Group 1: Hubei Shennongjia Tourism - Hubei Shennongjia offers a cool retreat with an average temperature of 22 degrees Celsius during summer, attracting tourists seeking relief from the heat [1] - Visitors can explore the original forest, enjoy the cloud sea views of Central China, and participate in immersive cultural tourism projects like night tours and stargazing camping [1] - The region promotes local cuisine and cultural performances, enhancing the summer experience with interactive activities such as bonfire parties [5] Group 2: Jiangxi Nanchang Urban Flower Sea - Nanchang's urban flower sea spans over 70,000 square meters, providing a vibrant and lively atmosphere for visitors during the summer [6] - The local government has developed "micro-vacation" facilities around the flower sea, including a 24-hour open city library and a 3,000 square meter children's park, enhancing the visitor experience [8] - The flower sea has transformed into a new consumption landmark, supported by government initiatives to improve cultural tourism infrastructure [11]

Core Insights - The article highlights the shift in China's cultural tourism projects from functional to experiential, inviting tourists to engage deeply with local culture and history through immersive dining and entertainment experiences [1][2] Group 1: Immersive Cultural Tourism - Immersive cultural tourism projects are transforming traditional tourism by allowing visitors to become part of the experience, such as dining in themed settings that reflect local history and culture [1][2] - Examples include the "Imperial Banquet" in Hangzhou and the "Martial Emperor Feast" in Luoyang, which integrate local cultural elements and performances to enhance visitor engagement [1] - The trend is expanding to smaller cities and towns, with projects like "Snowy Ningguta" in Heilongjiang and "Follow the Leader to the County" in Shandong gaining popularity [1] Group 2: Economic Impact and Development - The transformation of old grain warehouses into immersive theaters demonstrates the potential for cultural tourism to drive local economic growth by attracting visitors and generating revenue across various sectors, including dining and accommodation [2] - Local governments are actively promoting the development of immersive tourism projects as part of rural revitalization efforts, creating a complete industry chain that benefits the community [2] - The integration of local culture, such as the incorporation of silk culture and historical narratives in immersive experiences, helps to sustain and enhance the local economy [2] Group 3: Technological Integration - Immersive tourism leverages advanced technologies like holography, naked-eye 3D, and sound and light effects to create engaging experiences that resonate with visitors [2] - The essence of immersive tourism is to transform tourists from passive observers into active participants, enhancing their connection to the cultural narratives being presented [2]

Core Insights - The integration of culture and tourism in Henan province has significant potential, with a focus on high-quality development to establish it as a pillar industry and a source of happiness for the people [1][2] - The upcoming Henan Cultural Tourism Development Conference in June 2025 aims to further promote these initiatives [1] Economic Performance - In the first quarter of this year, the cultural tourism industry in Kaifeng contributed significantly to the economy, with an added value of 372.08 billion yuan, representing a year-on-year growth of 8.1% and accounting for 58.8% of GDP [2] - The cultural tourism sector's contribution to economic growth reached 59.9%, directly boosting GDP by 3.9 percentage points [2] - The total balance of RMB deposits in the city reached 3908.93 billion yuan, reflecting a year-on-year increase of 10.64%, indicating the economic vitality brought by the cultural tourism industry [2] Cultural Tourism Development - Key attractions like Qingming Riverside Landscape Garden and Wansui Mountain Martial Arts City are pivotal in providing immersive cultural tourism experiences and driving consumption upgrades [3] - The integration of various sectors such as dining, accommodation, and cultural products has led to a robust economic ecosystem, creating over 2,186 jobs in the Song costume and makeup industry alone [3] - In 2024, Kaifeng is expected to receive 1.05 billion tourists, generating a total tourism revenue of 779.6 billion yuan, with both major attractions surpassing 8 million visitors [3] Innovation and Policy Framework - Kaifeng has implemented innovative strategies to leverage its rich cultural heritage, including the establishment of a comprehensive policy framework for cultural tourism development [4][5] - The city has initiated multiple major projects aimed at enhancing the quality of cultural tourism offerings, including expansions and upgrades of existing attractions [5][6] - The focus on night-time economy and immersive experiences is part of a broader strategy to meet diverse tourist needs and enhance economic benefits [5] Conclusion - Kaifeng is actively pursuing a model of cultural tourism that combines historical preservation with modern innovation, aiming to create a unique and engaging experience for visitors while driving economic growth [6]

