□ 本报记者 吕尚泽 11月30日，中国光大银行"冰雪去嗨节"在沈阳正式拉开帷幕，为即将到来的冰雪消费旺季注入强劲金融 动能。光大银行党委委员、副行长齐晔，沈阳市人民政府党组成员、副市长刘克斌出席活动并致辞，银 联总部、光大集团驻辽企业及分行代表现场参会，共同见证这场金融赋能冰雪经济的盛会启幕。 冰雪经济迎来黄金发展期，金融赋能正当时 随着2022年北京冬奥会的成功举办，我国冰雪产业迎来前所未有的发展机遇。国家体育总局数据显示， 中国冰雪产业总规模预计将在2025年突破万亿元大关，冰雪经济正成为拉动内需、促进消费升级的重要 力量。 在这一背景下，光大银行敏锐把握市场脉搏，创新推出"冰雪去嗨节"主题活动。齐晔在致辞中表 示："冰雪经济不仅是季节性消费热点，更是推动区域经济发展、促进产业结构优化的重要抓手。光大 银行将充分发挥金融优势，通过产业赋能和消费激活双轮驱动，为冰雪经济发展注入持久动力。" 刘克斌对光大银行选择沈阳作为活动首发地表示赞赏。他指出，沈阳作为东北地区重要中心城市，冰雪 资源丰富，产业基础雄厚。光大银行此次活动的举办，将有力推动沈阳冰雪产业与金融服务的深度融 合，为地方经济发展增添新活力。 链接 ...

Core Viewpoint - The introduction of the "Ski Equipment Convenience Service" by China Railway Beijing Group aims to enhance the travel experience for winter sports enthusiasts, promoting the ice and snow economy and encouraging more travelers to engage in ice and snow activities [1][5]. Group 1: Service Details - The "Ski Equipment Convenience Service" allows passengers to carry ski equipment with a total dimension not exceeding 200 cm on designated trains from Beijing North to Chongli, with a service fee of 68 yuan per set [2][3]. - The service is available on eight specific trains of the Beijing-Zhangjiakou high-speed railway, and the service is designed to complement the existing "Ski Equipment Fast Transport" service [2][3]. - Passengers can obtain a digital electronic invoice through the railway 12306 app within 180 days after the journey [2]. Group 2: Market Impact - The service is expected to stimulate the ice and snow economy by attracting more travelers, aligning with the principle of "new demand leading to new supply" [1][5]. - The opening of the Beijing-Zhangjiakou high-speed railway has significantly reduced travel time, leading to increased visitor numbers at ski resorts, with Chongli receiving over 2 million visitors in the 2023 snow season, 45% of whom arrived by high-speed train [5][6]. - The introduction of the "Ski Equipment Convenience Service" is seen as a competitive strategy against other transport modes like road and air, enhancing the railway's short-distance transport advantages [4]. Group 3: Future Prospects - The service can be replicated across other ice and snow tourism routes, creating a standardized product system that supports diversified railway operations [1][6]. - The recent launch of the "Northeast Ice and Snow Warm World" travel ticket further enhances the potential for sustained economic growth in the ice and snow sector by facilitating easier access to ski destinations [6].

