齐鲁晚报.齐鲁壹点杨雪 冬天历来是青岛旅游的淡季，而今年冬天，青岛却以十万只西伯利亚飞来的海鸥强势"出圈"。借着这场"鸥遇"的留量，青岛拉长消费链，搭建起"海鸥+冰 雪+热消费"的黄金三角，写下冬季旅游"淡季不淡"的青岛"出圈"答案。 做强"海鸥IP"效应： 从季节性景观升级为全年文旅品牌 "北来的海鸥请留下，岛城就是你的家。"31年前，青岛在全国率先发起"挽留海鸥"行动，每年冬天定时在栈桥海滩投放饲料，邀请市民投喂海鸥。这 份"深情的挽留"一直持续至今，来青过冬的海鸥数量也从最初的2000只增长到10万余只，种类从最初的2种，增加至近20种。 每年冬天，这群从西伯利亚而来的"冬日小精灵"们尽情飞舞，为原本萧瑟寒冷的冬日带来了无限活力，也吸引了大量游客来到青岛，开启与海鸥的"冬日 之约"。飞舞的海鸥聚集了人气、提升了流量，在成为"网络红鸥"的同时，也成为青岛冬日旅游的最强IP。 去年在社交网络上刷到栈桥海鸥飞舞的视频后，游客小郑就开启了她与海鸥的"年度之约"。"北京到青岛的距离不远，周末时间就能来玩。"去年喂过海鸥 之后，今年小郑特意约了海鸥主题旅拍。蓝围巾、白帽子、手捧粉色花束，再加上漫天飞舞的海鸥，"这真 ...

Core Viewpoint - The article discusses the development of China's tourism industry under the "14th Five-Year Plan," emphasizing the goal of building a "tourism powerhouse" to enhance the quality and competitiveness of tourism services and products [4][10][12]. Group 1: Tourism Development Goals - The "14th Five-Year Plan" proposes to advance the construction of a tourism powerhouse, aiming to enrich high-quality tourism product supply and improve service quality [4][10]. - The plan highlights the importance of integrating culture and tourism, promoting cultural tourism to empower economic and social development [4][32]. - The goal is to create a tourism industry that benefits both tourists and local residents, enhancing employment and local economies [12][13]. Group 2: Market Performance - In the first half of the year, domestic tourist trips reached 3.285 billion, a year-on-year increase of 20.6%, with spending amounting to 3.15 trillion yuan, up 15.2% [10]. - China has established itself as the world's largest domestic tourism market, reflecting the growing demand for diverse travel experiences [10]. Group 3: Quality Improvement Initiatives - The plan emphasizes the need for high-quality tourism products, encouraging regions to leverage their unique landscapes and cultural assets to create diverse offerings [19][20]. - Improving service quality is crucial, focusing on practical aspects such as cleanliness and safety in tourism facilities [24][25]. - The government has been enhancing tourism infrastructure, with over 3,500 service centers and approximately 150,000 upgraded toilets established nationwide [25]. Group 4: International Tourism - The plan aims to enhance the convenience and internationalization of inbound tourism, with policies to optimize visa processes and payment services for foreign visitors [27][28]. - In 2024, inbound tourist numbers are projected to reach 131.9 million, a 60.8% increase year-on-year, indicating a strong recovery in international tourism [27]. Group 5: Cultural Integration - The integration of culture and tourism is identified as a key strategy for enhancing the tourism experience, allowing for deeper connections between natural landscapes and cultural heritage [32][34]. - Various regions are exploring innovative approaches to cultural tourism, such as immersive experiences and heritage preservation, to attract visitors and enrich their travel experiences [34][36].

