农文旅融合
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山东出台20条措施推动乡村兴产业富农民
Da Zhong Ri Bao· 2025-05-10 02:33
Core Viewpoint - The Shandong provincial government has introduced 20 measures aimed at promoting the high-quality development of rural industries to increase farmers' income and reduce the income gap between urban and rural residents by 2027 [2]. Group 1: Development of Rural Industries - The implementation plan emphasizes the development of rural characteristic industries, transformation and upgrading of agricultural products processing, and integration of agriculture with culture and tourism [2][4]. - The plan aims to create a rural economic structure characterized by "one county, one policy," "one town, one industry," and "one village, one product" [2][3]. Group 2: Agricultural Processing and Value Addition - The plan encourages the development of multi-link value addition in agricultural processing, promoting initial processing at production sites and supporting large agricultural enterprises in deep processing technology [3]. - It aims to create agricultural processing clusters by guiding enterprises to concentrate in parks and enhance the advantages of agricultural processing areas [3]. Group 3: Integration of Agriculture, Culture, and Tourism - The plan proposes to enrich leisure agriculture and develop rural tourism, while promoting the inheritance and development of rural cultural industries [4]. - Key initiatives include enhancing rural tourism quality, creating cultural tourism routes, and expanding tourism spaces in suburban areas [4]. Group 4: E-commerce and New Business Models - E-commerce plays a crucial role in strengthening rural industries and increasing farmers' income, with rural online retail sales reaching 46.08 billion yuan, a growth of 10.3% in the first quarter [5]. - The plan includes developing rural e-commerce and live-streaming sales, enhancing infrastructure, and building a talent pool for rural e-commerce [5]. Group 5: Support and Incentives for Rural Development - The plan emphasizes the importance of concentrated development in specific areas, implementing major industrial projects, and providing financial, talent, and technological support [5]. - It also focuses on targeted assistance for economically weaker counties to develop rural industries based on local conditions [5].
“非遗鸡”成新名片,乡村田园变乐园丨四会农文旅融合观察
Nan Fang Nong Cun Bao· 2025-05-09 12:02
Core Viewpoint - The article highlights the rise of "Fourhui Tea Oil Chicken" as a cultural and culinary symbol, emphasizing its integration into the local tourism and agricultural sectors, particularly through events like the Tea Oil Chicken Food Carnival [2][8][29]. Group 1: Cultural and Culinary Significance - Fourhui Tea Oil Chicken has become a representative intangible cultural heritage food, recognized for its unique flavor and traditional cooking methods [7][16]. - The third Tea Oil Chicken Food Carnival showcased various cooking styles and attracted significant local and tourist participation, reinforcing its status as a culinary highlight [4][5][31]. Group 2: Economic and Tourism Development - The local government is actively promoting the integration of agriculture, culture, and tourism, using food as a medium to enhance cultural identity and attract visitors [9][30]. - The establishment of various tourism projects, such as the "Orange Town" and "Orchid Cultural Research Town," reflects the successful blending of local resources with tourism initiatives, contributing to economic growth [40][51][72]. Group 3: Community and Industry Impact - The rise in popularity of the Tea Oil Chicken Carnival has led to increased occupancy rates in local accommodations, indicating a positive impact on the hospitality sector [56][62]. - The local government has implemented supportive policies to foster the development of the homestay industry, enhancing the overall tourist experience and stimulating rural economic activity [58][64].
