这真的很吓人。说这样一杯奶茶是毒药可能有点夸张，但它同样可以让人有呕吐欲。视频在社交平台引 发热议，该店员连称自己被吓坏了。她解释说自己只是在模仿某国的奶茶制作，有标注娱乐标签。但这 样的亡羊补牢未免为时太晚，那一身标准的霸王茶姬工服使她的举动打上了鲜明的职务行为标签。姑娘 说是在玩梗，但不经意间把大众心理玩出了磨玻璃阴影。 一个轻飘飘的梗，对企业品牌造成了沉甸甸的伤害。食品安全无小事，涉事企业当然也不敢怠慢。1月6 日，@霸王茶姬 发布相关调查及处理通报。通报指出，视频内容发生在福建漳州龙文宝龙广场店。视 频中店员为跟风网络"印度奶茶"热梗博取流量，在即将开始打烊时，用当天门店的报损废弃物料进行模 仿摆拍。企业强调在真实操作中，是采用自动化设备制茶，实现人料分离。同时，基于调查结果，企业 对涉事门店停业整顿，对涉事店员刘某某予以辞退处理，对该门店有关管理人员进行降职处分。 □林如敏 霸王茶姬一店员发布徒手制作奶茶的视频。该女子并未佩戴手套，徒手捏挤柠檬片或橙片后，直接用手 在奶茶杯内搅拌饮品。视频还配文："还好我没有洗手。" 这样的表态算是及时、诚恳。当我们说一个态度及时诚恳时，是建立在相信其所发布的调查结 ...

（来源：中国消费者报） 活动中，企业负责人表示将入驻全国消协智慧315平台，将消费投诉化解在源头。伊春市消协相关负责 人表示，食品企业要守牢责任底线，将"日管控、周排查、月调度"制度真正落地；接受社会监督，让消 费者的呼声成为提高产品质量和服务升级的信号；践行诚信承诺，严守食品安全法律法规，用诚信赢得 消费者信任。 本报哈尔滨讯（刘传江 记者李洪涛）近日，黑龙江省伊春市消费者协会组织人大代表、政协委员、协 会理事、媒体代表、消费维权 【下载黑猫投诉客户端】志愿者开展"食品安全我们监督"消费体察活 动，护航冬季旅游"百日行动"。 体察活动结束后，体察人员与企业代表进行座谈交流。消费者代表结合自身消费体验，就食品安全、服 务质量、包装标识等提出意见和建议，表示通过零距离了解食品生产加工全过程，增强了与企业的联系 和信任。企业针对消费者代表提出的问题现场予以解答，表示将积极采纳建议并认真整改。 体察人员分别走进蛋糕冷饮店、食品公司、酒店等食品生产和餐饮企业，近距离体察食品生产加工和质 量管理全流程，观摩厂区环境、车间布局、产品检验、仓储物流等。企业相关负责人解答了体察人员关 心的食品安全问题，并详细介绍了企业发展历 ...

该视频发布后迅速发酵，事件相关的多个词条迅速冲上微博热搜，不少网友开始对霸王茶姬食品安全产生质疑。当事人在个人账号回应称，没想到会 有这么大的流量，是玩梗行为，"打了娱乐标签"。 对此，霸王茶姬于1月6日中午通过官方微博发布调查通报，指出涉事店员是跟风网络"印度奶茶"热梗博流量，在门店即将开始打烊时，用当天的报损 废弃物料进行模仿摆拍。 1月6日，霸王茶姬因一名店员徒手制作奶茶的视频陷入舆论漩涡。 视频中，一名身着霸王茶姬工装的店员未佩戴手套和口罩，徒手砸冰块、并将掉落在桌上的冰块重新放入杯中；紧接着其手挤柠檬片，倒入茶水后将 手直接伸入奶茶搅拌，并配文"来尝尝霸王茶姬的'手打奶茶'，正宗印度风味"。 视频中的奶茶在拍摄结束后被当场倒掉，未对外销售，现场在拍摄结束后完成常规清洁消毒流程。并且，门店采用自动化设备制茶，所有原叶鲜奶茶 的制作均通过扫码由机器自动化完成，实现人料分离。 霸王茶姬表示，食品安全是不可动摇的底线，涉事店员的行为严重违反公司管理规定。 从处理结果来看，公司对涉事门店（福建漳州龙文宝龙广场店）即刻起无限期停业整顿，直至彻底完成整改并通过严格验收。对涉事店员，因严重违 纪及诚信问题予以辞退处 ...