Core Viewpoint - The article discusses the development of China's tourism industry under the "14th Five-Year Plan," emphasizing the goal of building a "tourism powerhouse" to enhance the quality and competitiveness of tourism services and products, while also integrating cultural elements into tourism experiences [3][12][31]. Group 1: Tourism Development Goals - The "14th Five-Year Plan" proposes to advance the construction of a tourism powerhouse, aiming to enrich high-quality tourism product supply and improve service quality [3][9]. - The plan highlights the importance of cultural tourism, aiming to empower economic and social development through deep integration of culture and tourism [31][12]. - The goal is to create a tourism industry that benefits both visitors and local residents, enhancing employment and local economies [11][12]. Group 2: Market Performance and Trends - In the first half of the year, domestic tourist trips reached 3.285 billion, a year-on-year increase of 20.6%, with spending reaching 3.15 trillion yuan, up 15.2% [9]. - China has established itself as the world's largest domestic tourism market, indicating a robust recovery and growth potential in the sector [9]. - The government has implemented various policies to stimulate tourism consumption, including measures to promote service consumption and develop new growth points in cultural tourism [7][26]. Group 3: Quality Improvement Initiatives - The plan emphasizes the need for high-quality tourism products that leverage local strengths, such as unique landscapes and cultural heritage, to create diverse and engaging travel experiences [18][21]. - Improving service quality is crucial, focusing on practical aspects like cleanliness and safety in tourism facilities, which directly impact visitor satisfaction [23][24]. - The government has built over 3,500 tourism service centers and renovated approximately 150,000 public toilets to enhance the tourism infrastructure [24][26]. Group 4: International Tourism and Policy Enhancements - The plan aims to enhance the convenience and internationalization of inbound tourism, with a target of 131.9 million inbound tourists by 2024, reflecting a 60.8% year-on-year increase [26][27]. - Recent policy changes include optimizing duty-free shop regulations and expanding visa-free transit policies to attract more foreign visitors [27][26]. - The government is addressing barriers faced by international tourists, such as payment and accommodation challenges, to improve the overall travel experience [26][27]. Group 5: Cultural Integration in Tourism - The integration of culture and tourism is identified as a key strategy for enhancing the tourism experience, allowing for a richer and more meaningful engagement with local heritage [31][33]. - Successful examples of cultural tourism initiatives include immersive experiences in historical sites and the promotion of local crafts and traditions [33][35]. - The article envisions a future where tourism experiences are deeply connected to cultural narratives, enriching both visitors and local communities [35].

Core Viewpoint - Impression Dahongpao Co., Ltd. has passed the main board listing hearing and will become the first publicly listed company in China's cultural tourism performance industry focused on live performances [1][8] Group 1: Company Overview - The company is rooted in Wuyishan and has been directed by the "Impression Iron Triangle" since its first performance in 2010, with the large-scale live performance "Impression Dahongpao" becoming a cultural landmark [1][8] - The performance has been staged over 6,700 times and has received more than 9 million audience members, showcasing tea culture through a unique 360-degree rotating audience seating [1][10] Group 2: Industry Position - In 2024, "Impression Dahongpao" is ranked third in China's mountain water live performance box office and has helped the company rank eighth in the national cultural tourism performance market [2][10] - The performance has contributed approximately 90% of the company's revenue in recent years, serving as the core driver of its growth [2][10] Group 3: Business Expansion - The company is actively expanding its business by operating "Impression Cultural Tourism Town" and "Tea Soup Hotel," gradually building an integrated cultural tourism scene of "performance viewing + sightseeing experience + accommodation leisure" [4][11] - In 2025, the company plans to launch a new performance themed around Zhuzi culture, titled "Moon Reflecting Wuyi," aimed at creating a second growth curve and diversifying its business structure [4][11] Group 4: Financial Performance - The company has demonstrated strong profitability and cash flow, with revenues of 63.04 million yuan, 144 million yuan, and 137 million yuan from 2022 to 2024, respectively [7][14] - In 2023, the company achieved a significant revenue growth of 128.57% year-on-year, turning a profit with a net profit of 47.50 million yuan, and is expected to maintain a net profit of 42.81 million yuan in 2024 [7][14] - Even in the traditional off-season of 2025, the company achieved revenue of 5.6 million yuan and a net profit of 677.5 thousand yuan [7][14] - The company maintains a high gross margin, a healthy debt structure with no significant interest-bearing debt, and ample cash flow [7][14] Group 5: Future Plans - The funds raised from the listing will be primarily used for upgrading the hardware and content presentation of the core performance "Impression Dahongpao," promoting diversified project layouts, and enhancing brand promotion and operational optimization for long-term development [7][14] - The move to the Hong Kong stock market fills a gap for live performance companies in the capital market and signifies a confident step for Chinese cultural performance enterprises in building an ecosystem of "performance + cultural tourism + hotels" [7][14]

Core Points - The Yan Shiping Railway Station has been upgraded from an unmanned station to the highest passenger station in the world at an altitude of 4,721 meters, facilitating passenger boarding and alighting services [1] - The station's upgrade is a response to increasing passenger demand due to improved local infrastructure and the development of surrounding tourist resources [1] - The new services provided by the station will benefit over 10,000 local residents and tourists, enhancing access to medical, educational, and employment opportunities [1] Summary by Sections - **Station Upgrade**: The Yan Shiping Railway Station has transitioned from an unmanned station to a fully operational passenger station, marking a significant milestone in railway services at high altitudes [1] - **Passenger Demand**: The upgrade was driven by rising passenger demand as local tourism resources have been developed, highlighting the importance of the station in connecting various regions [1] - **Economic Impact**: The station's operation is expected to stimulate local industries such as dining and accommodation, contributing to cultural tourism and ethnic unity in the region [1]

