春节期间，昆明各大公园成为市民阖家出游的首选地，传统年俗与新潮体验交织成一派生动热闹的迎新 气象。 祥瑞腾云辞旧岁，骏马昂首迎新春。2026年农历丙午马年春节期间，春城昆明处处张灯结彩、喜气盈 门。全市各大公园、广场、景区精心筹备了丰富多彩的文旅活动，从传统庙会到国风灯会，从民族狂欢 到非遗体验，为市民和游客奉上了年味十足、特色鲜明的文化盛宴，绘就一幅"神骏踏春至、昆明花样 年"的生动画卷。 走进位于市中心的昆明文庙，热腾腾的年味扑面而来。大年初一起，"新春雅集·非遗庙会"在这里鸣锣 开市。非遗摊位前，大人和孩子围坐在一起，专注地体验扎染、剪纸。国学讲堂里，童声朗朗诵读经 典。老建筑的飞檐下，挂满了祈福牌，承载着大家对马年的期盼。 移步至国歌五华广场，则是另一番高雅景象，交响乐旋律与微风交织。当大家熟悉的《翠湖春晓》乐声 响起，不少市民和游客拿起手机记录下这一精彩时刻。 大观公园化身为花的海洋与故事的集市。三大主题花雕气势磅礴，万盆鲜花争奇斗艳，游客纷纷在有 着"天下第一长联"的大观楼前与花景合影。九夏芙蓉广场上欢声雷动，滇剧花灯咿呀婉转，高亢的唱腔 引来阵阵叫好。锣鼓点一变，金龙翻腾、雄狮起舞，财神爷手持金 ...

业态联动，"滑雪+"模式延长欢乐时光。六盘水创新推出"滑雪+温泉"双园联动套餐，198元单人票、368 元2大1小套餐，让游客实现"白天逐雪飞驰，夜晚沐泉休憩"的惬意体验。百车河景区内，温泉泡浴搭配 中庭演艺，非遗打铁花与灯光秀相映成趣，舞龙舞狮巡游中，游客可参与接福互动。奢渡河峡谷景区以 古风IP"奢渡江湖"为核心，设置花船祈福、武术表演等场景，联动滑雪场与温泉区的接驳车实现跨景区 引流，让旅程更具连贯性。 民俗焕新，乡土风情点燃团圆暖意。六枝特区"六枝花开"系列活动中，非遗展演与苗族跳花节精彩上 演，织布、蜡染等非遗体验让游客沉浸式感受民族文化。盘州市"盘州春韵"活动全民参与，花车巡游、 元宵晚会热闹非凡，哒啦仙谷景区的新春美食集市汇集桂花鸡、桂花鱼等特色美味，许愿树与抽奖活动 增添互动乐趣。水城区发耳镇、阿戛镇等地的"迎春杯"篮球赛，村民自发组队参赛，啦啦队的加油声让 乡村年味愈发浓烈。 这个春节，六盘水以滑雪为特色、民俗为亮点、多元业态联动，让游客在动静之间感受凉都魅力。据统 计，春节假期，全市重点景区接待游客超10万人次，以"滑雪+民俗+温泉"的独特组合作为核心吸引 力，成为西南地区新春文旅的热门目 ...

□马宇兵 申智文 本报记者 白云峰 （来源：黑龙江日报） 转自：黑龙江日报 总台春晚哈尔滨分会场方正剪纸展示。 点赞方正剪纸。图片由方正县融媒体中心提供 全球目光聚焦冰城，方正剪纸惊艳亮相。在总台2026年春晚哈尔滨分会场的舞台上，国家级非物质文化遗 产"方正剪纸"吸引了亿万国人目光。 倪秀梅在总台春晚哈尔滨分会场展示方正剪纸作品。 作为哈尔滨分会场彰显东北振兴活力的重要组成部分，方正县在道外中华巴洛克历史文化街区精心搭建了特 色场景，以"好地方 正当红"为主基调，深度融合方正剪纸、地域特色、新春氛围，全方位展现了方正的生态 之美、物产之丰与文化之韵。 方正剪纸国家级传承人倪秀梅的作品《冰天雪地 金山银山》，将冰雪风光与城市风貌巧妙融合，用细腻的剪 纸技艺勾勒出冰城的独特韵味。"能带着方正剪纸，与哈尔滨的冰雪文化一同登上除夕夜的荧屏、走向全国， 是我最大的荣耀。"倪秀梅介绍，《冰天雪地 金山银山》长约2.2米、宽约0.6米，内容着重突出哈尔滨标志性 冰雪建筑。"希望观众能从剪纸作品灵动的线条、精巧的构图中，感受到哈尔滨的冰雪魅力，也感受方正剪纸 粗犷中见精微、古朴中显灵秀的独特艺术魅力。" "冰雪为媒，文化为 ...

