Core Viewpoint - The record of "zero recalls" among new car manufacturers has been broken, as Li Auto announced a recall of 11,411 units of the Li MEGA 2024 model due to safety hazards related to coolant corrosion performance [1][2]. Group 1: Recall Trends - In 2024, China implemented 233 vehicle recalls involving 11.237 million vehicles, a 67% year-on-year increase. Among these, 89 recalls involved new energy vehicles, affecting 4.491 million units, marking a 180.1% increase year-on-year [1]. - The "zero recall" status of new car manufacturers was not due to the absence of defects but rather the potential "invisible handling" of issues. With stricter regulations and increasing sales, this approach is becoming less viable [1]. Group 2: Regulatory Changes - In August, the State Administration for Market Regulation and the Ministry of Industry and Information Technology drafted a notice to strengthen the supervision and management of recalls for intelligent connected new energy vehicles, requiring companies to strictly manage OTA upgrade filings and prohibiting the concealment of defects through unverified software [1]. Group 3: Industry Responsibility - New car manufacturers need to abandon the pursuit of a "zero recall" image and embrace the responsibility of normalizing recalls, similar to established European and American car manufacturers. Recalls should be viewed as a new starting point for reducing safety hazards rather than a blemish on the brand [2].

Core Viewpoint - The record of "zero recalls" among new car manufacturers has been broken, with Li Auto announcing a recall of 11,411 units of the Li MEGA 2024 model due to safety hazards related to insufficient coolant corrosion resistance [1][2]. Group 1: Recall Trends - In 2024, there were 233 automotive recalls in China, involving 11.237 million vehicles, a year-on-year increase of 67% [1]. - Among these, 89 recalls involved new energy vehicles, affecting 4.491 million units, marking a significant year-on-year increase of 180.1% [1]. - Prior to this, new car manufacturers had maintained a "zero recall" record, which was more about avoiding brand damage than the absence of defects [1]. Group 2: Regulatory Changes - The tightening of regulations and the increase in vehicle sales have made "invisible handling" of defects increasingly untenable [1]. - A joint draft notification by the State Administration for Market Regulation and the Ministry of Industry and Information Technology emphasizes the need for strict OTA upgrade management and prohibits the concealment of defects through unverified software updates [1]. Group 3: Industry Response - Following Li Auto's recall, other new car manufacturers like Xiaomi and XPeng have also initiated recalls, indicating a shift towards normalizing recalls in the industry [2]. - Xiaomi recalled 116,900 units of the SU7 standard version due to safety issues with the assisted driving function, while XPeng recalled 47,490 units of the P7+ due to potential safety hazards from faulty sensor wiring [2]. - The industry is encouraged to abandon the pursuit of a "zero recall" image and instead embrace the responsibility of regular recalls as a means to enhance consumer trust [2].

Core Insights - The record of "zero recalls" among new car manufacturers has been broken, with Li Auto announcing a recall of 11,411 units of the Li MEGA 2024 model due to insufficient coolant corrosion resistance, posing safety risks [1] - In 2024, China implemented 233 vehicle recalls involving 11.237 million vehicles, a 67% year-on-year increase, with 89 recalls for new energy vehicles affecting 4.491 million units, marking a 180.1% increase [1] - The shift towards recalls among new car manufacturers indicates a move away from "invisible handling" of defects, driven by stricter regulations and increasing sales [1] Industry Trends - The trend of collective recalls among new car manufacturers is emerging, as seen with Xiaomi recalling 116,900 units of the SU7 standard version and XPeng recalling 47,490 units of the P7+ due to safety concerns [2] - New car manufacturers are encouraged to abandon the pursuit of a "zero recall" image and adopt a more transparent approach to recalls, similar to established European and American car companies [2] - Emphasizing recalls as a new starting point for reducing safety risks can help build long-term consumer trust, especially as market dynamics change [2]

