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数字+非遗,打造人文经济新范式
Xin Hua Ri Bao· 2025-11-17 21:49
Core Viewpoint - Suzhou is leveraging digital technology to innovate the protection, inheritance, and utilization of intangible cultural heritage (ICH), transforming it from a "finger-tip skill" into a "finger-tip economy," creating a new path for the harmonious development of culture and economy [1] Digital Resource Construction - Suzhou is building a "digital gene bank" for ICH resources through systematic and digital collection methods, which solidifies the foundation for value transformation [2] - The Suzhou Silk Museum has created the largest original database of silk patterns in the country, applying digital patterns across various fields such as fashion and gaming, forming a complete system from technical breakthroughs to innovative applications [2] Intellectual Property Protection - Clear property rights are essential for the orderly flow of resources, and Suzhou is exploring a rights confirmation mechanism for ICH data assets, providing a "Suzhou solution" for asset confirmation [3] - A modern protection system combining law, administration, notarization, and digitization has been established for silk-related ICH, creating a closed-loop management system from confirmation to operation [3] Immersive Experience Creation - Suzhou is reconstructing ICH experience scenarios using digital technology, allowing for deep integration of ICH with daily life, moving from static displays to dynamic inheritance [4] - Projects like "Zhuozheng Wenya" combine AR technology with traditional performances, enhancing visitor engagement and boosting nighttime tourism [4] Industry Integration - The sustainable development of ICH relies on deep integration with modern industries, creating a mutually beneficial industrial chain [5] - Collaborations with popular IPs in gaming and merchandise have led to the successful creation of cultural products that resonate with younger audiences, demonstrating value addition through digital empowerment [6] Broad Dissemination - Suzhou is utilizing new media platforms to create a multi-dimensional, youth-oriented dissemination matrix for ICH [7] - Initiatives like micro-short dramas and live streaming have made ICH more accessible, fostering a positive cycle of "dissemination—recognition—consumption" [7] - The comprehensive approach from digital preservation to property rights confirmation, immersive experiences, industry integration, and digital dissemination serves as a reference for the active inheritance of ICH nationwide [7]
专家学者南京共话文化与经济互促共荣
Zhong Guo Xin Wen Wang· 2025-11-17 06:57
Core Insights - The fifth Cultural Industry Academic Annual Conference was held in Nanjing from November 14 to 16, focusing on the theme of "Mutual Promotion and Prosperity of Culture and Economy" [1] - Experts discussed new paths for high-quality development in the cultural industry, emphasizing the importance of cultural confidence and innovation [1][4] Group 1: Development Directions - Future development of the cultural industry should transition from cultural confidence to cultural awareness, from production-oriented to creation-oriented, from integrated development to structural reshaping, and from narrative dissemination to civilization co-construction [1] - The "14th Five-Year Plan" provides a grand blueprint for the development of the cultural industry, positioning it as a crucial support for Chinese-style modernization [1] Group 2: Innovation and Technology - The role of data elements and artificial intelligence in driving innovation within the cultural industry was highlighted, with examples such as the Dunhuang Digital Art Exhibition and the Yungang Grottoes' smart preservation [3] - Technological advancements like Sora and ChatGPT are reshaping human-machine relationships, offering new possibilities for co-creation in culture [4] Group 3: City Image and Cultural IP - The generation of city IP requires activating grassroots "self-communication" mechanisms, solidifying industrial foundations, and exploring original cultural genes [3] Group 4: Discussions and Awards - Three roundtable forums were held, focusing on topics such as "Innovations in Humanistic Economics Theory and Practice," "Digital Intelligence and High-Quality Development of Cultural Industry," and "Cultural Consumption and Business Model Innovation" [4] - An award ceremony recognized outstanding papers, with five first prizes and eighteen second prizes awarded during the conference [7]
腾讯探元计划2024:“文化+科技”解题新思路!