与会嘉宾在非遗珍宝馆驻足观赏各类非遗技艺精品，领略扬州千年非遗的薪火相传与创新发展；在"运 河十里"示范段漫步，见证家乡以运河文化为内核的城市更新成果；在刚开园的扬州爱奇艺乐园，体验 沉浸式文旅新场景，为家乡文旅融合发展的新突破点赞。 扬州市人大常委会主任、党组书记孔令俊希望各位乡亲当好家乡的"招商大使""形象大使""创新创业导 师"，把先进理念、优质资源、广阔人脉带回故土，与家乡人民携手深耕产业、共兴扬州。大家纷纷表 示，将始终心系桑梓、情牵故土，以实际行动支持家乡发展，积极宣传扬州、推介扬州。 本报讯 （记者 周晶） 2月16日，扬州市委统战部举办"大运行"在外扬州人迎新春联谊活动。来自全国 各地的在外扬州人代表齐聚一堂，共赏家乡新貌、共叙浓浓乡情、共商发展大计。 （来源：新华日报） ...

筑梦春晚，光耀东方；万众瞩目，冰城绽放。当总台2026年春晚的聚光灯深情照亮哈尔滨，冰雪大世界、中央大街、中华巴洛克历史文化街区、东安动力等 一个个标志性点位，化作文旅融合、匠心筑梦、产业振兴的生动注脚，在这片黑土地上熠熠生辉。 春晚分会场亮相 "回顾春晚拍摄筹备与今冬冰雪季的运营实践，我们也沉淀了属于冰雪文旅发展的新感悟。"孙泽旻解释道，文旅发展需要"流量"，更要"留量"，真诚永远是 打动游客的"必杀技"。服务的持续优化与充满人情味的待客之道，是让游客从"心动"变为"心定"、从"勇闯"变为"赴约"的关键，正因如此，才有游客连续三 年、五年甚至十年奔赴冰雪大世界，将这里视作"心灵归处"。 从树立行业新标杆，到激活区域新活力；从传递城市新温度，到书写发展新答卷，哈尔滨借势春晚东风，以冰雪为媒、以匠心铸魂、以开放聚力，完成一场 惊艳世界的华丽蝶变。冰雪为卷、奋斗为笔，哈尔滨正以昂扬之姿，生动诠释"冰天雪地也是金山银山"的时代内涵，在新时代征程上阔步前行、再谱华章。 聚新客 释放产业新动能 "哈尔滨成为马年春晚分会场，为冰雪大世界带来直观且强劲的发展动能。最显著的是知名度与国际影响力的跃升。春晚作为全球华人瞩目的年 ...

袁了凡，明代宝坻名知县，这位以善廉、减赋、治水、劝农、兴学著称的历史人物，所著《了凡四训》 至今仍被广泛传颂。自2024年起，宝坻区连续三年以了凡公园为载体打造新春文化庙会，通过场景打 造、巡游体验、文创开发等多元形式，让历史名人"走"出典籍、"融"入生活，以一己之力带火一座城的 新春流量，成为文旅融合的生动注脚。 2月16日，农历马年除夕，天津宝坻了凡公园第三届新春文化庙会焕新启幕。这座北方小城以"了凡文 化"为内核，用新春庙会这种接地气的打开方式，吸引全国各地游客前来打卡祈福，沉浸式感受宝坻年 味，体验"了凡文化"，宝坻正在成为国内新春祈福与文化体验的重要目的地。 随着除夕夜幕降临，31组大型主题花灯瞬间点亮庙会夜空，这些花灯里，漕运、农耕等本土元素融入光 影设计，并结合区域"十四五"发展成就创意呈现，"一日行善""修身践行""树浩然正气"等上千只善言善 语小花灯缀于其间。 庙会上丰富的祈福场景引来游客打卡留念。NPC互动、银票打赏、文创兑换等环节吸引众多青少年参 与，沉浸式感知"了凡文化"。年韵市集里烟火气与文化味交织，西城路特色美食长廊人头攒动，糖画、 剪纸、吹糖人等非遗技艺摊位前围满游客。宝坻文创商 ...

以下文章来源于中国经营报 ，作者李静 迪拜城市地标也全面切换"中国新年模式"，哈利法塔推出马年主题灯光秀，以光影传递中文新春祝福；卓美亚帆船酒店携手中国纸艺艺术家打造剪纸 艺术主题新春设计，帆形外墙的动画短片与餐饮空间的"金玉满堂"纸艺装置，实现中西方文化的唯美交融；迪拜眼摩天轮、迪拜电影之门、地球村等 景点分别推出春节主题下午茶、功夫熊猫专属体验、灯光火舞秀等活动，全方位营造沉浸式新春氛围。在消费端，支付宝+联合迪拜核心商圈推出春 节限定福利，阿联酋购物中心开启主题促销与时尚文化活动，多重礼遇为新春购物增添新意。 值得关注的是，今年迪拜马年春节与斋月相遇，游客可同时体验浓厚的中国新春氛围与独特的阿拉伯斋月文化，不同文明在迪拜的交融互鉴，成为这 座城市多元包容的最佳体现。 《中国经营报》由《中国经营报》社有限公司出版，与中国企业同步成长，对话商业领袖，传播商业理想，服务商业人群，掌控中国商界绝对话语权。 来源|中国经营报 记者|李静 2月14日，迪拜经济和旅游部（DET）对外公布，2025年迪拜接待国际过夜游客达1959万人次，同比增长5%，连续第三年创下历史新高，其中12 月单月游客量首次突破200万人次； ...

