文旅融合

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2025中国时尚产业盛典投资峰会举办
Huan Qiu Wang· 2025-06-16 09:14
Core Insights - The China Fashion Industry Summit Investment Conference successfully took place in Shanghai, featuring 9 keynote speeches, 36 industry leaders, and nearly 200 professional investors, with total fund scale exceeding 100 billion [1] - The definition of "Chinese fashion" is forming a consensus, rooted in traditional culture and national sentiment, embodying China's spiritual philosophy and cultural essence [1] - The Chinese fashion industry is in a golden development period, with the integration of traditional aesthetics and digital technology injecting new momentum into the sector [13] Group 1: Keynote Presentations - Bain & Company released the "China Fashion Consumption Development Report," highlighting eight key trends in Chinese fashion consumption [1] - 毛戈平, founder of 毛戈平美妆, shared insights on the brand's journey and emphasized the importance of promoting domestic brands to the global stage [4] - 张晓冬, CEO of a fashion group, discussed the rise of domestic IPs and innovative practices in creating trendy art IPs [8] Group 2: Roundtable Discussions - A roundtable on "Supply Innovation: How to Create Differentiated Tourism Experiences" featured discussions on enhancing tourism through scene experiences and storytelling [2] - A forum on "How to Empower Chinese Designer Brands" included insights from various designers on integrating Chinese cultural elements into their designs [6] - A discussion on "Opportunities in the Pet Industry" explored trends in pet food and the impact of smart pet care [10] Group 3: Industry Trends and Opportunities - The conference highlighted the importance of capital focusing on Chinese design and brand IP incubation, indicating a shift towards cultural confidence and industrial innovation [13] - The event showcased 14 innovative projects and over 20 investment intention matches, indicating strong interest in the fashion and cultural tourism sectors [1] - The rise of the M-shaped society consumer upgrade trend was discussed, emphasizing the growth potential in the mother and baby sector [10]
河韵千年,“锈带”焕“秀带”——大运河畔工业遗存的诗意新生
Hang Zhou Ri Bao· 2025-06-16 02:58
Core Viewpoint - The article emphasizes the transformation of the Hangzhou Gongshu District along the Grand Canal into a cultural and creative hub, integrating historical preservation with modern innovation, thereby revitalizing the area and enhancing its tourism appeal [3][11]. Cultural Empowerment - The Gongshu District features three world heritage river sections and numerous industrial relics, with 23 sites available for reuse, showcasing the potential for cultural and creative industries [5][6]. - The district has successfully integrated museums and cultural creative industries into old factories, creating a unique museum cluster that attracts over 2 million visitors annually [6][7]. Industrial Revival - The Gongshu District has 23 cultural creative parks, with 9 located in repurposed industrial sites, generating an annual revenue of 32.56 billion yuan [7][8]. - The LOFT49 creative park, established in a former textile factory, has evolved into a key economic driver, with expected annual output exceeding 100 million yuan after its recent renovation [8][9]. Waterfront Interaction - The Grand Canal has become a vibrant cultural and tourism ecosystem, with new events and attractions enhancing its appeal, such as the "Dreaming on the River" performance [11][12]. - The integration of historical districts and modern amenities has led to a significant increase in consumer activity, with retail sales in the Gongshu District projected to reach 141.09 billion yuan in 2024, marking a 3.5% growth [12][13].
新疆霍城:以花为媒促发展
Xin Hua Wang· 2025-06-16 00:43
Core Points - The lavender fields in Huo County, Xinjiang, are in full bloom as of June, creating a stunning visual landscape [1][3][10] - The "Huiyuan Ancient City · Fragrant Huo City" 2025 Lavender Cultural Tourism Season has commenced, featuring over 10 themed activities [1][3][10] - The event aims to showcase the historical heritage, natural scenery, and modern industry, enhancing the vitality of cultural tourism and supporting the high-quality economic development of "China's Lavender Town" [1][3][10] Summary by Categories Cultural and Tourism Activities - The lavender cultural tourism season includes artistic performances, sports events, cultural creations, and intangible cultural heritage displays [1][3][10] - The activities are designed to attract tourists and promote local culture [1][3][10] Economic Impact - The event is expected to stimulate the local economy and enhance the development of the lavender industry in Huo County [1][3][10] - It aims to position Huo County as a key player in the cultural tourism sector within Xinjiang [1][3][10] Natural Attractions - The blooming lavender fields cover thousands of acres, providing a picturesque setting for visitors [1][3][10] - The natural beauty of the region is leveraged to promote tourism and local heritage [1][3][10]
四川不断创新文旅体验和旅游产品,优化入境游服务 让更多外国游客迷上四川爱上中国
Si Chuan Ri Bao· 2025-06-16 00:36
"连玩两天,我迷上了这里!要是条件允许,我甚至想搬来四川定居。"6月7日,来自比利时的游客 卢迪在四川开展深度游后,对宜人的景色和完备的配套服务赞不绝口,她直言,在四川游玩的每一天都 充满惊喜,其中九寨沟之行让她印象深刻:"湖水随着阴晴雨雪变换色彩,景区建设也特别好,支付便 捷、服务完善。" 卢迪的感受,是2025年四川入境游持续火热的生动写照。 入境游客的良好体验得益于景区多项有力举措。九寨沟管理局副局长郭晓敏介绍,面对近两年全球 游客量快速增长的态势,九寨沟景区以全方位创新举措破解入境游客"了解难、沟通难、订票难、支付 难、入沟难、咨询难"等难题。比如,智慧票务革新,实现护照信息直连官网及各大OTA平台在线实名 制购票;支付无障碍,支持全球主流信用卡、支付宝国际版"碰一碰"支付及东南亚本地App扫码支付; 构建多语言服务体系,覆盖导览、标识与咨询。同时,通过"科学管理+智慧赋能"保障游客游览体验, 严格执行预约错峰限量,上线门票候补机制。 2024年,九寨沟景区接待入境游客达38.3万人次,同比增长286%,创历史新高;2025年1月至6月 初,入境游客接待量超18万人次,同比增长74%。郭晓敏表示,"接 ...