腾讯研究院· 2025-11-14 10:13
Core Viewpoint - The article discusses the Tencent Exploration Plan (探元计划), highlighting its role in cultural heritage protection and the integration of advanced technology to revitalize traditional culture, emphasizing the importance of long-term investment in cultural preservation over immediate economic returns [5][11][39]. Summary by Sections Cultural Heritage Challenges - Traditional cultural protection faces a dilemma between the richness of cultural scenes and the lag in technology application, funding, and talent shortages, leading to a lack of public awareness and inadequate preservation methods [4]. Tencent Exploration Plan Overview - The Tencent Exploration Plan has evolved from a simple research initiative to a replicable cultural technology innovation ecosystem, addressing challenges in cultural heritage preservation through various projects [7][9]. Humanistic Economics - The concept of "humanistic economics" is introduced, explaining why significant investments are made in cultural restoration, reflecting a value system that prioritizes cultural continuity over immediate financial gain [11][12]. Participation and Collaboration - The plan has shifted from passive participation to active involvement, with over 130 institutions submitting 161 proposals, indicating a growing recognition of the platform's value [17]. Resource Allocation - The resource investment has transitioned from single funding to a more systematic empowerment approach, providing financial support and non-financial resources for various projects [18]. Project Highlights - Notable projects include the digital restoration of ancient murals using terahertz technology and the establishment of a digital gene bank for porcelain in Jingdezhen, showcasing the practical applications of technology in cultural preservation [20][30]. Technological Empowerment - The plan integrates advanced technologies like AI and digital twins into traditional preservation methods, enhancing the precision and effectiveness of cultural heritage restoration [23][26]. Sustainable Development - The plan emphasizes the importance of creating self-sustaining projects that can generate ongoing value, focusing on the long-term viability of cultural initiatives [27][28]. Ecosystem Building - The Tencent Exploration Plan fosters a collaborative ecosystem where cultural institutions, technology providers, and the platform itself work together to address real-world challenges in cultural preservation [34][36]. Long-term Value Creation - The article concludes with a focus on the long-term societal value created by the Tencent Exploration Plan, emphasizing the importance of patience and sustained effort in cultural heritage initiatives [40][42].
嘉宾金句|专家解读“苏超”常州实践背后的人文经济密码
Xin Hua Cai Jing· 2025-11-10 05:32
Core Viewpoint - The article discusses the emergence of Changzhou's cultural economy, particularly through the lens of the "Su Chao" football initiative, highlighting its role in modern urban development and community engagement [1][2]. Group 1: Cultural and Economic Development - The "Su Chao" initiative embodies three key characteristics of a modern people's city: the essence of football as a people's sport, modernity as a temporal attribute, and systematization as a methodological attribute [2]. - Cultural development can leverage "clever strength" to achieve growth objectives more efficiently by identifying strategic entry points [4]. - The core principles of humanistic economics emphasize a people-centered approach, the importance of cultural empowerment to create uniqueness, and the role of thought leadership in enhancing awareness and driving economic growth [5]. Group 2: Media and Communication - Media plays a crucial role in injecting momentum into the development of Changzhou's cultural economy, while the demands of this economic development also drive media innovation, creating a virtuous cycle of mutual empowerment [7]. - Empathy is identified as a key factor for the "Su Chao" cultural tourism communication and product outreach, emphasizing the need for impactful communication that resonates with the public [8]. Group 3: Event Management and Community Engagement - The success of "Su Chao" is attributed to the commitment to organizing events that satisfy public expectations, focusing on safety, warmth, and community integration [11]. - Changzhou utilizes events as a medium to gather business interests and showcase the city's vitality and development potential, enhancing the overall experience for visitors [12]. Group 4: Urban Image and Business Environment - Changzhou's commitment to integrity and reliability shapes its urban image, making it a vibrant representation of the city's business environment [15]. - Through diversified investment cooperation, the "Su Chao" initiative is deeply integrated into the city's fabric, serving as a significant driver for consumption growth and urban vitality [15].
