为持续做好金融知识普及与消费者教育工作，切实保护金融消费者合法权益，厦门国际银行北京分行以"金融知识万里行"活动为契机，将金融知识宣传融入 社区、商圈和百姓生活，通过一场场接地气的互动活动，为不同群体量身定制金融安全小课堂，让金融知识听得懂、用得上，推动金融服务的温度触达城市 更多角落。 在北京枣营南里社区内，一场"智慧助老·金融护航"手机课堂成为社区里的热门活动。厦门国际银行北京亮马桥支行工作人员化身"银发族专属助手"，手把 手教老人使用手机银行与热门生活服务APP操作，体验手机银行转账、扫码支付等常用功能，通过图文手册与实操演示双管齐下，助力老年群体跨越数字鸿 沟。 厦门国际银行北京海淀桥支行将目光聚焦农民工群体，一场"钱袋子守护计划"活动在北京某工地旁悄然展开。工作人员详细讲解银行卡安全、理财陷阱识 别，把复杂的金融知识化作"不向陌生账号转账""不贪高息陷阱"等反诈口诀，并现场答疑工资发放、存款利息等问题。一位农民工工友拿着宣传折页笑 道："这'防骗宝典'得揣兜里，回去给家里人也看看！" 与此同时，厦门国际银行北京亚运村支行、北京三元桥支行与酒仙桥支行等开展的反诈活动也充满烟火气。营业网点周边社区广场上 ...

Core Viewpoint - The article highlights the efforts of China Merchants Bank's Hohhot branch in promoting financial literacy and risk awareness among the public through the "2025 Financial Knowledge Outreach" initiative, emphasizing a structured and localized approach to financial education [1][10]. Group 1: Target Audience and Strategies - The initiative focuses on two key demographics: the elderly and the youth, implementing tailored educational strategies to address their specific financial awareness gaps [2][4]. - For the elderly, the bank utilizes case studies and visual aids like animated videos to enhance understanding of common scams, such as telecom fraud and illegal fundraising [2]. - For the youth, the bank conducts specialized seminars on topics like prepaid traps and contract risks, aiming to improve their data security awareness and understanding of hidden risks in contracts [4]. Group 2: Community Engagement and Collaboration - The bank has formed a financial lecturer team to extend its outreach to enterprises and community settings, providing on-site financial education that meets diverse needs [5]. - In collaboration with local health services, the bank offers financial knowledge sessions that address personal finance protection and investment needs, ensuring a two-way empowerment of knowledge and demand [5]. - Community events, such as free services combined with financial education, are organized to make financial knowledge more accessible and relevant to residents [7]. Group 3: Future Plans and Impact - The Hohhot branch plans to continue refining its educational strategies by categorizing and targeting different groups, ensuring the sustainability and effectiveness of financial literacy initiatives [10]. - The bank aims to enhance public access to financial services and contribute to a safer and healthier financial ecosystem through ongoing education efforts [10].

Group 1 - The core idea of the news is to promote financial literacy among young children through interactive activities organized by Minsheng Bank and a local kindergarten [1][2] - The event included a financial knowledge class where children learned about the history, features, and anti-counterfeiting measures of the Renminbi [1] - A "Little Banker" role-playing session allowed children to simulate banking operations, enhancing their understanding of bank responsibilities and operations [1] Group 2 - The event emphasized the importance of protecting the Renminbi, with staff demonstrating the dangers of damaging currency and teaching proper care methods [2] - Children participated in creating a hand-drawn poster on the theme of "Protecting the Renminbi," reinforcing their commitment to valuing currency [2] - Minsheng Bank provided each child with a "Little Banker" certificate and financial literacy books, highlighting the bank's commitment to social responsibility and financial education [2]