Core Insights - The online travel agency (OTA) market in China is experiencing intense competition, with new players aggressively entering the space while established companies are fortifying their positions [2][7] - The shift in consumer behavior, particularly among the Z generation, emphasizes experiential travel over traditional destination-focused trips, driving demand for personalized and immersive experiences [10][11] Group 1: Market Dynamics - Established players like Ctrip and Tongcheng maintain supply chain advantages, with Ctrip reporting a net profit of 19.9 billion yuan in Q3 2025, a 193% year-on-year increase, driven by accommodation bookings [5] - New entrants such as Douyin and Xiaohongshu leverage content and traffic advantages to penetrate traditional OTA markets, with Douyin's hotel content generating 350 billion views annually and driving a 118% increase in orders [6] - The competitive landscape is characterized by a clear division between traditional players focusing on supply chain and new players utilizing content-driven strategies to attract users [4][6] Group 2: Consumer Behavior Changes - The Z generation, aged 18-35, now represents 65% of total travelers during the 2025 Spring Festival, reflecting a 20 percentage point increase since 2020, indicating a shift towards experience-driven travel [10] - Platforms are adapting to this change by offering personalized travel inspirations and utilizing AI and VR technologies to enhance user experience and streamline travel planning [10][11] Group 3: Competitive Strategies - Companies are not only competing for market share but also seeking sustainable growth opportunities in both saturated and emerging markets [12][13] - Strategies include leveraging high-frequency local services, integrating e-commerce capabilities, and focusing on niche markets such as student travel and local experiences [5][6][14] - The need for differentiation is critical, as companies face challenges from price competition and the risk of service dilution, with 35% of travel complaints related to "false discounts" [13] Group 4: Future Outlook - The future of the OTA market will depend on companies' ability to convert their core strengths into unique user value, balancing service reliability with innovative experiences [15][16] - The industry is moving towards a collaborative model where specialized service providers, traffic generators, and ecosystem players work together to expand the overall market [16]

Core Insights - The winter cultural and tourism market is experiencing growth despite cold weather, driven by the integration of cultural tourism and consumption upgrades, enhancing consumer experiences and stimulating economic vitality [1] Group 1: Market Trends - Various regions are leveraging cultural tourism integration to enhance consumer experiences, leading to a significant increase in winter tourism activities [1] - Ski resorts in Liaoning have opened for the new season, offering diverse experiences that combine local customs and culinary culture, encouraging longer stays from visitors [2] - The tourism market in Chongli, Hebei, has seen explosive growth due to international skiing events, with daily visitor peaks reaching 8,000, three times the number on the opening day [2] Group 2: Diverse Consumption Scenarios - The winter tourism market is diversifying beyond just ice and snow sports, with new scenarios and business models emerging to cater to various tourist needs [3] - Sichuan Province is launching a winter tourism season with over 5,000 planned activities and a focus on creating a unique winter tourism product system [3] - Tianjin is promoting over 300 winter cultural tourism activities, integrating travel and cultural experiences to stimulate market consumption [4] Group 3: Deep Integration of Culture and Tourism - Qingdao is enhancing cultural tourism integration by offering exclusive discounts for travelers arriving by train or plane, promoting a warm and affordable winter experience [5] - In Kaifeng, cultural heritage is being leveraged to create immersive experiences, allowing visitors to engage dynamically with historical narratives [6] - The "Internet celebrity Xinjiang Four Seasons Tour" is showcasing the rich cultural heritage of Kashgar, attracting attention from both domestic and international audiences [6]

党的十八大以来，习近平总书记在地方考察期间多次走访当地古城老街，察看历史文脉的保护与传承并 作出重要指示，为做好新时代城乡历史文化保护传承工作指明了前进方向，提供了根本遵循。各地落实 总书记指示精神开展工作，不少古城呈现出特色更加鲜明、消费活力迸发的良好局面，展现出蓬勃生 机。这些古城文旅做对了什么？又带来哪些启示？今天起本报推出"古城文旅如何出彩"系列报道。 河道蜿蜒，倒映白墙黛瓦；摇橹声声，划出碧波粼粼……浙江的古镇、古街、古村落，以流水为笔，用 青石作纸，就能勾勒出千年江南的神韵。如今，古镇游已成为浙江文旅的一块金字招牌，嘉兴的乌镇、 西塘等知名景点早已名声在外，濮院古镇、太湖演艺城等新建古镇也广受青睐，5A级古镇旅游景区数 量位居全国前列，古镇旅游搜索热度、游客满意度及在线旅游平台关注度等核心指数也名列前茅。浙江 古镇在做好保护与开发的过程中，不断诠释江南水乡的独特魅力，让旅游资源释放出不竭的发展动力。 打造主题场景 今年是乌镇戏剧节举办的第12个年头，也是世界互联网大会乌镇峰会连续举办的第11年，入冬前后这两 场盛会的举办，让乌镇人气持续高涨。今年的乌镇戏剧节人流量创新高，整个园区的接待量达到35万 ...

