文旅融合

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工业文旅热潮起 企业品牌“泛舟”新蓝海
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-05-21 03:21
Core Insights - Industrial tourism has emerged as a significant sector in China's cultural tourism market, blending industrial heritage with modern tourism experiences [1][2] - The development of industrial tourism is supported by national and local policies, indicating a strong growth potential in the coming years [2][4] Group 1: Development and Achievements - Industrial tourism in China has transitioned from pilot exploration to comprehensive display, entering a phase of rapid development [2][4] - As of now, 231 national industrial heritage sites have been recognized, over 700 industrial museums have been established, and more than 100 national industrial tourism demonstration bases have been identified [2][4] - The integration of industrial heritage into tourism is supported by various policies aimed at revitalizing and utilizing industrial relics [3][4] Group 2: Brand Development and Challenges - The focus on brand development in industrial tourism is crucial for achieving high-quality growth, yet there are challenges such as homogenization and lack of cultural depth [5][6] - Differentiation through unique IP creation and the integration of industrial history with local culture is essential for overcoming current challenges [6][7] Group 3: Integration and Market Activation - The fusion of industrial tourism with cultural tourism is seen as a new engine for activating the consumer market, with emphasis on infrastructure improvement and service quality [8][9] - Successful examples include the integration of dining experiences with cultural tourism, enhancing emotional connections and social value [8][9] Group 4: Future Directions - Recommendations for future development include enhancing planning and design, promoting mutual learning among industrial parks, scenic areas, and cultural parks, and utilizing data analytics for personalized visitor experiences [9][10] - The importance of aligning industrial tourism with corporate culture and product promotion is highlighted, showcasing successful case studies [10]
淳安把浪漫“装进”5A级景区
Hang Zhou Ri Bao· 2025-05-21 02:45
Group 1 - The event "Heartfelt Hangzhou, Love in Qiandao" was launched to promote wedding tourism in Qiandao Lake, aiming to create a comprehensive "City of Love" that integrates marriage registration, travel photography, weddings, and honeymoons [3] - Chunan has actively explored the integration of "marriage + cultural tourism," introducing unique wedding tourism products such as "lawn weddings," "yacht weddings," and "sky weddings," revitalizing traditional customs with cultural symbols [3] - The establishment of the first 5A marriage registration center within a national scenic area in Qiandao Lake is a significant development, leveraging the national policy of "marriage registration available nationwide" [3] Group 2 - The Hangzhou Cultural, Radio, Television and Tourism Bureau announced a plan to collect "100 unique wedding tourism experience scenarios," focusing on five dimensions: romantic wonders, sweet moments, love accommodations, vow ceremonies, and heartwarming attractions [4] - Chunan introduced four premium routes under the "Qiandao Love" theme, including activities like hot air balloon rides and cycling tours, along with promotional offers such as 6.8% discounts on high-quality hotel accommodations [4] - The "Qiandao Love, Love in the Sky" proposal ceremony marks the beginning of a new chapter in building the "City of Love," aiming to become a global destination for couples by combining natural landscapes, cultural IP, and immersive experiences [5]
山河锦绣迎客来 文旅消费花样多
Xiao Fei Ri Bao Wang· 2025-05-21 02:43
