如何让火种经久不灭？需要研究市场"口味"。融入现代生活，老手艺的新表达，让传统文化"活"起来 （作者为贵州省省级非物质文化遗产蓝靛靛染工艺代表性传承人陆勇妹，人民日报记者陈隽逸采访整 理） 《人民日报》（2025年05月28日05版） 传承需要市场。过去，侗布染织更多用于族人日常穿戴，自给自足的模式让生意难上"大规模"。随着肇 兴侗寨旅游业兴起，游客对侗族服饰的兴趣渐浓，带来了商机。2013年，我在寨子里开了一家蜡染店， 但不久后，我发现，无论是组织各村绣娘们生产，还是盘活村中闲置资产，一个人都势单力薄。"一人 干"不如"一起干"！在村干部的鼓励和帮助下，我和6名合作者成立了农民专业合作社，带着绣娘们一起 制作民族特色旅游商品。现在，我们的社员有200多人，去年产值达到1800万元。侗布商品化让我们腰 包鼓囊囊、心里喜洋洋。当文化邂逅市场，传承便有了火种、发展也有了力量。 如何让火种经久不灭？需要研究市场"口味"。我尝试将民族纹样与现代设计结合，用传统手艺绣出现代 样式。这个过程中，有些绣娘并不理解这种创新。但不以烹调激发食材鲜味，佳肴怎能飘香？我一针一 线为她们示范，耐心讲解。当第一批包、围巾等产品销售额超 ...

Core Viewpoint - The article discusses the revitalization and innovation of traditional Chinese brands, known as "laozihao," emphasizing their cultural significance and the need for modernization to attract younger consumers [6][12]. Group 1: Definition and Importance of Laozihao - Laozihao refers to brands that have been established for over 50 years, showcasing distinct Chinese cultural characteristics and strong innovation capabilities [6]. - As of February 2024, there are 1,455 recognized laozihao brands in China, with 382 newly recognized, reflecting a growing emphasis on preserving and promoting these brands [6]. - The average age of laozihao brands is nearly 140 years, covering 32 industries, indicating their deep-rooted presence in Chinese culture [6]. Group 2: Innovation and Modernization - Traditional brands are increasingly adopting innovative approaches, such as the introduction of new products like bronze artifact-themed pastries and herbal tea beverages, to appeal to modern consumers [4][5]. - The concept of "reverse growth" is highlighted, where traditional flavors are presented in contemporary formats, such as coffee served in traditional tea bowls, attracting younger audiences [8][9]. - Brands like Tongrentang are incorporating modern ingredients into traditional recipes, creating new trends like "punk health" [9]. Group 3: Consumer Engagement and Experience - The transformation of laozihao stores into cultural spaces allows for interactive experiences, such as workshops where consumers can learn traditional crafts [9][10]. - User-generated content on social media platforms enhances brand visibility and engagement, with customers sharing innovative ways to enjoy traditional products [10][11]. - The integration of technology, such as AI in traditional medicine, exemplifies how laozihao can modernize while maintaining their cultural essence [13]. Group 4: Challenges and Considerations - There are concerns that merely adopting trendy consumer practices may dilute the deeper cultural values of laozihao brands [12]. - The article stresses that innovation should not equate to superficial changes but should involve a creative transformation of traditional practices [13]. - Maintaining a balance between tradition and modernity is crucial for the sustainable development of laozihao brands, ensuring they resonate with contemporary consumers while preserving their heritage [12][13].

Core Perspective - The production "Zhi Chi Qian Li" by the China Pingju Theatre reflects the enduring vitality of traditional Chinese culture through the lens of the restoration of the ancient painting "You Chun Tu" [1][2] Group 1: Cultural Significance - The vitality of traditional culture lies not only in preservation but also in activation, with Pingju opera deeply rooted in folk traditions [1] - The narrative of the play emphasizes the eternal values of traditional culture, such as the pursuit of beauty and respect for craftsmanship [2] Group 2: Artistic Approach - The stage design of "Zhi Chi Qian Li" focuses on an "ancient painting" as the core, creating a multi-faceted space that resonates with the inner focus of the craftsmen [1] - The play aims to attract younger audiences by reconstructing historical narratives with a modern perspective, allowing characters from different eras to coexist on stage [2] Group 3: Collaboration and Creation - The production is a collaborative effort involving various roles such as writers, actors, musicians, and stage designers, culminating in a cohesive presentation [2] - The restoration of cultural artifacts and the transmission of traditional art forms require a balance between maintaining original aesthetics and infusing contemporary spirit [2]

