从业者应存敬畏之心，职业规范不能让位于娱乐效果。涉事店员身着工装、在工作场所摆拍，混淆 了"个人娱乐"与"职业身份"的边界。工装不仅是服饰，更是品牌形象的视觉符号，消费者看到的不 是"个人账号的玩梗"，而是"品牌员工的操作"。 这场看似偶然的摆拍事件，也暴露了部分从业者安全意识的松懈。食品安全是不可触碰的红线，以"玩 梗"为名的不规范操作，不仅会透支品牌信誉，更可能引发消费者对整个行业卫生状况的怀疑与担忧。 有律师指出，即使用报废材料"玩梗"，也违反了食品安全的相关法律法规和操作规范。 涉事品牌虽快速处置，但舆论热度仍未消退。这也提醒餐饮行业从业者，品牌的核心竞争力和底气，从 不源自猎奇引流的噱头，而是来自长久的品质保证和由此建立的消费者信任。 （来源：经济日报） 转自：经济日报 近日，某茶饮店员"手打奶茶"相关话题引发热议，有网友称不少品牌的员工均跟风发布类似视频，试图 用"玩梗"来引流。虽经后续调查证实，这些操作均为摆拍，涉事产品并未对外销售，但事件造成的影 响，仍值得相关行业关注和思考。 ...

（文章来源：证券日报） 证券日报网讯 1月6日，乐歌股份在互动平台回答投资者提问时表示，"浙江省雄鹰企业"等荣誉是政府 部门对公司综合实力与行业地位的认可。公司将积极在客户拓展、政府合作及行业交流中强化品牌信 誉，巩固作为头部跨境物流服务商的形象，吸引更多优质客户与合作伙伴。 ...

Core Viewpoint - The incident involving Antarctic krill oil products linked to Tongrentang has exposed significant issues in production practices and brand management, raising concerns about consumer trust and the integrity of traditional brands [1][3][12]. Group 1: Regulatory Response - The State Administration for Market Regulation has identified problems with companies prioritizing profit over product quality and has announced measures to regulate commissioned production, including the upcoming release of the "Food Commissioned Production Supervision Management Measures" [3][9]. - The regulatory body plans to enhance oversight of private label processing and conduct special inspections on products like krill oil and fish oil to combat illegal activities [3][9]. Group 2: Incident Details - The controversy began when a product marketed as "Beijing Tongrentang 99% High Purity Antarctic Krill Oil" was found to have a phospholipid content of 0%, contrasting sharply with the claimed 43% [3][6]. - The involved distributor, Beijing Tongrentang (Sichuan) Health Pharmaceutical, purchased the product at a price of 3 to 3.7 yuan, while it was sold at over 60 yuan, indicating a nearly 20-fold markup and raising suspicions of fraud [6][8]. Group 3: Consumer Trust and Brand Impact - The scandal has shaken consumer confidence, with many expressing disbelief that a reputable brand could engage in such practices, leading to a significant decline in purchases of related products [8][12]. - The incident highlights the vulnerability of traditional brands, as the trust built over three centuries can be jeopardized by a single violation [8][12]. Group 4: Legal and Industry Challenges - The actions of the involved companies have been deemed illegal, infringing on consumer rights and potentially constituting the crime of selling counterfeit goods if sales exceed 50,000 yuan [9][12]. - The lack of national standards for Antarctic krill oil has created regulatory blind spots, allowing for fraudulent activities to proliferate [9][12]. Group 5: Company Response and Future Outlook - In response to the crisis, Tongrentang has initiated corrective measures, including the resignation of the involved company's general manager and the recall of affected products [12]. - The company faces the challenge of addressing its complex brand authorization system to prevent future risks and restore consumer trust [12].

Core Viewpoint - Tong Ren Tang Group publicly apologized for the recent controversy surrounding its Antarctic krill oil product, acknowledging the damage caused to consumer rights and committing to a thorough brand management initiative [1][3]. Group 1: Company Response - The company has initiated a zero-tolerance brand management action, deploying a special task force to Sichuan for a comprehensive investigation of the involved products [3]. - The company has ordered the immediate removal of the implicated products from the market and is ensuring compliance with regulatory requirements for consumer compensation [4]. - Legal actions will be pursued against the involved parties, including Sichuan Health and Habao Pharmaceutical, for trademark infringement and misleading consumers [4]. Group 2: Brand Protection Measures - To further protect consumer rights, the company will conduct a thorough review of brand usage for any illegal or non-compliant activities and implement a comprehensive brand cleanup initiative [5]. - The company aims to standardize the use of its trademarks and ensure that consumers can accurately identify legitimate purchasing channels [5]. Group 3: Background Information - Tong Ren Tang brand was established in 1669, and the group was formed in 1992, transitioning to a state-owned enterprise in 2001 [8]. - The company has multiple subsidiaries, with Tong Ren Tang Health, established in April 2023, being one of its strategic branches in the health sector [8]. - As of December 19, the A-share price of Tong Ren Tang was 32.42 yuan per share, with a total market capitalization of 44.5 billion yuan [8].

Core Viewpoint - The incident involving a Xiaomi "diving watch" that leaked water during use has escalated into a significant brand trust crisis, highlighting issues of misleading marketing and inadequate customer service [1][3]. Group 1: Incident Overview - A user experienced water leakage in a Xiaomi "diving watch" after using it for diving, leading to a problematic customer service interaction where the company initially blamed the user for "human damage" [3]. - Xiaomi later clarified that the user had purchased a standard version, not the professional diving version, which is certified for 40 meters of diving [4]. - The user's insistence on having purchased the professional version, supported by an order, raises questions about the clarity of product distinctions [5]. Group 2: Industry Standards and Misleading Marketing - The 5ATM water resistance rating typically applies to swimming and showering, far from actual diving standards, which usually require 20ATM or higher and certification through EN13319 [7]. - The marketing of the watch, which prominently features "diving" while downplaying limitations in fine print, is seen as misleading to consumers [5][11]. - The disparity between marketing promises and actual product performance reflects a broader industry issue where brands prioritize marketing over product reliability [9][13]. Group 3: Consumer Trust and Brand Reputation - The incident has sparked a broader discussion about consumer expectations and the responsibility of brands to provide clear and honest information [11]. - Legal actions are being considered, emphasizing the need for brands to uphold consumer trust and avoid misleading marketing practices [11][13]. - The situation serves as a reminder for all manufacturers that in an age of information overload, transparency and honesty are crucial for maintaining brand reputation [13][14].