Core Viewpoint - The incident involving a tea shop employee creating "handmade milk tea" videos has sparked significant discussion, highlighting the need for industry professionals to maintain a sense of respect for their roles and adhere to professional standards rather than prioritizing entertainment value [1] Industry Concerns - The actions of the involved employees blurred the lines between personal entertainment and professional identity, as they were seen in uniforms performing staged actions, which could mislead consumers about the brand's image [1] - The incident has raised concerns about the lax safety awareness among some industry practitioners, emphasizing that food safety is a non-negotiable standard that should not be compromised for the sake of viral content [1] Legal and Regulatory Implications - Legal experts have pointed out that even using discarded materials for entertainment purposes violates food safety laws and operational regulations, indicating potential legal repercussions for such actions [1] Brand Reputation - Although the involved brand acted quickly to address the situation, the ongoing public discourse serves as a reminder that a brand's core competitiveness stems from long-term quality assurance and the trust established with consumers, rather than from gimmicks aimed at attracting attention [1]

Core Viewpoint - The incident involving a Bawang Tea employee preparing drinks without gloves has sparked significant controversy, highlighting issues of food safety and brand integrity in the beverage industry [1][5][6]. Group 1: Incident Details - A video surfaced showing a Bawang Tea employee preparing drinks by handling ice and lemons without gloves, which led to public outrage [1]. - The employee claimed the actions were part of a mock demonstration using waste materials after closing, aiming to mimic "Indian tea" [1][5]. - Bawang Tea conducted an investigation confirming the incident occurred at their store in Fujian and that the materials used were disposed of after filming [5]. Group 2: Company Response - Bawang Tea expressed shock and anger at the employee's actions, stating they violated food safety protocols and company policies [5]. - The company has suspended the Fujian store indefinitely until it passes a thorough inspection and has terminated the involved employee for serious misconduct [5]. - The store manager and regional supervisor faced demotions due to management failures [5]. Group 3: Industry Context - The incident reflects broader issues in the new tea beverage market, where brands may prioritize viral marketing over food safety [6]. - The competitive landscape has led to a blurring of lines between entertainment and serious food safety standards, necessitating industry-wide reflection [6]. Group 4: Company Financials - Bawang Tea reported a revenue of 32.08 billion yuan for Q3 2025, a decrease of 9.40% year-over-year, and a net profit of 3.94 billion yuan, down 38.53% [7]. - The adjusted net profit under U.S. GAAP was 5.03 billion yuan, compared to 6.47 billion yuan in the previous year [7]. - As of January 5, Bawang Tea's stock was priced at $12.60 per share, with a market capitalization of $2.3 billion [7].

Core Viewpoint - The baby food brand "Grandpa's Farm" is preparing for an IPO on the Hong Kong Stock Exchange, aiming to balance growth and quality under market scrutiny [1][4]. Group 1: Company Overview - Grandpa's Farm International Holdings Limited was established in 2015 and launched its first baby food product in 2018, expanding into the family food sector in 2021 [5][13]. - The company has a product range of 269 SKUs, with approximately one-third certified as organic [8]. - In 2024, Grandpa's Farm achieved a 40.6% growth rate, ranking second in China's baby food market and first in the organic segment [3][8]. Group 2: Financial Performance - Revenue for 2023 and 2024 was reported at RMB 622 million and RMB 875 million, respectively, with a year-on-year growth of 40.6% [9][10]. - For the first three quarters of 2025, revenue reached RMB 780 million, reflecting a 23.2% increase [9]. - Gross margins for 2023, 2024, and the first three quarters of 2025 were 55.5%, 58.8%, and 57.3%, respectively [10]. Group 3: Marketing and Distribution - The company has established a broad distribution network, reaching over 10,000 retail outlets through 342 distributors [9]. - Direct sales channels, including Tmall and Douyin, accounted for approximately 41.3% to 42.3% of revenue from 2023 to 2025 [8][9]. - Marketing expenses were significant, with sales and distribution costs representing about 32.3% to 36.3% of total revenue in recent years [16]. Group 4: Challenges and Controversies - The brand's "Dutch import" identity has faced scrutiny, as most products are produced by OEM suppliers, raising concerns about product quality [12][19]. - The company has encountered multiple food safety issues, leading to penalties and recalls, which could impact brand trust [16][19]. - High marketing costs and ongoing quality concerns pose risks to the brand's long-term development [19].