Core Viewpoint - The recent proactive recall by Li Auto has drawn industry attention, highlighting the importance of safety and quality control in the automotive sector [2][4]. Group 1: Recall Details - On October 31, Li Auto announced a recall of 11,411 Li MEGA vehicles produced between February 18, 2024, and December 27, 2024, due to insufficient corrosion resistance of the coolant [2]. - The company will replace the power batteries and related equipment for the recalled vehicles free of charge and will conduct safety inspections on the same batch of vehicles [2]. Group 2: Industry Context - The automotive recall system in China has evolved since its establishment in 2004, becoming more comprehensive and effective, particularly with the rise of new energy vehicles and smart technologies [3]. - In the past five years, the average annual number of recalls in China has reached 216, with over 7.59 million vehicles recalled, indicating that recalls have become a normalized practice in the industry [3]. Group 3: Perception and Responsibility - The perception that recalls indicate a quality crisis is outdated; instead, recalls are a routine part of a mature automotive industry [4]. - Proactive recalls reflect a company's internal risk control capabilities and a commitment to long-term brand trust, as they demonstrate transparency and responsibility [4][5]. Group 4: Consumer Trust and Safety Standards - Consumers expect not just functionality but also trust in the safety of their vehicles, making recalls a critical aspect of quality assurance [3][5]. - The normalization of recalls is essential for continuous improvement of safety standards and supports the high-quality development of the automotive industry [5].

Core Viewpoint - Li Auto announced a recall of 11,411 units of the Li MEGA model due to insufficient coolant corrosion resistance, offering free replacement of power batteries and related equipment for affected owners [1] Group 1: Recall Context and Industry Implications - The automotive industry is characterized by its complexity, with each vehicle containing thousands of components across various systems, making recalls a crucial method for balancing safety, industry development, and consumer rights [1] - The recall system in China has evolved since its establishment in 2004, now forming a comprehensive framework that includes legal, technical, regulatory, and execution aspects [1] - In the past five years, the average annual number of vehicle recalls in China has reached 216, totaling over 7.59 million vehicles, indicating that recalls have become a normalized practice [2] Group 2: Quality Management and Consumer Trust - Recalls reflect a proactive approach to risk management, demonstrating that companies have established robust quality monitoring systems capable of identifying and addressing issues before they escalate [2] - The automotive industry emphasizes systemic safety, where consumers are purchasing not just functionality but also trust in the brand [2] - Proactive recalls are indicative of a company's internal risk control capabilities and long-term brand management strategy, where transparency and responsibility are foundational to consumer trust [2][3] Group 3: Regulatory Compliance and Industry Maturity - New energy vehicle companies are adapting to the regulatory environment by viewing recalls as part of quality management rather than merely public relations events [3] - The notion that recalls equate to quality crises is outdated; instead, they are a routine aspect of a mature automotive industry [2][5] - The frequency of recalls should be viewed through a governance lens, reflecting a company's ability to identify and resolve issues efficiently [5] Group 4: Safety Standards and Industry Evolution - Safety in the automotive sector is defined by absolute standards rather than cost-effectiveness, with proactive recalls being more trustworthy than a zero-recall approach [4] - The normalization of recalls is essential for the continuous upgrade of safety standards and the steady pace of innovation within the industry [5] - Recalls serve as a core metric for industry maturity and are vital for driving technological iteration and building a trust-based ecosystem [5]

Core Viewpoint - Beijing Li Auto Co., Ltd. has proactively filed a recall plan with the State Administration for Market Regulation due to safety concerns related to the 2024 Li MEGA model, affecting a total of 11,411 vehicles [1][3][6]. Group 1: Recall Details - The recall, numbered S2025M0174V, will commence on November 7, 2025, covering vehicles produced between February 18, 2024, and December 27, 2024 [1][3]. - The issue arises from insufficient corrosion resistance of the coolant, which may lead to leakage in the cooling circuit, potentially causing warning lights to illuminate, power limitations, and in extreme cases, thermal runaway of the power battery [1][3][6]. Group 2: Company Response - Li Auto will provide free replacement of coolant and power components for the affected vehicles [3][6]. - The company has implemented a cloud-based warning system to alert users and arrange rescue services in case of vehicle failure, ensuring that users are informed about their vehicle's status [3][4]. Group 3: Safety Commitment - Li Auto emphasizes that safety is the top priority and has committed to conducting safety inspections and repairs for all vehicles in the same batch as the incident vehicle [6][8]. - The company is dedicated to identifying and eliminating every potential risk to ensure user safety [8].