Core Insights - The "Chang'an Twelve Hours" themed district in Xi'an has revitalized the local economy by promoting Hanfu culture and creating numerous travel photography shops, attracting over 4 million visitors in two years and generating over 30 billion online exposures [1][5][6] Group 1: Project Development and Concept - The project was inspired by the popular TV series "Chang'an Twelve Hours," which highlighted Tang culture and spurred a cultural tourism boom in Xi'an [2] - The development team recognized the synergy between film IP and urban cultural tourism, leading to the creation of a unique cultural project that emphasizes immersive experiences [2][7] Group 2: Design and Experience - The district transformed the previously underperforming Mandi Plaza by addressing spatial limitations and creating immersive environments that reflect the Tang dynasty [3][4] - It features a variety of immersive experiences, including performances and interactive activities, allowing visitors to engage deeply with the cultural narrative [4][5] Group 3: Economic and Social Impact - Since its opening, the district has generated significant economic benefits, with average visitor spending exceeding 200 yuan during peak times and reaching up to 500 yuan for additional experiences [5][6] - The project has created over 600 jobs and supported local intangible cultural heritage through various cultural activities, enhancing community engagement and economic opportunities for local artisans [6][7] Group 4: Business Model Innovation - The "Chang'an Twelve Hours" district has pioneered a new business model that integrates cultural IP with commercial tourism, contributing to the development of a trillion-yuan cultural tourism industry [7]

Group 1 - The 35th Qingdao International Beer Festival will be held from July 18 to August 16, lasting 30 days, with a focus on enhancing the international appeal and cultural experience of the event [2][9] - The festival will feature seven functional zones and seven content sections, emphasizing innovation in themes, food, cultural activities, and entertainment [2] - The opening ceremony will include performances by renowned artists and will utilize advanced technology for a multi-dimensional visual experience [3] Group 2 - This year's festival will introduce a "special beer" and the "Golden Flower Award" craft beer pavilion, showcasing over 2,300 beer brands [4] - A focus on improving food quality will be implemented through a "red and black list" system for food suppliers, ensuring high standards and a diverse culinary experience [5] - The festival will feature 20 performances on the central stage, including international acts and popular music events [6] Group 3 - New attractions include the "Qingdao Beer Super Exchange" and extreme sports activities, enhancing the festival's entertainment offerings [7][8] - The festival will extend its duration and operating hours to accommodate more visitors, with activities spreading beyond the main venue to various city locations [9] - A range of merchandise and promotional activities will be launched, including an official online store and collaborations with local supermarkets [10]

Core Insights - During the Dragon Boat Festival holiday, Henan province received 15.116 million tourists and generated a tourism revenue of 6.79 billion yuan, marking year-on-year increases of 4.7% and 5.3% respectively [1] Cultural and Tourism Activities - Various cultural activities were organized, including the "Follow the Curator" exhibition at the Yin Ruins Museum and the "Rainforest Secret Realm" exhibition at the Henan Museum, catering to diverse visitor interests [3] - A total of 409 museums, 177 libraries, and 207 cultural centers in Henan collaborated to host 6,301 cultural events, enhancing the integration of public venues with holiday themes [3] Dragon Boat Racing Events - Multiple dragon boat racing events were held, such as the 13th Chinese Xuanyuan Dragon Boat Race in Xichuan and the "High Gorge and Flat Lake" dragon boat race in New Xiang, attracting teams from various provinces [3] - AI technology was utilized in Kaifeng to recreate the historical dragon boat racing scene, providing an immersive experience for visitors [3] Family and Night Economy - The overlap of the Dragon Boat Festival and Children's Day spurred a surge in family tourism, with innovative activities like the "Back to Childhood" theme at Zhengzhou Jianye Film Town [4] - Nighttime economic initiatives, such as "Beautiful Night Zhengzhou" and "Ancient Capital Night Eight Points," have been successful in activating night-time consumption, with projects like the night tour of Longmen Grottoes attracting significant visitor interest [5]

Core Viewpoint - The Dragon Boat Festival, recognized as China's first traditional festival included in the UNESCO Intangible Cultural Heritage list, is experiencing a significant rise in popularity for cultural tourism in 2025, with a 50% increase in search interest for folk experience tours compared to the previous year [7]. Group 1: Cultural Tourism Trends - The immersive participation in traditional activities such as making zongzi and wearing sachets is becoming increasingly popular among tourists, enhancing the appeal of traditional culture [7]. - Major destinations for folk experience tours include Guangzhou, Hangzhou, Chengdu, Xi'an, Yueyang, Jiaxing, Suzhou, Chongqing, Wuhan, and Nanjing [9]. Group 2: Specific Destination Highlights - In the hometown of Qu Yuan, Miluo, hotel and tourism bookings have surged by over 80% during the festival period [11]. - Jiaxing, known as the hometown of zongzi, saw hotel bookings increase by 63%, with local residents sharing the secrets of making zongzi [13]. - In Xi'an, ticket sales for intangible cultural heritage performances increased by 1,260% compared to 2024, showcasing the growing interest in cultural experiences [15]. Group 3: Immersive Cultural Experiences - Various scenic spots across the country are integrating ancient intangible cultural heritage techniques into modern cultural tourism, creating immersive cultural experiences that resonate with visitors [15]. - In Zhejiang Jiaxing, 11 representative intangible cultural heritage projects are being showcased, featuring performances by young artists [17]. - In Henan Luohe, over 60 intangible cultural heritage projects are being presented in bustling shopping centers, attracting large crowds of visitors [22].

