本次比赛为期2天，设男子、女子两个组别，竞赛项目包括单板大回转、双板大回转，共产生4枚金牌。 来自兰州、定西、临夏、庆阳、金昌、武威、张掖、兰州新区等8个市州的滑雪爱好者报名参赛，既有 2月1日，甘肃省第十六届运动会群众组滑雪比赛在临夏州和政县松鸣岩国际滑雪场隆重开幕。作为本届 省运会群众组首个赛事，比赛的启动标志着全省群众性冰雪运动迈入新阶段，掀起了"喜迎冰雪盛会、 共享健康生活"的全民健身新热潮，为加快建设西部体育强省注入了澎湃动能。 责任编辑：李靓 高山滑雪素有"雪上芭蕾"与"速度之舞"的美誉，集技巧、速度与勇气于一体，是对参赛者体能、技术与 心理素质的综合考验。此次群众组滑雪比赛的举办，是甘肃省深入贯彻"带动三亿人参与冰雪运动"国家 战略的具体行动，更是推动冰雪运动"南展西扩东进"战略落地、实现冰雪运动从"小众竞技"向"大众参 与"转型的重要实践。赛事不仅为全省广大滑雪爱好者提供了切磋技艺、展示自我的竞技舞台，更以"体 育+旅游+文化"的深度融合模式，有效激活区域消费活力，助力全省冬季旅游持续升温，真正让"冷资 源"释放"热效应"，为甘肃省冰雪经济高质量发展注入强劲动力。 机关企事业单位职工，也有基层 ...

这个冬天，在冷与热之间徘徊，随着温度越低，冰雪游越火爆。 据国家体育总局日前发布的《中国冰雪经济发展报告（2025）》，预计我国冰雪产业规模2025年将突破 万亿元大关。我国冰雪旅游人次已连续3个冰雪季超过3亿人次。 最近几年，哈尔滨都是冰雪游的"C位"热点，拿出"掏家底儿"的态度迎接游客，被网友们亲切地称作"尔 滨"。2023年底一夜爆火，如今自带流量，哈尔滨已乘上中国冰雪经济爆发式增长的东风，在众多城市 踊跃押注冰雪赛道的角逐中突出重围。 不过，面对"3亿人上冰雪"背后的庞大市场，不能仅靠哈尔滨"一枝独秀"。冰雪经济持续火热，2030年 有望突破1.5万亿元。风口之上，谁将是下一个"尔滨"？ 1月27日，黑龙江省哈尔滨市，夜色中的第二十七届哈尔滨冰雪大世界园区。图/IC photo 爆火背后 长达百年的冰雪文化 1月5日，2026冰雪旅游发展大会召开，《2025中国冰雪产业发展研究报告》（以下简称《报告》）正式 对外发布。《报告》显示，自2015年以来，短短十年间，我国冰雪产业规模已从2700亿元增加到2024年 的9800亿元，预计2025年将达到10053亿元。到2030年有望突破1.5万亿元。 近几 ...

钓友在冰钓比赛中。赵新盛摄 游客在蓟州溶洞风景区体验雪地摩托。 景区供图 游客在丰宁坝上御马踏雪。曲秀丽摄 "一条潮白河，连通了京津冀，大家都觉得在这里比赛更有意义。"来自北京的参赛选手赵先生表示，赛事不仅是竞技舞台，更是"以渔会友"的交流平台，京 津冀三地钓友分享垂钓心得、交流技法窍门，冬日的严寒在这份志同道合的热忱中悄然消散。不少钓友专程前来感受冰雪乐趣，在观赏赛事之余，还能体验 新开口镇的乡村风情，为这场体育盛会增添了浓厚的休闲氛围。 钓胜于鱼。赛事期间，宝坻区相关部门在赛场周边特设专属摊位，集中展销宝坻本地特色农副产品与非遗产品，让选手与观众在观赛竞技之余，沉浸式感受 宝坻的民俗文化与乡土韵味。 本报记者 丰家卫 冰上垂钓、策马雪原、雪地骑行……进入新雪季，津冀各地纷纷解锁冰雪新玩法。冰雪搭台，文旅深度融合，"冷资源"迸发"热活力"，游客在体验冬日欢乐 的同时，也为各地经济发展提供新机遇。 天津宝坻 冰钓为文旅消费搭建新场景 数九寒天，冬日的潮白河河面凝结成银白色画卷。日前，天津宝坻区在潮白河新开口段举办了首届京津冀潮白河冰钓大赛，来自京津冀三地的400余名钓友 在两天赛程中尽享冰雪垂钓的别样乐趣。 ...

