江苏社科资源丰富，各市县社科工作形成了特色做法和丰富经验。如何上下联动、整合资源，协同创 新、打响品牌，是社科强省建设的重要命题。2020年，江苏省社科联制定了《江苏省"十四五"哲学社会 科学协同创新规划》，将设区市社科联"一市一品"社科工作品牌创建列为九大重点工程之一。经过两年 多的孵化建设，"一市一品"亮点纷呈、形成矩阵，呈现出标准化建设的引导示范性、省市社科资源整合 共享的协同性、精准服务地方发展的创新性三个特点，探索出了以区域社科品牌项目联动为牵引的全省 社科联基层网络建设路径，为区域特色文化传承、经济社会发展贡献了更多社科智慧和力量，为江苏打 造社科强省提供了更加有力的支撑和保障。 "一市一品"社科工作品牌分两批次推进。围绕江苏五大社科建设（理论社科、应用社科、大众社科、开 放社科、数字社科），聚焦优化设区市社科联"理论武装、社科研究、资政建言、社科普及"等服务职 能，2022年6月首批立项南京学研究、无锡智慧社科、南通张謇企业家精神研究与宣传、苏州社科强市 建设示范、盐城智汇黄海地方智库平台建设5个项目，充分吸纳了区域特色化创新实践经验，为其他设 区市打造"一市一品"社科工作品牌起到了示范引领作用 ...

Core Viewpoint - The article emphasizes the importance of cultural heritage preservation and innovation in driving modern economic development in Eastern China, showcasing various initiatives and activities that blend traditional culture with contemporary practices [1][20]. Group 1: Cultural Heritage Preservation - The article highlights the significance of protecting ancient architecture and cultural relics as a means to preserve historical memory and urban cultural lineage, particularly in cities like Quanzhou [4]. - Quanzhou is presented as a historical maritime trade center where agricultural and maritime cultures coalesce, creating a unique urban landscape that reflects a rich cultural heritage [2][3]. - The archaeological discoveries in Beijing, particularly at the Liuli River site, reveal the city's evolution from a peripheral area to a central hub of civilization, showcasing the integration of diverse cultural influences [5][6]. Group 2: Cultural Transmission and Education - The article discusses various educational initiatives aimed at instilling traditional cultural values in younger generations, such as the activities at the Confucius Museum in Qufu, which include hands-on learning experiences [10]. - The promotion of traditional crafts, such as the Li ethnic weaving techniques, is highlighted as a means of cultural transmission and economic empowerment for local communities [12]. - The integration of red culture into educational programs, as seen in Tianjin, aims to foster a sense of historical awareness and national pride among youth [14][19]. Group 3: Economic Development through Cultural Innovation - The article notes that cultural tourism is becoming a significant driver of economic growth, with regions like Shanhaiguan reporting a 7.61% increase in tourist numbers during the May Day holiday [15]. - In Jiangsu, the blending of cultural heritage with modern tourism experiences has led to a 15.62% increase in visitor numbers and a 14.79% rise in consumer spending during the same holiday period [20]. - The article emphasizes the need for creative transformation and innovative development of cultural resources to enhance economic advantages, as seen in various cultural and tourism initiatives across Eastern China [20].

人文经济学：数字时代下的人文价值重构 ——《人文经济学——数字时代的生产、消费与治理》出版 在全球价值链重构与数智技术加速迭代的背景下，人工智能、区块链等数字技术成为新动能，逆全球化 趋势加剧了经济的不确定性，美学的转型和精神消费的兴起对经济学研究产生了深远的影响，中国面临 传统产业转型与数字资源创新的双重挑战，催生了人文经济学研究的新范式。 在全球化碎片化时代下，世界经济合作碎片化加剧，但新一轮科技革命和产业变革不断推动着世界经济 向着互联网化、数字化、智能化发展，为全球化注入新质动能。在这种环境下，中国面临生产方式转型 和数字资源创新发展，数智化时代改变了资源生产方式，形成了数实融合新形态，推动着人文经济学生 发。人文经济学的兴起不仅是对经济学"人性回归"的呼应，更与中国式现代化目标深度契合。中国在数 字经济领域的快速发展，为全球提供了独特的实践样本。同时，世界美学转型推动精神消费崛起，新消 费业态如数字艺术市场等重构宏观经济格局，经济学学科人文转向趋势显著，需回应"人的全面发展"这 一终极命题。而人文经济学通过强调文化认同、社会治理与生态平衡，探索人文价值与数字经济的深度 融合，为中国式现代化提供了理论 ...

Core Viewpoint - The article discusses the rising trend of cultural and creative products (文创产品) in China, emphasizing their role in enhancing cultural appreciation and consumer engagement while blending traditional and modern elements [1][2][3]. Group 1: Cultural Impact - Cultural and creative products serve as a medium to convey humanistic values, allowing consumers to engage with cultural heritage in innovative ways [2][3]. - The phrase "a ghost, the ghost of communism, is haunting Europe" illustrates the historical significance and potential impact of cultural narratives, highlighting the importance of interpretation in understanding cultural texts [1]. Group 2: Market Dynamics - The popularity of cultural products is driven not only by their aesthetic appeal but also by their ability to resonate with consumers on a deeper cultural level, creating a new demand in the market [2][3]. - Successful cultural products, such as the National Museum's refrigerator magnets, have sold over one million units, indicating a strong consumer interest in products that reflect historical and cultural narratives [2]. Group 3: Youth Engagement - The article notes that cultural products can enhance cultural confidence among younger generations, encouraging them to participate in cultural preservation and innovation [3]. - Young creators are increasingly integrating traditional cultural elements into modern designs, exemplified by a designer inspired by ancient artifacts who won awards for their contemporary interpretations [3].