央视网消息：从5月1日起，新国标《住宅项目规范》正式实施。这意味着 "住宅楼层高不低于3米""4层及以上住宅设置电梯"等标准，成 为新建住房的刚性要求和准入门槛。新标准落地实施，各地"五一"楼市有什么变化？新规下"好房子"有什么亮点？我们先去北京看一看。 "五一"假期，北京多个商品房项目迎来大批看房客流。在南五环的一个新房售楼处里，记者看到，来选房看房的市民络绎不绝，接待区几 乎都坐满了。 当被问到如何理解"好房子"时，购房人普遍提到了住宅得房率、层高等指标。 "好房子"政策的落地，让很多小户型住宅产品的功能性也得到提升。在北京亦庄，一个90平方米左右的三居室户型，室内最小居室的使用 面积可达10平方米，不仅可以用作书房，作为卧室摆放正常尺寸的双人床也绰绰有余。 不光是得房率这些硬指标有明显提升，如今的"好房子"项目针对住宅使用中的一些痛点，提出了解决方案，而在房屋智能化等方面，也将 满足购房者的更多期待。 在北京朝阳区一个"好房子"技术展馆，像噪声、漏水、返臭等住宅使用中的常见痛点，都有了对应的解决方案。这款黑色的高密度聚乙烯 管道，相比目前广泛使用的白色聚乙烯管道，对噪声的隔绝效果提升了不少，能显著降低厨 ...

北京市丰台区某商品房项目策划经理 吴九如：客户来到售楼处之后，会主动向置业顾问询问得房率是多少。我们项目的套内使用率平均可以达到90%左 右，其中最高的户型，使用率可以达到95% ，使用率的提升对于购房者来说是一个比较大的实惠。 （央视财经《经济信息联播》）从今天（5月1日）起，新国标《住宅项目规范》正式实施。这意味着 "住宅楼层高不低于3米""4层及以上住宅设置电梯"等 标准，成为新建住房的刚性要求和准入门槛。新标准落地实施，各地"五一"楼市有什么变化？新规下"好房子"有什么亮点？ "五一"假期，北京多个商品房项目迎来大批看房客流。在南五环的一个新房售楼处里，记者看到，来选房看房的市民络绎不绝，接待区几乎都坐满了。 当被问到如何理解"好房子"时，购房人普遍提到了住宅得房率、层高等指标。 北京市石景山区某商品房项目营销负责人 满志军：从整个项目规划之初，就是高品质的好房子，项目的流量和销售也取得了比较好的结果。 数据显示：4月1日至29日，北京新建商品住宅网签成交3010套，同比上涨30%，网签成交均价65178元/㎡，同比上涨15%、环比上涨0.3%。业内人士认为： 高品质、改善性住房项目入市，带动新房网签 ...

2025年，"好房子"首现国务院政府工作报告。今年3月31日，住建部发布国家标准《住宅项目规范》， 于5月1日起正式施行。 "提升新建住宅标准，建设更多'好房子'"，无疑是新规释放的最强信号。 近年来，公众对于良好居住环境的诉求愈加迫切，如何住上"好房子"亦成为社会关注的焦点。 "不同的群体，对于'好房子'的需求是不同的。"华南理工大学建筑学院教授周剑云在接受南都记者采访 时表示，除了购买"新房子"之外，改造、置换，甚至原址重建，都是公众住上"好房子"的可行之道。 住上"好房子" 方式更多元 当前，消费市场对"好房子"的认知正发生深刻转变，而实现公众住上"好房子"的愿望，也远不止一种方 式。 周剑云长期关注房地产发展，他认为，获得"好房子"至少有三种路径：换旧、买新和改造。换旧，是指 通过置换需求，购存量市场上的二手房；买新，则是从开发商处购买一手房；改造，即通过对现有住房 改造改建，从而焕新居住环境。 "买二手房的好处在于，所见即所得；一手房修得越来越靓，房屋结构和户型设计可以做到与时俱进； 而在大城市和一些核心地段，改造改建的优势，则是其成本远远低于前两者。"周剑云分析道。 专家认为，在城市核心地段，优质 ...

Core Insights - The real estate industry is undergoing significant changes, with leading companies facing market pressures, yet some, like Poly Developments, are demonstrating resilience and adaptability [1][2]. Sales Performance - In 2024, Poly Developments achieved a signed contract amount of 3230.29 billion, maintaining its position in the "3000 billion" club, alongside only one other company [2]. - The company saw a 40% year-on-year increase in sales area in first-tier cities during the fourth quarter, significantly outperforming the industry average [2]. - Sales from new projects acquired in 2022 and beyond reached nearly 2000 billion, accounting for about 60% of total sales [2]. Strategic Management - Poly Developments has effectively implemented a "de-leveraging" strategy since 2021, focusing on inventory management and project liquidation, resulting in a significant reduction in inventory [3]. - The company has adapted its sales strategies to market dynamics, optimizing inventory management and accelerating project liquidation, with a 20% decrease in the area of opened projects compared to the beginning of the year [4]. Financial Performance - In 2024, Poly Developments reported approximately 3116.6 billion in revenue and a net profit of about 50.01 billion, maintaining a strong position within the industry [5]. - The company reduced interest-bearing liabilities by 5.4 billion and lowered the comprehensive cost of existing interest-bearing liabilities to 2.92%, a decrease of 22 basis points from the previous year [7]. - Operating cash flow remained positive for the seventh consecutive year, with a net cash flow of 6.3 billion and year-end cash reserves of 134.2 billion [7]. Product Quality and Innovation - Poly Developments has positioned itself as a leader in product quality, ranking second in the industry according to CRIC, with its "Tianyue Renhe" product series achieving high sales rates [9]. - The company has implemented innovative construction practices, reducing construction time by over 30% and ensuring quality control through technology [10]. Diversification and Future Outlook - The company is expanding its asset management and commercial operations, with a rental housing brand rapidly growing to over 45,000 units [10]. - Management believes that focusing on customer-centric approaches will enable the company to navigate market cycles successfully and maintain its leading position [10].