Core Viewpoint - The event marked a significant collaboration between Shangpin Home and the Dunhuang Research Institute, focusing on the donation for the protection and research of Dunhuang mural color art, showcasing the company's commitment to corporate social responsibility and cultural heritage preservation [1][3][12]. Group 1: Donation and Cultural Responsibility - Shangpin Home's General Manager, Li Jiasong, represented the company in donating special funds to the Dunhuang Research Institute, emphasizing the importance of preserving traditional Chinese culture [3][10]. - This donation initiates a new model of "corporate cultural philanthropy" within the home furnishing industry, aiming to integrate Dunhuang culture with modern home design [5][12]. - The company has previously engaged in various social responsibility projects, including educational support and environmental initiatives, indicating a broader commitment to societal contributions [7]. Group 2: Event Highlights and Participation - The donation ceremony gathered prominent figures from the Dunhuang Research Institute, the art community, and the home furnishing industry, highlighting the collaborative spirit of cultural preservation [8][10]. - The event featured the presentation of a donation certificate to Shangpin Home, symbolizing the partnership between the company and cultural institutions [10][12]. Group 3: Future Collaboration and Innovation - Li Jiasong expressed the intention to collaborate with the Dunhuang Research Institute in areas such as digital display and home product development, aiming to incorporate traditional cultural elements into modern aesthetics [14][16]. - The company plans to leverage AI technology to enhance customer experience and product offerings, ensuring that traditional culture resonates in contemporary living spaces [16][23]. - Future product designs will draw inspiration from Dunhuang art, merging artistic value with practical functionality, thereby promoting cultural heritage in everyday life [20][22].

Core Viewpoint - The "Poetic Rhymes Among Flowers: Monthly Roses Gift to Friends" event at the Wuhan 2025 World Garden Expo successfully blends traditional culture with modern horticulture, enhancing the cultural atmosphere for citizens during the May Day holiday [1][10]. Group 1: Event Highlights - The event featured students dressed in traditional Hanfu acting as "Rose Children," engaging citizens in a poetry competition using themes like "moon," "spring," and "red" [1][4]. - Participants, including elderly and young children, showcased their knowledge of classical poetry, demonstrating the enduring charm of ancient literature [4]. - The event included interactive interviews conducted by the "Rose Children," highlighting the positive changes in urban greenery and the unique experiences of visitors [7]. Group 2: Cultural and Ecological Impact - The event not only enriched the cultural experience for attendees but also underscored Wuhan's efforts in promoting traditional culture and urban ecological development [10]. - As the World Garden Expo continues, it is expected that Wuhan will further showcase the integration of culture and ecology, providing citizens with more enriching experiences [10].

《 人民日报 》（ 2025年05月02日 05 版） (责编：杨光宇、袁勃) 从"土"到"潮"，唢呐重获关注，离不开年轻一代对传统民乐的创造性转化、创新性发展。他们将唢呐与 国漫、游戏融合，如《黑神话：悟空》的配乐里，嘹亮高亢的唢呐声直冲云霄，一下子将玩家带入了传 统神话故事；民乐博主"川子唢呐"将唢呐与电音碰撞，唢呐的表现力被无限拓展；无锡交响乐团尝试唢 呐与弦乐跨界对话，将AI算法生成的北斗卫星轨道音型融入乐章。在年轻人手中，唢呐可以横贯古与 今、中与西、雅与俗，这些跨界尝试赋予传统民乐全新的生命力。唢呐的高亢、张扬、热烈，成为追求 潮流、表达个性的新选择。 于唢呐传承而言，"破圈"还需要随着不断更新的文化和审美需求，探索更多的路径。民乐的根基在于人 民群众，要获得更多人认可，应当进一步普及相关知识，助力唢呐与年轻人的"双向奔赴"。去年开始， 浙江省文化馆开设公益唢呐课，吸引近500人报名，40天时间里，学员们从零基础，到能够完整合奏一 首曲子，热情满满。当这一传统乐器的陌生感和距离感逐渐消失，年轻人自发从爱好者成为传承者，形 成弘扬传统文化的良性循环。 今天，年轻人用独特的审美视角重新发现传统文化的价 ...