祥源文旅(600576):子公司与控股股东签署管理服务合同 推进合作共赢
Xin Lang Cai Jing· 2025-06-16 00:25
2)祥源颍淮旅游开发股份有限公司:景区门票、游乐园、景区商业、停车场及其他; 3)安徽祥源花海旅游开发有限公司:景区门票、游乐园、景区商业、停车场及其他; 公司发布公告,子公司浙江源堃旅游拟与公司间接控股股东祥源控股集团旗下共7 家孙、子公司分别签 署《管理服务合同》,源堃旅游将为上述7家公司提供管理服务。细节如下: 服务期限及金额:服务期限自《管理服务合同》签订之日起至2027 年12月31 日止。服务期限内全部项 目管理服务费合计预计在2250 万元至3825万元,具体划分为:1)基础服务费:根据运营复杂程度、服 务内容及资源投入差异化定价,年基础服务费区间在60~200 万元;2)奖励管理费:以目标公司(实际 年营收-目标营收)为基数,分区间累计激励。 管理服务目标公司及内容 1)休宁齐云山文化旅游发展有限公司:景区门票及其他; 4)黄龙洞投资股份有限公司:景区门票、景区商业、停车场及其他;5)凤凰古城文化旅游投资股份有 限公司:景点门票、商业经营及其他;6)湘西烟雨凤凰旅游演艺有限公司:演艺、商业经营及其他; 7)雅安祥源青碧游开发有限公司:景区门票、商业经营及其他。 公司明确文旅融合的战略方向,持续 ...
赛场之外,书写双城联动的文旅答卷
Zhen Jiang Ri Bao· 2025-06-15 23:58
当白蛇、青蛇、许仙、王安石、辛弃疾等镇江民间传说或是历史中的名人集体闪现徐州,当《千年 等一回》现代快闪跃动在徐州奥体中心绿茵之外,当在徐州市文庙东方街区及周边夜市履行"烧烤蘸 醋"的线上之约……6月14日至15日,"南北徐州"文旅双向奔赴,镇江文旅将球赛客场转变成了文旅主 场。 1场球赛,N项好礼 赛前线上玩梗、对歌、对诗环节,点燃了全民参与的热情。其中,"烧烤蘸醋"的话题度最高。"镇 江发布"公众号上一则来自句容白兔镇网友的建议十分暖心:"订制一批小包装的'恒顺香醋',在镇江主 场的时候免费送给客场球迷。"听劝的镇江文旅准备了满满的以"醋"代表的镇江文创盲盒撒向徐州。 6月15日,在徐州市奥体中心体育场的镇江文创市集展位上,镇江文旅联合江苏恒顺集团免费送出 1000瓶"酸甜抱抱"饮料;在徐州市文庙东方街区及周边夜市,镇江文旅向徐州市民赠送100份镇江文创 礼包,里面就有葛根口服醋、醋蛋、"满眼风光 诗意镇江"景区打卡地图等精选礼品。趁"苏超"流量热 度,镇江文旅顺势推出"苏超"与镇江文化相关联的主题文创产品,在镇江文创市集展位上同步发放1000 份给徐州球迷。 在球赛拉开序幕前两日,镇江文旅已抢占先机。6 ...
