2025年国庆中秋"小长假"，全国国内出游人数高达8.88亿。因假期出游人数较多，对各地看房人流有一 定分流，不过核心城市仍保持住较高热度。 另一位于房山区的项目，假期推出更大力度折扣，原价555万元的房源、现折扣价388万元，还能再打九 折到349万元，不过特价房仅五套；还有昌平区一新盘也针对95平方米的户型，推出10套直降近百万的 特价房。 房企"促销潮"的另一面，北京部分即将入市的热门新盘，则迎来较大人流。据北京璞樾透露，项目 在"十一"实现超3600人次到访。另一朝阳区东四环项目，假期售楼处人流涌动，3日一则现场视频显 示，沙盘处几乎围满购房者。 受房企加大营销、以及楼市新政的持续影响，北京国庆楼市成交较为亮眼。 中指研究院数据显示，10月1日～8日，北京新建商品住宅日均成交0.61万平米，较去年国庆假期增长 52%；二手房日均成交19套，较去年国庆假期增长73%。 据机构最新统计数据，10月1日～8日，北京新房日均成交同比增长52%，二手房日均成交同比增长 73%，深圳新房日均成交同比增长22%。同期，上海新房日均成交小幅增长3%，广州方面则同比下降 4%。 第一财经采访了解到，为在传统"银十"提高 ...

2025.10. 09 作者 | 第一财经 孙梦凡 2025年国庆中秋"小长假"，全国国内出游人数高达8.88亿。因假期出游人数较多，对各地看房人流 有一定分流，不过核心城市仍保持住较高热度。 据机构最新统计数据，10月1日～8日，北京新房日均成交同比增长52%，二手房日均成交同比增长 73%，深圳新房日均成交同比增长22%。同期，上海新房日均成交小幅增长3%，广州方面则同比下 降4%。 第一财经采访了解到，为在传统"银十"提高业绩，不少楼盘都加大了促销力度，北京有项目推出特价 房源、总价直降近百万；深圳也有开发商通过打折、首付分期、工抵房等方式，抓住政策窗口期加快 去化。 房企推特价房"抢跑" 今年国庆小长假，适逢各地推出楼市新政，一线城市通过优化限购放出大量"房票"。趁政策利好仍在 释放，房企集体加大了营销力度，国庆小长假也未松懈。 本文字数：2589，阅读时长大约4分钟 "这个盘首开去化七成，国庆还推出特价房，可以申请专属9折优惠。"10月9日，北京昌平区一楼盘 销售代理告诉记者，该项目九月底开盘，因配套较好、得房率约95%，目前首开房源仅剩两成，假 期全部"降价处理"。 北京通州区一均价六万的新盘也大 ...

Core Insights - The real estate market is experiencing a cautious approach from buyers, with heightened standards for property selection [9] - During the National Day holiday, major cities like Beijing and Shenzhen saw significant increases in new and second-hand home transactions, driven by promotional activities from developers [4][5] - The overall market performance varied across cities, with some experiencing declines while others maintained strong activity [6][7] Group 1: Market Performance - From October 1 to 8, Beijing's new home daily transactions increased by 52% year-on-year, while second-hand homes rose by 73% [4] - In Shenzhen, new home daily transactions grew by 22% during the same period [4] - Conversely, Shanghai's new home transactions saw only a slight increase of 3%, and Guangzhou experienced a 4% decline [6] Group 2: Developer Strategies - Developers are intensifying marketing efforts, offering significant discounts and special promotions to attract buyers [2][10] - In Beijing, some projects offered price reductions of up to 1 million yuan, with various financing options available [2] - The trend of offering "special price" homes is prevalent, with many projects reporting high visitor numbers and rapid sales [2][10] Group 3: Buyer Behavior - Buyers are increasingly selective, focusing on high-quality properties and value for money, influenced by market conditions and available inventory [9] - There is a notable increase in buyer activity in core cities, with developers responding by enhancing property features and amenities [10] - The decision-making process for buyers has lengthened, with a strong emphasis on project delivery capabilities and future value retention [9]

