农文旅融合
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金融支持“农文旅”融合发展的创新模式及问题分析 以吉林省白山市为例
Jin Rong Shi Bao· 2025-08-04 02:30
Core Viewpoint - The integration of agriculture, culture, and tourism ("Agriculture + Culture + Tourism") is a key path for promoting industrial transformation and upgrading, contributing to economic growth and cultural heritage [1][2] Summary by Sections Basic Situation - The "Agriculture + Culture + Tourism" integration serves as a modern rural industry development model, facilitating interaction between urban and rural elements, and is crucial for consumption promotion and rural revitalization [2] - BaiShan City, located in the Changbai Mountain area, has rich agricultural resources and natural beauty, making it well-suited for this integration [2] - By the end of 2024, BaiShan had 1 national 5A tourist attraction, 8 4A attractions, and 18 3A attractions, with a total of 673 leisure tourism operating entities generating revenue of 392 million yuan [2] Financial Support and Policies - The People's Bank of China BaiShan Branch has implemented policies to support the integration of "Agriculture + Culture + Tourism," focusing on financial resource allocation and innovation [3] - Since 2024, 57 "Agriculture + Culture + Tourism" enterprises have received preferential loans totaling 46.0985 million yuan, saving over 500,000 yuan in financing costs [3] Loan Models and Trends - BaiShan's "Agriculture + Culture + Tourism" loans include four models: leisure vacation loans, agricultural tourism loans, historical site tourism loans, and ecological restoration loans, with a total loan balance of 4.914 billion yuan as of June 2025, up 18.51% year-on-year [4] - The increase in loan balance is attributed to supportive government policies and rising consumer demand for tourism [4] Innovative Practices - BaiShan has developed various innovative financial models, including "whole village credit + online micro-loans + credit" to promote rural tourism [5] - The "smart scenic area + scenic area fee pledge + A-share stock pledge" model has been introduced to enhance the "One Mountain, Two Rivers" brand strategy [6] - The "PPP project loan + third-party guarantee" model is being used to promote "red tourism + research" integration [7] Constraints - There is an imbalance in resource allocation, with a significant concentration of loans in popular tourist areas, leaving smaller agricultural tourism projects underfunded [9] - The lack of systematic planning and deep integration in "Agriculture + Culture + Tourism" projects hinders sustainable development [10] - Financing channels are limited, with a heavy reliance on bank loans, which do not meet the diverse funding needs of the industry [11] Development Strategies - Recommendations include optimizing resource allocation, promoting systematic planning, expanding financing options, and improving the financial ecosystem to support the integration of "Agriculture + Culture + Tourism" [12][13][14][15]
南农晨读丨森呼吸
Nan Fang Nong Cun Bao· 2025-08-04 02:03
Group 1 - The article discusses the potential for significant mountain flood disasters in central and western Guangdong, with a red warning issued for specific regions [4][6][7] - The warning indicates a high likelihood of mountain floods in Hebei's western region, central and western Guangdong, eastern Guangxi, southern Gansu, eastern Qinghai, and central Ningxia [5][6][8] - Authorities are advised to implement real-time monitoring, flood prevention alerts, and evacuation measures to mitigate risks associated with heavy rainfall [8][9][10] Group 2 - The "True Village" platform is expected to significantly impact the integration of agriculture, culture, and tourism in Guangdong [11][12] - The initiative aims to cultivate a new generation of village leaders, referred to as "village CEOs," who are skilled in technology, management, and operations [13][14][17] - The goal is to transform ecological resources into economic benefits, promoting sustainable rural development [18][20] Group 3 - The "2025 Gaozhou Longan" brand promotion event is set to take place in Xiamen, focusing on enhancing agricultural collaboration among Fujian, Guangdong, and Taiwan [22][24] - The event aims to achieve dual objectives of industry upgrading and increasing farmers' income through market integration [25][27] - A previous promotional event in Shenzhen attracted over 160 buyers, emphasizing the importance of expanding Gaozhou Longan's market presence in the Guangdong-Hong Kong-Macao Greater Bay Area [31][32]
从“藤梯求学路”到“15分钟生活圈” 悬崖村搬进新天地
Zhong Guo Qing Nian Bao· 2025-08-03 23:13
