数字阅读

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打造阅读新空间 激活消费新动能
Xin Hua She· 2025-04-23 21:19
Group 1 - The core idea of the articles emphasizes the transformation of the reading market through AI empowerment and the development of diverse bookstore models, which stimulate consumer spending and enhance the reading experience [1][2][4][8] - The digital reading market in China is projected to reach a total revenue of 66.141 billion yuan in 2024, with a year-on-year growth of 16.65%. The mass reading market is expected to be 48.885 billion yuan, with audio reading at 12.370 billion yuan, and professional reading at 4.886 billion yuan, reflecting growth rates of 20.07%, 6.32%, and 12.27% respectively [3] - The "bookstore+" model is gaining traction, combining various cultural consumption activities such as cafes, exhibitions, and children's play areas, which enhances the consumer experience and increases bookstore revenues [4][5][6] Group 2 - The 2025 Beijing Book Fair featured nearly 200 well-known publishers and over 500,000 new books, demonstrating the strong reading enthusiasm among the public, with significant sales recorded shortly after opening [7] - Traditional book markets are revitalizing, with events like the weekend used book market in Taiyuan attracting over 60,000 visitors during peak seasons, indicating a robust demand for reading materials [8] - The integration of digital reading, new bookstore formats, and book fairs is creating a more comfortable reading environment, showcasing the vast potential for future growth in the reading market [8]
AI时代,阅读该如何平衡深与浅
Bei Jing Qing Nian Bao· 2025-04-23 10:06
Group 1 - The core theme of World Book Day 2023 is "Reading: A Bridge to the Future," emphasizing the importance of reading in building a better tomorrow [1] - The concept of "national reading" has been included in government work reports for the 12th consecutive year, highlighting its significance in social civilization construction [1] - The development of reading infrastructure and the availability of quality reading content have fostered a rich reading atmosphere in society [1] Group 2 - Concerns about "character amnesia" and the impact of AI tools on reading habits have gained attention, particularly among youth, indicating a need for deeper reading practices [2] - A report shows that approximately 60% of surveyed youth worry about the fragmentation of reading due to AI, while 89.9% believe maintaining deep reading and independent thinking is more important in the AI era [2] - The relationship between digital and traditional reading is complementary, suggesting that both can enhance each other to create a healthy reading ecosystem [2] Group 3 - In a fast-paced digital age, the importance of cultivating a love for reading and building a comprehensive knowledge system is emphasized [3] - Parents are encouraged to model reading behavior, which can influence children to develop deep reading habits and contribute to the transmission of good family values [3] - The call to action is to start with reading good books and to persist in deep reading to enhance personal growth and development [3]
辛识平:书香润人心,悦读向未来
Xin Hua She· 2025-04-23 08:30
书香悠长,传承着我们的文化根脉。从简牍绢帛上的智慧流韵,到5G时代的沉浸体验,阅读,始终是 一代代中国人传承和发展文化的重要载体。校园里,师生们大声吟诵古诗文,体会古人的情感和境界; 在数字化技术应用推动下,经史子集走出高阁、走进千家万户;得益于新型视听技术,古书中的故事、 人物栩栩如生地出现在读者眼前……文化与科技交融,让典籍里的文字彰显山河气象,将书本中的智慧 化作奋进力量,在跨越时空的共鸣中实现着文化基因的薪火相传。 书香满溢,激荡着砥砺前行的力量。今年联合国教科文组织将世界读书日主题定为"阅读:通往未来的 桥梁"。无论是实现个人梦想,还是推进强国建设、民族复兴伟业,都需要从书籍中汲取前进的力量, 让学习铺筑通往美好未来的道路。打开书卷,如同开启一段神奇的旅程,我们读到的不仅是文字,更是 澎湃在字里行间的文明力量。先贤们皓首穷经的智慧结晶,亿万人民披荆斩棘的奋斗历程,不同文明的 交流互鉴,科技发展的蓬勃浪潮……读书,不仅让我们获得知识,更让我们高擎精神火炬,点亮希望、 照亮未来。当领导干部带头读书学习,修身养志、增长才干,当孩子们享受着获取新知的乐趣,当全社 会都参与到阅读中来,形成爱读书、读好书、善读 ...
