农文旅融合
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行走蒙山沂水 传承红色血脉
Zhong Guo Xin Wen Wang· 2025-05-30 09:19
"人人那个都说哎,沂蒙山好……"一首广为传唱的《沂蒙山小调》,让沂蒙山成为全国知名的红色地 标,让山东临沂成为一片红色沃土。 初夏时节,在红嫂家乡,感悟沂蒙精神;在琅琊古城,于光影交织中穿越古今;在王羲之故里,体味翰 墨留香;漫步竹泉村,感受诗画风情……行走在蒙山沂水间,红色是血脉传承,绿色成为亮丽底色。在 沂蒙山的晨雾中,王羲之笔下"惠风和畅"的意境穿越千年,化作了今天临沂文旅发展的澎湃动能。近年 来,依托丰厚的文化资源和清秀的自然风光,临沂引来金融"活水",加大对旅游资源的整合力度,构建 精品旅游体系,绘出农文旅发展新画卷。 竹泉叠翠 古村新韵 青石板路,墨绿竹林,潺潺清泉,古朴老屋……临沂市沂南县竹泉村风景秀美、古村新韵,引得游客纷 至沓来。 "这里的环境很清幽,像桃花源一样,真可谓是'竹林隐茅舍,家家临清泉'。"一名游客说。 这个曾经封闭落后的小山村,通过发展旅游业实现了美丽蝶变。 金融助力 山乡业兴 每逢周末,临沂市蒙阴县垛庄镇椿树沟村村民李云花经营的农家乐,都会迎来很多游客。 "我们这里有青山绿水,环境优美,很多游客慕名而来。有了农行的资金支持,我打算进一步扩大民宿 规模。"李云花边笑边说。 溪流 ...
“百千万”何以再造一个新广东?从这份成绩单,读懂背后密码
Nan Fang Du Shi Bao· 2025-05-30 07:12
Core Points - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" has been emphasized as a key initiative to enhance rural development and promote coordinated urban-rural growth in Guangdong [1] - The project aims to achieve significant results by 2025, marking a critical year for its implementation [1] County Industry - The project has led to differentiated and specialized development of county industries, with 57 counties experiencing economic growth rates surpassing the provincial average in 2024 [2] - Notable achievements include the establishment of leading enterprises and specialized industrial parks, with the automotive and electronic information sectors showing significant growth [2] Agricultural Development - Guangdong has developed 22 national modern agricultural industrial parks and 84 strong agricultural towns, focusing on promoting local specialties and enhancing brand recognition [3] - Collaboration with major retail companies has facilitated the entry of local agricultural products into markets in Hong Kong and Macau [3] New Urbanization - The project has successfully reversed population outflow trends, with 57 counties experiencing net population inflows and 124 towns recognized as national strong towns [5] - Infrastructure improvements and the establishment of quality medical and educational institutions in county towns have contributed to attracting and retaining residents [6] Landscape Improvement - The project has significantly enhanced the rural landscape, with various towns implementing successful beautification initiatives [9] - Examples include the creation of tourism corridors and the transformation of abandoned properties into community resources [9] Integrated Reform - The project has driven systemic reforms across various sectors, including county management and agricultural development, leading to the establishment of over 300 "strong village companies" [11] - Innovative land use reforms have been implemented to address housing needs and optimize land allocation [13]
常熟市海虞镇:打造农文旅融合发展新样板
Xin Hua Ri Bao· 2025-05-29 21:06
海虞镇铜官山全景 常熟市海虞镇党委坚持党建引领,深入贯彻落实乡村振兴战略,积极推动农业、文化与旅游深度融合, 谱写出壮丽的乡村振兴新篇章。鼓励支持铜官山村党委制定"走出去、请进来、深挖掘""三步走"计划, 用好"一山一城"特色资源,深入挖掘1700年的常熟"南沙古城"文化历史,集农业示范、工艺体验、乡村 休闲和历史文化于一体,因地制宜打造铜官山长江文化公园,成功打造党建引领农文旅融合发展的新样 板。 主要做法 工作成效 以党建引领持续推动组织振兴。通过深化"党建+N"战略,加强与周边企业、社会组织的合作共建,实 现资源共享、优势互补,共同推动乡村振兴。同时,加强村级党组织建设,培养一批懂农业、爱农村、 爱农民的乡村振兴"领头雁",为乡村振兴提供坚强有力的组织保障。 以融合发展持续推动产业振兴。通过深入挖掘乡村文化、自然风光等资源优势,打造独具特色的农文旅 产品,吸引更多游客前来休闲旅游。同时,加强基础设施建设,提升公共服务水平,为游客提供更加舒 适、便捷的旅游体验。 以科技人才持续推动乡村振兴。通过引进先进的农业技术和管理经验,大力发展农业新质生产力,提升 农业生产的智能化、精细化水平,提高农产品品质和附加值 ...