Core Points - The article highlights the significant transformation of the residents of Cliff Village in Sichuan Province, who have moved to new communities and improved their living conditions over the past five years [2][3][6] Group 1: Living Conditions - Prior to relocation, residents lived in extreme poverty, with many unable to afford basic necessities [2][3] - The relocation has provided residents with access to essential services within a "15-minute living circle," including schools and medical facilities [3][6] - The new living environment has allowed residents to enjoy better housing and improved daily life, with many expressing disbelief at their newfound comfort [3][4] Group 2: Economic Opportunities - Many former residents have started businesses or found employment in their new communities, significantly increasing their income [4][5] - The establishment of local businesses, such as shops and online sales, has enabled families to earn between 6,000 to 9,000 yuan per month, a stark contrast to their previous earnings [4][5] - The local government is investing in job creation, with plans to add over 200 new jobs through the expansion of local industries [6] Group 3: Community Development - The relocation has fostered a sense of community among former residents, with many taking on roles in local governance and community services [2][5] - The development of cultural and tourism-related businesses is creating additional income streams for residents, contributing to the overall economic growth of the area [6] - The success stories of individuals returning to their hometowns to contribute to local development reflect a broader trend of rural revitalization [6]
特色农产品成为撬动振兴“金种子” 农文旅融合描绘村民生活“幸福景”
Yang Shi Wang· 2025-08-02 10:01
Group 1: White Lotus Industry in Jiangxi - The white lotus industry in Taihe County, Jiangxi Province, has developed a comprehensive industrial chain encompassing planting, processing, and sales, significantly contributing to rural revitalization [1][3]. - The "company + base + farmer" model has enabled standardized planting of white lotus and has spurred the growth of the processing industry, transforming freshly harvested lotus pods into high-quality products [3]. - The total planting area for white lotus has exceeded 10,000 acres, creating a vibrant rural tourism landscape and generating substantial income for local farmers, with an average annual income increase of over 4,000 yuan per household [5]. Group 2: Economic Impact and Employment - The white lotus industry has created employment opportunities for over 3,000 local households, demonstrating its role as a significant economic driver in the region [5].
大同镇农创园集装箱里的“乡创青春”
Hang Zhou Ri Bao· 2025-08-01 02:26
Core Insights - The article highlights the entrepreneurial spirit in Datong Town, where local policies are encouraging young people to start businesses, particularly in the agricultural and cultural tourism sectors [1][2] Group 1: Entrepreneurial Initiatives - Wang Wenjuan, a local entrepreneur, opened a unique café-bar called "Rice Aroma·Slow Life," which combines coffee and alcohol to attract young customers [1] - The café has successfully generated over 12,000 yuan in revenue within its first month of trial operation, attracting more than 500 visitors through various social media platforms [1] Group 2: Supportive Policies - In 2024, Datong Town announced an "Entrepreneurship Internship" recruitment initiative, offering venue support, financial subsidies, and personal promotion to encourage local entrepreneurship [1] - The local government has provided assistance in overcoming initial challenges, such as utility setup and food safety inspections, reinforcing the commitment to support local entrepreneurs [1] Group 3: Community and Collaboration - The entrepreneurial environment in Datong Town is fostering collaboration among young entrepreneurs, as seen with Xu Hangang's pottery studio, which opened in April 2023 and has already attracted over 200 visitors [2] - There is a growing trend of young people returning to their hometowns to start businesses, contributing to the revitalization of rural areas and exploring new paths for agricultural and cultural tourism integration [2]
城阳4个乡村振兴片区年接待游客超200万人次
Qi Lu Wan Bao Wang· 2025-07-31 13:13
Core Insights - The article discusses the overall situation of rural revitalization work in Qingdao's Chengyang District, aiming to establish a model for rural revitalization in Shandong Province by implementing the "Three Hundred Projects" [1][3] Group 1: Development Strategy - Chengyang District has established four rural revitalization areas in agricultural streets, effectively promoting high-quality rural development [1] - The district focuses on high-level planning and tailored strategies for each area, avoiding a one-size-fits-all approach [3][5] - The planning includes collaboration with top domestic design firms to ensure comprehensive development in terms of aesthetics, spatial layout, industrial structure, and ecological environment [3][6] Group 2: Infrastructure and Environment - Infrastructure improvements include the construction of a 6-kilometer ring road and a 2.45-kilometer walking path in