在北京，围绕电影生活节策划的"电影+文旅""电影+商圈""电影+文博"等一系列活动开展，消费者可凭 借电影节票根，享受吃喝游购的超值优惠；在上海，观众凭借"金字塔之巅"特展的票根，可在南京路商 圈享购物8折、餐饮满减、停车优惠等，一场展览带动城市综合消费比例可达1∶30；在江苏，一张"苏 超"票根，可以解锁景区、住宿、餐饮等多重优惠…… "票根经济"红火，印证着市场蕴含的巨大消费潜力，以及文商体旅融合发展的各种可能。促进文商体旅 融合发展、焕新业态满足多样需求已成为各地拉动消费的共识之举。文化和旅游部产业发展司司长缪沐 阳表示，要继续打造"跟着演出去旅行""跟着影视去旅行"等文化旅游套餐，鼓励各地发展"票根经济"， 推动消费场景跨界联动、延伸消费链条，会同体育总局打造"跟着赛事去旅行"品牌，推出更多接地气、 冒热气的文商体旅融合活动。 国家发展改革委社会发展研究所研究室主任李璐表示，进一步创造文商体旅融合发展新场景，激活服务 消费新可能，要在3个维度上下功夫。在管理维度上，各部门深化"融合发展"的思想认识、管理权限和 服务功能等，确保资源能流通、服务能融合。在时间维度上，采用"白+黑"全时段、峰谷调节等运营模 ...

Group 1: Event Overview - The 15th National Games, a large-scale comprehensive event, is jointly hosted by Guangdong, Hong Kong, and Macau for the first time, showcasing regional collaboration and cultural integration [1][2] - The event enhances the synergy of the Greater Bay Area, transitioning from "hard connectivity" to "soft connectivity" and "heart connectivity" [1] Group 2: Financial Services and Innovations - Financial institutions from the three regions have collaborated to provide seamless financial services for participants and spectators, including optimized cross-border payment solutions [2] - The Bank of China Macau branch led the issuance of 2.5 billion RMB offshore local government bonds to support the event, with 1.5 billion RMB specifically allocated for the Games and related infrastructure [3] Group 3: Economic Impact and Consumer Behavior - The "ticket root economy" has emerged, allowing event tickets to be used for various tourism and cultural experiences, driving consumer spending [4][5] - Banks are leveraging the event to extend financial services across various sectors, including dining, travel, and retail, with promotional activities to stimulate consumption [6] Group 4: Merchandise and Consumer Trends - The event's mascots have gained significant popularity, leading to a surge in sales of related merchandise, with total sales reaching 680 million RMB by November 15 [7][8] - The event has significantly boosted tourism and retail activity in the Greater Bay Area, with increased searches for transportation, accommodation, and attractions [8]

Core Insights - The "Hui Ju Hong Ze · An Xin Le Gou" regional consumption brand in Hongze District is driving a vibrant consumer market by integrating cultural, commercial, tourism, and sports resources [1] Group 1: Consumption Growth Strategies - The implementation of large consumption coupons, such as "1500 minus 200" and "3000 minus 300," has led to significant consumer engagement, resulting in over 300 transactions and more than 1 million yuan in sales [2] - A total of 20 million yuan was invested in consumption vouchers, resulting in over 500 million yuan in consumer spending, achieving a leverage ratio exceeding 25 times [2] - The accommodation sector saw a remarkable return on investment, with hotel occupancy rates reaching 90% during the National Day holiday [2] Group 2: Event-Driven Consumer Engagement - The "Cultural Arts Week" and "Hong BA" basketball league events attracted significant public participation, enhancing the local consumer experience through cash vouchers and promotional activities [3] - The integration of cultural and sports events with commercial promotions has created a mutually beneficial environment, driving both event attendance and retail sales [3] Group 3: Innovative Consumption Mechanisms - The introduction of a "Cultural Tourism to Commercial Conversion" mechanism allows consumers to exchange receipts for discounts at local businesses, effectively creating a closed-loop consumption cycle [4] - This initiative has generated over 800,000 yuan in related consumption during the National Day holiday, extending the consumer reach and increasing purchase frequency [4] - The district plans to continue innovating consumption models and organizing seasonal shopping festivals to sustain economic growth [4]