Group 1 - The core theme of the 15th "5.19 China Tourism Day" is to showcase diverse cultural and tourism experiences across various regions, emphasizing local characteristics to attract visitors [1][2] - Hangzhou's West Lake District is hosting the "North Latitude 30° Party to Unlock the B Side of West Lake" from May 16 to 18, featuring a series of promotional activities that highlight its cultural and tourism innovation [2][4] - The event location, the San Dun East Nest Rice Mill Contemporary Art Center, exemplifies the integration of industrial heritage into new tourism consumption scenarios, reflecting the district's "Cultural Tourism +" cross-industry development strategy [4] Group 2 - The West Lake District is launching ten themed tourism routes targeting various demographics, including families, youth, and pet owners, focusing on seasonal experiences and cultural engagement [4][5] - The "5.19 Benefit Policy" includes discounts on tickets and support for tourism enterprises, aiming to enhance visitor engagement and stimulate the local economy [4][5] - The event features over 50 sensory booths and 30 unique courses, showcasing a blend of culture, art, and technology, indicating future trends in the cultural tourism industry [5][6] Group 3 - The "College Cultural Tourism Star Promoter" initiative aims to engage university students in promoting local tourism through creative media and event planning, injecting youthful energy into the West Lake tourism scene [5][6] - The success of the recent May Day holiday in the West Lake District highlights the effectiveness of new tourism business models driven by technology and immersive experiences [6] - The collaboration between Chenghua District and Lezhi in Sichuan during the "Fat Hero: China Tourism Day Jianghu Gathering" event showcases the potential for cultural tourism synergy and the development of new travel routes [8][9]
寻迹工遗|清远英德红旗茶厂:“百亿”世界高香红茶的现代化起点
Nan Fang Nong Cun Bao· 2025-05-21 02:05
Core Viewpoint - The article highlights the historical significance and modernization of the Yingde Hongqi Tea Factory, which is considered the birthplace of Yingde black tea and a key player in the development of China's tea industry, aiming to transform into a cultural and tourism hub while maintaining its industrial heritage [18][19][120]. Group 1: Historical Background - The Yingde Hongqi Tea Factory was established in 1957 and played a crucial role in the industrialization of China's tea production, contributing significantly to the national economy by exporting approximately 40,000 to 50,000 tons of tea annually, generating nearly $50 million in foreign exchange [71][30]. - The factory has a rich history, being recognized as a national industrial tourism demonstration base and a typical case of industrial heritage protection and utilization [16][17]. Group 2: Modernization and Development - The factory is undergoing a transformation from traditional tea production to a focus on cultural tourism, with plans to develop a tea culture display platform that integrates health, education, and tourism [120][123]. - In 2021, the factory was recognized as a "Fifth Batch National Industrial Heritage," marking a new chapter in its history and emphasizing its role in the modernization of the tea industry [118]. Group 3: Economic Impact - The current tea planting area in Yingde is 181,600 acres, with a dry tea output of 15,700 tons and a comprehensive output value of 9.045 billion yuan, indicating the significant economic contribution of the tea industry to the region [127]. - The factory's revitalization efforts have directly benefited 1,662 local tea farmers, enhancing the local economy and promoting sustainable agricultural practices [109]. Group 4: Future Prospects - The factory aims to become a center for global tea craftsmanship, leveraging its historical significance and technological advancements to attract tourists and promote tea culture [146][148]. - Collaborative efforts among local tea factories are being encouraged to enhance brand promotion and market share in the red tea sector, fostering regional development [153].
福建将推出1300多场文旅活动、230多项优惠政策
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-05-21 00:33
此外,福建省诚信促进会和福建省旅游协会联合发布《锻造最美的福建风景打造世界知名旅游目的地倡 议书》,号召全省文旅行业共守生态底线、共塑品质服务、共促融合发展。(苏海森) 活动现场表演了文旅魔术脱口秀《福中生有福气多》、文旅舞蹈《漳韵风华》、文旅歌曲《来福建歌唱 山海》等节目,发布了福建省"5.19中国旅游日"主题宣传片,并推出"山海奇遇.福见成长"十大夏季亲子 精品旅游线路。 福建省文旅厅相关负责人表示,该厅将结合"一路山海一路歌"文旅消费主题年,进一步深化文旅融合, 打造新产品,培育新业态,为即将到来的暑期市场充分预热,进一步拉动文旅消费,助力文旅经济高质 量发展。 围绕"5.19中国旅游日"及即将到来的暑期等重要节点,福建全省共推出1300多场文旅活动、230多项优 惠政策,通过企业联动、景区让利、交通赋能、精准施策等多个维度,打造一场覆盖全域、贯通全链的 文旅惠民盛宴。 据悉,优惠措施和暑期活动涵盖消费券、门票减免、年卡优惠等,如"世遗追光有福卡"福建世遗旅游年 卡、携程5.5大促专场直播、"清新福建"文旅惠民卡首发定价199元一卡畅玩全省80多家景区并可以优惠 入住20余家高星级度假酒店等。 5月19 ...