the Shanshe Valley area, enhancing the local landscape [6] - The district has implemented a series of guidelines to create clean village models, significantly improving the appearance of villages and agricultural landscapes [6][7] Group 3: Economic Development - The district promotes the integration of agriculture, culture, and tourism, with significant investments in projects like a cherry orchard and a smart beekeeping industry [7] - The East Mao West Block has seen an investment of 435 million yuan to enhance local industries, with various tourism and agricultural projects nearing completion [7][8] Group 4: Governance and Collaboration - A collaborative operational model has been established, involving government, enterprises, and local communities, resulting in increased collective income for villages [8] - The district has pioneered a financing model that supports collective economic organizations, enhancing local economic vitality [8] - Partnerships with Qingdao Agricultural University have been formed to establish technology transfer bases, providing intellectual support for rural revitalization [8]
华南农业大学以“双百行动”赋能紫金县高质量发展
Nan Fang Nong Cun Bao· 2025-07-31 11:20
Core Insights - South China Agricultural University is leveraging the "Double Hundred Action" to enhance urban and rural planning, cultural tourism integration, and ecological construction in Zijin County, completing various planning projects covering over 500 square kilometers and exceeding 350 million yuan in project value [1][3][13] Group 1: Urban and Rural Planning - The university has formed 15 urban and rural planning design teams, conducting over 300 field surveys in towns and villages, integrating multiple disciplines to create tailored development paths [2] - A total of 31 planning results have been completed, providing scientific guidance for typical town and village construction, with significant improvements in urban aesthetics and infrastructure [3] Group 2: Beautiful Courtyard Demonstration - The design team has developed over 50 "Beautiful Courtyard" plans, with 25 completed, creating two contiguous demonstration areas that blend traditional culture with modern ecological concepts [6] - The "Beautiful Courtyard" initiative has received recognition, winning second place in a provincial competition and securing funding for further development [6] Group 3: Agricultural and Cultural Tourism Integration - The planning team has designed a comprehensive agricultural tourism project in Huanghua Village, combining tea culture and heritage experiences, projected to attract 55,000 visitors and generate 2.2 million yuan in income in 2024 [8] - In Fengan Town, the team has developed a myrtle ecological park expected to generate over 2 million yuan annually, creating numerous job opportunities [8] Group 4: Ecological Landscape and Environmental Quality - The university has initiated ecological landscape projects along the Qiu Xiang River, integrating various academic resources and mobilizing over 2 million yuan in donations for community development [10] - The projects include extensive planting and the establishment of recreational facilities, enhancing the ecological network and promoting environmental sustainability [10] Group 5: Future Directions - The university aims to deepen collaboration with Zijin County, focusing on agricultural technology transfer and contributing to coordinated regional development in Guangdong [13]
“土特产”走向大市场!十部门联手促农产品消费
Xin Hua She· 2025-07-30 22:26
Core Viewpoint - The implementation plan released by the Ministry of Agriculture and Rural Affairs and ten other departments aims to enhance agricultural product consumption through 23 measures across nine areas, signaling a positive move towards expanding domestic demand and stabilizing the economy [2][15]. Group 1: Supply Optimization - The plan emphasizes optimizing the supply of green and high-quality products to meet diverse consumer needs, including enhancing the production of organic and geographical indication products [6][10]. - It proposes a series of measures to innovate and optimize product supply, thereby expanding the market for local specialties [6][4]. Group 2: Promoting Circulation - The plan aims to improve the connection between production, supply, and sales, addressing the challenge of local specialties being less accessible [8][9]. - It includes initiatives to create consumption platforms and enhance cooperation between production and sales regions, such as promoting local agricultural festivals and supporting businesses in niche markets [9][10]. Group 3: Market Activation - The plan encourages healthy consumption through public awareness campaigns and initiatives to promote nutritious diets, targeting various demographics [12][13]. - It highlights the importance of integrating agricultural tourism with local products to create new consumption channels and experiences [14].