每经AI快讯，这个国庆中秋假期期间，全国多地楼市迎来促销高峰，房企大力促销，核心城市新房供 应量显著增加，政策利好叠加传统销售旺季，推动市场活跃度回升。在这当中记者发现，不少房企国庆 中秋假期都推出了符合"好房子"标准的产品，得到了购房人的青睐。 北京某楼盘销售负责人 费腾：从3日开始，整体的客户到访量明显增加，基本维持在每天在130~170组 之间，截止到6日总体的来访量是585组，我们现在延迟到9点（下班），的确晚上看房的客户也比较 多。 在北京8月出台的楼市新政推动下，9月1日—29日，新房网签0.32万套，同比增长12.6%，环比增长 21.6%。受此影响，随后的这个假期，多数在售楼盘的到访量和成交量都有所上升。 北京某楼盘负责人 兴萌：基本上成交的客户，从认购确定了这套房子开始，基本上一周到两周之内， 就会来做相关的这个贷款手续。 不只是北京，在上海、广州、深圳等城市，多家头部房企都选择在国庆中秋长假期间，通过特价房、购 房补贴等组合拳来刺激销售。据不完全统计，9月下旬以来，已有包括重庆、合肥、武汉、广州、长 春、邵阳、东莞等多地发布楼市相关新政，涵盖公积金政策优化、限购松绑、购房补贴等举措，推动市 ...

2025年国庆黄金周恰逢深圳"9.5楼市新政"满月，新政效应延续下，深圳新房市场签约量较节前一周实 现大幅增长，且伴随返程人员增多，中介门店的看房量及签约量迎来高峰。但受去年高基数与假期旅游 分流影响，整体成交同比仍有回落。 新房、二手房签约量较节前均有上涨 国庆假期，新政对新房市场的去化带动作用集中显现。深圳乐有家研究中心数据显示，10月1日至10月7 日，乐有家门店二手房签约量较前一周（9月24日—9月30日）上涨15%，新房签约量环比上涨达 120%。 从假期市场节奏看，呈现"前热中缓后升"的特点。中原地产华南区总裁兼深圳中原总经理郑叔伦表示， 国庆长假首两天，各大项目售楼部人流不错，有项目选择加推及搞活动，为项目销售助力。踏入长假中 后期，假期气氛渐浓，销情略有回落。 不过，随着国庆长假进入尾声返程人员增多，乐有家数据显示，门店10月7日看房量和签约量攀升至国 庆假期最高峰。 值得一提的是，截至10月6日深圳楼市新政刚好满月。乐有家研究中心数据显示，对比新政前一个月（8 月4日—9月5日）乐有家门店的新房看房量环比上涨49%，新房签约量环比上涨46%；二手房比较平 稳，环比略有上涨。 今年9月5日，深 ...

Group 1 - The real estate market is experiencing a "golden period" during the National Day and Mid-Autumn Festival holidays, with significant promotional activities by developers to accelerate sales and increase new home supply in core cities [1][2] - In Shenzhen, new policies have led to a notable increase in sales, with one project selling nearly 20 units in half a month, three times the sales of August [1] - The competitive environment in the new home market has intensified, with various districts offering substantial discounts and additional incentives such as appliances and waived management fees to attract buyers [1][2] Group 2 - Developers are adopting differentiated holiday activities to cater to changing buyer preferences, focusing on quality living experiences rather than just purchasing homes [2] - In the Greater Bay Area, developers are providing various incentives, including discounts, purchase vouchers, and free parking spaces, which are positively impacting market transactions [2][3] - Data from the Le Youjia Research Center indicates a significant increase in both second-hand and new home transactions in Shenzhen during the holiday period, with new home signings up 120% compared to the previous week [2] Group 3 - Major developers in first-tier cities like Beijing, Shanghai, and Guangzhou are using strategies such as special pricing and purchase subsidies to boost sales during the holiday [3] - The fourth quarter is expected to be a peak season for real estate transactions, driven by developers' efforts to meet annual performance targets and the introduction of supportive policies [3] - Overall, the market is anticipated to show a "high-low-high" trend throughout the year, with improved performance in the fourth quarter compared to the third [3]

