农文旅融合
Search documents
火“荔”全开!茂南荔枝开启高质量发展新篇章
Nan Fang Nong Cun Bao· 2025-05-16 06:32
Core Viewpoint - The launch of the 2025 marketing campaign for Maonan lychee aims to enhance sales and increase farmers' income, marking a new chapter in the high-quality development of the lychee industry in Maonan District, Maoming City [5][6][7]. Group 1: Marketing and Sales Initiatives - The marketing campaign includes various actions to promote lychee sales, leveraging the unique climate and soil conditions of Maonan [19][20]. - The district has initiated a "production and sales preparation" model to ensure effective market entry for lychee [19]. - Agreements have been signed with multiple companies to expand sales channels for lychee, injecting strong momentum into the marketing efforts [28][30]. Group 2: Production and Economic Impact - Maonan District has over 140,000 acres of lychee cultivation, producing approximately 25% of China's total lychee output and 20% of the global total [10][11]. - In 2024, the lychee planting area is expected to exceed 66,000 acres, with a production volume of 19,100 tons and a total industry output value of 297 million yuan [18]. Group 3: Cultural and Creative Integration - The campaign emphasizes the integration of culture and creativity into the lychee industry, with new IP family series products showcasing the cultural heritage of lychee [3][75]. - Various cultural activities, including traditional performances and interactive games, are designed to attract younger consumers and enhance the brand's appeal [66][72]. Group 4: Digital Marketing and E-commerce - The use of live streaming and social media is being promoted to enhance brand visibility and connect directly with consumers [35][44]. - The district has established an online sales platform, "Maonan Market," to facilitate e-commerce and encourage local farmers to engage in digital marketing [53][54]. Group 5: Tourism and Experience Economy - The launch of themed cultural tourism routes aims to provide immersive experiences for visitors, combining fruit picking, local cuisine, and cultural heritage [88][89]. - Upcoming events, such as the "Lychee Culture Carnival," are planned to further promote the lychee brand and attract tourists [90][92].
临平:一颗枇杷,何以甜了一座城
Hang Zhou Ri Bao· 2025-05-16 03:14
Core Insights - Tangqi loquat has become a focal point in the fruit market due to its unique sweetness and historical significance as a royal tribute fruit, maintaining its status as "the first fruit of Jiangnan" [1] Group 1: Quality Improvement - The overall size of Tangqi loquats is slightly smaller this year, but they are sweeter due to less rain and ample sunlight [1] - A quality revolution is underway, focusing on the improvement of loquat varieties through breeding programs, resulting in increased yield, taste, and sweetness levels exceeding 20 degrees for some varieties [2] - The introduction of 10,000 high-quality seedlings this year aims to enhance fruit value, ensure yield rates, and reduce management costs over the next five years [2] Group 2: Digital Transformation - The "Tangqi Loquat Comprehensive Industry Chain Improvement Action Plan" aims to digitize loquat planting bases, with a goal of establishing over five digital production bases by 2028 [2] - Advanced technologies such as integrated water and fertilizer systems, smart temperature control, and real-time monitoring of environmental parameters are being implemented in modern agricultural parks [2] - The yield from greenhouse-grown loquats can reach approximately 1,300 pounds per acre, nearly double that of open-field loquats [2] Group 3: Brand Management - Efforts to protect the "National Geographical Indication" status of Tangqi loquats include strict regulations against counterfeit products and a comprehensive supply chain monitoring system [2] - A new packaging system with QR codes allows consumers to trace the origin and production details of the loquats [2] Group 4: Product Diversification - Tangqi loquats are being processed into various products, including loquat juice, tea, wine, and pastries, with over ten deep-processed products currently available [4] - The production capacity for loquat juice is expected to exceed 100,000 bottles this year, with plans for more diversified products in the future [3] Group 5: Economic Impact - The Tangqi loquat industry aims to achieve a total output value of over 1.5 billion yuan by 2028, with the processing sector contributing over 500 million yuan [4] - The local economy has benefited from the integration of loquat sales with e-commerce, enhancing market reach and sales [4] Group 6: Tourism and Community Development - The annual loquat exhibition has attracted over 15 million visitors and generated 4.7 billion yuan in revenue over 27 years [5] - Community initiatives are being developed to enhance local tourism and agricultural experiences, including the establishment of themed parks and markets [6]
