Group 1 - The article highlights a surge in cultural and creative consumption during the summer, with various locations focusing on enhancing visitor experiences through new projects and services [2][3] - The Shanghai Pudong Museum reported over 10,000 visitors in a single day, setting a new record since its opening, and the average daily sales in its creative store increased to more than ten times compared to the same period last year [2][3] - Many regions are experiencing a "cultural fever," with significant visitor numbers at exhibitions and museums, indicating a strong demand for both material and spiritual satisfaction [3] Group 2 - New consumption scenarios are being created through rooftop and observation deck experiences, attracting tourists and extending consumption time and space [4][5] - In Chongqing, the introduction of high-altitude entertainment and drone light shows has contributed to an average weekend foot traffic of about 50,000 visitors since July [5] - Traditional parks are innovating by incorporating interactive and immersive activities, leading to a 16% year-on-year increase in visitors at Changchun's botanical garden [6] Group 3 - The article emphasizes the importance of leveraging local characteristics and cultural elements to stimulate consumption potential and drive economic growth [6]

Core Insights - The article highlights a surge in visitor numbers and cultural consumption during the summer, with various regions focusing on enhancing visitor experiences through new projects and services [1][2][4]. Group 1: Visitor Trends - The Shanghai Pudong Art Museum recorded over 10,000 visitors in a single day on July 26, setting a new record since its opening four years ago [1]. - The average daily sales in the museum's cultural and creative shop in July were more than ten times that of the same period last year [1]. - Longchang Botanical Garden received 1.15 million visitors by July 27, marking a 16% year-on-year increase [4]. Group 2: New Consumption Experiences - Many regions are creating new consumption scenarios by utilizing rooftops and observation decks, with Chongqing's "Cloud Adventure" platform attracting significant attention [3]. - Rooftop economies are being developed in various cities, with Chongqing seeing an average of 50,000 visitors on weekends in July [3]. - Shanghai is introducing activities like outdoor concerts and movie festivals on rooftops to extend consumer engagement [3]. Group 3: Cultural and Creative Initiatives - The article notes a nationwide trend of "cultural and creative heat," with various exhibitions and events drawing large crowds, such as the "Dinosaur Exhibition" at the Shanghai Natural History Museum [2]. - The integration of traditional culture into modern experiences, such as the "Journey to the West" themed night tours at Longchang Botanical Garden, is enhancing visitor engagement [4]. - Local governments are leveraging unique cultural elements to stimulate economic growth and meet the increasing demand for quality leisure experiences [4].

转自：前瞻产业研究院 行业主要上市公司：华侨城(000069.SZ)、张家界(000430.SZ)、三湘印象(000863.SZ)、曲江文旅 (600706.SH)、复星旅游文化(01992.HK)、宋城演艺(300144.SZ)等 本文核心数据：出场次数;票房收入 1、界定 旅游演艺作为演出市场的一个细分领域，背后依托整个演出/文化娱乐市场的发展，与旅游和景区文化建设 紧密相连。对于旅游演艺的界定，学术界有"旅游演出"、"旅游表演"、"旅游演艺"等说法，其中，旅游演艺 的说法最为普遍。 | 要素 | 分析 | | --- | --- | | 演出主体 | 旅游演艺的演出主体和其他演艺形式类似,以剧团为主。多数旅游演艺企业旗下拥有专业的节目编排 团队,包括导演、制作人、编剧、舞美设计师、音乐家、文化艺术专家、灯光特效设计师等人才。 | | 演出客体 | 旅游演艺演出客体是旅游演艺的消费群体,作为旅游演艺的重要组成部分,主要包括外来游客和本地 | | | 市民两大类,从目前观众构成来看,外来游客占比超过90%。 | | 演出载体 | 按照旅游演艺演出场所的类型可以分为主题公园演出、实景演出和独立剧场演出。 | ...