人文环境也是营商环境
Ren Min Ri Bao· 2025-11-04 06:45
Group 1 - The article emphasizes the role of cultural institutions, such as museums, in enhancing the business environment and attracting investment, highlighting that a well-managed museum often correlates with a favorable business climate [1] - The success of cultural initiatives in regions like Suzhou and the Suzhou Industrial Park illustrates how cultural heritage and values can attract foreign investment and foster economic development [1] - High-quality cultural products and services not only enrich people's spiritual lives but also stimulate economic growth and development potential [1] Group 2 - Cultural empowerment is essential for creating a conducive business environment, as seen in the innovation cluster of Shenzhen-Hong Kong-Guangzhou, which ranks first globally due to its diverse and inclusive cultural traits [2] - The historical and cultural foundations in places like Ningbo contribute significantly to the development of leading manufacturing enterprises, showcasing the importance of cultural heritage in economic success [2] - Long-term cultural development is necessary for sustainable business environments, as short-sighted policies can lead to resource misallocation and deter investment [2] Group 3 - A healthy business environment is likened to an ecosystem that requires systematic thinking, integrating visible improvements with less tangible cultural enhancements [3] - The recent policies in Shanghai, such as the new administrative penalty list and affordable housing initiatives, demonstrate a comprehensive approach to improving the business environment and enhancing quality of life for residents [3] - The focus on cultural empowerment in the 14th Five-Year Plan indicates a shift towards valuing cultural and ecological aspects in business environment optimization, emphasizing the need for targeted and systematic measures [3]
文化赋能制造业新形象的价值与探索
Jing Ji Ri Bao· 2025-11-03 23:07
Core Viewpoint - The manufacturing industry is crucial for China's economic foundation and must transition from "Made in China" to "Created in China," emphasizing quality and brand development [1] Group 1: High-Quality Development of Manufacturing - The integration of culture and manufacturing is essential for creating unique manufacturing aesthetics, aligning with the needs of a better life for the people [2] - Cultural empowerment in manufacturing reflects the interconnection between cultural and economic development, revealing the "humanistic code" for high-quality economic growth [2][3] - The rise of emotional consumption demands that products not only be practical but also aesthetically pleasing and culturally rich, setting higher standards for manufacturing [3] Group 2: Cultural Connotations of Manufacturing Competitiveness - Cultural empowerment in manufacturing involves integrating aesthetic principles and emotional experiences into products, enhancing competitiveness [4] - The beauty of design encompasses both macro and micro aesthetics, merging traditional culture with modern design to create innovative products [4] - Craftsmanship reflects the spirit of precision and quality in manufacturing, emphasizing the combination of cultural heritage and technological innovation [5] Group 3: Pathways for Cultural Empowerment in Manufacturing - Cultural empowerment emphasizes the unity of culture and craftsmanship, transitioning manufacturing from mere production to the creation of beauty [7] - Building cultural clusters and enhancing cultural soft power are vital for improving the international competitiveness of manufacturing industries [7][8] - The transformation of industrial cities into centers of innovation and brand creation is driven by the pursuit of manufacturing beauty [8] Group 4: Promoting Cultural Spirit - The spirit of craftsmanship, characterized by a commitment to quality and cultural values, is essential for the manufacturing sector [9] - The collective image of modern Chinese entrepreneurs reflects a dedication to quality and innovation, contributing to the aesthetic evolution of "Made in China" [9] - Cultural empowerment fosters the integration of people, products, cities, and culture, enhancing the overall quality of industrial civilization [9]
人文环境也是营商环境(评论员观察)
Ren Min Ri Bao· 2025-11-03 22:12
Core Viewpoint - The integration of culture into the economic and social environment is essential for creating a favorable business environment, which in turn drives high-quality economic development [1][2][4]. Group 1: Cultural Influence on Business Environment - Cultural depth provides a continuous source of nourishment for the business environment, enhancing the character and spirit of a region, and fostering unity and resilience [1][2]. - Successful cultural initiatives, such as museums, can serve as indicators of a region's business environment, attracting investment by reflecting the government's commitment to cultural infrastructure [1][2]. - The cultural characteristics of regions like Suzhou and Ningbo have been pivotal in attracting investment and fostering economic growth, demonstrating the significant impact of cultural factors on business success [1][2]. Group 2: Long-term Perspective on Business Environment - A sustainable business environment requires a long-term vision, moving away from short-sighted policies that prioritize immediate gains over lasting development [3]. - The creation of a healthy business ecosystem necessitates a comprehensive approach that balances visible improvements with underlying cultural and institutional enhancements [3]. - Initiatives in cities like Shanghai illustrate the importance of a multi-faceted approach to improving the business environment, focusing on housing, green spaces, and regulatory clarity to foster economic growth [3]. Group 3: Policy and Cultural Integration - The recent policy directions emphasize the need for cultural empowerment in economic development, highlighting the importance of systematic, precise, and targeted measures to enhance the business environment [4]. - Continuous reform of the business environment should prioritize the experiences of the public, fostering a more inclusive cultural atmosphere that supports economic prosperity [4].