Core Viewpoint - The hosting of the 15th National Games in Guangdong has led to a significant increase in restaurant promotions and consumer engagement, aiming to convert the event's large foot traffic into dining revenue [1][5][9]. Group 1: Restaurant Promotions and Consumer Engagement - Guangdong restaurants have launched special menus and discounts during the National Games, including unique dishes that reflect the event's themes [1][3][5]. - Notable restaurants like Dian Dou De and Tao Tao Ju have introduced themed dishes such as "Luo Mi Xiang Yu Ni Jiao" and "Champion Prawn Dumplings," which creatively incorporate elements of the games [3][5]. - The event has resulted in a noticeable increase in customer traffic, with some restaurants reporting a 10% rise in daily customer flow and a 20% increase in foot traffic at specific locations [6][7]. Group 2: Economic Context and Industry Challenges - Guangdong's restaurant industry, while leading the nation with a projected revenue of 590.49 billion yuan in 2024, has faced growth challenges since 2025, with a 2.1% increase in the first three quarters, lagging behind the retail sector [7][9]. - Industry experts attribute the slowdown to mismatches in supply and demand, increased competition, and the need for product innovation to meet changing consumer preferences [7][9]. Group 3: Long-term Industry Strategies - The National Games provide a short-term boost, but long-term recovery in the restaurant sector will require a focus on building impactful brands and enhancing consumer experiences [9][10]. - Strategies include diversifying offerings, creating immersive dining experiences, and leveraging cultural elements to attract a broader customer base [9][11]. - The Guangdong provincial government has also initiated the "Guangdong Food Map" to promote local cuisine and stimulate winter dining consumption [11].

这两天，记者在郑州奥林匹克体育中心感受到，虽然下着小雨，却依然抵挡不住观众的热情，大家早早排好了队伍等待入场。据了解，郑 州奥林匹克体育中心的演出档期已经排到了明年六月份。 在距离郑州奥林匹克体育中心不到一公里的郑州大剧院，这里上演的黄梅戏《红楼梦》场场爆满，经典梦幻童话剧《睡美人》吸引大量亲 子家庭观演，新引入的脱口秀等节目更是让剧院的场均上座率和票房有了明显提升。 央视网消息：随着体育赛事和演艺市场持续火爆，在河南郑州，很多演艺场馆、剧院的演出排期爆满，"周周有演出、月月有大戏"成为郑 州演艺市场的常态。 在郑州市政务服务中心办事大厅，刚刚上线的"演艺赛事活动一件事"业务，依托数据共享和多部门并联审批，改变了以往申请人需要登录 不同系统、反复注册填报的局面，大幅提升演艺赛事审批流程。 郑州市还对外发布《郑州市演艺赛事经济高质量发展奖励政策》，构建梯度化奖励体系，对在郑州举办5000人以上大型营业性演出的单 位，根据售票情况分档给予奖补最高300万元，并对票务平台和场馆方分别给予最高200万元和120万元奖励。 除了出台相关政策，郑州市还推出"票根经济"模式。演艺赛事开始前一天至结束后一天期间，观众凭演唱会 ...

澳大利亚Windy Hollow Books出版社的克里斯蒂娜·帕塞则表示："参加上海童书展让我们更深入地了解中国出版商的需求，这是难得的机会。"朝 鲜外文出版社则首次派遣儿童图书代表团出国参加国际童书交流活动。 11月16日，2025中国上海国际童书展（CCBF，下简称上海童书展）在上海世博展览馆落幕。本届展会吸引了来自35个国家和地区的474家参展商 亮相，集中展示超过2万种中外最新童书。 根据主办方统计，截至稿件发布，本届展会促成近1000项版权交易意向，实现图书销售码洋约1500万元，文创和衍生品销售额接近200万元。 展会三天共迎来42387名观众，同期举办的322场专业活动、新书发布会、阅读推广活动，与城市文化场景深度联动，通过"文旅商体展"融合模 式，持续释放儿童内容产业的跨界能量，展现出全球儿童内容生态的多元活力与发展潜力。 中外展商同台亮相 本届展会共有194家国际展商参展，其中超过三分之一已连续参展三年及以上。 来自英国Igloo Books出版社的迪恩·科尼什表示，"中国市场对我们具有重要战略意义，尤其在文学与教育类图书领域，潜力巨大。我们已经看到 销售稳步增长趋势，未来仍有广阔的拓展空 ...

央视网消息：目前，河南郑州市演艺经济增长势头强劲，已经成为当地文旅消费升级的新密码。不少演艺场馆、剧院的演出排期爆满，到 了"一馆难求"的火热程度。周周有演出、月月有大戏已经成为郑州演艺市场的常态。 在郑州奥林匹克体育中心，虽然天空下起小雨，但歌迷观看演唱会的热情不减。场馆外应援妆摊位前挤满化彩妆、扎应援丝带、编发的歌迷， 咖啡馆内、小吃摊前不少歌迷提前补充能量等候入场。 在郑州地铁奥体中心站，大量观众选择乘坐地铁前来观看演唱会。演唱会期间，交通部门进一步加密公交地铁班次，延长运营时间。 郑州奥林匹克体育中心工作人员王梦介绍，最近这段时间基本周周有演出。目前，演唱会排期已经到了2026年上半年。 而针对不同受众群体的戏曲、舞台剧、儿童剧等小剧场演出也持续火热。距离郑州奥林匹克体育中心不到1公里就是郑州大剧院，这里正在上 演的黄梅戏《红楼梦》场场爆满，经典梦幻童话剧《睡美人》吸引大量亲自家庭观演。 郑州大剧院副总经理张亚红介绍，2025年他们通过市场化调研分析，引入演唱会和脱口秀这样高品质的市场化项目。2025年较2024年同期，观 众人数增长25%、票房收入增长4.2%。 据郑州市文化广电和旅游局统计，202 ...