山东:重点打造黄河、大运河、齐长城三条乡村文化旅游带
Qi Lu Wan Bao Wang· 2025-05-09 08:38
带动能力不断提升,形成"景区带村""乡村合伙人""公司+农户""创客+乡村"等发展模式,吸引返乡企业家、建筑师、设计师、艺术家等 投身乡村旅游,涌现出淄博中郝峪村、潍坊隐士村、临沂竹泉村等一批重点旅游村,荣成烟墩角村获评世界"最佳旅游乡村"。2024年吸 引游客5亿人次、消费总额达2680亿元,同比增长12.5%和13.9%。 集约发展动能强劲,加快实施乡村旅游规模化精品化建设工程,打造景区化村庄1000余个,形成黄河民俗、运河文化、长城村落、滨海 渔家、红色沂蒙5条乡村旅游带,30条乡村旅游线路入选全国精品线路。培育77个精品旅游小镇,推出246个乡村旅游重点村。推进集群 化培育,发展乡村民宿1万多家,打造旅游民宿集聚区86个。 齐鲁晚报.齐鲁壹点记者杨璐 5月9日,山东省人民政府新闻办公室举行省政府政策例行吹风会,对近日出台的《山东省人民政府关于推动全省乡村富民产业高质量发 展的实施意见》(以下简称《实施意见》)进行解读。 《实施意见》中提到,山东深入推进农文旅融合发展,大力发展乡村旅游。吹风会上,山东省文化和旅游厅二级巡视员田延营介绍说, 近年来,省文化和旅游厅坚持把发展乡村旅游作为农业变强、农村变美、 ...
山西山阴长城“影像记”:让千年古迹“触屏可及”
Zhong Guo Xin Wen Wang· 2025-05-09 02:43
中新网朔州5月9日电 (刘小红)8日,首届《千年广武映像长城》2025山阴长城影像季颁奖仪式,暨山西 广电广武长城影视基地首部中短剧《我家住在长城下》开机仪式在山西省山阴广武长城月亮门景区举 行。 图为活动 山西广电 广武长城影视基地首部中短剧《我家住在长城下》开机仪式举办。刘小红摄 "山西广电广武长城影像基地"依托广武长城独特的历史风貌与自然景观,规划建设创作中心、数字影棚 及沉浸式展览空间,未来将常态化举办影像创作营、文化论坛等活动,打造全国长城主题影像创作高 地。 "广武长城影视基地建立,是山阴县深挖广武长城文化资源,推动影视产业、文化与旅游深度融合的重 要举措,也标志着广武长城和山阴的历史文化价值迈向影视化传播的全新阶段。"山阴县委常委、宣传 部部长霍秉明表示,影视基地的建设将有力带动当地旅游、餐饮、住宿等相关产业的发展,为乡村振兴 注入强大的产业支撑,为民众创造更多的就业机会和增收渠道。 记者了解到,《我家住在长城下》以山阴广武长城为背景,聚焦当代青年与传统文化之间的情感链接, 结合本地风土人情与人文故事,进一步提升广武长城的文化影响力和大众认知度。 作为中国保存最完好的原生态长城之一,广武明长城具 ...
80个油菜新品种在杭集中展示
Hang Zhou Ri Bao· 2025-05-07 02:16
Core Viewpoint - The development of new high-yield and high-oil rapeseed varieties is crucial for enhancing the rapeseed industry and promoting rural revitalization in China [1][3]. Group 1: Event Overview - The 2025 Yangtze River Delta (Zhejiang) Rapeseed New Variety Conference was held in Hangzhou, focusing on the demonstration and promotion of new rapeseed varieties and technologies [1]. - The conference showcased 80 new rapeseed varieties, including 34 national high-yield and high-oil varieties, and 30 provincial advantageous varieties, all with an oil content of over 46% [2]. Group 2: Innovations and Developments - The event featured 10 short growth period varieties, with the shortest being 174 days, and 6 varieties that combine ornamental and economic value [2]. - Intelligent equipment such as blanket seedling transplanting machines, pneumatic seeders, and drones were displayed, along with processed rapeseed products and cultural derivatives [2]. Group 3: Future Directions - The conference aims to continue promoting high-yield and economically viable rapeseed varieties to support rural revitalization efforts [3]. - The event has been held for three consecutive years, showcasing innovative results and promoting diversified development and extension of the rapeseed industry [3].