一、圈层服务：政商精英背后的易学智囊团 在传统文化与科技融合的赛道上，亚洲易始终是一个独特的存在。这家曾以服务亚洲政商精英著称的易 学科技企业，在创始人欧陽先生的带领下，正经历着从"圈层专属"到"大众共享"的战略转型。其背后， 既是政策春风的推动，更是企业对"文化为民"使命的深刻践行。 亚洲易 成立初期，亚洲易凭借专业深度与隐私保护能力，悄然成为亚洲政商高端圈层的"文化幕僚"。团队曾为 东南亚某国政要提供城市规划的易学论证，从"龙脉走势"与"气场流通"角度分析区域发展潜力，相关建 议被纳入城市2030发展规划；在商业领域，某跨国集团CEO在面临东南亚市场拓展决策时，通过亚洲易 的"奇门遁甲决策模型"分析地域五行利弊，最终选定吉隆坡作为区域总部，三年间市场份额提升27%。 此同时，创始人欧陽先生在一次行业论坛上公开表示："易学的'简易'之道，本就应服务于大众生活。 我们要用科技拆除'门槛'，让智慧回归民间。" 转型之路并非一帆风顺。团队面临两大挑战： • 功能重构：将服务政商的复杂模型转化为大众可用的轻量化工具。例如，将企业级"风水勘测定制服 务"拆解为APP的"家居风水自评模块"，用户只需拍摄三张户型照片，系 ...

Core Concept - The article highlights the launch of a special "Daylily" gift box by the leading brand in fresh bird's nest, Xiaoxian Dun, in collaboration with inheritors of the intangible cultural heritage of flower-making, Liu Mei and Zheng Shanshan, to celebrate Mother's Day 2025, emphasizing health and emotional connection through traditional craftsmanship and cultural heritage [1][2][3]. Group 1: Product Launch and Cultural Significance - Xiaoxian Dun's Mother's Day limited "Daylily" gift box is designed to sincerely present health gifts to mothers [2][3]. - The accompanying short film "Inheritance of Love" narrates the touching story of two generations preserving the ancient flower-making craft, showcasing the emotional bond between mother and daughter [2][3]. - The Daylily, symbolizing maternal love in Eastern culture, inspires the design of the gift box, integrating traditional craftsmanship with modern health-oriented gifting [2][3]. Group 2: Craftsmanship and Quality - The creation of flower crafts involves multiple intricate processes, reflecting the dedication and skill of artisans, similar to the meticulous preparation of bird's nest by Xiaoxian Dun [4]. - Xiaoxian Dun emphasizes the use of high-quality, traceable bird's nest in their products, adhering to a no-additive policy, and employing innovative cooking techniques to ensure freshness for up to 180 days [4][5]. - The trend of gifting health-oriented products is on the rise, with over 80% of consumers prioritizing health attributes in gifts, as reported by CBNData [4]. Group 3: Future Commitment - Xiaoxian Dun aims to continue honoring traditional culture and craftsmanship while providing consumers with healthy and enriching experiences [7].

Group 1 - The micro-drama "One-Armed Swordsman" has officially started filming in Huzhou, guided by the South Taihu New District Publicity Center and produced by multiple companies including China Mobile Migu Digital Media Co., Ltd. [1] - The drama aligns with the National Radio and Television Administration's initiative "Travel with Micro Dramas," aiming to showcase Huzhou's natural beauty and cultural heritage through its narrative and filming locations [3][9] - Key filming locations include landmark buildings in Huzhou, particularly the Renhuang Pavilion, which serves as a cultural and modern architectural hub [3] Group 2 - The storyline follows the protagonist Lin Feng, who, after losing his right arm due to betrayal, regains his fighting spirit with the help of Shen Qingcheng, ultimately defeating the antagonist Wang Tianfang [4][5] - The drama intricately weaves elements of martial arts and romance, while also incorporating Huzhou's cultural landmarks and traditions, providing a rich visual and cultural experience for viewers [4][5] - The production highlights Huzhou's traditional craft of Hu Bi (Huzhou brush), recognized as a national intangible cultural heritage, showcasing its historical significance and craftsmanship within the plot [7] Group 3 - The launch of "One-Armed Swordsman" represents an innovative practice in the cultural tourism sector by Migu Digital Media, aiming to enhance cultural tourism experiences through quality micro-dramas [12] - Migu Digital Media has produced several acclaimed micro-dramas that have been recognized at national and provincial levels, establishing a benchmark in the short drama industry [9]