在社区活动中心，活动聚焦居民日常金融生活中最关切、最易遭遇陷阱的领域展开。银行工作人员化 身"金融安全宣讲员"，围绕防范电信诈骗、识别非法集资陷阱、保护个人账户安全、合理规划家庭财富 等核心议题，进行了深入浅出的讲解。面对老年群体这一较易受诈骗群体，工作人员特别耐心剖析 了"高收益理财"骗局、"保健品投资"骗局等常见套路，手把手指导老年人辨识可疑信息，掌握安全转账 操作流程，提升其"免疫"能力。现场还就"数字人民币"应用、个人征信管理、科学使用金融工具等热点 问题提供了一对一咨询解答。 为提升知识传播效果，活动精心设计了"场景化"互动体验环节。银行员工将金融诈骗典型案例改编成简 短情景剧，邀请居民现场参与"模拟互动"，在身临其境的角色扮演中直观感受诈骗话术的迷惑性，学习 识别技巧和应对策略。这种寓教于乐的方式极大地调动了现场气氛，引发了阵阵笑声和热烈讨论。居民 王阿姨在体验后感慨道："原来骗子的话术这么多弯弯绕绕！今天这些知识太实用了，以后接到陌生电 话要钱，心里就有底了！ 2025年6月16日，民生银行绿城百合社区支行深入绿城百合花园社区，举办了一场主题为"金融知识万里 行，防诈宝典进社区"的金融知识普及活 ...

值此六月"银行业普及金融知识万里行"活动开展之际，民生银行济南分行组织辖内各经营机构充分发挥网点阵地宣传作用，坚持"线上＋线下""正向引导＋ 风险提示"，开展多主题、多层次、多场景的教育宣传活动，提高教育宣传活动的精准性、实效性。活动期间该行共组织开展了453次活动，线下活动惠及 近14万人次，线上触达人数达百万次，取得了良好的宣传效果。 金融服务民生 创新宣传形式 民生银行济南分行组织辖内各经营机构主动走出厅堂，在做好日常金融知识宣传服务工作的同时，创新宣传形式，开展丰富多样的宣传活动，营造良好的 宣传氛围。活动期间，大观园支行于活动期间走进社区，联合属地派出所以及物业人员，共同开展宣传活动，活动现场设置了"金融知识问答转盘""消保 飞行棋"等互动游戏，吸引众多居民参与。居民们通过答题、游戏等方式学习金融知识，现场气氛热烈。 秉承"服务大众、情系民生"的企业使命，民生银行济南分行始终将有效提升消费者金融知识水平和风险防范意识作为践行金融为民的重要使命，以金融工 作的政治性、人民性为引领，持续创新差异化金融教育宣传模式，为重点群体筑牢金融安全"防护网"。 千佛山支行积极开展"金融知识进社区"活动，通过案例剖析 ...

为切实履行消费者权益保护主体责任，工行无锡惠山支行积极响应监管及上级行2025年"普及金融知识 万里行"活动号召，以"触点即课堂"为核心理念，精心策划开展系列宣传活动，在有效提升客户金融素 养和风险防范能力的同时，切实履行了金融机构的社会责任。 设立公益宣传台，打造知识传播"前沿阵地"。活动启动当日，该行辖内各网点均在显著位置设立公益宣 传台，摆放涵盖防范电信诈骗、反洗钱、理性投资、个人征信保护等主题的宣传折页及手册。工作人员 主动向到店客户发放资料，耐心解答疑问，并设置互动咨询区，针对老年客户、金融知识相对薄弱人群 等重点群体开展一对一讲解，结合典型案例深入浅出地普及金融安全知识，提醒客户守护好"钱袋子"， 切实增强公众风险防范意识。 开展网点微课堂，激活碎片时间"学习窗口"。该行大堂经理充分利用客户等候办理业务的碎片化时间， 开展"网点微课堂"活动，以通俗易懂的语言、鲜活生动的案例，围绕防范非法集资、识别非法金融广 告、安全使用银行卡等贴近日常生活的主题进行讲解。通过现场提问、互动答疑等形式调动客户参与积 极性，帮助客户加深对金融知识的理解。活动现场气氛热烈，客户纷纷表示此类讲解实用有效，能快速 掌握金融 ...

Core Viewpoint - Jinmeixin Consumer Finance is actively responding to regulatory calls by enhancing financial consumer protection mechanisms and promoting financial literacy through various innovative activities aimed at safeguarding customer rights and fostering a secure financial environment [1] Group 1: Targeted Outreach to Key Groups - Jinmeixin Consumer Finance is focusing on vulnerable groups such as the elderly, youth, and new citizens, who are often targeted by fraud due to their limited financial knowledge [2] - The company organized a themed educational event titled "Financial Knowledge into Thousands of Homes: Recognizing Fraud and Ensuring Safety" at the Xiaport Street Party-Mass Service Center, addressing concerns like "reverse mortgage" and "private investment risks" [2] - An immersive financial knowledge carnival was held for retirees, incorporating fun games to enhance fraud awareness and risk prevention in a relaxed atmosphere [2] Group 2: Comprehensive Financial Knowledge Dissemination - Jinmeixin Consumer Finance utilizes both online and offline channels to ensure widespread dissemination of financial knowledge, employing platforms like WeChat, Weibo, and Douyin to create diverse content [3] - The company has launched a series of educational materials focusing on popular topics such as fraud prevention during the "618" shopping festival and personal credit awareness, aiming to empower consumers with knowledge [3] - Internally, the company promotes a strong culture of financial education among employees through various means, enhancing their ability to recognize and mitigate risks [3] Group 3: Future Initiatives - Jinmeixin Consumer Finance plans to continue innovating its educational approaches to meet consumer needs and provide more accessible financial services, contributing to a harmonious and healthy financial consumption environment [3]