Core Viewpoint - The introduction of the "Ski Equipment Convenience Service" by China Railway Beijing Group aims to enhance the travel experience for winter sports enthusiasts, filling a gap left by the previous "Ski Equipment Fast Transport" service and promoting the ice and snow economy [1][10]. Group 1: Service Details - The "Ski Equipment Convenience Service" allows passengers to carry ski equipment with a total dimension not exceeding 200 cm on designated trains from Beijing North to Chongli on the Beijing-Zhangjiakou high-speed railway [4][9]. - The service is priced at 68 yuan per set, which is considered reasonable and accessible to attract more travelers [7][10]. - Passengers can obtain a digital electronic invoice through the railway 12306 app within 180 days after the trip [4]. Group 2: Market Impact - The service is expected to stimulate the ice and snow economy by encouraging more travelers to participate in winter sports, aligning with the principle of "new demand leading to new supply" [10][11]. - The opening of the Beijing-Zhangjiakou high-speed railway has significantly reduced travel time, increasing visitor numbers to ski resorts, with over 200 million visitors expected in the 2023 snow season, 45% of whom are high-speed rail passengers [10][11]. - The introduction of the "Ski Equipment Convenience Service" is seen as a competitive strategy against other transport modes like road and air, enhancing the railway's short-distance transport advantages [9][10]. Group 3: Future Prospects - The service can be replicated across other ice and snow tourism routes, creating a standardized product system that supports diversified railway operations [1][11]. - The recent launch of the "Northeast Ice and Snow Warm World" travel ticket further enhances the potential for sustained growth in the ice and snow economy by facilitating easier access for consumers from geographically distant areas [11].

Core Viewpoint - The 2025-2026 season Longhong International Ski Federation Snowboard and Freestyle Skiing Big Air World Cup serves as a key event for qualification points for the 2026 Milan Winter Olympics, showcasing the integration of Chinese technology and international sports [2][10]. Group 1: Event Overview - The event features top athletes from China and abroad, including Su Yiming and Liu Mengting, and is held at Beijing Shougang Park [2]. - Longhong serves as the exclusive title sponsor, highlighting the company's commitment to the ice and snow economy and its innovative capabilities in smart home appliances [2][10]. Group 2: Longhong's Strategic Positioning - Longhong's partnership with the Snowboard World Cup has evolved from being an official partner in 2023 to the title sponsor in 2025, aligning with China's national strategy of promoting ice and snow sports [4]. - The ice and snow industry in China is projected to exceed 1 trillion yuan, reaching 10,053 billion yuan this year, indicating significant market potential [4]. Group 3: Product Showcase - Longhong showcased its AI home appliances, including AI TVs and air conditioners, at the event, creating an immersive experience for attendees [5]. - The presence of other brands like Meiling with their fresh kitchen series further emphasizes the innovation and competitive spirit in the home appliance sector [5]. Group 4: Brand Expansion and Recognition - Longhong has accelerated its international presence through sponsorship of global sports events, enhancing brand recognition and consumer affinity [8]. - The company has established a footprint in over 160 countries, with manufacturing bases in Indonesia and the Czech Republic, covering a full range of home appliances [8]. Group 5: Financial Performance - In Q3 2023, Longhong reported revenue of 81.889 billion yuan, a year-on-year increase of 5.94%, and a net profit of 1.008 billion yuan, up 192.49% [9]. - Longhong ranked 51st in the 2025 Asia Brand 500 list, improving by two positions from the previous year, and holds a brand value of 252.139 billion yuan, ranking 35th in the 2025 China 500 Most Valuable Brands [9].

Group 1 - The cold weather has not deterred people's enthusiasm for skiing, with night skiing modes being introduced in Jilin City to provide all-day, multi-dimensional ice and snow experiences [1][3] - The Beidahu Ski Resort has opened 10 kilometers of ski trails for night skiing, enhanced lighting facilities, and deployed 60 patrollers for safety, improving the overall comfort of night skiing [4] - Local integration of over 140 guesthouses and restaurants from nearby villages offers dining, accommodation, ski equipment rental, and coaching services, boosting local employment [6] Group 2 - In Xinjiang Altay, innovative ice and snow tourism projects have been developed to meet diverse visitor needs, including the introduction of the "ice floating" experience on frozen lakes [7][9] - The ice floating experience allows participants to wear special suits that keep them warm for up to 30 minutes in icy water, attracting many visitors [9][11] - Various personalized ice and snow tourism projects are emerging, such as sunset parties on the mountain and snow gliding, appealing particularly to younger audiences [13] Group 3 - In Sichuan Aba, the Dagu Glacier has integrated snow and ice resources to offer unique experiences, with a significant increase in visitor numbers during the ice and snow season [15][17] - As of December 5, 2025, the Dagu Glacier scenic area has received over 230,000 visitors, marking a year-on-year increase of 9.71% [17] - Local villages have developed into sizable guesthouse clusters, with 42 households now offering accommodation, significantly enhancing local income [18]