这个冬天，北纬45度的中国冰城哈尔滨，迎来了一波从北纬18度吹来的"东南风"——来自泰国、越南、 马来西亚等东南亚国家的游客，无视超过40摄氏度的温差远道而来。于是，哈尔滨地标性商业街中央大 街、超级有名的冰雪大世界以及街头巷尾出现了一个个极具戏剧性的"名场面"：一群人裹着鼓鼓囊囊的 羽绒服，一会儿跺脚，一会儿哈气，手里还紧紧攥着一根马迭尔冰棍，一边啃一边叨叨咕咕说个不停， 主打一个"又冷又上头"。 从酷暑一头扎进严寒，这场跨越千里的双向奔赴直接将"反差感"拉满。也难怪"尔滨的风吹到了东南 亚"这个梗会爆火网络，放下修图的执念、摘掉营销的滤镜，所有那些冻得通红的脸、僵到"话都不会 说"的嘴，代表的才是最真实的旅游热度。 数据不会骗人。据国内排名第一的旅游平台统计，2025/2026冰雪季，哈尔滨旅游产品东南亚游客预订 量同比大涨57%，而且增长主力不仅包括泰国、马来西亚这些传统客源国，还有菲律宾、缅甸、印度尼 西亚、柬埔寨等新兴市场。在所有数据中，最亮眼的是人次数据，2025年底到2026年初，东南亚游客抵 哈总人次同比飙升62%，其背后是游客结构的巨大变化——当"90后""00后""10后"成为跨国旅游"主 ...

Group 1 - The "Love Ice and Snow · Beijing Ice and Snow Grand Interaction" event was launched, featuring the release of the "Beijing Happy Ice and Snow Map" and "Beijing Happy Ice and Snow Passport" [2] - The ice and snow passport allows access to 13 popular ice and snow venues in Beijing, including various festivals and parks, with activities running until the end of February [2] - Citizens can register for the event and purchase the ice and snow passport through the "Beijing Fitness Exchange" mini-program, which also offers consumption vouchers for ice rinks and festivals [3] Group 2 - The director of the Beijing Social Sports Management Center emphasized transforming "cold resources" into "hot economy" through iconic ice and snow venues like the Shougang Ski Jump [4] - The Shijingshan District is promoting its winter ice and snow season with nine themed ice and snow venues, leveraging unique ecological resources and Olympic heritage [4] - The district is implementing a three-year action plan to enhance sports event economy, aiming to integrate ice and snow sports with culture, tourism, and sports to stimulate consumption [5]

Group 1 - The outdoor sports equipment market is experiencing rapid growth, driven by trends in ice and snow sports as well as hiking and climbing activities [1] - In Jiangsu Changzhou, a company is producing a lightweight tent with a wind resistance rating of 5, expecting to sell over 60,000 outdoor chairs in 2025 [1] - The company is increasing R&D efforts with multiple new products, including inflatable tents and portable barbecue grills, with orders scheduled until the end of April [1] Group 2 - In Zhejiang Shaoxing, a company anticipates a more than 10% year-on-year increase in tent product sales for 2025, with lightweight products being the main growth driver [3] - A sportswear factory in Jiangsu Nantong is busy fulfilling orders for marathon and soccer event apparel, as well as developing sweat-wicking, quick-drying, and antibacterial short-sleeve shirts for winter skiing [5] - The ice and snow economy is boosting growth in ice and snow sports equipment, with a company in Zhejiang Wenling expecting a 61.8% year-on-year increase in ski goggles orders and a 14% increase in ski helmet orders by 2026 [7]

转自：沈阳日报 （来源：沈阳日报） 系统运营奠定坚实基础。沈阳构建梯度完备的冰雪体系，推动专业雪场与群众性冰场协同布局，兼顾竞 技水准与公益普惠；政企协同建场馆、办赛事，人人都是城市代言人，凝聚起发展合力。从国际赛事到 民间嬉雪，从精品线路到全域体验，彰显从"景点"到"全域"的运营智慧。 暖心服务塑造持久口碑。沈阳大力升级"暖城行动"，通过驿站服务、免费租借、接诉即办等务实举措， 擦亮了"听劝宠客"品牌。这份以游客体验为先的诚意，将短期流量红利转化为长期资本。 激活冰雪经济，既要有天赋资源，更要依靠融合创新的胆识、系统精心的谋划与真诚服务的温度。从雪 道飞驰到古城寻韵，从赛事狂欢到烟火暖心，沈阳正以冰雪为媒，在凛冽寒冬生成发展热力，为全面振 兴注入新活力，更坚定挖掘各种冷门资源、激活崭新发展动能的信心。 □孙连宇 冬日沈阳，冰雪"沸腾"。连续7年获评冰雪旅游十佳城市，沈阳2025—2026冰雪季借"史上最长春节假 期"与"十五冬"筹备红利，将冰天雪地转化为金山银山，让冷资源持续释放热动能。 推动冰雪经济从"冷"到"热"，冰天雪地从景观到资源，关键在于三条相辅相成的路径——创新融合、系 统运营与暖心服务。 创新 ...