打好生态王牌 编织山河纽带 激活消费网络 东营书写文旅融合"立体答卷" 黄河浩荡入海，湿地生机勃发，绘就渤海湾畔的生态长卷；然而，交通末梢的窘境，也曾束缚这颗 璀璨明珠的发展脚步。破局，刻不容缓！东营坚持统筹发力，向生态要动能，向交通要突破，向创新要 活力，共和国最年轻的土地上正在书写文旅融合的"立体答卷"。 巧打"生态牌" 如何让好生态变成好体验？东营有着深入谋划。7月26日，一场别开生面的"筑绿中国我先行"首届 黄河口全国青少年北斗自然乐跑大赛在保护区鸣哨开跑。300多名来自全国的小选手和自然爱好者，奔 跑在精心设计的赛道上——这里既是竞技场，也是天然课堂。湿地风光、黄河故事、生态知识融入沿途 打卡点，让奔跑变成了一场沉浸式的自然探索。"在保护区荣膺世界自然遗产一周年之际办赛，意义非 凡。"山东黄河三角洲国家级自然保护区管委会副主任胡金岩表示，希望通过这种创新的自然教育，把 热爱自然、保护生态的种子，深深种进孩子们的心田，让生态文明的理念在这片年轻土地上生根发芽， 枝繁叶茂。 世界级的景观，自然要配上世界级的玩法。伴随世界级资源深度开发与创新业态引入，东营景区商 圈人气愈旺，热潮涌动。就在乐跑大赛前一周， ...

打好生态王牌 编织山河纽带 激活消费网络 东营书写文旅融合"立体答卷" 黄河浩荡入海，湿地生机勃发，绘就渤海湾畔的生态长卷；然而，交通末梢的窘境，也曾束缚这颗璀璨 明珠的发展脚步。破局，刻不容缓！东营坚持统筹发力，向生态要动能，向交通要突破，向创新要活 力，共和国最年轻的土地上正在书写文旅融合的"立体答卷"。 巧打"生态牌" 澎湃发展新活力 在黄河三角洲这片神奇的土地上，世界唯一的"河海交汇"奇观如同大自然挥洒的浓墨重彩，吸引着无数 游客驻足惊叹。"亲眼看到黄河水像一条黄龙冲进蔚蓝的渤海，那清晰的'黄蓝分界线'太令人震撼 了！"福建游客张安琪的激动之情溢于言表。 "河海交汇"奇观无疑是东营文旅发展的"金字招牌"。作为黄河入海口的城市，东营拥有1530平方公里的 黄河三角洲国家级自然保护区，是我国暖温带中最年轻、最广阔的湿地生态系统。东营市巧打"生态 牌"，乘借黄河重大国家战略和黄河口国家公园建设的东风，深挖"河海交汇""新生湿地""万鸟翔集"三 大世界级旅游资源，探索"文旅+生态"的特色路子，叫响"黄河入海，生态东营"品牌，打造黄河流域生 态文旅标杆。 如何让好生态变成好体验？东营有着深入谋划。7月26日，一 ...