新华鲜报丨用户达6.7亿!读书日看数字阅读之变
Xin Hua She· 2025-04-23 08:27
新华社记者史竞男、万倩仪、邢拓 新华社北京4月23日电 题:用户达6.7亿!读书日看数字阅读之变 轻点手机屏幕,万卷诗书掌间流转;打开智能手表,日推金句映入眼帘;聆听有声读物,人间烟火萦绕 耳畔……数字时代,人们的阅读方式有了更多选择。 4月23日是世界读书日,在山西太原举办的第四届全民阅读大会上,最新发布的《2024年度中国数字阅 读报告》显示,2024年我国数字阅读市场总体营收规模为661.41亿元,用户规模已达6.7亿。 透过这份报告,一起来看过去一年的"阅读之变"。 队伍更庞大—— 2024年,数字阅读用户规模实现"增加一个亿"的目标,增长率为17.52%,增长量和增长率均创下近年来 新高。 从"一书在手"到"一屏万卷",十年来,我国数字阅读用户规模实现了翻倍增长,数字阅读已成为全民阅 读的重要引擎。 报告显示,26岁至35岁的用户仍然是主力;26岁及以上的用户占比已接近六成。 "数字阅读正在由以年轻人为主向更加成熟的年龄层渗透。"中国音像与数字出版协会第一副理事长张毅 君说。 场景更智能—— 报告显示,2024年,电子阅读依然是数字阅读用户的"心头好"。 "90后"陈文婷是读书软件的年付费会员。她认 ...
我国数字阅读用户突破6.7亿
news flash· 2025-04-23 02:21
据新华社消息,2024年我国数字阅读用户规模达6.7亿,同比增长17.52%。在第四届全民阅读大会上发 布的中国数字阅读报告指出,我国数字阅读市场总体营收规模为661.41亿元,同比增长16.65%。报告还 显示,我国数字阅读作品总量约为6307.26万部,其中网络文学和电子书占比约67.55%,有声阅读作品 占比约32.45%。 ...
数字阅读连续三年居阅读方式榜首 市民阅读状况调查发布 综合阅读率达97.15% 人均阅读量超10本
Jie Fang Ri Bao· 2025-04-21 01:42
Core Insights - The 2024 Shanghai Citizen Reading Status Survey reveals a comprehensive reading rate of 97.15% among residents, with an average reading volume exceeding 10 books per person [1][2] Group 1: Reading Trends - Digital reading has become the preferred method for residents for three consecutive years, with a digital reading rate of 81.61% [3] - The average reading volume has decreased from 13.37 books in 2022 to 12.37 books in 2023, and further to 10.03 books in 2024 [2] - The peak reading time is identified between 20:00 and 22:00, with 52.64% of citizens reading during this period [2] Group 2: Public Engagement - There is a high enthusiasm for offline public reading activities, particularly the Shanghai Book Fair, which is the most popular event [2] - 77.96% of citizens have utilized public reading spaces such as libraries and bookstores in the past year, with a satisfaction rate of 79.00% for public libraries [4] Group 3: Second-hand Book Market - There is a growing willingness among citizens to participate in second-hand book trading, with 75.30% expressing interest, particularly among the youth at 78.43% [3] - The average spending on digital reading has increased from 173.95 yuan to 195.49 yuan, indicating a rising acceptance of paid digital content [3] Group 4: Youth and Children Reading - Youth reading volume is the lowest among all age groups, averaging 9.47 books, with 82.66% of them rating their reading volume as low [2] - Children prefer physical books, averaging 28.06 minutes of reading per day, and 87.60% of children under 8 have visited child-friendly reading spaces [6] Group 5: Senior Citizens' Reading Habits - The reading engagement of the elderly has improved, with 65.32% reading six or more books annually, and 80.44% favoring e-books [7] - "Reading + Health" activities are particularly popular among the elderly, who also frequently visit community reading rooms [7]
掌阅科技2024年扣非净利同比增长185.38% 衍生业务成第二增长曲线
Zheng Quan Shi Bao Wang· 2025-04-18 13:37
Core Viewpoint - In 2024, Zhangyue Technology (掌阅科技) reported significant growth in revenue and profit, driven by strategic transformation and expansion into derivative businesses, particularly short dramas and AI applications in digital reading [1][2][3] Financial Performance - The company achieved a revenue of 2.583 billion yuan in 2024, with a net profit of 49.2917 million yuan, representing a year-on-year increase of 41.46% [1] - The non-net profit reached 32.3977 million yuan, showing a remarkable growth of 185.38% year-on-year [1] - In Q4 2024, the net profit was 86.122 million yuan, reflecting a quarter-on-quarter growth of approximately 692% [1] Strategic Transformation - Zhangyue Technology