研究背景与意义 方法论与数据来源 十大核心发现 第二章 十年谣变简史 2.1 十年谣言分期与时代烙印 2.1.1 第一阶段（2015-2019）：常识启蒙与生活谣言的高发时期 2.1.2第二阶段（2020-2022）：重大公共事件与社会焦点的视频化蔓延 2.1.3第三阶段（2023-2025）：AI融合下的内容多元化与鉴伪挑战 2.2谣言生产与传播生命周期解析 2.2.1谣言形态与手法的迭代升级 2.2.2谣言生产动机的演化 2.2.3谣言生命周期解析 2.2.4"常青树"谣言与"昙花一现"谣言 2.3 2016～2025历年最热谣言 第三章 谣言传播方式的升级与公众认知的演变 3.1谣言传播的"渠道革命"：从文本到短视频与算法裂变 3.1.1门户网站与社交媒体初期：文本与弱关系链的扩散 3.1.2圈层化与即时性：基于强关系传播网络的扩散 3.1.3短视频与算法推荐平台的崛起 3.1.4裂变式、精准化、多元化：AIGC带来的传播挑战 3.2公众角色与心态变迁 3.2.1第一阶段（2015-2019）：生活焦虑在前，信息判断在后 3.2.2第二阶段（2020-2022）：重大公共事件下的"信息饥渴"与被动求证 ...

Core Insights - Wanjing Technology has launched an upgraded version of its AI video conversion and quality enhancement tool, Wanjing Youzhuan 2026, which integrates new AI algorithms to optimize video format conversion, quality enhancement, intelligent compression, and recording [1][2] - The company is recognized as a leading player in the digital creative software sector in China, with a wide product range and significant revenue, often referred to as the "Chinese version of Adobe" [1] - Wanjing Technology is accelerating its large model technology layout, having released the Wanjing Tianmu multimedia large model 2.0, which ranks in the top 4 domestically on the SuperCLUE global leaderboard [1] Company Overview - Wanjing Technology operates in over 200 countries and regions, with flagship products including Wanjing Miaoying, Wanjing Naotu, Wanjing Tushi, and Wondershare Selfyz AI [1] - The upgraded Wanjing Youzhuan 2026 aims to lower the barriers for professional video processing, representing an innovative application of cutting-edge AI technology in the audio and video processing field [2] - The AIGC creative tools, exemplified by Wanjing Youzhuan, are expected to empower a broader range of creators and drive the digital creative industry into a more efficient and intelligent new phase [2]

Core Insights - The company has successfully launched its first AI 3D animation "Xian Zun Gui Lai: Zhi Shou Zhen Ren Jian," which has topped the Douyin dynamic animation hot list, showcasing its strong content capabilities and innovation in the new business area [1] - The rapid growth of the animation drama market is evident, with over 3,000 works launched in the first half of 2025 and a revenue increase of 12 times, indicating a high demand for quality content [2] - The company is leveraging its "Chinese Xiaoyao" AIGC platform to produce high-quality animation dramas efficiently and at low cost, aiming to capture market share through a diverse range of IPs and scripts [3] Market Dynamics - The animation drama market is experiencing explosive growth, with a compound growth rate of 83% in supply from April to July, leading to a supply-demand imbalance [2] - Major platforms are implementing incentive policies to encourage content creators, with Tencent Video offering a 95% revenue share and Douyin providing cash incentives based on content quality and duration [2] Strategic Collaborations - The partnership with ByteDance's Hongguo Short Drama has significantly boosted the company's animation drama portfolio, achieving an 80% hit rate for adaptations, with notable success in viewership numbers [3] - The company is enhancing its collaboration with Hongguo to leverage its long-term accumulation in the male-oriented content sector, aiming to produce more hit-level works [3] Distribution Channels - The company has established a comprehensive global distribution matrix, collaborating with major domestic platforms like Tencent Video and iQIYI, as well as short video platforms like Douyin and Kuaishou, to maximize exposure and viewership [4] - Internationally, the company is expanding its reach through partnerships with platforms like YouTube and TikTok, and has launched the FlareFlow platform, which quickly gained traction in the U.S. market [5] Future Outlook - The company's global distribution strategy is expected to enhance its efficiency and quality in IP content accumulation and AI production, aiming to transition from "phenomenal hits" to "scaled profitability" in the animation drama sector [6]

12月17日，多个消息称，智谱、MiniMax（稀宇科技）两家AI大模型独角兽已经通过了港交所聆讯。 针对此情况，证券时报记者已向知情人士进行咨询，但截至发稿尚未收到回复。智谱与MiniMax方面均 对此不予置评。 智谱AI业务表现亮眼 北京智谱华章科技股份有限公司（简称"智谱"）成立于2019年，由清华大学计算机系技术成果转化而 来，是大模型"六小虎"之一。 据了解，公司合作研发了中英双语千亿级超大规模预训练模型GLM-130B，并基于此推出对话模型 ChatGLM，开源单卡版模型ChatGLM-6B。同时，团队还打造了AIGC模型及产品矩阵，包括AI提效助 手智谱清言、高效率代码模型CodeGeeX、多模态理解模型CogVLM和文生图模型CogView等。 近日，智谱CEO张鹏透露，公司面向开发者的软件工具和模型业务（GLM coding plan）收入已获得超 过1亿元人民币（合1400万美元）的年度经常性收入（ARR）。此外，智谱预计在2025年总营收实现 100%以上的增长。 目前，智谱正在让营收结构多元化，从政企客户转向开发者。智谱CEO张鹏表示，公司希望将API业务 的收入占比提升至一半。智谱一 ...