澄迈:融出农旅文新模式
Hai Nan Ri Bao· 2025-05-16 02:07
Group 1: Core Perspective - The article emphasizes the integration of agriculture, culture, and tourism in Chengmai County, highlighting the development of a multi-industry ecological chain to attract tourists and promote rural revitalization [1][5][13] Group 2: Agricultural and Tourism Development - Chengmai County is rapidly advancing the construction of a model area for the integration of agriculture, culture, and tourism, creating new opportunities for urban-rural development [5][6] - The Fengqing Town, as a coffee-themed 4A scenic area, has seen increased tourist interest, particularly during the off-peak season, due to various cultural and tourism activities [6][7] - The integration of coffee culture with tourism has transformed short trips into immersive two-day experiences, enhancing visitor engagement [7][8] Group 3: Cultural and Artistic Integration - The newly established Hainan Fuan Ceramic Art Museum showcases the rich history of ceramic culture, attracting visitors and providing educational experiences [9][10][12] - The museum plans to launch a "simulated ceramic archaeology tour" to further engage visitors and promote cultural heritage [12][13] Group 4: E-sports and Cultural Tourism - The establishment of the Hainan Jinghai E-sports Club in Chengmai is part of a broader strategy to integrate e-sports with cultural tourism, enhancing the region's appeal [14][15] - E-sports events are expected to foster cultural exchange and promote local products, creating a unique identity for Chengmai [16][17] - The collaboration between e-sports and tourism is generating synergistic effects, contributing to the region's economic growth and cultural development [17]
央视聚焦佛山高明:三洲黑鹅串起强村富民产业链
Nan Fang Nong Cun Bao· 2025-05-14 12:02
央视聚焦佛山高 明:三洲黑鹅串 起强村富民产业 链_南方+_南方 plus 产业强村"的乡 村振兴新路径。 全产业链构建产 业升级新格局 三洲黑鹅(亦称 三洲乌鬃鹅), 是高明区特有的 地方畜禽品种, 作为岭南三大名 鹅之一,与狮头 鹅、马岗鹅齐 名,是广东省的 优质鹅种代表。 早在上世纪90年 代,三洲黑鹅便 以骨细肉多、味 道鲜美的特质打 入港澳市场,历 经三十余年发 近日,央视栏目 《乡村振兴中国 行》报道佛山高 明区以国家地理 标志产品"三洲 黑鹅"为核心引 擎,打造从"田 间地头"到"舌尖 文旅"的全产业 链。2024年"三 洲黑鹅"总产值 达30亿元,同比 增长30%;带动 主产地苗迳村成 为全国知名的现 代畜牧养殖示范 村,村集体收入 增加700余万 元、人均增收近 6000元,探索 出"地标兴农、 等资源形成产业 展,市场品牌日 益彰显。 围绕"三洲黑 鹅"为主导产 业,高明区创 新"龙头企业+合 作社+农户"三级 联农带农机制, 在苗迳村集约近 4000亩农用地建 立国家级畜禽现 代养殖示范区, 吸引海鹏、海达 等4家龙头企业 进驻,并成立3 家专业合作社和 明城草鹅协会, 整合周边70多家 ...
时和荔丰,山海同庆!2025年茂名荔枝嘉年华即将启幕
Nan Fang Nong Cun Bao· 2025-05-14 12:02
Core Viewpoint - The "2025 Maoming Lychee Carnival" is set to take place on May 19, 2025, aiming to promote sales, strengthen the industry, showcase culture, and enhance the brand of Maoming lychee [4][5]. Group 1: Event Overview - The carnival will feature a theme of "Harmony and Abundance, Celebrating Together," integrating industry, culture, and tourism [7]. - It will gather representatives from the entire industry chain, experts, cultural figures, and e-commerce influencers to present a new image of "Thousand-Year Lychee Town" [9]. - Various activities such as cultural performances, industry contracts, and consumer benefits will be organized to boost the local economy [9]. Group 2: Cultural and Economic Integration - The carnival will utilize immersive cultural narratives, including traditional puppet shows and modern performances, to highlight the historical significance of lychee [11][12]. - A collaboration agreement will be signed among six parties, including the Guangdong Meteorological Bureau and the Agricultural Rural Department, to support the lychee industry through finance, meteorology, and technology [17]. - The initiative "Ten Thousand E-commerce Selling Lychee" will be launched, partnering with platforms like Taobao and JD to create a dedicated "Maoming Lychee Season" section [20][21]. Group 3: Tourism and Community Engagement - The integration of agriculture, culture, and tourism is seen as a vital pathway for industry upgrading and cultural transmission [31]. - The carnival will distribute "Harvest Celebration Consumption" lychee coupons and "Lychee Town Journey" rural tourism vouchers to stimulate consumer confidence and demand [35]. - Special themed routes will be created to connect various lychee cultural sites, enhancing the visitor experience through performances and local cuisine [37][40]. Group 4: Infrastructure and Experience - The Baqiao Service Area will host on-site experiences during the carnival, designed around lychee culture and modern agricultural practices [50][51]. - A "Lychee Grand Market" will be established at the service area to facilitate the sale of fresh lychee, processed products, and local cuisine throughout the lychee season [55]. - The event aims to deepen the understanding of lychee's historical and cultural significance while providing a platform for local businesses [59].