Core Insights - The "Water Rhythm Jiangsu" domestic tourism promotion case exchange event was held on December 10, showcasing innovative and effective tourism promotion results [1] - A total of ten outstanding cases were recognized, highlighting various dimensions of tourism promotion, including event marketing, IP collaboration, content innovation, and regional cooperation [3] Group 1: Event Overview - The event gathered tourism promotion officials from across Jiangsu province to discuss new experiences and trends in cultural tourism promotion [1] - The ten best cases included successful practices such as "Sports Event Transformation: 'Cultural Tourism Changzhou' Douyin Account" and "Summer Collaboration of 'Suzhou Cultural Tourism + Honor of Kings'" [3] Group 2: Case Studies - Notable case studies presented included: - Changzhou's transformation of sports event hotspots for city image promotion [4] - Suzhou's collaboration with popular game IPs to attract younger audiences [4] - Wuxi's leveraging of the Spring Festival Gala for city influence [4] - Nanjing's micro-documentary exploring cultural heritage [4] - Huai'an's immersive tourism destination development linked to a popular TV series [4] - Salt Lake City's youth-targeted promotional project [4] - Lianyungang's collaborative promotion model through regional synergy [4] - Suqian's co-creation activities to build a new destination image [4] - Nantong's dual strategy of "Cultural Tourism + Football" for comprehensive outreach [4] - Yangzhou's systematic planning to turn cultural resources into ongoing discussion topics [4] Group 3: Expert Insights - Experts provided insights on creative marketing models and practices for urban cultural tourism IPs, emphasizing the importance of positioning and storytelling [5] - Analysis of market trends and product upgrades was presented, focusing on high-quality development in Jiangsu's cultural tourism sector [5] - Discussions included new models and scenarios driving growth in rural cultural tourism [5] Group 4: Additional Activities - The event also featured the "Taste of Intangible Heritage" segment, allowing participants to experience local cuisine and cultural heritage, enhancing the integration of experience exchange and local tourism vitality [7] Group 5: Awarded Cases - The list of the ten best cases included: - "Sports Event Transformation: 'Cultural Tourism Changzhou'" [8] - "Suzhou Cultural Tourism + Honor of Kings" [8] - "Spring Festival Gala Wuxi Tour" [8] - "Nanjing Micro-documentary" [8] - "Huai'an Canal Tourism Destination" [8] - "Youth Promotion Project in Salt Lake City" [8] - "Jiangsu Tourism New Line" [8] - "Co-creation Activities in Suqian" [8] - "Nantong's Cultural Tourism + Football" [8] - "Discovering Treasure Yangzhou" [8] Group 6: Recognized Excellent Cases - The list of excellent cases included: - "Follow the Super League to Explore Xuzhou" [9] - "Nanjing Study Tour Brand Development" [9] - "Cultural and Sports Integration in Lianyungang" [9] - "Cultural Promotion Project in Huai'an" [9] - "Large-scale Media Live Event in Salt Lake City" [9] - "Multi-dimensional Activation of Cultural Tourism in Nantong" [9] - "Cultural and Sports Integration in Zhenjiang" [9] - "Innovative Cultural Experience in Wuxi" [9] - "Poetic Expressions in Suzhou" [9] - "Seasonal Tourism Festival Branding" [9]

活动中，一批服务业、产业项目和重大产业基金项目进行了签约。 昨天（12月10日），2025吴江（北京）投资促进推介会在北京举行，吴江全方位展示在新型工业 化、数字经济、文旅融合等领域的发展机遇，介绍半导体产业政策，发布"百场千景"人工智能场景应用 需求清单，向在京企业、机构与人才发出邀约。 "我们感觉自己不像外地项目，而是一家土生土长的企业，有一种宾至如归的感觉。"北京真视通科 技股份有限公司总裁王克强表示，公司在盛泽镇落地的新能源充电桩及储能项目，目前厂房已经封顶， 明年6月将正式投产。"吴江在招商对接、项目落地、厂房开工、政策落实等环节都非常高效，全方位赋 能企业发展。" 作为江苏民营经济的领头羊，吴江以2家世界500强企业、4家中国500强企业及33家上市企业，15家 国家级制造业单项冠军、99家国家级专精特新"小巨人"企业及1654家高新技术企业的综合实力，连续多 年位列全国百强区第一方阵。国家先进功能纤维创新中心、江苏海洋信息技术与装备创新中心、清华汽 研院智能网联汽车创新中心等一批高能级产学研平台在吴江落户集聚。 ...