"我们不再仅仅售卖一个皮肤或道具（标准品），而是提供生成独特资产的'生产力工具'。"王鹏说，这 种"UGC+AIGC"的深度融合，将激活基于"创作者经济"的全新交易形态，极大延长产品的生命周期，让 数字文娱从"一次性消费"转向"持续性共创"。 （文章来源：21世纪经济报道） "AIGC正深刻改变着内容创作形态与模式。"王鹏分析，在AIGC赋能下，创作主体从专业创作者转向大 众创作者，内容创作从"大脑构思+手工操作"转变为"人类构思+机器生成"，出版单位从内容生产者转化 为优质IP源头。 大模型也在提高内容创作效能，在成本层面，大模型降低制作成本，助力内容提质潜力，如阅文AI翻 译模型实现降本超9成；在效率层面，大模型可替代和优化部分生产环节，增进生成效率。例如，影视 视频行业主要将大模型工具应用于前期概念及后期制作环节，近1年AI进步使短视频菅制作效率提升5-6 倍。 王鹏认为，"人机共创"开启了从"售卖资产"到"售卖能力"的商业重塑。 过去，内容生产是专业人士（PGC）的特权，如今AI扮演了"数字脚手架"的角色，填补了普通用户"想 象力"与"执行力"之间的鸿沟。 12月18日，在2025年中国数字文娱大会上 ...

（文章来源：证券日报） 证券日报网12月17日讯万兴科技在12月16日回答调研者提问时表示，当前，全球AIAgent与多模态生成 技术加速演进，AIGC产业场景化落地不断深化，公司紧抓时代机遇，坚定全面拥抱AIGC，推进AI原生 应用孵化与移动化布局，驱动创新业务增长引擎。2025上半年，公司营业收入同比增长7.77%，2025第 三季度营业收入同比增长9.99%，收入增长逐季加速。公司持续推进多端产品协同发展，扩张产品移动 化阵地。以我们的视频创意产品万兴喵影/Filmora移动端产品为例，其在今年亮相2025谷歌开发者大 会，作为唯一受邀现场展示的视频剪辑产品呈现了"AI一键成片"创作能力，并获得GooglePlay应用商店 全球首页首屏推荐，入选多国精选应用，产品全球影响力持续扩大。与此同时，公司也高度重视内部经 营管理的提质增效。公司广泛引入AI代码、AI客服、AI面试等多元化AI工具提效，并加强营销精细化 管理，注重引流转化效率，加大官媒与社交媒体矩阵运营力度，2025第三季度销售费用率环比下降5.6 个百分点。公司收入90%以上来自海外，未来也将继续坚持全球理念，推进全球化、多元化、本土化营 销升 ...

李智表示，未来"数字文娱+AI"的发展存在六大趋势。首先，创作民主化与"超级创作者"崛起，专业创 作的门槛被打破，"一人团队"即可完成过去需要多人协作的项目。其次，AI将重构IP生态，核心竞争力 转向规则定义与生态运营，IP持有者的核心竞争力将从控制内容转向定义规则、运营生态和驾驭AI工 具。其三，AI驱动的内容体验将实现升维，进一步朝向可感知、可共情的沉浸生态发展。其四，AI还 将驱动文娱文旅商业模式升级，从供给驱动型内容生产向需求即时共创的情感生态服务跃迁。其五，文 旅产业边界将消弭，"以文塑旅，以旅彰文"成为主线，如AI用于文物修复、数字存档和创造性转化。其 六，随着文娱+AI的爆发，监管和伦理问题日益将凸显，需构建相关治理体系推动科技向善发展。 李智表示，广州市天河区是我国数字文娱与AI深度融合的"核心引擎"。2024年，天河区数字创意产业营 收达2266.6亿元，占广州市37.5%，集聚网易、三七互娱等头部企业，成为全国数字文娱产业高地。未 来，随着元宇宙、AIGC等技术的深度应用，天河有望成为全球文娱产业创新策源地。 文娱产业为什么需要AI技术？12月18日，2025年中国数字文娱大会上，北京易观 ...

