专题：2025第9届"银华基金杯"新浪·理财师大赛 伴随着中国经济的持续增长与金融市场的深化改革，个性化的理财需求日益成为投资者关注的焦点。理 财师作为连接投资者与金融市场的重要桥梁，其专业素养和服务质量直接影响客户的财富管理和风险控 制。在这个财富管理大时代，金融市场的快速发展对理财从业者提出了更高的要求，理财师们不仅要具 备更强的专业能力，还要具备更全面的服务技能和客户洞察力。 基于此，新浪财经与银华基金联合主办的2025第九届"银华基金杯"新浪理财师大赛再度启动。大赛旨在 为理财精英提供一个展示风采、提升能力的专业舞台，搭建优秀理财师与投资者之间的沟通桥梁。今年 的赛事规模相比往届进行了全面升级，力求挖掘并表彰更多优秀的理财人才，助力中国理财事业向更加 繁荣的未来发展。 2025年第九届"银华基金杯"新浪理财师大赛坚持初心，继续为广大理财师及所在机构提供展示专业形 象、提升综合价值的平台。大赛将选拔符合市场需求、具有较强业务水平和良好职业道德的优秀理财 师，并通过这一赛事普及国民理财知识，推动中国理财事业的健康发展。与此同时，赛事将紧跟市场发 展变化，通过创新的赛制和内容，为参赛选手提供更具挑战性和专业 ...

Core Viewpoint - The article warns against blindly choosing fixed-term deposits in the coming years due to four significant risks that could undermine their value and effectiveness as a savings tool [1]. Group 1: Risks of Fixed-Term Deposits - Deposit returns are lagging behind inflation, leading to a gradual decline in purchasing power [3]. - The current interest rates for fixed-term deposits are at historical lows, making it increasingly difficult to rely on deposit interest for living expenses [4]. - Fixed-term deposits have poor liquidity, resulting in substantial interest losses if funds are needed before maturity [6]. - Long-term holding of fixed-term deposits may cause investors to miss out on better investment opportunities, such as government bonds or structured deposits [7]. Group 2: Advantages of Fixed-Term Deposits - Fixed-term deposits can provide a safety net for inexperienced investors, ensuring principal protection against market volatility [7]. - They allow for a strategic pause in investment activity, enabling investors to wait for more favorable market conditions [7]. - The choice of financial strategy should be based on individual risk tolerance, financial situation, and investment goals, emphasizing the importance of rational decision-making [8].

近年来，越来越多的人选择将资金存入银行，以应对未来潜在的失业、医疗和养老风险。然而，一个耐人寻味的现象是：数据显示，超过80%的银行员工却 鲜少购买本行定期存款。这一现象引发了广泛关注，而一位退休银行职员则揭示了其背后的深层原因。 三、多样化的投资理财渠道 与普通储户不同，银行员工拥有更便捷的渠道接触到各类投资理财产品。他们能够优先获取市场上低风险、高收益理财产品的信息，并凭借其丰富的专业知 识和经验，有效规避投资风险。即使投资银行理财产品、代销基金等存在亏损的可能性，但银行员工具备更强的风险承受能力和应对机制，远胜于普通储 户。 二、定期存款流动性不足及收益率偏低 银行员工普遍认为，定期存款的收益率过低，难以抵御通货膨胀。一年期定期存款利率仅为1.95%，三年期也只有2.6%，远低于日常消费品价格的涨幅。这 意味着，定期存款的实际收益率为负，难以满足银行员工的理财需求。此外，定期存款的流动性差也是一个重要因素。三年期定期存款虽然利率略高，但一 旦中途需要用钱，只能按活期利率结算，造成实际损失。因此，许多银行员工更倾向于选择期限较短（例如六个月），收益率相对较高（约3%）的银行理 财产品，以平衡流动性和收益。 ...

Core Viewpoint - The article highlights the annual 618 shopping festival, emphasizing the opportunity for consumers to purchase books at discounted prices, particularly in the investment and finance category [1][2]. Summary by Sections Promotional Offers - The company offers limited-time discounts on investment-related books during the 618 event, with discounts starting at 50% and additional coupon stacking available, allowing for a maximum discount of 130 on purchases over 300 [4]. Featured Books - The promotional book list includes six notable titles: 1. "The Active Fund Investment Guide" 2. "The Index Fund Investment Guide" 3. "Ten Years to Financial Freedom through Regular Investment" 4. "The Long-Term Stock Market Secret" 5. "The Trillion Dollar Index" 6. "Patient Capital" [6][16][20][26][31]. Book Summaries - "The Active Fund Investment Guide" provides a comprehensive introduction to active funds, including how to buy and sell them, aimed at helping readers build their investment systems [9]. - "The Index Fund Investment Guide" is suitable for beginners, detailing 256 mainstream index funds and investment strategies for ordinary investors [12][13]. - "Ten Years to Financial Freedom through Regular Investment" outlines a detailed plan for regular investment, particularly beneficial for salaried individuals with consistent cash flow [16]. - "The Long-Term Stock Market Secret" is a globally recognized investment classic, emphasizing that stocks are the best long-term wealth accumulation method, while also addressing the risks involved [20][21]. - "The Trillion Dollar Index" narrates the history of index funds and features insights from renowned investors, making it an engaging read [26][28]. - "Patient Capital" shares stories of long-term investment pioneers, providing lessons on managing family assets effectively [31][32]. Additional Recommendations - The article also mentions various other investment and finance-related books, including titles focused on financial literacy for children, family financial planning, and classic investment strategies, catering to a wide audience from beginners to seasoned investors [35][39][45][49].

