另一方面，品牌塑造进入全新阶段，市场升维、平台升维、产品升维、渠道升维、内容升维、传播升 维……视频成为品牌表达的关键载体。品牌建设不再局限于传统叙事，而是不断创变，与时代同频共 振，引发受众情感共鸣，推动品牌价值成长。 每经记者｜张蕊 每经编辑｜陈星 品牌是生产者和消费者共同的追求，是供给侧和需求侧升级的方向，是企业乃至国家综合竞争力的重要 体现。 5月9日，第九个中国品牌日前夕，由每日经济新闻主办、清华大学经济管理学院中国企业研究中心提供 学术支持的"2025第九届中国上市公司品牌价值榜发布会"将在上海举行。本次活动主题为"数智升维 品 牌共振"，多位知名经济学家、品牌专家和近200位上市公司高管、品牌官汇聚一堂，共同探讨科技驱动 下的品牌发展新趋势和新路径。 中国社会科学院经济研究所经济增长研究室副主任、副研究员，中国社会科学院上市公司研究中心副主 任张鹏将围绕中国上市公司品牌及技术赋能品牌IP（原创知识产权）化作主旨分享。 寻求企业向新创变的品牌升维路径 今年3月，中共中央办公厅、国务院办公厅印发的《提振消费专项行动方案》明确提出，强化消费品牌 引领。聚焦商贸、物流、文旅等服务领域，分类制定提升服务品 ...

Core Insights - The event "2025 China Listed Company Brand Value List Release Conference" aims to explore brand elevation paths amid digital transformation, emphasizing the role of international brands in enhancing consumer experience and stimulating market vitality in China [1][9] - Coty, a global beauty company, has been actively expanding in the Chinese market, representing a successful case of foreign brands growing alongside China [1][9] Company Overview - Mathieu Dufresne, the General Manager of Coty China, has extensive experience in the beauty and fragrance industry, focusing on understanding the evolving Chinese consumer landscape and enhancing brand influence [6][7] - Under Dufresne's leadership, Coty is prioritizing high-end fragrance product development, digital engagement, and retail expansion to achieve growth in the competitive Chinese beauty market [6][7] Market Dynamics - Coty's financial report for the first half of fiscal year 2025 shows a net revenue of $3.341 billion (approximately 24.1 billion RMB), with a year-on-year growth of 2%, driven by the performance of high-end and mass fragrance segments [9] - The global beauty market is experiencing slower growth compared to previous years, but fragrance products are outperforming other categories, indicating resilience in this segment [9][10] - The Chinese fragrance market, characterized by low penetration, is becoming increasingly competitive, with both international and local brands vying for market share [9][10] Strategic Approaches - Coty has developed three effective methodologies for localizing its brand in China: connecting brand spirit with local culture, creating emotional resonance, and leveraging local ambassadors to drive consumer engagement [7][8] - The rise of domestic beauty brands and changing consumer preferences pose challenges for international high-end beauty brands, necessitating a shift towards localized competition strategies [10]

导读： 英国品牌评估机构"品牌金融"(Brand Finance)最新发布了2025全球医疗设备品牌价值榜(Medical Devices Brands 2025)。美 敦力、费森尤斯、雅培名列前三位。 特别提示 微信机制调整，点击顶部"仪器信息网" → 右上方"…" → 设为 ★ 星标，否则很可能无法看到我们的推送。 | #1 | Medtronic | $7.4 bn | +2% | | --- | --- | --- | --- | | #2 | Fresenius | $7.3 bn | -5% | | #3 | Abbott | $5.8 bn | +6% | | #4 | Philips | $5.5 bn | +24% | | #5 | Stryker | $5.2 bn | +22% | | #6 | Siemens Healthineers | $5.2 bn | +17% | | #7 | BD | $3.3 bn | -5% | | #8 | Boston Scientific | $3.2 bn | +12% | | #d | GE HealthCare | $3.1 bn | | 榜 ...

每经记者：黄博文 每经编辑：文,多 2025年5月10日是第九个中国品牌日。5月9日，由每日经济新闻主办、清华大学经济管理学院中国企业 研究中心提供学术支持的"2025第九届中国上市公司品牌价值榜发布会"（以下简称发布会）将在上海举 行。 本次发布会的活动主题为"数智升维·品牌共振"，希望在当下的数智发展变革中，寻求企业向新创变的 品牌升维路径。 "中国上市公司品牌价值榜"即将连续9年发布。这一构建于清华"CBRC模型"科学测评体系之上的榜单， 集结众多业界专家和学者的智慧，以海量真实数据为基底，通过清华大学等第三方机构实施，确保过程 与结果的公正性、客观性与专业性。 2019年，科创板开板元年，品牌价值榜新增了"新锐榜TOP50"，针对上一年所有中国新上市公司的品牌 价值进行测评，旨在发掘并推广表现优秀的小型上市公司。 2021年，品牌价值榜特别推出的"活力榜TOP100"，以品牌价值增速为标尺，解码企业在特殊时期韧性 增长的深层密码。 2022年，"全球榜TOP100"正式上线，旨在通过衡量国内外品牌价值发展态势，定量对比企业、行业以 及国家的品牌发展水平，为有效实施中国品牌发展战略提供专业支持。 同一年 ...