Core Insights - The 2025 China Digital Entertainment Conference opened in Guangzhou, focusing on "new technologies, new models, and new business formats" in the digital entertainment industry, particularly in the context of AI advancements [3][4][6]. Group 1: Industry Trends and Developments - The conference gathered over a thousand participants from government, leading enterprises, and research institutions to discuss trends and opportunities in the digital entertainment sector [4]. - The digital entertainment industry in China is expected to reach a market size of 17.5 trillion yuan in 2024, with short video users accounting for 93.6% of the market [20]. - The Guangzhou Tianhe District is positioned as a core hub for digital entertainment and AI integration, with a projected revenue of 226.66 billion yuan in the digital creative industry, representing 37.5% of Guangzhou's total [20]. Group 2: Policy and Support Initiatives - Guangzhou's government is set to announce its first special policy to support the gaming and esports industry, which includes 18 measures aimed at fostering growth in this sector [6][24]. - The Tianhe District is leveraging its advantages in policy, resources, and services to attract global digital entertainment enterprises and enhance its industrial ecosystem [7][20]. Group 3: AI and Content Creation - AI technologies, particularly generative AI (AIGC), are seen as tools to enhance creativity rather than replace human creators, emphasizing the importance of human-machine collaboration [8][10]. - The rise of AI is expected to transform content production, leading to the emergence of "one-person teams" and "super creators" who can leverage AI tools effectively [23]. Group 4: IP Development and Market Strategies - The importance of intellectual property (IP) in connecting with global consumers was highlighted, with companies like Pop Mart focusing on localizing content to fit different markets [11][17]. - The micro-short drama sector is undergoing a transition from "traffic-driven" to "value-focused," with an emphasis on high-quality content as a key driver for sustainable growth [13]. Group 5: Future Events and Collaborations - The conference also featured major project signings, including the establishment of the "Guangzhou Game Industry Service Center" to provide comprehensive support for the gaming industry [24][28]. - Upcoming large-scale music events in Tianhe District, including performances by popular artists, are planned to enhance the cultural landscape and attract visitors [28].

一方面利用AI来辅助生产，基于文本或者故事片的设计意图和文本描述，通过大模型进行文生图，有 了分镜头剧本后，再根据镜头进行人工拍摄，使文本和视频对齐形成再次镜头的拼接和配合；另一方面 利用AI进行创作，根据数据信息制作专业静态、动态图表，结合相关描述生成具有年代性的场景，通 过图片和视频进行情景再现。 （原标题：丁文华：大模型开始理解物理世界，未来将形成颠覆性生产能力） 南方财经记者魏彤 广州报道 12月18日， 2025年中国数字文娱大会以"新技术 新模式 新业态"为主题在广州开幕。主旨发言环节，中 国工程院院士、深圳大学电子与信息工程学院院长丁文华围绕LMM语言大模型及AIGC近两年进展，探 讨其对数字文娱带来的关键影响。 "大模型今年最重要的新特征，是开始理解物理世界。"丁文华表示。借助多模态感知，大模型把分散的 图文、声音、动作等信息对齐、关联，形成对事件、知识、因果与隐性关系的整体理解。 "大模型的到来，将使周边设施、数字基础都发生非常大的变化。随着技术迭代，当前AIGC在内容生 成、场景和镜头控制上已到达一定水平，基于生成式的特效已经超越传统方法，应用也愈加广泛。"丁 文华表示。 当前，我国AIG ...

Core Insights - The "2025 China Sci-Tech Enterprises High-Quality Development Conference" was held in Xiong'an New Area, where the "2025 China Sci-Tech Enterprises Innovation Power TOP500 Development Report" and the corresponding list were officially released, highlighting the innovative performance of companies like Wondershare Technology in the digital creative software and AIGC fields [1][2]. Group 1: Company Recognition - Wondershare Technology was successfully included in the TOP500 list, alongside major AI companies such as Huawei, Tencent, and Baidu, indicating its recognition as a leader in the new generation of information technology [1][2]. - The TOP500 list was compiled by the China Enterprise Evaluation Association based on a comprehensive evaluation model focusing on "industry leadership, original innovation, intellectual property protection, value realization, financial performance, brand influence, and capital activity" [2]. Group 2: Industry Trends - The AI industry in China is projected to reach a scale of 17.3 trillion yuan by 2035, accounting for 30.6% of the global market, showcasing unprecedented vitality [3]. - Wondershare Technology is maintaining high-intensity investments in the AIGC field, focusing on technological innovation, product innovation, and talent acquisition [3]. Group 3: Technological and Product Innovations - In June, Wondershare released the Wondershare Tianmu Multimedia Model 2.0, which boasts a 90% performance improvement over its predecessor, excelling in professional-level shooting and audio effects generation [3]. - The company has launched several AI-enhanced creative products, including the Wondershare Filmora 2026, which offers a one-stop experience for video creation, and the Wondershare PDF V12, which enhances document processing efficiency with new AI features [4]. Group 4: Talent Acquisition - Wondershare has been recognized as an AI recruitment pioneer and is actively recruiting for the 2026 class, targeting top universities and offering competitive salaries, with average annual salaries for graduates reaching 500,000 yuan and up to 1 million yuan for R&D talents [4]. Group 5: Global Presence and Future Outlook - As a leading A-share listed company in the digital creative software sector, Wondershare has a global presence in over 200 countries and regions, with over 2 billion active users, earning the title of "Chinese version of Adobe" [5]. - The company aims to deepen its technological research and product innovation in the AIGC field, collaborating with global partners to build a new intelligent creative ecosystem and support the high-quality, sustainable development of China's AI industry [5].