义桥蓝莓节让乡村“莓”力无限
Hang Zhou Ri Bao· 2025-05-14 02:38
Core Insights - The event "Blueberry Cultural Tourism Activity" in Xiangshan Yiqiao Town emphasizes immersive experiences over traditional ceremonies, attracting significant visitor turnout [1] - The integration of agriculture, culture, and tourism is showcased through various activities centered around blueberry harvesting and related experiences [1][2] Group 1: Event Highlights - The event features a theme of "Blue Tide Surging, Berry Power Unlimited," with a focus on hands-on experiences such as blueberry picking and creative markets [1] - The "Berry Good Harvest Market" includes 15 boutique stalls, blending traditional and modern offerings like local rice and fruit corn [1] - Interactive games like blueberry tossing and hoop games are designed to engage visitors and promote agricultural products [1] Group 2: Educational and Cultural Aspects - The "Rural Study Classroom" allows children to learn about planting techniques under professional guidance, enhancing both practical and ecological education [2] - Activities such as free crayfish fishing and limited-time concerts cater to families and young visitors, enhancing the overall experience [2] - The event aims for long-term operational sustainability by creating a closed-loop industry model that connects tourism, harvesting, and educational experiences [2] Group 3: Economic and Developmental Impact - The blueberry initiative is positioned as a driver for economic benefits and a sustainable development path for rural revitalization [2] - Future plans include the integration of digital technologies to enhance the agricultural and cultural tourism experience [2]
胡立山赴江夏区调研“聚焦支点·代表三进”工作
Chang Jiang Ri Bao· 2025-05-14 00:27
5月13日,市人大常委会主任胡立山赴江夏区,围绕科技成果转化、乡村振兴、人大代 表接待室建设等开展"聚焦支点·代表三进"专题调研。 胡立山强调,人大的主体是代表,人大的作用靠代表,人大的活动在代表。要服务中心 大局,紧扣人民关切,依法履职尽责,线上线下两手抓,全力为企纾困、为民解忧;要扎实 开展"聚焦支点·代表三进"活动,健全吸纳民意、汇集民智的工作机制,切实提高代表建议 办理质效;要更好发挥代表作用,深度整合文旅资源,打造"一村一景一品一特色",促进产 业融合发展,激活乡村发展动力,不断增强人民群众的获得感幸福感。 市人大常委会秘书长张海涛陪同。 编辑:王冲 胡立山先后来到江夏经济开发区、山坡街道、五里界街道,实地调研大湾区科技创新武 汉中心,详细了解企业运营管理、核心技术及产品应用等情况,并与企业负责人深入交流; 实地调研山坡街道光明村,了解产业融合创新发展示范项目建设情况。随后,走进童周岭村 代表接待室,仔细查阅代表履职记载情况、选民群众意见登记本、规章制度等资料,了解基 层人大工作情况,并就推进农文旅融合、发展乡村旅游集聚区等提出意见。 据悉,今年以来,江夏区人大常委会按照市人大常委会部署,扎实开展" ...