从历史深处走向更远未来 ——习近平总书记在洛阳龙门石窟考察回访记
He Nan Ri Bao· 2025-05-21 00:06
"文旅融合前景广阔,要推动文旅产业高质量发展,真正打造成为支柱产业、民生产业、幸福产业。" ——习近平 伊河潺潺,夏绿葳蕤,万物蓬勃生长。巍峨壮观的龙门石窟,是珍藏文明、传承文化的殿堂,也是镌刻在崖 壁上的文明瑰宝,历经千年岁月风霜,依然风华绝代、气象万千。 5月19日下午,习近平总书记在洛阳考察,他来到龙门石窟了解当地加强历史文化遗产保护利用、推动文旅产 业高质量发展等情况。 习近平总书记的到来,让文物保护工作者倍感振奋。大家纷纷表示,将牢记总书记殷殷嘱托,更好担负起新 的文化使命,尽最大能力做好石窟文物保护、修复、传承、利用工作,为中华优秀传统文化的传承创新作出 贡献。 中华文明的瑰宝 龙门翠黛眉相对,伊水黄金线一条。 站在龙门石窟景区龙门大桥,放眼望去,伊河两岸的香山和龙门山尽收眼底。 2345个窟龛、近11万尊佛像、2800多块碑刻题记、近80座佛塔,南北绵延一公里,犹如一幅徐徐展开的千年 画卷。 作为总书记一行的讲解员,龙门石窟研究院党委书记、研究馆员余杰激动的心情久久不能平复。"见到总书记 后,感到很亲切,也无比激动。" 习近平总书记来到这里,察看石窟整体布局风貌和代表性窟龛、造像。 洛阳龙门石窟 ...
习近平总书记对洛阳的关心关爱在当地干部群众中引发热烈反响 牢记总书记嘱托 推动高质量发展
He Nan Ri Bao· 2025-05-21 00:06
Group 1: Manufacturing Industry - The visit of General Secretary Xi Jinping to Luoyang Bearing Group emphasized the importance of technology empowerment in modern manufacturing, urging the company to strengthen technological innovation and pursue independent development [2][3] - Luoyang Bearing Group, established in 1954, has become a leader in China's bearing industry, utilizing digital twin technology and a fully digitalized production process [2] - In 2024, Luoyang Bearing Group achieved a revenue of 4.699 billion yuan and a net profit of 226 million yuan, showcasing its successful growth [2] Group 2: Heavy Machinery and Equipment - China National Heavy Machinery Corporation (CCHMC) has evolved from a traditional enterprise into an innovative and high-tech company, producing significant equipment such as the world's largest thick plate rolling mill [4][5] - CCHMC holds over 1,600 patents and has created more than 300 domestic and global "firsts," highlighting its commitment to innovation [4] - The company aims to enhance its global competitiveness by focusing on digital transformation, standard-setting, and expanding product variety and quality [5][6] Group 3: Cultural Heritage and Tourism - The visit to Longmen Grottoes highlighted the importance of cultural heritage protection and the integration of cultural tourism, with plans to enhance the quality of the tourism industry [8][9] - Luoyang has become a popular tourist destination, with significant growth in visitor numbers and tourism revenue, indicating a successful shift towards immersive cultural experiences [12][13] - The city is developing new cultural tourism formats, such as immersive performances and interactive experiences, to attract more visitors and enhance cultural confidence [12][13] Group 4: Archaeological and Technological Integration - The Erlitou Site Museum utilizes cutting-edge technology to create immersive experiences for visitors, showcasing the achievements of the Xia Dynasty [14][15] - The museum has attracted over one million visitors since its opening, demonstrating the effectiveness of integrating technology with cultural heritage [14][15] - Future plans include further digital restoration of the Erlitou site to present a more complete picture of the Xia Dynasty to global audiences [15]
河南洛阳龙门石窟推动文化遗产保护利用 石刻瑰宝一脉传承话古今(文化中国行·推进文化自信自强)
Ren Min Ri Bao· 2025-05-20 21:44
风从河面吹来,闷热的洞窟里有了丝丝凉意。古阳洞内,脚手架上,马朝龙和同事正在进行石窟测绘、 病害监测。 洞内一尊造像局部出现了潮湿,长出了苔藓。"这里有渗漏点。渗漏会带来岩体开裂、微生物滋生,影 响石质文物的安全,不能大意。"马朝龙说。 马朝龙是龙门石窟研究院研究馆员。最近,他正带着同事排查隐患、绘制病害图,为后续考古报告编写 和保护工作提供资料。 河南洛阳城南,两山对峙,伊河中流。沿西山拾级而上,只见崖壁窟龛密布、造像大小各异,龙门石窟 到了。 龙门石窟始凿于北魏孝文帝迁都洛阳之际,繁荣于唐代,断续营造400余年。2345个窟龛、近11万尊造 像、2800多块碑刻题记、近80座佛塔……历经1500多个春秋的龙门石窟,是世界上造像最多、规模最大 的石刻宝库,联合国教科文组织称之为"中国石刻艺术的最高峰"。2000年11月,龙门石窟被列入《世界 遗产名录》。 古迹保护 从"救急症"到"防未病" 古阳洞是龙门石窟最早的洞窟。洞窟内,一尊尊造像栩栩如生,题记众多。 时隔50年,龙门石窟再启"修复模式",这次有了新技术。 2021年,奉先寺被脚手架与防护网包裹,披上了"手术衣"。比起半个世纪前,监测手段、勘测技术、灌 ...