从群众中来,到群众中去
Ren Min Wang· 2025-11-02 01:56
Core Insights - The "Su Super" event has become a significant cultural phenomenon, attracting over 2.118 million live spectators and 1.734 billion online views during the regular season, with social media discussions reaching 66.77 billion [1] - The grassroots nature of "Su Super" is a key factor in its popularity, with over 65% of the 516 participating players coming from everyday professions, creating a strong emotional connection between the event and the community [3][4] - The event has successfully integrated local culture and economic activity, with ticket stubs being used for discounts and promotions, resulting in a leverage effect where every 1 yuan spent on tickets generates 7.3 yuan in surrounding consumption [10] Community Engagement - The event has fostered community unity, as exemplified by players like Dai Hu, a village leader who has seen increased collaboration in his community due to the event [2] - The "Su Super" model has inspired similar grassroots football leagues across various provinces, indicating a growing trend in community-driven sports events [12] Cultural Significance - "Su Super" has ignited local pride and cultural identity, with each of the 13 participating cities fielding their own teams, enhancing regional cultural resonance [8][9] - The event has become a platform for cultural exchange, showcasing local culinary traditions and fostering a sense of belonging among fans [9][10] Economic Impact - The integration of cultural and economic elements in "Su Super" has demonstrated a successful model for enhancing local economies through sports, with significant participation from local businesses [10][11] - The event's success is attributed to its ability to meet the public's desire for joy and community engagement, highlighting the importance of cultural factors in economic development [13] Future Prospects - Preparations for the second season of "Su Super" are already underway, with a clear goal to enhance the event's quality and uniqueness [14]
“苏超”启示录③ 从群众中来,到群众中去!
Ren Min Wang· 2025-11-02 01:33
Core Insights - The "Su Super" event has become a significant cultural phenomenon, attracting over 2.118 million live spectators and 1.734 billion online views during the regular season, with social media discussions reaching 66.77 billion views [1][5][19] - The grassroots nature of "Su Super" is a key factor in its popularity, with over 65% of the 516 participating players coming from everyday professions, fostering a strong emotional connection between the event and the community [4][5][19] - The event has successfully integrated local culture and economic activity, with ticket stubs being utilized for discounts and promotions, leading to a reported 7.3 times increase in surrounding consumption for every 1 yuan ticket sold [17][19] Group 1: Community Engagement - "Su Super" emphasizes community involvement, with players like Dai Hu, a village leader, using their roles to promote unity and sports among local youth [3][4] - The event has sparked a sense of local pride and cultural identity, with teams representing different cities in Jiangsu, enhancing community spirit and engagement [12][20] Group 2: Economic Impact - The "ticket root economy" has been developed, allowing fans to use their tickets for various discounts, thus stimulating local consumption and economic activity [17][19] - The integration of cultural elements into the event has shown a positive correlation between cultural engagement and economic growth, with Jiangsu's rich cultural heritage playing a significant role [13][14] Group 3: Future Prospects - The success of "Su Super" has inspired similar events in other provinces, indicating a growing trend in grassroots sports leagues across China [19][20] - Plans for the second season of "Su Super" are already underway, with a focus on enhancing the event's uniqueness and quality [21]
报告文学|2025,致我们亲爱的“苏超”
Xin Hua Ri Bao· 2025-11-02 01:09
Core Points - The 2025 Jiangsu Province Urban Football League concluded with unexpected results, where Taizhou team emerged as champions and Nantong team as runners-up, attracting a large audience of 62,329 at the final match [1][22] - The league has become a cultural phenomenon, engaging a diverse audience and showcasing local pride, as it allows ordinary people to participate in football, reflecting high-quality development in culture [2][22] - The league featured 516 players from various professions, with 337 amateur players making up about 65% of the participants, highlighting the grassroots nature of the competition [7][22] Audience Engagement - A survey indicated that 80% of the audience were non-traditional football fans, demonstrating the league's ability to attract a broader demographic [8][22] - The league's matches have consistently drawn large crowds, with average attendance exceeding 28,000, comparable to top global leagues [22][24] Cultural Impact - The league has fostered a sense of community and local identity, with fans engaging in playful banter and cultural exchanges through social media, enhancing the cultural fabric of Jiangsu [14][18] - The integration of local culture into the matches, such as performances by the "Journey to the West" team, has enriched the spectator experience [16][18] Economic Contribution - The league has significantly boosted local economies, with offline revenue nearing 38 billion yuan in the first six rounds, and a 13% year-on-year increase in the province's sports service industry revenue [24][22] - Modern sports facilities across Jiangsu have supported the league's success, providing a high-quality viewing experience for fans [22][24] Future Prospects - The league's success has laid a foundation for future growth, with plans for continued engagement and development in local football culture [25][22]