Core Insights - Brand Finance released the "2025 Top 500 US Brands" list, showing a total brand value increase of 7.4% year-on-year, reaching $5.79 trillion, surpassing the US economic growth rate of 2.8% [1] Company Performance - Sherwin-Williams ranked 109th in the 2025 list, improving by 11 places from the previous year, and remains the most valuable paint brand in the US [2] - Sherwin-Williams has been on the US Top 500 Brands list for 12 consecutive years since its first appearance in 2014, with its highest rank being 103 [3] - The company also ranked 276th in the "2025 Global Top 500 Brands" list, climbing 25 places, and is the only paint brand on the global list [3][8] Financial Growth - Sherwin-Williams' revenue grew from $11.34 billion in 2015 to $23.10 billion in 2024, representing a 103.72% increase over nearly a decade, with a compound annual growth rate (CAGR) of 7.85% [7] - Net profit increased from $1.05 billion in 2015 to $2.68 billion in 2024, a growth of 154.36% with a CAGR of 15.18% [7] - In 2024, Sherwin-Williams achieved net sales of $23.10 billion, a slight increase of 0.2% year-on-year, with EBITDA of $4.49 billion, up 8.2% [7] Market Position - Sherwin-Williams holds a 11.13% global market share, maintaining its position as the largest paint manufacturer for eight consecutive years [7] - The company leads in both architectural and industrial coatings, ranking first in the "2024 Global Architectural Coatings Brand" list with $12.35 billion in sales [8] - Sherwin-Williams is also ranked fifth in both the global automotive and marine coatings brand lists [8] Brand Value - The brand's influence and value have significantly increased, as evidenced by its consistent ranking in Brand Finance's lists, being the only paint brand to appear in the "2025 Global Top 500 Brands" [8]

三只羊想"支棱"起来。4月8日，北京商报记者发现，三只羊旗下自营品牌小杨臻选App已在多个应用市场上线，以售卖垃圾袋、椰子水等热销款为主，还推 出了99元/年的会员制。未来三只羊仍将在抖音等公域平台开展直播业务。 对于停播超半年、罚款加赔付近1亿元的三只羊来说，搭建小杨臻选App确实有助于企业多渠道卖货，把控产品质量并积淀私域客流，减少对抖音的强依 赖。但想要靠建立App或者付费会员重建用户信任，却没有那么简单。 同时，上述负责人进一步强调，小杨臻选App上线，并非意味着放弃原有的直播带货渠道，未来三只羊仍将在抖音等公域平台开展直播业务，此举只是为了 更进一步地确保产品品质，拓宽购物渠道，为消费者提供更多元的购物选择。 这也意味着三只羊未来将在抖音复播。据了解，今年1月，小杨臻选曾尝试在视频号直播，直播当天的在线观看人数超过了14万，带货垃圾袋、纸巾等产 品。彼时，直播间呈现的售卖风格集中在产品细节展示、互动上，替代了过往大小杨哥等主播带有娱乐搞笑的带货模式。不过，上述小杨臻选的直播试水引 发了部分网友对产品真伪的质疑。之后，三只羊暂停了小杨臻选的视频号直播。 其实，推出自有品牌App的手法于直播机构而言并不 ...

业绩再创新高 贵州茅台的年报显示，2024年实现营业总收入1741.44亿元，同比增长15.66%；归属上市公司股东的净利润862.28亿元，同比增长15.38%。贵州茅台2024年的营业收 入、净利润保持双位数增长，同时刷新上市以来最高纪录。 具体来看，茅台酒实现营业收入1459.28亿元，同比增长约15.28%；系列酒实现营业收入246.84亿元，同比增长19.65%。茅台酒保持供给稀缺性，2024年茅台酒的毛 利率为94.06%。系列酒产能保持扩张态势，2024年系列酒的毛利率为79.87%。 线上销售方面，2024年，贵州茅台通过"i茅台"数字营销平台实现的营业收入为200.24亿元，同比下降10.51%；其他线上平台实现的营业收入为20.96亿元，同比增长 14.44%。 据贵州茅台介绍，公司主要经济指标持续保持两位数增长，高质量完成年度战略目标。贵州茅台酒在成为千亿级单品后，前三季度营收首次突破千亿，出口营收首 次突破50亿元大关，继续彰显世界级大单品的独特魅力，系列酒营收站稳200亿元台阶。 2024年，贵州茅台以872.98亿美元的品牌价值，连续七年稳居凯度"BrandZ最具价值中国品牌100 ...