记者丨 易佳颖 编辑丨高梦阳 1月6日，霸王茶姬因"手打奶茶"登上热搜。 网络上流传的一段霸王茶姬员工手打奶茶的视频引发巨大争议， 视频显示，一名身穿霸王茶 姬工服的员工在制作饮品过程中，未佩戴手套，将冰块砸碎后徒手捏挤柠檬片，又将手伸入杯 中，直接用手在奶茶杯内搅拌饮品。随后，当事人在个人社媒回应称是门店打烊后操作报损商 品，只是为了模仿"印度奶茶"，并打了"娱乐"标签。目前该账号已设置私密。 刚刚，霸王茶姬发布《关于网传"霸王茶姬店员徒手操作"视频的调查及处理通报》称：经认真 核查并调取完整监控， 核实视频内容发生在福建漳州龙文宝龙广场店。视频中店员为跟风网 络热梗博取流量，在即将开始打烊时，用当天门店的报损废弃物料进行模仿摆拍。 监控核查还显示， 该物料在拍摄结束后被当场倒掉，未对外销售，现场在拍摄结束后完成常 规清洁消毒流程。 事后该店员为掩盖错误称该行为系打烊后操作。该门店采用自动化设备制 茶，所有原叶鲜奶茶的制作均通过扫码由机器自动化完成，实现人料分离。 霸王茶姬方面还表示，该店员的行为，严重违反了公司《食品安全操作规范——报损物料处理 规定》、《员工管理手册》及《门店运营管理手册》，"我们对此感 ...

近日，社交平台一段视频引起网友关注：一霸王茶姬店员未佩戴手套将冰块砸碎后，徒手捏挤柠檬片，又将手伸入杯中，把红茶沿手臂倒 入，直接用手在奶茶杯内搅拌饮品。 1月6日，"霸王茶姬手打"词条冲上热搜。 1月6日中午，@霸王茶姬CHAGEE 官方微博发布《关于网传"霸王茶姬店员徒手操作"视频的调查及处理通报》，全文如下： 今天上午，我们关注到网络上流传的"霸王茶姬 手打"视频，我们对此高度重视，并第一时间展开了内部调查。现将情况向大家如实通报： 经我们认真核查，调取了完整监控，核实视频内容发生在福建漳州龙文宝龙广场店。视频中店员为跟风网络"印度奶茶"热梗博取流量，在即 将开始打烊时，用当天门店的报损废弃物料进行模仿摆拍。监控核查显示，该物料在拍摄结束后被当场倒掉，未对外销售，现场在拍摄结束 后完成常规清洁消毒流程。事后该店员为掩盖错误称该行为系打烊后操作。 该门店采用自动化设备制茶，所有原叶鲜奶茶的制作均通过扫 码由机器自动化完成，实现人料分离。 该店员的行为，严重违反了公司《食品安全操作规范——报损物料处理规定》、《员工管理手册》及《门店运营管理手册》，我们对此感到 震惊与愤怒。 该行为完全背离我们对食品安全和诚 ...

Core Viewpoint - The incident involving a staff member of Ba Wang Cha Ji performing unsanitary practices has raised significant concerns regarding food safety and brand integrity, leading to immediate internal investigations and actions by the company [1][2]. Group 1: Incident Overview - A video surfaced showing a staff member at Ba Wang Cha Ji breaking ice without gloves, handling lemon slices with bare hands, and mixing drinks directly with their hands, which sparked public outrage [1]. - The company confirmed that the incident occurred at their store in Fujian Zhangzhou Longwen Baolong Plaza, where the staff member was attempting to gain attention by mimicking a viral trend using discarded materials [1]. Group 2: Company Response - The company has taken immediate action by indefinitely suspending the implicated store for thorough rectification and compliance checks [3]. - The staff member involved has been terminated due to serious violations of food safety protocols and integrity issues [4]. - Management personnel, including the store manager and regional supervisor, have faced demotion for their failure in oversight and management [5].

刚刚，霸王茶姬发布《关于网传"霸王茶姬店员徒手操作"视频的调查及处理通报》称：经认真核查并调取完整监控，核实视频 内容发生在福建漳州龙文宝龙广场店。视频中店员为跟风网络热梗博取流量，在即将开始打烊时，用当天门店的报损废弃物料 进行模仿摆拍。 监控核查还显示，该物料在拍摄结束后被当场倒掉，未对外销售，现场在拍摄结束后完成常规清洁消毒流程。事后该店员为掩 盖错误称该行为系打烊后操作。该门店采用自动化设备制茶，所有原叶鲜奶茶的制作均通过扫码由机器自动化完成，实现人料 分离。 霸王茶姬方面还表示，该店员的行为，严重违反了公司《食品安全操作规范——报损物料处理规定》、《员工管理手册》及 《门店运营管理手册》，"我们对此感到震惊与愤怒。 该行为完全背离我们对食品安全和诚信经营的坚持，触碰了品牌价值观的 底线，我们绝不包庇。事关食品安全，我们绝不容许娱乐化。" 21世纪经济报道记者 易佳颖 1月6日，霸王茶姬因"手打奶茶"登上热搜。 网络上流传的一段霸王茶姬员工手打奶茶的视频引发巨大争议，视频显示，一名身穿霸王茶姬工服的员工在制作饮品过程中， 未佩戴手套，将冰块砸碎后徒手捏挤柠檬片，又将手伸入杯中，直接用手在奶茶杯内搅拌饮 ...