21世纪经济报道记者唐韶葵 湖州报道 2024年6月，湖州城市集团与蓝绿双城签订湖州晴屿望湖共建协议，湖州首个"好房子"项目启动。该项 目规划建面10.3万平方米，涵盖合院、洋房、小高层，共374户。这也是湖州市城市集团与蓝绿双城合 作开发的三个项目之一。 双方的合作源于观山揽翠项目。知情人士透露，该项目于2024年7月蓝绿双城介入代建代销，同年11月 首开并热销，跻身板块前列。 以此项目为基础，湖州市城市集团与蓝绿双城开展共建合作，成立"蓝绿仁皇"、"房总蓝绿"两家合资共 建公司，引入蓝绿双城管理体系，立足湖州市场深耕发展。 日前，位于浙江北部湖州市中心的晴屿望湖项目面市，并成为市场焦点。 一方面，这个项目是湖州市城市集团旗下城信公司与蓝绿双城共建合作的第一个项目，双方成立了一家 轻资产公司，蓝绿双城占股51%。 另一方面，作为全市第一个"好房子"项目，该盘涵盖了四代宅的一些卖点。 作为一家成立了6年的"共建"新模式探索企业，蓝绿双城在2024年第一次进入湖州，彼时先把湖州市城 市集团已经在开发的一个项目接过来做共建操盘，此后保持稳定去化。有了这次合作，双方建立了一定 的信任，随后开启了后面第二、第三个项目 ...

降价促销仍是抢占客户的关键手段。 "五一"假期是开发商销售的关键时点，在市场出现回暖信号的背景下，各地开发商积极备战迎接今年 的"五一"小长假。 在一线城市中，北京房企借助"好房子"的概念推出专门的营销活动，积极卡位市场；在广州，各大开发 商则纷纷抢跑，以低于市场预期的价格持续抢占客户资源；在深圳，不少房企参与"好房节"，并借 助"以旧换新"促销售，真金白银补贴购房者…… 热点二线城市的开发商吸引购房者的方式则更加多样化，在各类家电补贴、宽带补贴等多重优惠活动之 外，成都有项目推出了免3年物业费的活动，而杭州则有楼盘抽宇树机器狗。值得一提的是，在部分回 温较为明显的市场，已经有开发商在着手收回优惠，转向保利润。 业内人士认为，房企在"五一"节点主动展开营销活动，是市场向好的积极信号。 "好房子"搅动北京楼市 房企摩拳擦掌，卡位北京市场。龙湖集团方面告诉记者，该集团拟推出全国联动营销活动，从4月26日 起推出系列优惠：每日5套好房一口价限时秒杀，以及97折限时购房补贴、线上直播间额外1%折扣等优 惠，降低购房者置业门槛，活动持续至 5月11日。 具体到项目层面，不仅是北京，龙湖对全国多项目的推盘力度显著加大，北 ...

北京、上海、深圳、广东、成都、杭州等全国多地已出台相关政策，从提高适老化和绿色节能标准，减 少计入公摊面积的部分以提高得房率，增加层高，增加阳台面积占比，测量精装修住宅套内空间尺寸等 多个维度，要求开发商提高新房品质。 随着从中央到地方密集出台多项高品质住房建设标准，"好房子"建设如何因地制宜地落地实施？"好房 子"入市，对新房价格及市场销售影响几何？ "好房子"的标准 根据《住宅项目规范》（下称"规范"），住宅项目建设应以安全、舒适、绿色、智慧为目标。 随着地方有关住房高质量发展的相关标准渐次落地，更多以"好房子"为卖点的新房项目陆续入市。 5月1日，《住宅项目规范》将正式实施。这意味着 "住宅楼层高不低于3米""4层及以上住宅设置电 梯""每套住宅都有满足日照标准的房间"等标准将成为新建住房的刚性要求和准入门槛。 他举例称，将层高提升至3米，可以改善空间感受，但也会增加建筑自重；为满足隔声要求，加厚墙体 或铺设隔音棉可能压缩室内空间；全屋智能系统（如语音控制、自动感应）对老年群体存在操作门槛， 若交互设计复杂，可能降低其居住体验舒适度；光伏屋顶、恒温恒湿系统等绿色技术虽降低能耗，但初 期安装成本可能使房价 ...