is committed to a strategic transformation, focusing on the steady development of free reading services while aggressively expanding derivative businesses [1] - The company has enhanced its quality content reserve by introducing thousands of premium digital books and audio content, solidifying its content barrier [1] Derivative Business Development - The derivative business generated 776 million yuan in revenue, marking a year-on-year increase of 189.99% and accounting for 30.02% of total revenue, establishing it as a second growth curve for the company [2] - The company has developed various forms of short dramas, collaborating with multiple production and technology partners, and has released hundreds of short dramas across diverse genres [2] AI Integration - Zhangyue Technology is actively advancing the application of AI models in digital reading and derivative businesses, leveraging its advantages in content copyright resources and user base [3] - The "Zhangyue AI Assisted Reading" feature has been launched on the "Zhangyue" app, enhancing user reading efficiency through AI technology [3]
2025年中国电子阅读器行业发展历程、产业链、市场规模、竞争格局及发展趋势研判:数字化阅读普及及便携式阅读设备需求增加,行业市场规模持续增长[图]
Chan Ye Xin Xi Wang· 2025-04-16 01:20
Core Viewpoint - The electronic reader market in China is experiencing stable growth, with a projected market size of approximately 10.066 billion yuan in 2024, driven by innovation from manufacturers and changing consumer reading habits [1][14]. Industry Overview - Electronic readers are portable, low-energy devices designed for displaying digital versions of printed materials, primarily using e-ink technology for a paper-like reading experience [3][4]. - The industry has seen significant advancements since its inception around 2007, with the rise of e-ink technology and the proliferation of smartphones altering reading habits and increasing demand for dedicated reading devices [6][11]. Market Dynamics - The electronic reader market is characterized by a diverse competitive landscape, featuring both international brands like Amazon's Kindle and domestic players such as iReader and Hanvon Technology [17][18]. - The market is supported by a growing digital reading user base, which reached 570 million in 2023, representing a year-on-year growth of 7.53% [13]. Technological Advancements - Recent improvements in e-ink technology have enhanced display quality, energy efficiency, and response times, making electronic readers more appealing for long-term use [24]. - The introduction of new materials and designs has led to lighter and more durable devices, catering to consumer preferences for portability [26]. Consumer Preferences - Consumers are increasingly favoring electronic readers for their portability, customizable reading experiences, and reduced eye strain compared to traditional screens [5][6]. - The market is witnessing a trend towards smart and personalized features, such as intelligent recommendation systems and customizable reading settings [27]. Key Companies - Major players in the electronic reader market include: - **iReader Technology**: Known for its various product lines focusing on light reading and voice features [18]. - **Hanvon Technology**: Offers e-readers that utilize e-ink technology for a comfortable reading experience [19]. - **JDRead**: A product from JD.com featuring a 6-inch e-ink screen and various functionalities [18]. - **Xiaomi**: Launched the Xiaomi Duokan e-reader with advanced display features [18]. - **iFlytek**: Introduced the first color e-reader, expanding the market's offerings [18].