新沂邵店:以文塑旅 推动文旅融合高质量发展
Xin Hua Ri Bao· 2025-05-07 00:07
Core Viewpoint - The articles highlight the innovative integration of agriculture, culture, and tourism in Shaodian Town, Xinyi City, focusing on the development of unique cultural brands such as "Yuhuang Culture" and "Chestnut Town" to promote high-quality growth in the region [1][2]. Group 1: Agricultural and Cultural Integration - Shaodian Town has established a "culture + agriculture + tourism" model, leveraging its agricultural and cultural heritage to create distinctive cultural brands [1]. - The town is recognized as "China's First Chestnut Town," with over 10,000 acres of chestnut plantations and more than 10,000 ancient chestnut trees, which are central to its cultural identity [1]. - The integration of rural cultural IP with ancient chestnut orchards has led to the development of the "Chestnut Aroma Agricultural Tourism" brand, including the planning of chestnut-themed parks and cultural festivals [1]. Group 2: Tourism Development - The town has created various tourist attractions such as Yibei Village Cultural Square and Shuhe Park, which combine modern agriculture, rural tourism, and cultural experiences [1]. - The introduction of online sales through e-commerce platforms and the organization of chestnut cultural festivals have significantly increased the visibility and reputation of Shaodian's chestnuts [1]. - The "cultural + industry + tourism" model in the fruit and vegetable sector enhances product value through cultural packaging and experiential activities, attracting more visitors to rural life [2]. Group 3: Future Development and Sustainability - The integration of agriculture, culture, and tourism not only diversifies rural industries but also extends the agricultural value chain, achieving a balance of ecological, economic, and social benefits [2]. - The town aims to deepen the brand effect of its two cultural identities and promote sustainable development in the agricultural and cultural tourism sectors [2].
泛舟而行、竹筏竞赛 解锁五一假期的N种玩法
Yang Shi Xin Wen· 2025-05-04 01:48
Group 1: Tourism Activities in Zhejiang Huzhou - The tourism enthusiasm during the May Day holiday is high, with visitors enjoying boat rides and local festivals in Huzhou, Zhejiang [1] - The local beer and crayfish festival aims to attract more tourists, with an expected daily visitor count of around 3,000 to 4,000, totaling approximately 30,000 to 40,000 over the holiday [7] Group 2: Tourism Activities in Sichuan Wusheng - The small village of Xiaozhai in Wusheng, Sichuan, is hosting bamboo raft races and mud fishing competitions, attracting many visitors [8][9] - Since the launch of its agricultural and cultural tourism projects in May 2023, Xiaozhai has received nearly 200,000 visitors and generated around 5 million yuan in tourism revenue [13] Group 3: Red Tourism in Guizhou - Guizhou is leveraging its rich red tourism resources by introducing innovative cultural experiences that combine technology with traditional themes during the May Day holiday [14] - The "Red Ribbon" digital art museum in Guiyang offers an immersive experience of the Long March using AI and holographic technology [14][16] - The "Great Turning Point" stage play in Honghuagang District presents a vivid portrayal of red history through innovative multimedia formats [18]
“未见过咁精彩的木偶戏”!高州这场非遗展演在广州白云山引客如潮
Nan Fang Nong Cun Bao· 2025-05-02 04:02
Core Viewpoint - The high-quality performance of the Gaozhou Puppet Show, a national intangible cultural heritage, attracted a large audience at the event held in Guangzhou's Baiyun Mountain, showcasing the cultural richness and innovative spirit of the art form [1][5][19]. Group 1: Event Overview - On May 1, the Gaozhou Puppet Show performed "Xian Tai Lian Bing" at Baiyun Mountain, drawing significant attention from citizens and tourists [2][8]. - The event featured various performances, including "Nezha," "Retro Disco," and "Tang Gu La Feng Bao," which combined traditional puppet techniques with contemporary themes to engage younger audiences [16][18]. Group 2: Cultural Significance - Gaozhou Puppet Show, also known as "Gui Zi Xi," was recognized as a national intangible cultural heritage in 2006, highlighting its historical and cultural importance [20][21]. - The show has a strong local support system, with 2 national-level inheritors, 4 city-level, and 5 county-level inheritors, along with a puppet association comprising over 500 members and 132 puppet troupes [21][22]. Group 3: Audience Engagement - The audience actively participated in the event, capturing performances on their phones and engaging in interactive games, which contributed to the lively atmosphere [4][29]. - The event also included a promotional segment for Gaozhou's agricultural and cultural tourism products, with over 40 enterprises showcasing more than 100 products [31][32]. Group 4: Agricultural Promotion - Gaozhou, known as the "Hometown of Lychee," produces over 500,000 tons of lychee annually, accounting for one-fourth of China's total lychee production [36]. - The city launched customized lychee activities targeting various groups, enhancing community engagement and promoting local agricultural products [38][43].