广东县域经济进化论:“榕树效应”与“造极行动”重构产业生态丨粤来粤好百千万
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-29 12:57
Core Viewpoint - The county economy in Guangdong is a fundamental unit of the national economy, and the county industry is a crucial force driving regional economic development, particularly in the context of the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative aimed at high-quality development [1] Economic Growth and Development Initiatives - Since the implementation of the "Hundred Thousand Project," the county economy in Guangdong has shown a positive development trend, with 57 counties (cities) expected to have an economic growth rate faster than the provincial average in 2024 [1] - The 2025 Provincial Rural Work Conference emphasized the need to strengthen and diversify the county modern industrial system, focusing on cluster development to enhance economic strength [1][2] - The "Hundred Thousand Project" is set to achieve initial results by 2025, with a focus on revitalizing county economies through specific action plans [1] Industry and Resource Utilization - Guangdong's counties have diverse resource endowments, and the approach to strengthening the county economy emphasizes localized strategies, integrating industry, city, and innovation to activate development dynamics [2] - The rise of characteristic industrial clusters is evident, with towns like Dongguan's Chang'an producing 1/8 of the world's smartphones and developing new emerging industries [3] County Economic Performance - The vitality of the county economy is increasing, with 122 counties (cities, districts) expanding their main industry layouts, leading to a rise in comprehensive strength [4] - For instance, Yangxi County has developed a "1+3+X" characteristic industrial cluster, achieving a GDP growth of 10% and a significant increase in fixed asset investment [4] Emerging Economic Trends - The number of "billion-dollar counties" in China has increased from 9 to 59 from 2013 to 2023, indicating a shift towards a "billion" era in county economies [5] - Bo Luo County is projected to be the first county in Guangdong to surpass the billion-dollar GDP mark, driven by its focus on electronic information and intelligent equipment manufacturing [6] Industrial Clusters and Innovations - Zhaoqing's Sihui is leveraging the new energy vehicle industry to create a robust supply chain, with significant contributions to the local economy [7] - The integration of agricultural, cultural, and tourism sectors is revitalizing local economies, as seen in Shantou's transformation into a vibrant tourist destination [8][9] Cultural and Tourism Integration - The integration of agriculture, culture, and tourism is becoming a highlight of Guangdong's county economy, with various regions experiencing a surge in tourism and related economic activities [9][10] - The "Hundred Thousand Project" is encouraging youth to return to their hometowns, fostering new cultural and economic activities that contribute to rural revitalization [9][11] Income Disparities and Growth - In 2024, the economic growth rate of 57 counties (cities) is expected to exceed the provincial average, with rural residents' income growth outpacing that of urban residents [11]
逛空港市集 感受简阳“乡味”
Sou Hu Cai Jing· 2025-05-29 09:11
简阳市融媒体中心 当非遗邂逅龙舟竞渡,当特色农产碰撞消费热潮,近日,空港农发集团创新打造的"蜀之东篱特色农副产品推介暨潮玩端午空港市集",通过农文旅深度融 合模式,在滨江路南段绘就了一幅乡村振兴的鲜活画卷。 市集中,临江油烫鹅、简州苕生酥等美食引得食客大排长龙。非遗展区内,简阳农民画的斑斓色彩记录着乡愁,为前来的市民游客展现着简阳魅力。活动 还联动唯品会、本地房企设置联展专区,通过"消费满减""集章寻宝"等趣味活动,让市民在沉浸式体验中乐享购物。 the state www 11 A Kapin 11 1 A the 1 1 2 7 2 7 4 3 p 作为主办方,空港农发集团首次推出"蜀之东篱"品牌矩阵,粮油、花卉等产品一亮相便引发抢购热潮,来自15个镇街的特色展区成了"流量担当"。 市民 邓先生 : 活动搞得很不错,产品丰富,都很有特色,价格也便宜,我买了点鸡蛋、糖,感觉真的不错。 正體驗品 國皇冠 型星樂 來歌歌 (原味) 净含量:218g 中国:218g 05 (红蘭味) 冷含量:218g 足果 大发大陆 雷 正體总量 正版名品 型果求求旅 ( ( Rus ) 음파:2180 (紅姑妹) 神宮國:21 ...