关注数字产业下游应用发展情况
Hua Tai Qi Huo· 2025-03-25 05:11
Industry Investment Rating No investment rating information is provided in the report. Core Viewpoints - Focus on the development of downstream applications in the digital industry [1] - The financial industry expands the scope of loan support and increases the credit limit [1] Summary by Directory Middle - view Event Overview Production Industry - The National Press and Publication Administration solicits opinions on the "Regulations on Promoting National Reading (Draft for Comment)", supporting the development of digital reading [1] Service Industry - The Ministry of Human Resources and Social Security expands the scope of the special loan for stabilizing and expanding employment to include individual business owners, and raises the maximum credit limit for small and micro - enterprises to 50 million yuan and 10 million yuan for individuals [1] Industry Overview Upstream - Energy: International oil prices fluctuate [1] - Chemical: Polyethylene prices continue to decline [1] - Building Materials: Cement and building material prices continue to decline [1] - Non - metal: Natural rubber prices decline slightly [1] - Black: Coke prices decline [1] Middle - stream - Chemical: PTA operating rate declines compared to the same period; the operating rates of urea, PX, and polyester increase compared to the same period [2] Downstream - Real Estate: The sales of commercial housing in first - and second - tier cities are weaker than the same period [3] - Service: The number of international flights increases, while the number of domestic flights decreases compared to the same period [3] Market Pricing - Industry credit spreads fluctuate slightly [4] Industry Credit Spread Tracking | Industry | Year - to - date | One - quarter ago | One - month ago | Last week | This week | Quantile | | --- | --- | --- | --- | --- | --- | --- | | Agriculture, Forestry, Animal Husbandry and Fishery | 77.60 | 92.21 | 79.41 | 87.29 | 84.25 | 15.60 | | Mining | 50.64 | 49.73 | 47.63 | 55.04 | 49.71 | 29.00 | | Chemical | 77.06 | 91.61 | 67.80 | 74.85 | 69.44 | 14.80 | | Steel | 57.83 | 60.30 | 57.20 | 64.78 | 58.69 | 19.50 | | Non - ferrous Metals | 63.81 | 57.44 | 56.18 | 65.10 | 59.26 | 28.40 | | Electronics | 71.75 | 75.15 | 80.49 | 87.83 | 79.59 | 53.20 | | Automobile | 85.62 | 80.96 | 65.90 | 72.33 | 52.70 | 0.00 | | Household Appliances | 61.09 | 56.22 | 53.92 | 58.28 | 50.56 | 12.70 | | Food and Beverage | 59.00 | 45.53 | 44.39 | 53.57 | 46.32 | 14.00 | | Textile and Apparel | 76.82 | 57.97 | 56.89 | 64.33 | 55.64 | 10.80 | | Light Industry Manufacturing | 252.03 | 202.77 | 197.14 | 205.58 | 201.09 | 14.70 | | Pharmaceutical Biology | 69.15 | 75.61 | 65.88 | 77.40 | 72.41 | 28.60 | | Public Utilities | 41.14 | 35.91 | 33.18 | 40.03 | 34.73 | 28.40 | | Transportation | 49.26 | 39.69 | 36.57 | 42.87 | 39.54 | 16.90 | | Real Estate | 328.68 | 193.60 | 152.71 | 151.38 | 139.80 | 13.70 | | Commercial Trade | 65.60 | 53.18 | 51.82 | 60.18 | 53.50 | 15.50 | | Leisure Services | 