“艺术盒子”开启坪山文化无限精彩 坪山展区20家重点企业、文化机构将集中亮相
Shen Zhen Shang Bao· 2025-05-20 19:57
Group 1 - The theme of the Pingshan exhibition area at the current Cultural Expo is "Art Box," focusing on the core concept of "Infinite Possibilities, Infinite Excitement," utilizing innovative design techniques such as "folded narrative" and "dynamic growth" to transform Pingshan's cultural, sports, and tourism resources into an interactive creative space [1] - The exhibition will feature a visual representation of "Pingshan Drama's Healthy Growth" and provide an immersive experience for visitors, showcasing the unique characteristics of Pingshan's cultural and creative industries [1] - International cooperation is highlighted, with a memorandum of friendship signed between Pingshan District and the eighth district of Rome, Italy, marking a new phase in cultural and artistic collaboration [1] Group 2 - The Pingshan exhibition area is divided into three core sections: urban promotion, cultural and sports tourism investment projects, and cultural and technology enterprise displays, showcasing five major cultural tourism consumption scenarios [2] - Three thematic investment promotion meetings will be held to explain measures for promoting cultural, sports, and tourism consumption, along with the introduction of 15 investment projects [2] - The newly added Pingshan Cultural Cluster will serve as a sub-venue for the first time, featuring creative experience activities and offering commemorative gifts to participants [2] Group 3 - The 2025 Shenzhen Cultural Expo Art Season has commenced, focusing on Sino-Russian cultural exchanges, with performances from the Moscow Bolshoi Ballet and other high-quality productions planned [3]
优-智慧文旅解决方案 [56页PPT]
Sou Hu Cai Jing· 2025-05-20 16:18
Industry Analysis - The tourism industry is experiencing a strong development trend, with the "Tourism+" model creating new business formats and promoting consumption upgrades, leading to rapid growth in surrounding industries [6][8] - The integration of culture and tourism is becoming a new trend, with digital technology driving industry upgrades and full-scale tourism and quality tourism emerging as development directions [1][8] Solution and Service Introduction - The Smart Tourism Solution emphasizes both social and economic benefits, integrating technology with tourism culture, and aims for co-construction and sharing, creating a replicable smart tourism platform with "one center, three systems" [1][2] - The smart management system utilizes technologies like Beidou and big data for team management, law enforcement supervision, and safety warnings, enhancing regulatory capabilities [1][2] - The smart service system covers the entire travel process, providing pre-trip information and ticket booking, in-trip intelligent guidance and safety assurance, and post-trip online learning and shopping support [1][2] - The smart marketing system leverages Tencent's big data for precise marketing, while the tourism cloud data center integrates multi-source data for decision-making support [1][2] Typical Cases and Capability Summary - A typical case includes the construction of a "one center, two platforms" system in the ecological area of xx city, which promotes urban management and service industry upgrades [2] - The xx cultural tourism "digital resource museum" integrates resources to build a service system, showcasing the capabilities of Donghua Cultural Tourism in cloud services and big data [2] - The Smart Tourism Solution provides effective pathways for addressing existing issues in the cultural tourism industry and achieving sustainable development, facilitating high-quality growth in the digital era [2]