festival, local group purchase orders related to the Chaozhou Yingge dance increased by 795% due to the influence of new cultural expressions, highlighting the economic benefits of this trend [1]
要尊重,也要引导
Ren Min Ri Bao· 2025-05-08 22:42
Group 1 - The new popular literature and art is a product of people's creativity, the inevitable development of the times, and the result of technological empowerment, reflecting the innovative vitality of the new era [1] - Respecting new popular literature and art essentially means respecting the cultural creativity and choice of the people, as well as the diversity of culture [1] - There are issues such as fragmentation, homogenization, and vulgarization in the development of new popular literature and art, leading to aesthetic degradation among audiences [1] Group 2 - It is necessary to establish benchmarks for new popular literature and art, rewarding outstanding works and creators who excel in content innovation, technology application, and social impact [1] - Enhancing literary criticism is crucial to improve aesthetics, guide trends, and promote the integration of mainstream values with popular expression [1] - Emphasizing the importance of reading and watching classics, as they contain rich historical and cultural connotations that can cultivate humanistic qualities and aesthetic appreciation [1] Group 3 - The goal is to achieve a balance between quality and traffic, depth and popularity, prioritizing social benefits while also considering economic benefits [2] - There is a need to bear social responsibility and convey cultural values, fostering consensus in a diverse environment [2] - The aim is to construct a new literary and artistic pattern that possesses both spiritual height and warmth of life, along with broad participation [2]