Core Insights - The article highlights the successful implementation of the "Spring Shen Beautiful Life Season" in Minhang District, Shanghai, which aims to enhance tourism and consumption through various events and projects [1][3][12] Group 1: Tourism and Events - Minhang District launched 50 key projects and over 60 special activities to connect the entire service chain from "watching events to tourism, accommodation, shopping, and leisure" [1] - The 2025 Shanghai Rolex Masters attracted approximately 250,000 attendees, breaking ticket sales records and significantly boosting local tourism [3][7] - The "Spring Shen Beautiful Life Season" coincided with major events like the Shanghai Rolex Masters and the Buick LPGA Championship, creating a synergy that enhanced visitor experiences [3][12] Group 2: Economic Impact - During the National Day and Mid-Autumn Festival holiday, Minhang received 2,548,500 tourists, with local attractions seeing a 34.15% increase in visitors [1] - The district's commercial consumption reached 849 million yuan, a 10.5% year-on-year increase, with an average spending of 96 yuan per customer, up 7.9% [1][12] - The "ticket root economy" initiative allowed attendees of the ATP 1000 tournament to enjoy discounts at local restaurants, further driving consumption [3][7] Group 3: Cultural Activities - The "Spring Shen Beautiful Life Season" featured diverse cultural events, including the Jiangnan Food Festival and the Shanghai International Light and Shadow Festival, promoting local culture and cuisine [10][16] - The integration of cultural exhibitions and performances, such as the Seven Treasures Shadow Play, showcased the rich cultural heritage of Minhang [16][17] - The district's focus on creating immersive experiences through themed pop-up stores and cultural events has attracted a wide range of visitors, enhancing the overall appeal of the area [5][10]

Core Insights - The first "Super League" in Nanjing concluded successfully, with significant attendance and viewership, contributing to a 19.3% growth in the city's sports industry revenue in the first half of the year [1] - Nanjing's tourism saw a robust increase, with 20.1 million visitors during the National Day and Mid-Autumn Festival holidays, generating a total tourism revenue of 27.94 billion yuan, marking historical highs [1][3] - The city aims to deepen the integration of culture, sports, tourism, and commerce to stimulate economic growth, as emphasized in recent government meetings [3][19] Sports Industry Growth - The "Super League" attracted 2.22 billion online viewers and 2.433 million on-site spectators, showcasing the event's popularity and its impact on local sports revenue [1] - The sports events have been pivotal in driving tourism and related economic activities, with a notable increase in visitor spending [1][7] Cultural and Tourism Integration - The city is focusing on enhancing the synergy between cultural, sports, tourism, and commercial sectors to create a more vibrant economic environment [3][19] - Suggestions include establishing a higher-level integration mechanism and developing themed tourism routes that combine various local attractions [4][6] Economic Development Strategies - Recommendations include creating a "Nanjing Ticket Root" digital platform to unify various ticketing systems and enhance consumer engagement through loyalty programs [7][10] - The establishment of a comprehensive marketing strategy to promote Nanjing's cultural heritage and tourism offerings is also suggested [12][13] Innovation in Consumer Experience - The integration of digital technologies and innovative business models is essential for enhancing visitor experiences and driving economic growth [15][17] - Proposals include developing immersive experiences and leveraging local cultural elements to attract more visitors [12][15] Government and Community Engagement - The local government is actively engaging with community members and stakeholders to gather insights and suggestions for improving the integration of various sectors [18][19] - There is a strong emphasis on collaboration between government, businesses, and cultural institutions to foster a more cohesive economic strategy [19]

Core Insights - The "ticket root economy" in Leshan is significantly boosting local businesses, particularly in the food and beverage sector, by linking event attendance to consumer discounts and promotions [2][4][6]. Group 1: Impact on Local Businesses - The recent "Voice of Leshan" concert led to a 40% increase in foot traffic at the nearest Nine Sister Phoenix Claw restaurant during the event weekend [1]. - The overall average increase in customer traffic for participating businesses in the area was approximately 11% [4]. - The average revenue uplift for businesses involved in the "ticket root economy" was reported at 11.3% [4]. Group 2: Development of the "Ticket Root Economy" - The number of businesses participating in the "ticket root economy" grew from 103 to 153 within a month, indicating strong interest and engagement from local merchants [3]. - The "ticket root economy" encompasses various sectors, including dining, accommodation, shopping, and entertainment, effectively extending consumer engagement and spending [2][3]. - The integration of an online platform, "Xingjia Youxuan," allows consumers to access various discounts and manage their tickets digitally, enhancing convenience and participation [2]. Group 3: Future Plans and Upgrades - Plans are in place to expand the types of tickets accepted in the "ticket root economy," including high-speed train tickets and identification cards [7]. - Future enhancements will focus on creating a more integrated experience, such as combining discounts from the "Xingjia Youxuan" platform with other online offerings [7]. - The local government aims to promote the "ticket root economy" as a means to transform transient event attendees into long-term customers, contributing to the development of Leshan as a major tourist destination [7].