文旅融合焕新乡村图景
Jing Ji Ri Bao· 2025-07-30 22:17
文化和旅游部最新数据显示,今年一季度全国乡村旅游接待总人次7.07亿,同比增长8.9%;总收入4120 亿元,同比增长5.6%。增势背后,是农业、文化、旅游深度融合带来的变化。农文旅深度融合正成为 连接"绿水青山"与"金山银山"的重要转化通道,为全面推进乡村振兴战略注入强劲发展动能。 多年来,我国农文旅融合发展呈现量质齐升态势。我国目前已建成1597个国家级乡村旅游重点村镇,超 6万个行政村开展乡村旅游经营活动;全国15个乡村入选联合国旅游组织"最佳旅游乡村",数量居全球 首位。上海市建成休闲农业和乡村旅游点位874个,2024年接待游客2532.46万人次,实现营业收入29.31 亿元,形成桃花节、菜花节等特色IP;甘肃省的迭部扎尕那村,完整紧密、自给自足、半农半牧、优势 互补的农林牧复合系统,被联合国粮农组织认定为全球重要农业文化遗产。 政策体系的持续完善为农文旅融合发展提供了坚实支撑。2024年中央一号文件明确提出,加快构建粮经 饲统筹、农林牧渔并举、产加销贯通、农文旅融合的现代乡村产业体系。今年中央一号文件明确要求, 推进乡村文化和旅游深度融合,开展文化产业赋能乡村振兴试点。不过,一些问题依旧不容忽视 ...
天津津南:走出“接二连三”产业发展路
Jing Ji Ri Bao· 2025-07-30 06:05
Core Insights - The article highlights the transformation of the Xiaozhan rice industry in Tianjin's Jinnan District, emphasizing the shift from traditional rice farming to a green agricultural product and cultural tourism brand [1][7] Group 1: Agricultural Development - Xiaozhan rice cultivation area has expanded from less than 10,000 acres in 2015 to over 60,000 acres today, showcasing significant growth in production [1] - The Jinnan District has initiated a revitalization plan for Xiaozhan rice, aiming to elevate it as one of the three major agricultural industry chains in the area [2][3] - The district is focusing on improving seed quality and has established a seed source research and development base to enhance the core technology and innovation in the seed industry [3] Group 2: Technological Advancements - The introduction of new rice varieties, such as Jinyu 1875 and Jinyu 1992, is part of the strategy to overcome production bottlenecks and improve yield quality [2] - Investment in advanced production lines has increased processing efficiency, with the capacity of the packaging line rising from 4 tons to 10 tons per hour [5] Group 3: Brand and Market Positioning - The Jinnan District is working on building a high-standard farmland system to enhance the quality and yield of Xiaozhan rice, with plans to invest 21.66 million yuan to develop 7,220 acres of high-standard farmland by 2025 [4] - The district has established 12 Xiaozhan rice industry cluster projects, aiming to create a national-level industry cluster [5] Group 4: Cultural and Tourism Integration - The integration of agriculture and tourism is being emphasized, with the establishment of cultural experiences around rice farming, attracting 920,000 tourists and generating 13.24 million yuan in comprehensive income in 2024 [7] - The district is developing a "rice culture corridor" that connects various cultural and agricultural sites, enhancing the cultural value of Xiaozhan rice [8]