Core Insights - The event "Panjin Ice Ridge Hiking and Cross-Country Race" has become a significant winter sports attraction in Liaoning, transforming local cold resources into economic opportunities since its inception in 2016 [1][2] Group 1: Event Overview - The 2026 edition of the race featured a comprehensive upgrade, incorporating a multi-faceted event system that includes professional competition, public experience, and family interaction [2] - Approximately 5,000 participants took part in the event, which included 300 professional athletes competing in a 20-kilometer race, 700 amateur runners in a 10-kilometer race, and 4,000 hikers on a 5-kilometer trail [2] Group 2: Economic and Cultural Impact - The event has been recognized as one of the "Top Ten Sports Tourism Routes" in China and has consistently been awarded as a premium sports tourism route during the Spring Festival holiday [1][2] - A unique market featuring 28 booths showcased intangible cultural heritage and local cuisine, enhancing the festive atmosphere and driving consumer engagement [2] Group 3: Digital Engagement - The event introduced an innovative model combining ice and snow with cultural creativity and online interaction, allowing participants to become ambassadors for Panjin's winter scenery [3] - The "Mirror Driving Ice Wind - Ice Ridge Dream Creation Competition" encouraged public participation in creative content, further promoting the event's visibility across national platforms [3]

Group 1 - Fushun has launched over 30 ice and snow scenes, 100 cultural and tourism activities, and 7 unique ice and snow routes, showcasing its commitment to developing an ice and snow economy and becoming a leading area for high-quality development in Liaoning [1] - The city received 7.06 million visitors during the 2024-2025 ice and snow season, marking a 91.95% increase year-on-year, and achieved a total tourism revenue of 3.85 billion yuan, up 118.13% from the previous year [2] - Fushun has upgraded its ice and snow product offerings, creating attractions that cater to various age groups and preferences, enhancing the winter experience for tourists [2] Group 2 - The city has strategically planned 7 unique ice and snow tourism routes, providing a comprehensive product system for one-day, two-day, and three-day tours, leveraging the benefits of high-speed rail [2] - Fushun is accelerating the construction of the Longgang Mountain Ski Resort, which will feature 28 ski trails and facilities ready for the "15th Winter Games" testing events by October 2026 [2] - The Tianwomen Mountain Ice River Secret Realm has become a popular destination, integrating local cultural elements and technology to create unique experiences, such as the "Ice Beast" technology experience hall [3]

Core Insights - Yiwu, known as the "world's small commodity capital," has launched its sixth-generation market, the Global Digital Trade Center, which features a travel goods section with a variety of outdoor gear and practical items [1] Group 1: Market Overview - Yiwu offers over 2.1 million types of products, with more than 30 million parcels shipped globally each day, covering the entire chain of daily consumer goods [1] - The outdoor equipment market is experiencing rapid growth, with increasing demand and a focus on product iteration and aesthetic upgrades to meet diverse consumer needs [6][9] Group 2: Product Trends - Recent trends in outdoor gear emphasize lightweight and portable designs, with a significant focus on practicality [4][17] - The camping market has expanded into a trillion-yuan industry, with core camping gear like tents and sleeping bags accounting for 35% of the market share, while lightweight and smart products are becoming mainstream [13][15] Group 3: Consumer Behavior - By 2025, approximately 540 million outdoor enthusiasts are expected in China, with 93.2% belonging to the "light outdoor" category, prioritizing comfort, convenience, and aesthetics [16] - The outdoor equipment is transitioning from "professional tools" to "lifestyle companions," with brands increasingly offering lightweight and multifunctional products [17] Group 4: Sales and Orders - Domestic sales of outdoor products have increased by 40% to 50% compared to previous years, indicating a strong market demand [12] - Companies are reporting significant order volumes, with one outdoor chair expected to exceed 60,000 units sold in 2025, and a focus on developing new lightweight products [24][28]