让农文旅融合赋能乡村全面振兴之路越走越宽广
Yang Zi Wan Bao Wang· 2025-05-01 12:08
农文旅融合应当扎牢"三农"之根。实现城乡一体发展和人民共同富裕,是发展乡村旅游的出发点和最终 落脚点。农业、农村、农民,理应是农文旅的不变主题和质朴底色。而"看得见山,望得见水,记得住 乡愁",是人们得以叩问初心的必然要求。不论未来农文旅的服务条件如何提升、基础设施如何改善, 只有乡村的广大群众张开臂膀、捧出热忱,真正让各方游客在乡村的广阔天地里敬畏自然、尊重劳动、 亲近农事、热爱乡亲,才能使得这场"说走就走"的旅程,不会因沾染更多的商业气息而失却本真,不会 因仅限于"走马观花"的浮躁喧嚣而成为"猎奇"。 农文旅融合应当借助"数智"之势。在本次活动中,网络直播和农文旅项目推介视频,让远在外地的游客 不到现场就能够初步感受到灌河之美,增强了线下"到此一游"的意愿。在移动互联网和AI人工智能技术 高度发展的今天,农文旅也应当插上网络化、信息化、智能化、数字化的翅膀,更为精准地分析游客需 求、发送推介信息、节约资源成本、提供优质服务,开展农村特色产品推介售卖。并通过开发网络互动 体验程序,打造珍贵文物、历史遗存、传统技艺的"数字分身",让优质乡村旅游资源更好地回馈社会、 惠及万家,并形成群众可观可感、得以长期存续的 ...
最高奖金5000元!雷岭荔枝品牌LOGO、IP与宣传语全网征集!
Nan Fang Nong Cun Bao· 2025-04-30 03:30
最高奖金5000元!雷岭 荔枝品牌LOGO、IP与宣 传语全网征集!_南方+_ 南方plus 潮南雷岭,"粤东荔枝之 乡",坐拥北回归线穿过 的温润山海与花岗岩发 育的砂壤沃土,五百年 的荔枝栽培史在此沉淀 出独特的荔乡风韵,充 沛的雨水与2200小时的 年日照在无污染的生态 环境中孕育出颗颗"红宝 石"——雷岭荔枝。 作为广东晚熟荔枝的代 表,雷岭荔枝以"错峰出 荔"的智慧突围,当其他 一、活动时间 2025年5月1日-20日。 二、组织架构 主办单位:潮南雷岭镇 人民政府 三、征集内容 1.雷岭荔枝IP形象:简 洁、美观、大方,创意 新颖独特,色彩协调醒 目,易于识别和记忆, 视觉传播效果理想,具 有雷岭特色和潮南文化 内涵。 产区落幕时,它才披着 霞光登场。经古法矮化 修剪与现代标准化管理 的双重雕琢,雷岭荔枝 果型、口感极佳,连续 二十年跨越重洋,成为 北美华人舌尖上的乡愁 符号。2023年,"雷岭荔 枝"斩获国家地理标志证 明商标,品牌价值如荔 花绽放,在"荔枝+"战略 中衍生出荔枝干、荔枝 饮等深加工产品。如 今,4.4万亩荔林不仅染 红了山野,更以年产值 过亿的产业矩阵,绘就 了雷岭乡村振兴的甜 ...