Core Viewpoint - Li Auto has initiated a recall of 11,411 units of its 2024 MEGA model due to safety concerns related to coolant leakage, which could lead to battery thermal runaway under specific conditions [1][2][3] Recall Details - The recall, numbered S2025M0174V, affects vehicles produced between February 18, 2024, and December 27, 2024, starting from November 7, 2025 [1] - The issue arises from insufficient corrosion resistance of the coolant, potentially causing corrosion and leakage in the cooling circuit [1][3] Safety Measures - Li Auto will provide free replacement of coolant, battery, and front motor controller for the affected vehicles [2] - The company has implemented a cloud-based early warning system to alert users of potential coolant leakage and will offer roadside assistance if necessary [2] Incident Response - Following a fire incident involving a 2024 MEGA vehicle in Shanghai, Li Auto expressed apologies and is cooperating with investigations [2] - The company is conducting internal investigations and has confirmed that the same batch of vehicles has the identified safety issue [3] Company Commitment - Li Auto emphasizes its commitment to user safety and has proactively reported the recall plan to the National Market Supervision Administration [3] - The CEO stated that the recall is a proactive measure, highlighting the importance of addressing even minimal risks to ensure user safety [3] Product Information - The Li MEGA is the company's first pure electric model and its first MPV, officially launched on March 1, 2024, with a retail price of 559,800 yuan [3]

Core Viewpoint - Li Auto has initiated a recall of 11,411 MEGA electric vehicles following a fire incident, emphasizing proactive measures to ensure safety and prevent future occurrences [1][2][3][4]. Group 1: Recall Details - The recall plan was filed with the State Administration for Market Regulation, covering MEGA vehicles produced between February 18, 2024, and December 27, 2024 [1][3]. - The recall is due to insufficient corrosion resistance of the coolant, which may lead to battery and motor controller failures, posing safety risks [1][3]. - Li Auto will replace the coolant, battery, and motor controller for the affected vehicles at no cost [1][3]. Group 2: Incident Background - The recall follows a fire incident on October 23, 2023, in Shanghai, where a MEGA vehicle caught fire while in motion [4][5]. - Li Auto stated that preliminary investigations indicated normal conditions for battery cells prior to the incident, ruling out battery defects as the cause [2][4]. - The company has implemented a cloud-based warning system to alert users of potential issues and ensure safety during vehicle operation [2][3]. Group 3: Company Response and Market Impact - Li Auto's CEO emphasized the importance of addressing risks immediately, stating that the company will not wait for conclusive investigations to take action [4]. - The MEGA model, launched in March 2024, is the company's first pure electric MPV, priced starting at 529,800 yuan [5][6]. - Despite initial slow sales, the MEGA's monthly deliveries have improved, exceeding 3,000 units in September 2024 [6].

Group 1 - Company proactively recalls 11,411 units of the Li Auto MEGA 2024 model due to safety concerns related to coolant corrosion, which could lead to battery overheating and potential vehicle failure [2][4] - The recall affects vehicles produced between February 18, 2024, and December 27, 2024, with free replacements for coolant, battery, and motor controller [2] - The recall was initiated following a recent incident where a MEGA vehicle caught fire, prompting the company to address identified risks immediately [3][4] Group 2 - As of September 2023, the company has sold 297,100 vehicles this year, representing a year-on-year decline of 13.07%, with only 15,000 units of the MEGA model sold, accounting for 5% of total sales [4] - The annual sales target is set at 640,000 units, with the company having completed 46.4% of this target in the first three quarters, necessitating an average monthly delivery of 114,300 units in the remaining three months to meet the goal [4]

Core Viewpoint - The incident involving the fire of the Li Auto MEGA 2024 model has prompted the company to initiate a proactive recall and safety inspection of all vehicles in the same batch, emphasizing safety as a top priority [1] Group 1: Incident Details - On October 23, 2025, a fire incident occurred involving the Li Auto MEGA 2024 model in Shanghai [1] - The internal investigation revealed that the batch of vehicles had insufficient corrosion resistance in the coolant, which could lead to leakage and potential safety hazards under specific conditions [1] Group 2: Company Response - Li Auto has filed a recall plan with the State Administration for Market Regulation, indicating a commitment to safety and thorough investigation [1] - CEO Li Xiang stated that the recall is proactive and that the investigation may take time, highlighting the importance of addressing even a one-in-ten-thousand risk [1]