陕西西安推动文旅融合发展 去年接待游客超三亿人次 厚重历史文化 如今这般鲜活(中国消费向新而行)
Ren Min Ri Bao· 2025-06-15 21:49
Core Insights - The article highlights the innovative integration of cultural and tourism experiences in Xi'an, showcasing various immersive performances and events that attract a large number of visitors [1][2][4][5]. Group 1: Cultural Events and Performances - The "Dream of Tang" water dance show has an annual performance count exceeding 150, with total audience numbers surpassing one million, emphasizing the successful blend of cultural elements and modern presentation techniques [1]. - The immersive performance "Dream Chang'an - Tang Dynasty Welcoming Ceremony" features historical figures and cultural dances, creating an engaging experience for visitors [2]. - The "Li Bai Poetry Recital" and other cultural IPs have gained popularity, demonstrating the effective use of traditional cultural elements in modern entertainment [6]. Group 2: Technological Integration - The introduction of AR technology in the "Yanta Liuguang" immersive AR show allows visitors to experience the history of the Big Wild Goose Pagoda in a captivating manner, showcasing the fusion of history and technology [3]. - Digital projection techniques are utilized to bring historical artifacts to life, enhancing the cultural experience for tourists visiting the Xi'an city wall [4]. Group 3: Visitor Statistics and Economic Impact - In 2024, Xi'an is projected to receive 306 million visitors, with total spending reaching 376 billion yuan, reflecting a year-on-year growth of 10.3% and 12.3% respectively, indicating a thriving tourism market [4]. - The article emphasizes that the essence of cultural tourism integration is not merely replicating cultural resources but achieving a dynamic transmission of traditional culture [6].
广东翁源擦亮“中国三华李之乡”名片 推动农文旅融合发展
Zhong Guo Xin Wen Wang· 2025-06-15 06:50
Core Viewpoint - The article highlights the integration of agriculture, culture, and tourism in Wengyuan County, Guangdong, particularly focusing on the seasonal harvesting of Sanhua plums and the promotion of local tourism through various events and activities [1][2]. Group 1: Agricultural Development - Wengyuan County has 36,000 acres of Sanhua plum trees that are currently in the harvesting season, which serves as an opportunity to enhance agricultural productivity and local income [1]. - The history of Sanhua plum cultivation in Wengyuan dates back to the Ming Dynasty, indicating a long-standing agricultural tradition that contributes to the local economy [1]. Group 2: Cultural and Tourism Integration - The "Enjoy Plum Town, Play in Wengyuan" cultural tourism month was inaugurated, featuring various activities such as the awarding of the top ten "most flavorful Sanhua plum orchards" and the signing of plum purchase agreements [1]. - The event showcased local agricultural products, cultural items, and tourism offerings, emphasizing the potential for cultural tourism development in Wengyuan [1]. Group 3: Regional Development and Infrastructure - Wengyuan is recognized as "China's Orchid Town" and "China's Nine Immortal Peach Town," and is part of the Guangdong-Hong Kong-Macao Greater Bay Area, benefiting from a well-connected transportation network [2]. - The county has established a comprehensive tourism development framework that includes a tourism positioning strategy, service centers, and multiple tourism routes, enhancing its appeal as a tourist destination [2].
斩获六大奖项 哈尔滨冰雪大世界荣登“携程口碑榜2025全球100必打卡景点榜”等六大榜单
Xin Lang Cai Jing· 2025-06-15 02:37
Group 1 - Ctrip's 2025 reputation list highlights Harbin Ice and Snow World, which won six awards, including being listed among the top 100 must-visit attractions globally and in Asia [1] - The 26th Harbin Ice and Snow World operated for 68 days, attracting over 3.56 million visitors, with a record single-day attendance of over 100,000 on February 1, 2025 [3] - Harbin Ice and Snow World is recognized as a leader in the ice and snow tourism industry, with its "Four Seasons Ice and Snow" project allowing year-round enjoyment [3] Group 2 - In summer 2025, Harbin Ice and Snow World aims to leverage its resources and technological advantages to develop new scenarios and business models, featuring five core products and ten highlight projects [3] - The company plans to transform its accolades and visitor support into motivation for enhanced product quality and service, inviting global tourists to enjoy summer festivities in Harbin [4]
沉浸式非遗体验中读懂武汉
Chang Jiang Ri Bao· 2025-06-15 00:48
Core Viewpoint - The event aims to promote the integration of intangible cultural heritage (ICH) into modern life, enhancing public engagement and appreciation of traditional culture through immersive experiences and various activities [1][2]. Group 1: Event Overview - The "Cultural and Natural Heritage Day" event in Wuhan was organized by the Wuhan Municipal Bureau of Culture and Tourism and the Wuchang District People's Government, featuring a variety of activities such as ICH exhibitions, performances, and interactive experiences [1]. - The event introduced the "Follow the ICH to Explore Wuhan" themed routes, which include five major themes and ten ICH tourism routes, covering over 50 locations [1]. Group 2: Activities and Attractions - The event featured a non-heritage market with over 40 booths, showcasing ICH projects that attract visitors with their unique charm, including traditional crafts and culinary experiences [2]. - Notable ICH projects such as the Yellow Crane Tower legend and traditional food items like Doupi and Hot Dry Noodles were highlighted, providing visitors with a tangible connection to local culture [2]. - The event included nearly 60 themed activities during the "Cultural and Natural Heritage Day," aimed at bringing ICH closer to the public through exhibitions, performances, and community engagement [2].