Core Viewpoint - The Industrial Bank Hohhot Branch is launching the "2025 Financial Knowledge Popularization Campaign" on June 9, 2025, to enhance financial consumer protection and education, in line with central government directives [1] Group 1: Campaign Objectives and Themes - The campaign's slogan is "Protecting Customer Rights, Enjoying a Peaceful Life," focusing on five main themes: safeguarding key demographics, enhancing risk awareness, standardizing sales behavior, resisting illegal intermediaries, and building a foundation of trust [1] - The initiative aims to protect consumer rights, strengthen care for key clients, enhance suitability education, and reveal risks associated with illegal "agency rights protection" [1] Group 2: Outreach and Engagement Strategies - The bank will utilize its 38 branch networks to conduct over 60 offline promotional activities targeting various demographics, including community residents, students, elderly care institutions, and rural populations [2] - Online promotion will be conducted through the bank's public account, mobile banking app, and SMS platforms to expand the campaign's reach and impact [2] - Innovative methods such as combining financial knowledge with short videos and utilizing 5G technology to send targeted messages to students will enhance public engagement and risk awareness [2] Group 3: Long-term Vision and Commitment - The bank aims to use this campaign as an opportunity to continue exploring innovative consumer financial education models and integrate financial consumer education into daily services [3] - The goal is to create a stable and harmonious financial ecosystem while ensuring the safety of consumers' finances [3]

Group 1 - The core theme of the activity is "Protecting Customer Rights, Enjoying a Secure Life," focusing on financial education and consumer protection [1] - The Bank of China Beijing Branch has launched a comprehensive financial knowledge promotion campaign aimed at addressing public concerns and enhancing financial literacy [1][4] - The campaign utilizes various media platforms, including radio broadcasts and social media, to disseminate financial knowledge in an engaging manner [1] Group 2 - The bank organizes offline promotional activities targeting different community groups, particularly the elderly, to educate them on preventing financial fraud and using payment tools safely [3] - Financial education efforts are extended to new citizens and youth through outreach in various settings such as universities, hospitals, and markets [3] - The bank aims to strengthen consumers' awareness of financial risks and self-protection capabilities to foster a healthy financial consumption environment [4]

Group 1 - The core viewpoint of the article is that China Everbright Bank's Hohhot branch is launching the "Financial Knowledge Popularization Campaign" to enhance consumer financial literacy and create a safe financial environment [1][2] Group 2 - The campaign is themed "Protecting Customer Rights and Enjoying a Safe Life" and includes a series of educational activities tailored to different demographic groups [1] - For the youth, the bank collaborates with law enforcement to educate over 2,000 students on preventing illegal campus loans and protecting personal information through interactive teaching methods [1] - For the elderly, the bank sets up promotional booths in senior centers and universities, distributing over 800 anti-fraud manuals and demonstrating common scams [1] - The bank also addresses the financial service needs of foreign nationals by providing bilingual teams and creating a "Financial Guide for Foreigners in Inner Mongolia" [1] - A "Veteran Service Station" has been established in cooperation with the local veteran affairs bureau, serving over 300 veteran families with specialized financial courses [1] Group 3 - To expand outreach, the bank collaborates with local anti-fraud centers and police stations, establishing "Financial Safety Consultation Stations" in 12 key communities and producing a short video on financial fraud prevention that has garnered over 500,000 views online [2] - The bank plans to deepen the "Financial Knowledge Popularization+" model by establishing 20 campus financial education bases, training 500 community financial promoters, and conducting 100 online live classes within the year [2] - The goal is to build a comprehensive educational system that includes "branches + communities + campuses + online" to enhance consumer financial risk prevention capabilities [2]