Group 1 - The article discusses various options for investing 100,000 yuan, comparing bank deposits, Yu'ebao, and WeChat's零钱通 for potential returns [2][3][4] - Bank deposit rates are low, with a 0.05% interest rate for demand deposits and higher rates for fixed-term deposits, such as 1.25% for a three-year term, yielding 3,750 yuan for 100,000 yuan [2] - Yu'ebao offers a 7-day annualized yield around 2%, resulting in approximately 2,000 yuan for 100,000 yuan over a year, with the possibility of higher returns depending on the selected funds [3] - WeChat's零钱通 has a similar yield to Yu'ebao, also around 2%, but incurs a 0.1% withdrawal fee for non-linked bank transfers, which can diminish overall returns [3][4] Group 2 - For stable returns without immediate cash needs, fixed-term bank deposits, particularly three to five years, are recommended due to their higher yields compared to demand deposits [4] - For convenience and ease of use in daily transactions, Yu'ebao and 零钱通 are suitable options, offering better returns than demand deposits while being user-friendly [4] - When making investment choices, factors such as safety, convenience, and overall returns should be considered to ensure financial security and peace of mind [4]

盛夏的菜市场里，买菜大妈熟练地把鸡蛋分装在不同竹篮，这个动作藏着普通人最朴素的理财智慧。理财与基金的关系就像整筐鸡蛋与分装鸡蛋的容器，看 似相似实则各有门道。摊开银行APP，理财专区展示的收益率总是标着"预期"二字，基金页面却明晃晃挂着近三个月-8.7%的涨跌幅，这两种数字背后藏着 完全不同的底层逻辑。 储蓄罐式理财讲究稳稳的幸福，银行将储户资金投入债券、同业存单等低波动资产，好比把鸡蛋放在铺着海绵的保险柜里。基金则是把鸡蛋交给专业快递 员，穿越股票、期货等颠簸路段，途中可能碎几个蛋，也可能带回双倍鸡蛋。某股份制银行2023年数据显示，持有理财超过180天的客户中，87%实现预期 收益；同期偏股混合型基金投资者中，仅有36%跑赢定期存款。 风险控制是两者最显著的差异点。理财产品的资金池运作像防汛工程，通过资产期限错配平抑波动，但资管新规打破刚兑后，这种"安全垫"正在变薄。基金 则像透明玻璃缸，每日净值波动清晰可见，股票型基金单日涨跌超过3%并不稀奇。2022年债市调整期间，多家银行理财出现破净现象，而债券基金当日申 赎机制让投资者能即时止损。 操作门槛藏着不为人知的玄机。银行理财1元起投的亲民表象下，藏着业绩 ...

Core Viewpoint - The declining interest rates on bank deposits have made traditional fixed-term savings less attractive, leading individuals to reconsider their savings strategies [2][3]. Group 1: Current State of Bank Deposits - Interest rates for one-year fixed deposits at major state-owned banks range from 0.95% to 1.1%, yielding only a few dozen yuan for a deposit of 10,000 yuan [2]. - Some smaller banks exhibit an unusual "inversion" in interest rates, where longer-term deposits yield lower returns than shorter-term ones, raising concerns about the banks' strategies [2]. - The yield on demand deposits is even lower, with returns on 10,000 yuan for a year being less than 20 yuan [2]. Group 2: Alternatives to Fixed Deposits - Alternatives such as bank wealth management products, funds, or money market accounts generally offer higher returns than fixed deposits but come with increased risks [2][3]. - Wealth management products have seen their performance benchmarks decline, sometimes falling below deposit rates, while funds and stocks can be volatile, posing risks for average investors [2][3]. Group 3: Considerations for Savings Strategy - The safety of fixed deposits is contingent on the bank deposit insurance system, which only covers amounts up to 500,000 yuan, leaving larger deposits unprotected [3]. - The ongoing decline in interest rates poses a risk of reduced returns, and inflation can erode purchasing power, making it crucial for savers to consider their options carefully [3]. - For those with short-term liquidity needs, a "laddering" strategy—dividing funds into different term deposits—can provide both liquidity and better interest rates [3]. Group 4: Personal Factors Influencing Savings Decisions - Individual factors such as the purpose of funds, risk tolerance, and the current inflation environment significantly influence the decision to use fixed deposits [4][5]. - Younger individuals may prefer more liquid options like demand deposits or money market funds, while older individuals may prioritize the safety of fixed deposits [4]. - Different banks have varying interest rate policies, with some local or private banks offering higher rates than state-owned banks, necessitating careful evaluation of their credibility and associated risks [4].

