连续八个季度实现"有质量的增长"。 本文为IPO早知道原创 作者｜ Stone Jin 微信公众号｜ipozaozhidao 据 IPO早知道消息， 阿迪达斯 于 4月29日 发布了 2025年第一季度财报。 财报显示， 今年第一季度，阿迪达斯全球营收 61.53亿欧元，在货币中性下（下同）较上年同期增 长13%。同期，阿迪达斯营业利润较上年同期的3.36亿欧元同比增长82%至6.1亿欧元；毛利率也 较上年同期提升0.9个百分点至52.1% 。 在全球业绩增长超预期的同时， 作为阿迪达斯重要的战略市场之一，大中华区业绩再次实现双位数 增长 —— 今年第一季度，大中华区实现营收 10.29亿欧元，同比增长13%，已连续八个季度实 现"有质量的增长" 。 阿迪达斯全球 CEO古尔登表示，"对我们团队在第一季度取得的成就感到非常自豪。所有市场和渠 道均实现了双位数的增长，这不仅彰显了我们品牌的实力，也证明了团队卓有成效的工作。6.1亿欧 元的营业利润和9.9%的营业利润率，充分展示了公司的巨大潜力。 目前，由于美国对多个国家和地 区增加关税，且最终的关税处于不断变化的情况，这也将对我们今年的业绩带来不确定性。我们将 ...

Core Viewpoint - Adidas continues to innovate in running shoe technology, with the latest ADIZERO ADIOS PRO 4 showcasing significant advancements in weight and performance, reinforcing the brand's commitment to professional athletic gear [15][25]. Product Development and Innovation - The ADIZERO ADIOS PRO 4 is the lightest racing shoe in Adidas history, weighing 200g, which is 12% lighter than its predecessor, enhancing runner efficiency during long races [15][18]. - The shoe features a new forefoot rolling structure that improves propulsion and responsiveness, making it easier for runners to control their speed over long distances [17][18]. - Adidas has a history of successful shoe innovations, with the ADIZERO series being a key player in breaking world marathon records since its inception [10][11]. Market Position and Strategy - Adidas aims to be the best professional sports brand, focusing on performance running shoes as a reflection of its brand expertise [23]. - The company has seen an increase in market share from 8.2% to 8.9% in 2024, while Nike's share has decreased from 15.2% to 14.1%, indicating a positive trend for Adidas in the competitive landscape [25]. - The brand's commitment to innovation and performance is expected to drive growth in its running segment, aligning with consumer demands for high-performance athletic products [24][25]. Historical Context and Achievements - The ADIZERO series has a legacy of breaking records, with notable achievements including Haile Gebrselassie's world record in 2008 and subsequent records set by other athletes using the series [9][10]. - The introduction of BOOST technology in 2014 marked a significant advancement in running shoe performance, contributing to record-breaking performances [10]. Future Outlook - Adidas plans to continue its focus on innovation in sports technology, aiming to redefine the limits of competitive running and maintain its leadership in the market [25]. - The ADIZERO series is positioned to cater to both casual and professional runners, ensuring a broad appeal across different segments of the running community [19][21].