76.21 | 98.68 | 108.37 | 108.00 | 103.97 | 92.60 | | Bank | 34.48 | 27.28 | 30.86 | 31.64 | 29.38 | 55.20 | | Non - bank Finance | 42.22 | 38.93 | 35.55 | 41.14 | 36.49 | 18.50 | | Comprehensive | 77.36 | 54.33 | 50.67 | 56.24 | 51.27 | 5.20 | | Building Materials | 53.59 | 49.32 | 46.51 | 55.78 | 48.88 | 27.00 | | Building Decoration | 59.58 | 58.42 | 56.64 | 62.39 | 57.36 | 16.90 | | Electrical Equipment | 79.81 | 85.02 | 82.75 | 95.68 | 87.87 | 52.00 | | Machinery and Equipment | 51.08 | 45.71 | 44.36 | 52.15 | 46.52 | 29.80 | | Computer | 100.49 | 83.35 | 69.85 | 76.46 | 68.52 | 5.70 | | Media | 208.09 | 48.00 | 44.56 | 53.78 | 47.76 | 3.40 | | Communication | 52.39 | 39.68 | 37.28 | 43.96 | 35.53 | 9.20 | [42] Key Industry Price Index Tracking | Industry Name | Index Name | Frequency | Unit | Update Time | Current | YoY | 5 - day Trend | | --- | --- | --- | --- | --- | --- | --- | --- | | Agriculture | Spot price of corn | Daily | Yuan/ton | 3/24 | 2210.0 | 0.26% | | | | Spot price of eggs | Daily | Yuan/kg | 3/24 | 6.8 | 0.75% | | | | Spot price of palm oil | Daily | Yuan/ton | 3/24 | 9704.0 | - 0.16% | | | | Spot price of cotton | Daily | Yuan/ton | 3/24 | 14928.7 | - 0.02% | | | | Average wholesale price of pork | Daily | Yuan/kg | 3/24 | 21.1 | 0.24% | | | Non - ferrous Metals | Spot price of copper | Daily | Yuan/ton | 3/24 | 81146.7 | 1.44% | | | | Spot price of zinc | Daily | Yuan/ton | 3/24 | 24148.0 | 0.20% | | | | Spot price of aluminum | Daily | Yuan/ton | 3/24 | 20823.3 | - 0.48% | | | | Spot price of nickel | Daily | Yuan/ton | 3/24 | 130300.0 | - 0.65% | | | | Spot price of aluminum | Daily | Yuan/ton | 3/24 | 17393.8 | - 0.07% | | | | Spot price of rebar | Daily | Yuan/ton | 3/24 | 3186.7 | - 0.95% | | | Ferrous Metals | Spot price of iron ore | Daily | Yuan/ton | 3/24 | 790.8 | - 0.79% | | | | Spot price of wire rod | Daily | Yuan/ton | 3/24 | 3367.5 | - 1.46% | | | | Spot price of glass | Daily | Yuan/square meter | 3/24 | 15.2 | 1.00% | | | Non - metal | Spot price of natural rubber | Daily | Yuan/ton | 3/24 | 16636.0 | 0.46% | | | | China Plastic City Price Index | Daily | - | 3/24 | 856.5 | - 0.60% | | | | Spot price of WTI crude oil | Daily | US dollars/barrel | 3/24 | 68.3 | 1.64% | | | Energy | Spot price of Brent crude oil | Daily | US dollars/barrel | 3/24 | 71.6 | 1.46% | | | | Spot price of liquefied natural gas | Daily | Yuan/ton | 3/24 | 4222.0 | 1.93% | | | | Coal price | Daily | Yuan/ton | 3/24 | 789.0 | - 2.23% | | | | Spot price of PTA | Daily | Yuan/ton | 3/24 | 4877.3 | 1.25% | | | | Spot price of polyethylene | Daily | Yuan/ton | 3/24 | 8033.3 | - 1.65% | | | Chemical | Spot price of urea | Daily | Yuan/ton | 3/24 | 1963.0 | 4.58% | | | | Spot price of soda ash | Daily | Yuan/ton | 3/24 | 1538.0 | - 1.28% | | | | National cement price index | Daily | - | 3/24 | 148.9 | - 1.10% | | | Real Estate | Comprehensive building material index | Daily | Points | 3/24 | 117.5 | - 0.76% | | | | National concrete price index | Daily | Points | 3/24 | 100.5 | 0.04% | | [43]