Core Insights - The "May Day" holiday in Shandong province saw a vibrant cultural tourism market, with significant events like the 2025 Shandong Cultural Tourism Industry High-Quality Development Conference and the Huabiao Awards contributing to increased visitor engagement and new consumption experiences [1][2] Group 1: Visitor Statistics and Trends - During the first four days of the "May Day" holiday, 2,216.5 million visitors were received at 200 key monitored tourist attractions, marking an 8.0% year-on-year increase, while revenue reached 1.09 billion yuan, up 8.2% [1] - Popular cities such as Jinan, Qingdao, and Weifang saw high hotel booking rates, indicating strong tourist interest [1] Group 2: New Tourism Experiences - The launch of the "Good Guest Shandong Qilu No. 1" tourist train and themed activities like "Theatrical Travel" and "Film Tourism" enriched the cultural tourism landscape, attracting many visitors to filming locations [2] - New interactive projects, such as the immersive experience at the Dezhou Lelung Film City, drew significant crowds, showcasing the appeal of film-related tourism [2][3] Group 3: Cultural and Rural Tourism - Rural tourism gained popularity, with outdoor activities like picnics and fruit picking being favored by visitors, and various local events enhancing the appeal of rural destinations [4] - Cultural tourism products were also highlighted, with museums and cultural venues extending their hours and offering special exhibitions to meet visitor demand [5] Group 4: Impact of Events on Tourism - The cultural tourism conference in Dezhou significantly boosted local tourism, with various attractions and events experiencing high visitor numbers during the holiday [6][7] - The integration of cultural and tourism elements, such as the immersive performance "The Great River Up and Down," showcased the potential for innovative tourism experiences [6]

Core Insights - The success of the animated film "White Snake: The Legend of the Floating Life" has significantly boosted tourism in Hangzhou, prompting the local government to launch a themed travel route to attract visitors [1] Group 1: Tourism and Attractions - The "White Snake Legend" travel route connects natural beauty and intangible cultural heritage experiences, drawing many tourists during the May Day holiday [1] - Key attractions include the Broken Bridge, which is associated with the love story of Bai Suzhen and Xu Xian, and the Leifeng Pagoda, which offers panoramic views of West Lake [3][6] - The average daily visitor count at the Hangzhou Intangible Cultural Heritage Experience Center reached over 10,000 during the holiday, with over 100 experiential courses available [8] Group 2: Cultural Experiences - Tourists are increasingly engaging in traditional handicraft workshops, such as oil paper umbrella making, allowing them to learn about the history of these crafts while creating their own souvenirs [8] - The trend of "travel photography" has gained popularity, with many visitors opting for photo packages to enhance their travel experience [9][12] Group 3: Market Trends - The demand for Hanfu (traditional Chinese clothing) has surged, with foot traffic in Hanfu shops increasing four to five times compared to normal days during the holiday [14] - Young consumers, particularly those born in the 1990s, make up over 60% of the customer base in Hanfu stores, indicating a shift in consumer demographics [16] - The travel photography market is experiencing high demand, with photographers reporting they are overwhelmed with requests during the holiday period [18]

Core Insights - The article highlights the upcoming "May Day" holiday events in the China-Singapore Tianjin Eco-City, focusing on immersive cultural and tourism experiences [1][2] Group 1: Event Highlights - The National Ocean Museum will feature 12 permanent exhibitions and three temporary exhibitions, including "Chang'an 30,000 Miles - Essence of Tang Dynasty Artifacts" [1] - The Tianjin Teda Aircraft Carrier Theme Park will introduce a new park model combining national defense education and cultural experiences [1] - The Tianjin Jinxing Wildlife Park will launch Tianjin's first outdoor "Fat Animal Park" with large inflatable animals and wildlife [1] Group 2: Special Performances - A highlight of the events will be the fireworks shows, including the "Night at Tianjin - Fireworks Encounter with the Aircraft Carrier" and the "Extended Fireworks Show" at the Teda Aircraft Carrier Theme Park [1] - The shows will feature thousands of fireworks and nearly a thousand drones, creating stunning visual displays [1] Group 3: Extended Operating Hours - The National Ocean Museum will extend its hours to 21:00 and offer a "Museum Night" experience [2] - The Fantawild Theme Park will also have extended night hours for various indoor and outdoor attractions [2] - The Teda Aircraft Carrier Theme Park will operate until 22:00 from May 1 to May 4, while the Tianjin Jinxing Wildlife Park will have a continuous 10-hour operation during the holiday [2] Group 4: Consumer Experience Enhancements - The National Ocean Museum has updated several dining spaces to enhance visitor experience [2] - The China-Singapore Friendship Library will host themed markets to provide diverse and personalized outing experiences [2]