Group 1 - The price of gold jewelry in Shenzhen's Shui Bei International Jewelry Trading Center surged to 753 RMB per gram, marking a more than 25% increase since the beginning of the year and reaching a nearly ten-year historical peak [1] - The rise in gold prices is attributed to multiple factors, including continuous gold purchases by global central banks, weakened expectations for Federal Reserve interest rate hikes, and heightened geopolitical risks, which have pushed international gold prices above 2400 USD per ounce [3] - Despite the record high gold prices, the retail market is experiencing a mixed response, with some brands offering "fixed price" gold jewelry at prices as high as 900 RMB per gram, while traditional small merchants face profit compression [5] Group 2 - Ordinary investors are advised to approach the current gold price surge with caution, as prices are at historical highs and short-term volatility risks are increasing, suggesting a rational perspective on market enthusiasm [7] - Consumers with rigid demand are encouraged to adopt a "phased purchasing" strategy, prioritizing cost-effective basic styles to avoid impulsive spending [7] - The ongoing price fluctuations in the gold market raise questions about whether this is a fleeting phenomenon or the beginning of a bull market, inviting discussions on personal investment experiences [8]

朋友们！咱今儿来唠唠一个特别扎心又现实的话题：要是手里有100万，往银行一存，光靠吃利息不上班，到底能不能舒舒服服地活下去？估计不少人心里 都偷偷琢磨过这事儿，觉得要是真能这样，那可太美了，每天睡到自然醒，想去哪儿玩就去哪儿玩，再也不用看老板脸色，不用挤那早高峰的地铁。可现实 往往比咱们想的要残酷得多，这盆冷水，今天就得给大家泼个透心凉！ 咱先说说这100万存银行，到底能有多少利息。现在银行的存款利率那叫一个五花八门，活期利率低得可怜，跟没有似的，咱就不考虑了。咱就说说常见的 定期存款。要是存个一年期定期，利率大概也就1.2%左右，这么一算，一年下来利息也就1.2万，平均到每个月，也就1000块。这点钱，在现在这个物价飞 涨的时代，能干啥呀？房租一交，估计就没剩几个子儿了，吃饭都得精打细算，更别说出去旅游、买新衣服了。 那要是存个三年期定期呢，利率能高一点，大概2%左右。这样一年下来利息能有2万，每个月大概1666块。乍一看，好像比一年期强多了，可仔细一琢磨， 还是不够花啊。现在随便租个像样点的一居室，在二线城市都得2000块左右，这还没算水电费、物业费呢。再买点生活用品、蔬菜水果，一个月下来，这钱 又所剩无 ...

.01 瞬息万变的时代让人目不暇接，从前人们争先恐后购买房产，而如今，房子的魅力似乎骤然下降。正如马云所言，未来的房价将如葱般平凡，不少房产变得 与你的水瓶一样便宜。房价大幅缩水，贷款利率也在逐步下调，现金的购买力却在持续被侵蚀，如何保住手中的资产已成为大众面临的首要难题。 最近，一位富豪分享了四个理财妙招，帮助普通人在未来十年中积累财富。这些方法简单易行，普通人同样可以尝试： .02 黄金与稀有金属：真正的硬通货 面对国际局势的动荡，明智的人纷纷选择投资黄金。这不仅是因为黄金的稀缺性，更因其在不安定时期一直以来是价值存储的避风港。历史证明，越是动荡 不安，黄金的价值越是猛增。自1970年至今，金价已上涨了50倍，并保持着稳定的上升趋势。然而，购买黄金时也要有所节制，避免将所有资产投入其中， 把一部分作为"压箱底"的备用金是最明智的选择。 .03 精明的理财者早已发现，存在银行的存款正悄然贬值。在这种情况下，股票和基金犹如游戏中的经验包，选择得当便能加速财富的增长。然而，对于新手来 说，了解市场规则至关重要。高收益常常伴随着高风险，盲目跟风可能导致损失惨重。因此，在投资前，务必进行详尽的市场调研，以降低投资风 ...