快马抵京!5月29日,茂名邀首都人民吃杨贵妃同款荔枝
Nan Fang Nong Cun Bao· 2025-05-27 17:00
Core Viewpoint - The article highlights the launch of the "Yang Guifei-style lychee" promotion event in Beijing, aiming to boost the sales and recognition of Maoming lychees, which are now in season [3][7][9]. Group 1: Promotion and Marketing Strategies - The promotion event on May 29 will feature tasting and procurement activities, collaborating with over 10 major distributors including Hema and JD.com [8][9]. - The event aims to enhance the brand image of Maoming lychees and facilitate procurement partnerships to ensure better prices for lychee farmers [9][10]. - Maoming has implemented 47 specific initiatives to streamline the sales process and enhance market access for lychees [12][13]. Group 2: Supply Chain and Quality Improvement - Efforts are being made to improve the quality of lychee production, with a goal to increase the proportion of high-quality varieties from 60% to 80% [14][15]. - The introduction of AI technology has improved the accuracy of pest and disease diagnosis to 95% [15][16]. - A comprehensive management training program for over 80 lychee cultivation experts is being conducted across 46 major production towns [16][17]. Group 3: Sales Channels and E-commerce - Maoming has established 57 purchasing and sales service centers to facilitate seamless connections between production and sales [19][20]. - The city has over 4,000 e-commerce businesses and more than 10,000 micro-businesses, with approximately 40% of early-ripening lychees sold through online channels, achieving a 10% higher average purchase price compared to traditional methods [21][22]. - Customized marketing strategies, including blind box and holiday-themed products, have generated over 88,000 orders, weighing more than 8.35 million kilograms [23][24]. Group 4: Export and Processing Development - Maoming aims to expand its export markets, adding five new countries this year, bringing the total to 22, with an expected export volume increase of over 110% [25][27]. - The city is developing a comprehensive lychee processing industry, with 25 leading processing enterprises and over 30 products, including lychee ice cream and beverages [30][32]. - A new lychee ice cream production line is being established with an investment of 52 million yuan, expected to launch seven new products by the end of the month [34][35]. Group 5: Cultural and Tourism Integration - Maoming plans to host various cultural and tourism events to promote lychee sales, including a national ambassador selection and camping festivals [38][39]. - The city is creating a lychee-themed tourist area at the Baiqiao service area, aiming to attract visitors and boost local sales [42][43]. - The historical significance of Maoming lychees, with a cultivation history of over 2,000 years and a current planting area of approximately 1.42 million acres, underscores its importance in the global lychee market [46][47].
东莞如何将一斤荔枝卖到760元?
21世纪经济报道· 2025-05-27 10:33
Core Viewpoint - The article highlights the transformation of Dongguan's lychee industry into a high-end market through advanced agricultural techniques, branding, and cultural integration, positioning Dongguan lychees as premium products with significant market value. Group 1: Agricultural Innovation - Dongguan's natural conditions, including latitude, soil, and rainfall, are ideal for cultivating high-quality lychee varieties, contributing to the region's high-end positioning in the market [2][5] - The use of technology such as digital breeding, drones for pest control, and integrated water and fertilizer systems has significantly improved the quality and yield of Dongguan lychees [2][8] - The introduction of a group standard for "Thick Street Ice Lychee" has filled a gap in quality standards, enhancing product quality and market influence [7] Group 2: Premium Product Positioning - The price of premium lychee varieties like Ice Lychee can reach 760 yuan per pound in high-end markets, reflecting their status as luxury items [6] - Ice Lychee's average yield per tree can reach 15.5 kg after three years of cultivation, with over 90% of lychee varieties in Dongguan being high-quality [5][6] - The consistent quality of the Guanyin Green variety is attributed to its unique growing conditions and the use of 156-year-old mother tree grafts, ensuring a premium product [9] Group 3: Cultural and Economic Integration - Dongguan is developing lychee-themed parks and cultural tourism routes, expanding the brand influence of high-end lychees beyond just fresh fruit [2][17] - The integration of agriculture with culture and tourism is creating new economic opportunities, with initiatives like tree adoption and eco-tourism enhancing community engagement and revenue [17][18] - The annual lychee cultural festival and related events are promoting local lychee products and enhancing their market presence [18]
文博会最“甜”带货:“南财精选”喊你在最佳赏味期吃广东荔枝
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-27 09:53