Core Viewpoint - The Chinese real estate market is undergoing unprecedented structural changes, with consumers shifting from speculative buying to rational purchasing, and companies focusing on product innovation to meet refined living needs [1] Group 1: Financial Performance - In 2024, the company achieved operating revenue of 311.67 billion yuan and a net profit of 9.74 billion yuan, with a parent net profit of 5 billion yuan [1] - The company maintained its position as the industry leader in sales for two consecutive years, with a signed sales amount of 323.03 billion yuan in 2024 [2] - The company reported a positive operating cash flow for seven consecutive years, amounting to 6.3 billion yuan in 2024 [7] Group 2: Market Position and Strategy - The company’s market share in 38 core cities reached 90%, an increase of 2 percentage points year-on-year, with a market share of 7.1% in these cities, up 0.3 percentage points from 2023 [2] - The company has adopted a product-centric approach, focusing on customer needs, which has strengthened its competitive edge in a transitioning market [2] - The company has implemented a comprehensive quality management system, enhancing product quality and customer satisfaction [3] Group 3: Land Reserve and Investment Strategy - In 2024, the company expanded its land acquisition with a total land price of 68.3 billion yuan, with 60.2 billion yuan attributed to equity land price, achieving an equity ratio of 88% [5] - The company has optimized its land reserve structure, with a total land reserve area of approximately 62.58 million square meters, a 20% decrease in stock projects compared to the beginning of the year [6] - The company has successfully revitalized approximately 2.7 million square meters of undeveloped land, releasing over 10 billion yuan in capital [5] Group 4: Debt Management and Financial Health - The company reduced its interest-bearing debt by 5.4 billion yuan to 348.8 billion yuan, achieving a continuous decline in debt scale for two consecutive years [7] - The company’s asset-liability ratio decreased by 2.2 percentage points to 74.3%, marking four consecutive years of decline [7] - The company has increased the proportion of long-term debt, with over 39.6% of its debt maturing in more than three years, reflecting a strategic shift in debt management [8]

Core Viewpoint - The establishment of the "Good House Research Institute" in Suzhou aims to create a scientific evaluation system for quality housing, responding to the current transformation in the real estate market and promoting industry development [3][10]. Group 1: Event Overview - The unveiling ceremony of the Good House Research Institute took place in Suzhou, attended by industry leaders, experts, and representatives from various associations [1][3]. - The event was organized by the Good House Research Institute, with support from multiple local real estate and housing associations [3]. Group 2: Objectives and Vision - The primary goal of the Good House Research Institute is to build an open, diverse, and international communication platform to enhance the quality of housing [3][10]. - Future initiatives include global research activities and site visits to international housing projects to gather innovative ideas for quality housing construction [3][10]. Group 3: Future Plans - The Suzhou branch will collaborate with five authoritative associations to create a cross-sector cooperation platform, aiming to upgrade the entire housing industry chain [12]. - The institute plans to promote exemplary housing projects from Suzhou nationwide, fostering a competitive environment for quality improvement in the real estate sector [13]. - Activities such as "Good House Open Classes" and seminars will be organized to share the latest policies, technologies, and successful experiences, facilitating the practical application of research findings [14].

Core Viewpoint - The concept of "good houses" has been integrated into the real estate industry, emphasizing the need for high-quality living standards and urban planning, as highlighted in the government work report during the National People's Congress [1][26]. Group 1: Government Initiatives - The Ministry of Housing and Urban-Rural Development aims to improve housing quality for the public, focusing on creating better houses, communities, and urban environments [1][26]. - The government work report explicitly mentions the need to adapt to the high-quality living requirements of the populace and to promote the construction of safe, comfortable, green, and smart "good houses" [1][26]. Group 2: Company Developments - Guangzhou Metro Properties adheres to the "good house" design philosophy, focusing on the TOD (Transit-Oriented Development) model, which integrates rail transit, property, industry, and lifestyle [5][26]. - The company launched the "good house" golden principles of "safety, punctuality, comfort, convenience, and humanity," aiming to create diverse living experiences [5][12][26]. Group 3: Market Performance - The Guangzhou Metro Properties project "Longqiao Shangcheng" achieved sales of 300 million yuan during its first opening on April 18, with a high turnout of buyers [5][28]. - The subsequent project "Longyao Shangcheng" recorded over 1,500 registered clients and a single-day sales amount exceeding 500 million yuan, indicating strong market demand [8][28]. Group 4: Development Achievements - Over the past 30 years, Guangzhou Metro Properties has developed more than 27 benchmark TOD projects, covering a total development area of approximately 10 million square meters [8][30]. - The company has established a strong brand presence in the market, reflecting buyers' trust in the "subway access + comprehensive amenities" living standards [8][30]. Group 5: Community Engagement - The company is committed to enhancing the cultural atmosphere of TOD living, integrating quality educational resources and public service facilities to foster a learning community for all ages [18][19]. - Initiatives like the "You Street Community" plan aim to connect diverse cultural and commercial resources, enriching the community experience through various activities [18][19].