Group 1: Cultural and Tourism Activities - Shandong Rizhao is celebrating the Lunar New Year with vibrant cultural and tourism activities, including traditional performances and food markets [1][3] - The East Yi Town in Rizhao features dragon and lion dances, traditional folk performances, and a marketplace for local delicacies and cultural products [1] - The ancient city of Ju County is expected to receive approximately 194,000 visitors on the first day of the Lunar New Year [4] Group 2: Shanghai Tourism Experience - Shanghai's Lujiazui area is a popular destination for tourists during the Spring Festival, with city management providing free high-quality photography services to enhance visitor experience [5][7] - The photography service has helped reduce congestion at intersections and improved overall tourist satisfaction [7] Group 3: Hainan Free Trade Port - This year's Spring Festival marks the first celebration in Hainan's Free Trade Port, showcasing a blend of international and traditional Chinese elements [8] - The New Year market in Sanya features performances and activities that highlight the cultural richness of the region [8][11] Group 4: Beijing's Cultural Heritage Tourism - Beijing has launched six "Jingcai Intangible Cultural Heritage Tour" routes, covering over 30 experiential points, including the "Eight Treasures of Yanjing" [12][19] - The routes allow visitors to engage with traditional crafts such as cloisonné and lacquer art, providing hands-on experiences [15][19]

Core Insights - The article highlights the vibrant growth of cultural and tourism consumption during the Spring Festival, symbolized by the popularity of the "fish lantern" which reflects the people's wishes for abundance and prosperity [1][3]. Group 1: Cultural Heritage and Experience - Intangible cultural heritage (ICH) and folk customs are transitioning from static displays to emotional resonance, with visitors actively participating in traditional activities, enhancing their festive experience [6][9]. - In Hubei, the integration of ICH into immersive experiences allows tourists to engage directly with cultural performances, making the celebrations more relatable and enjoyable [8][10]. Group 2: Immersive Experiences in Tourism - The shift from merely observing scenic spots to enjoying immersive experiences is becoming a new attraction in cultural tourism, as seen in events like the "Thousand Lanterns Illuminate Chang'an" theme lantern festival in Xi'an [10][13]. - Tourists are now able to participate in hands-on learning experiences, such as puppet shows, which break the traditional barriers between performers and the audience, enhancing engagement [13]. Group 3: Local Integration and Economic Impact - Cultural tourism destinations are evolving into spaces that blend tourist attractions with local daily life, creating a more integrated experience for both visitors and residents [14][18]. - Initiatives like the "one-yuan stall" in Enshi have created job opportunities for locals, with nearly 500 stalls established, directly benefiting over 1,000 individuals and fostering community engagement [17]. Group 4: Future Directions in Cultural Tourism - Experts suggest that the supply side of cultural tourism needs to adapt by deeply exploring local cultural heritage and enhancing product differentiation through storytelling and digital means [20]. - There is a call for breaking down industry barriers to promote cross-sector integration, which can extend the consumption chain and improve overall visitor experiences [20].

Core Viewpoint - The article highlights the vibrant and diverse celebrations of the Lunar New Year in Anqing, showcasing a blend of traditional customs and modern festivities that foster community spirit and cultural heritage [1][7]. Community Engagement - The "Flower Accompanying Neighbors Volunteer Together" service market in the Gaohua community offered free services such as haircuts and health consultations, emphasizing neighborly support and cultural activities like calligraphy and traditional crafts [2][3]. - The "Neighbors Write Together, Ancient City Welcomes the New Year" event featured volunteers providing handwritten couplets, enhancing the personal touch of New Year decorations for residents [2][3]. Industrial Transformation - The Jixian Time Cultural and Creative Park has transformed old industrial spaces into immersive experiences, such as the interactive comedy "We Are Getting Married," allowing visitors to engage with nostalgic themes from the 70s and 80s [3]. Festive Celebrations - The riverside night market along the Yangtze River hosted a three-day celebration featuring 600,000 scratch-off lottery tickets and 50 specialty booths, blending traditional customs with modern entertainment [4]. - Performances included traditional lion dances and fireworks, attracting significant public participation and enhancing the festive atmosphere [4]. Rural Traditions - The Spring Festival village gala in Wuheng Township featured various performances and community interactions, showcasing local culture and traditions [5]. - The winter fishing competition in Jiangtan Village attracted both tourists and locals, promoting community engagement and local produce sales [5]. Cultural and Tourism Integration - Taihu County's "Happy Taihu, Joyful New Year" initiative created a comprehensive cultural tourism experience, integrating various attractions and promoting local heritage [6]. - The recognition of "Good People" during the cultural tourism event highlighted the importance of community values and social responsibility in the festive context [6].