Core Insights - The 21st China International Cultural Industry Expo featured a live-streaming sales event organized by Southern Finance Media Group, themed "Yue Rhythm Hundred Thousand - Featured Products," which attracted significant attention [1] - This live-streaming event utilized a narrative framework of "Tea Dialogue - Culinary Delights - Health Wisdom - Cultural Showcase," integrating intangible cultural heritage, regional culture, and modern consumer scenarios to explore new paths for cultural commerce [1] - The event emphasized "knowledge-based sales" rather than traditional marketing methods, highlighting the scientific interpretation of intangible cultural heritage crafts and the potential for agricultural, cultural, and tourism integration [1] Agricultural and Cultural Tourism Integration - Lechang, a representative of Guangdong's "Hundred Thousand Project," showcased its seasonal attractions and local delicacies, promoting innovative practices in county-level economic and cultural tourism integration [2] - The local government aims to attract younger audiences through initiatives like the "Golden Lychee Journey" micro-drama and various seasonal festivals, including the upcoming Golden Lychee Festival and Wine Festival [2] - The promotion of Chenpi (dried tangerine peel) found a niche market, being marketed as a luxury item in the U.S. at approximately $5, despite its domestic price of 39.9 yuan [2] Product Promotion and International Appeal - The live-stream introduced four types of Chenpi tea, which are rooted in a 500-year tradition of "tea and medicine sharing," with a focus on quality and international branding [3] - The Chenpi tea has been selected as the official tea for the 15th National Games, aiming to increase its international recognition [3] Guangdong's Cultural Branding - Lychee, referred to as the "Oriental Love Fruit," is being promoted as a new cultural symbol of Guangdong, leveraging cold chain technology to enhance its market appeal [4] - The live-stream also featured unique Chaozhou cuisine, emphasizing the quality and traditional preparation methods of local delicacies [5] Heritage Craft Transformation - The live-streaming event transformed intangible cultural heritage crafts into convenient home dining options, showcasing the unique qualities of Huazhou's citrus products [6] - The Huazhou orange peel, recognized for its high flavonoid content, has been included in the U.S. Pharmacopeia and is marketed as a remedy for respiratory issues, highlighting its international potential [6]
荔枝红娘牵线“青年新农人”!德庆解锁荔枝营销新玩法
Nan Fang Nong Cun Bao· 2025-05-26 09:58
Core Insights - The event held on May 25 in Deqing County focused on integrating youth social activities with the lychee industry, promoting both friendship and industry revitalization [1][3] - Interactive activities related to "Mandarin Duck Lychee" were designed to enhance understanding and cooperation among participants, culminating in a showcase at the upcoming lychee sales conference [3][5] Industry Overview - Deqing County has a favorable climate for lychee cultivation, with over 300 years of planting history, producing varieties such as Mandarin Duck Guiwei and others, which are well-received in the market [7][9] - The estimated lychee planting area in Deqing County for this year is approximately 27,300 acres, with an expected increase in yield compared to previous years [9] Development Initiatives - The county has been focusing on enhancing the lychee industry through improvements in genetic resources, product management, and sales channels, aiming for standardization and scale in production [9] - The lychee industry is seen as a "sweet" opportunity for increasing income for farmers and village collectives, contributing to high-quality development [9]
琼中:广袤绿荫下绘出“经济带”
Hai Nan Ri Bao· 2025-05-25 01:44
Core Insights - The development of the under-forest economy in Qiongzhong has led to an annual output value exceeding 500 million yuan, with a total area of 235,200 acres by the end of 2024, making it the highest in the province [1][6] - The integration of various industries such as planting, breeding, and landscape utilization has transformed green resources into tangible economic benefits [1][6] Group 1: Under-Forest Economy Development - The villagers of Luodan have successfully cultivated Yizhi fruit under ecological forests, generating an income of 6.405 million yuan [1][2] - The under-forest economy leverages natural products like Yizhi, Wujiao pig, and wild honey, requiring low startup costs and maintenance, thus effectively increasing farmers' income [2][6] - The cooperative model in Liemushan has expanded the scale of Zongye (sticky rice dumpling leaves) cultivation to over 5,300 acres, becoming the main production area in Hainan [5][6] Group 2: Agricultural and Cultural Integration - The "mountain-sea co-construction" project with Hainan University has transformed the tourism potential of villages, significantly increasing visitor numbers [7][8] - The integration of tourism, culture, and transportation is enhancing the economic potential of the region, with new tourism routes and experiences being developed [8] - Future plans include extending the industrial chain and promoting the integration of cultural, sports, and tourism industries to create new growth points [8]