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Group 1 - The core demand for tourists has shifted towards "cooling travel" as temperatures rise, with a 47% year-on-year increase in search volume for "cooling travel" since July [1] - Major tourist companies are launching unique projects and services to cater to this demand, including concerts, water gun festivals, and off-season overseas cooling trips [1][2] - The Northeast region has established a clear "cooling ecosystem," with Yunnan and Guizhou also seeing significant tourist influx, as evidenced by a 70% year-on-year increase in orders for Yunnan scenic spots during the summer vacation [2] Group 2 - Companies like Changbai Mountain Tourism Co., Ltd. are diversifying their cooling products, transforming ski resorts into mountain sports parks and hosting summer music festivals, resulting in a 4.5% increase in visitors in June [2] - Tianmu Lake has developed various attractions targeting "cooling travel" and family tourism, such as outdoor events and themed water activities [3] - Travel agencies are also capitalizing on the "cooling travel" trend, with significant increases in bookings for Australia and New Zealand travel packages, showing growth rates of 200% and 120% respectively [3] Group 3 - The tourism market is undergoing a transformation as standardized travel packages lose appeal, prompting companies to explore ways to extend the "cooling travel" experience [4] - Yunnan Province reported a 10.8% year-on-year increase in tourist arrivals, reaching 371 million visitors in the first half of the year, with total tourism spending growing by 10.5% to 658.43 billion [4] - Tourists are increasingly seeking authentic local experiences rather than just visiting major attractions, indicating a shift towards a desire for unique cultural engagement [4][5] Group 4 - Companies like Guangzhou Lingnan Group are innovating by integrating local cultural symbols into their offerings, enhancing the overall visitor experience [5] - Xi'an Qujiang Cultural Tourism Co., Ltd. is transforming historical sites into cultural IPs, creating immersive experiences that blend history with modern creativity [5] - The tourism market is moving from a superficial experience to a more meaningful engagement, emphasizing the importance of local culture and community in attracting repeat visitors [5]

Core Insights - The summer heat has driven a significant increase in demand for "cooling travel," with search volume rising by 47% year-on-year since July, particularly in the Northwest, Northeast, and Southwest regions of China [1] - Listed tourism companies are launching unique projects and services to cater to this demand, including concerts, water gun festivals, and off-season overseas cooling trips [1][2] - The trend of "cooling travel" has led to a substantial increase in orders, with Yunnan's scenic spots seeing a 70% year-on-year growth in orders during the summer vacation period [1] Industry Trends - The tourism market is shifting from standardized packages to more personalized experiences, as companies explore ways to extend the appeal of "cooling travel" [2][3] - Yunnan Province reported 371 million visitors in the first half of the year, a 10.8% increase, with total tourism spending reaching 658.43 billion yuan, up 10.5% [3] - Tourists are increasingly seeking authentic local experiences rather than just visiting top-rated attractions, indicating a desire for unique cultural engagement [3][4] Company Strategies - Changbai Mountain Tourism Co., Ltd. is diversifying its cooling products, transforming ski resorts into mountain sports parks and hosting summer music festivals [1] - Tianmu Lake is creating attractive projects for cooling and family travel, including outdoor events and themed water festivals [2] - Guangzhou Lingnan Group is enhancing visitor experiences by integrating local cultural elements into their offerings, while Xi'an Qujiang Cultural Tourism Co., Ltd. is rebranding historical sites into immersive cultural experiences [4]

Core Viewpoint - The article highlights the positive impact of the concert economy in Dazhou, driven by tax department initiatives that enhance service for businesses and stimulate consumer spending across various sectors [1][8]. Group 1: Economic Impact of Concerts - The concerts in Dazhou have significantly boosted local consumption, with a notable increase in hotel occupancy and restaurant sales [7]. - During the concert period, the accommodation industry saw a revenue increase of 2.66%, the catering industry experienced a 33.98% rise, and the tourism sector reported a 12.87% growth [7]. - The "Anyi Life" concert led to a 40% increase in visitor numbers at local attractions like the Ba Mountain Grand Canyon [7]. Group 2: Tax Department Initiatives - The Dazhou tax department proactively engaged with local businesses to address tax-related challenges and provide policy guidance, enhancing operational confidence for merchants [3][5]. - Tax officials conducted on-site visits to educate businesses on tax policies, helping them navigate complex tax structures and optimize their tax benefits [5][6]. - A "tax service direct line" was established, allowing businesses to quickly resolve issues during peak customer traffic [6]. Group 3: Long-term Service Mechanisms - The Dazhou tax department is transitioning from temporary support to a long-term service model, ensuring ongoing assistance for local businesses [8]. - A service tracking system has been implemented to monitor the operational status of local attractions and provide tailored policy guidance for new projects [8]. - Continuous outreach efforts are being made to local businesses in hospitality, dining, and retail sectors to ensure compliance and maximize the benefits of tax policies [8].