Group 1 - The real estate market is experiencing a "golden period" during the National Day and Mid-Autumn Festival holidays, with significant promotional activities by developers to accelerate sales and increase new home supply in core cities [1][2] - In Shenzhen, new policies have led to a notable increase in sales, with one project selling nearly 20 units in half a month, three times the sales of August [1] - The competitive environment in the new home market has intensified, with various districts offering substantial discounts and additional incentives such as appliances and waived management fees to attract buyers [1][2] Group 2 - Developers are adopting differentiated holiday activities to cater to changing buyer preferences, focusing on quality living experiences rather than just purchasing homes [2] - In the Greater Bay Area, developers are providing various incentives, including discounts, purchase vouchers, and free parking spaces, which are positively impacting market transactions [2] - Data from the LeYouJia Research Center indicates a significant increase in both second-hand and new home transactions in Shenzhen during the holiday period, with new home signings up 120% compared to the previous week [2] Group 3 - Major developers in first-tier cities like Beijing, Shanghai, and Guangzhou are using strategies such as special pricing and purchase subsidies to boost sales during the holiday [3] - The fourth quarter is expected to be a peak season for real estate transactions, driven by developers' efforts to meet annual performance targets and the introduction of supportive policies [3] - Overall, the real estate market is projected to show a "high-low-high" trend throughout the year, with improved performance in the fourth quarter compared to the third [3]

"虽然无法与去年的'泼天富贵'相提并论，但今年'十一'假期恰逢深圳'9.5楼市新政'满月，在新政效应的延续下，与8月、9月进行环比，深圳新房市场表现 其实并不差。"10月8日，贝壳深圳研究院院长肖小平在接受上海证券报记者采访时表示。 10月8日，鹏宸云筑沙盘前围满了购房者。记者刘逸鹏摄 10月8日，鸿荣源观城项目部签约区。记者刘逸鹏摄 在鸿荣源观城项目部，项目销售负责人童丽也向记者证实了上述说法。"作为龙华观澜片区的'销量王'，假期8天到访超1000批客户，成交也显著上升，仅 7日当天便成交12套，不少客户连夜看房，8号凌晨还成交了两套。" 在深圳市龙华区的鹏宸云筑项目案场，记者了解到，9月30日，该项目加推154套新房源，并开放认筹，国庆期间，每天看房的潜在购房者超过200组。截 至10月8日，鹏宸云筑已销售近120套房源，去化率接近80%。 "此次，加推房源的总价区间在570万元至680万元，在龙华区并不属于刚需产品。购房者多为谋求改善生活环境的'中段客群'，观望心理偏重，大多也不 止有一套住房。仅从我们项目而言，这次的去化速度是超过预期的。"鹏宸云筑销售总监陈磊说。 据介绍，该楼盘于去年12月首次开盘， ...

Group 1 - The core viewpoint of the article highlights a significant rebound in Beijing's real estate market in September, driven by new policies implemented in August, with new and second-hand home transaction volumes increasing by approximately 10% and 17% respectively compared to August [1] Group 2 - In September, the number of new homes sold reached 3,464 units, while second-hand homes saw 15,843 units sold, indicating a positive trend in the market [1] - A new housing project in Tongzhou District has seen over 60% of its initial 760 units signed online since its launch in late September, coinciding with the new policy's implementation [5] - The marketing manager of a property project in Tongzhou reported daily customer visits ranging from 120 to 150 groups, with a conversion rate of 8 to 10 groups resulting in sales each day [7] - The "Good House" policy has positively impacted new home sales, with another project in Tongzhou showcasing upgraded housing functions and quality through real-life demonstration areas [9] - During the National Day holiday, customer visits to a property project reached 50 to 60 groups daily, with expectations for further increases as customers return to Beijing [11]

半两财经记者近几日调查发现，国庆期间楼市新政叠加传统销售旺季，带来了更多的人气。 编辑/实习生 李桂妃 视频制作/实习生 李桂妃 文/北京青年报记者 宋霞 编辑/刘忠禹 中指研究院指数研究部总经理曹晶晶表示，整体来看，北京优化限购政策仍以挖掘"内需"为主，并未对外地需求 放开，体现出一线城市渐进的政策推进节奏。 文/ 实习生 李桂妃 开发商通过特价房、购房补贴、推荐成交的佣金、"一口价"房源等优惠加大促销力度，楼盘到访量和成交量有一 定增加。同时，北京自8月8日出台楼市新政已有近两个月，政策推动成交量和市场活跃度明显提升。北京住建委 数据显示，9月1日-29日，新建商品住宅网签0.32万套，同比增长12.6%，环比增长21.6%；二手住宅网签1.48万 套，同比增长27.9%，环比增长19.1%。 ...