提振消费进行时丨从“提篮叫卖”到“云端认购”
Guang Xi Ri Bao· 2025-05-13 02:24
几场雨水过后,贺州市富川瑶族自治县富阳镇社三村排村的枇杷果实橙黄明艳,汁水充盈。日前, 天刚蒙蒙亮,村民曾玉红就到自家果园里采摘新鲜枇杷后,在入村干道边摆起了售卖摊点。"不用提篮 叫卖,今天村里有活动,会来好多人,热闹得很!"曾玉红期待地说。 10时左右,人们从四面八方涌来,看非遗表演、体验免费采摘、听乐队演唱,围炉话枇杷、品枇杷 豆浆和豆腐……富川第三届排村枇杷开园活动在一片欢声笑语中开启。除了村民自发摆起的枇杷售卖小 摊外,村干道的两侧还支起了各式各样的小吃、套圈、农具物件等美食娱购摊点,为这个以枇杷闻名的 村庄增添了许多热闹。 "村容村貌很有特色,到处都能看到枇杷元素。我们还在线上认购认领了一棵枇杷树,回去之后也 能陆续收到枇杷果。"来自南宁的游客仇玉娟自驾车后备厢里塞满了枇杷。她一行7人原本计划来富川玩 三四天即返程,听说这里有枇杷开园活动又多留了两天。 据悉,排村从2003年开始种植枇杷,到现在已有1500多亩的规模。今年的开园活动吸引了近万名游 客入村游玩消费,10多名批发采购商前来洽谈交易,促成农户零售卖出5000余公斤枇杷,村集体经济创 收超1.2万元,线上认购认领枇杷超1000公斤。 "每棵 ...
加强农村生活污水治理丨市委书记抓乡村振兴(2025.05.05-05.11)
Nan Fang Nong Cun Bao· 2025-05-13 01:03
Core Viewpoint - The article emphasizes the importance of enhancing rural sewage treatment and promoting rural revitalization across various cities in Guangdong Province, highlighting specific initiatives and goals set by local government leaders to improve environmental conditions and foster economic development [6][20][24]. Group 1: Rural Sewage Treatment Initiatives - Guangzhou aims to strengthen rural sewage treatment and develop new water resources production capabilities [7][20]. - Shantou is focused on optimizing management methods and establishing a comprehensive rural sewage treatment mechanism [8][24]. - Meizhou emphasizes innovative reforms and pilot experiences in rural sewage management [10][31]. Group 2: Land and Housing Reforms - Shanwei is advancing comprehensive land remediation efforts and cautiously promoting rural housing land reforms [9][36]. - Dongguan is setting higher standards for typical villages, integrating cultural elements into the construction of harmonious rural areas [10][45]. - Yunfu is implementing a "five-level secretary" responsibility system to tackle challenges in rural revitalization [18][98]. Group 3: Economic Development and Integration - Zhanjiang is committed to cultivating new marine production capabilities and building a distinctive marine city [10][50]. - Maoming is focusing on the integration of agriculture, culture, and tourism to benefit the local population [10][55]. - Qiqing is promoting the "first industry secretary" development linkage mechanism to enhance rural economic vitality [10][72]. Group 4: Environmental and Aesthetic Improvements - Zhaoqing is advancing actions to enhance rural aesthetics and improve living conditions for agricultural migrants [10][65]. - Qingyuan is pushing for comprehensive land remediation and environmental beautification efforts [10][81]. - Chaozhou is exploring "land-sea relay" aquaculture models to enhance marine economic development [10][88].
下山五年 悬崖村人过得怎么样
Si Chuan Ri Bao· 2025-05-12 00:30
Core Insights - The article highlights the transformation of the cliff village in Sichuan, where residents have transitioned from a life of poverty to one with improved living standards and economic opportunities through various initiatives, including tourism and agriculture [13][30][31]. Group 1: Economic Development - The cliff village has seen significant changes in income, with the average income reaching 19,000 yuan in 2022, more than tripling since 2019 [30]. - The introduction of olive cultivation has become a major source of income, with the village generating approximately 300,000 yuan from olive sales in the previous year and expecting 400,000 yuan this year [29]. - The "Sky Valley" tourism project, with a total investment of 330 million yuan, is expected to provide annual dividends of no less than 380,000 yuan to the village collective once fully operational [31]. Group 2: Community and Lifestyle Changes - Residents have adapted to urban life, with community activities fostering social connections, and the establishment of a WeChat group to maintain ties with their roots [26][18]. - The opening of a restaurant by former villagers in the county has allowed them to sell local goat meat at a premium price, enhancing their economic prospects [20][23]. - Young people who received education are returning to the village, contributing to the tourism industry and bringing new skills [32][33]. Group 3: Agricultural Innovations - The village has shifted its focus from traditional livestock farming to more lucrative crops like olives, which have become the primary agricultural income source [28]. - The establishment of a cooperative for goat farming has increased the annual output to 300-400 goats, improving the bargaining power of villagers in the market [23]. Group 4: Infrastructure and Services - The transition to new housing has required significant adjustments, with initial challenges in using modern amenities like locks and appliances [36][42]. - Training programs have been implemented to help residents adapt to their new living conditions, resulting in a noticeable decrease in service requests over time [42][43].