凤凰网科技讯12月7日，在刚刚落幕的国际雪联(FIS)单板及自由式滑雪大跳台世界杯期间，家电品牌美 菱(长虹美菱（000521）)现身北京首钢滑雪大跳台，试图通过顶级体育赛事切入"冰雪经济"赛道。在此 次活动中，美菱重点展示了其在保鲜及洗护领域的最新技术成果，意在通过高流量体育场景验证其"全 场景"家电解决方案的市场潜力。 在位于赛场周边的品牌快闪店中，美菱展出了其核心产品M鲜生冰箱(Ultra501S)及蓝氧烘护机。与以往 单纯强调冷冻能力的传统路径不同，美菱此次强调了"全场景保鲜"的技术迭代，将温区覆盖范围扩大至 冷藏、冷冻、微冻、解冻及熟食存储。值得注意的是，针对行业长期存在的"冷冻易、解冻难"痛点，该 款新品搭载了33分钟快速锁鲜解冻技术。据品牌方披露的数据显示，经该功能处理后的肉类汁液留存率 可达99.7%，这一参数指标意在重新定义家用冰箱的解冻标准，并试图建立行业新的技术壁垒。 美菱此次跨界体育营销的背后，是日益增长的冰雪产业红利。据《中国冰雪产业发展研究报告(2025)》 预测，2025年我国冰雪产业规模将突破万亿元大关，达到10053亿元。面对这一蓝海市场，美菱试图通 过与国际雪联的合作，将" ...

继春假、秋假之后，我国部分地区的中小学生又迎来一个"季节限定"的新假期——雪假。不久前，新疆、吉林等地正式公布在中小学设立首个"雪假"，眼 下，雪假已开启。如何过一个快乐的冰雪假期？ "雪假"来了 学生打卡冰雪+研学双重体验 吉林省面向义务教育阶段中小学生实施的雪假面向全省，已于12月3日开始实施，持续至7日。5天的冰雪假期，孩子们会如何度过呢？ 吉林拥有优质的滑雪资源，首个雪假，不少孩子选择到雪场学习滑雪。 除了滑雪，特色研学也成为雪假中，孩子和家长的热门选择。在长白山保护局"黄松蒲四米线教育基地"内，敦化市的30多名中小学生和家长组成的研学团， 体验荒野厨房课堂，深入原始森林开展"红外相机里的长白山动物王国"探秘，还在专家的指导下，一起学习长白山森林号子非遗课程。 既有冰雪运动，又有文化研学。吉林省的冰雪假期，不仅让学生收获了快乐与成长，更成为激活区域文旅消费的"金钥匙"，为冰雪经济注入强劲动力。 学生家长崔晓波：以为就是玩一玩，没想到让孩子了解了这么多知识，孩子踊跃地提问，专家也仔细地回答。 雪假期间，吉林省推出惠民政策：义务教育阶段学生凭有效证件，可在指定场地每日免费体验3小时冰雪活动，全省冬季开放A ...

Group 1 - The introduction of "snow holidays" in regions like Jilin and Xinjiang aims to enhance students' engagement in winter sports and cultural activities, providing a unique educational experience [1][22] - Jilin's snow holiday lasts from December 3 to December 7, allowing students to participate in skiing and educational activities, thereby promoting local tourism and cultural engagement [1][7] - The snow holiday has significantly boosted the local tourism market, with ski resorts reporting a surge in visitors, particularly families, and various promotional policies enhancing accessibility [8][10] Group 2 - Jilin province has implemented free access to ski activities for students, along with discounts for accompanying parents, leading to increased foot traffic in ski resorts and cultural venues [8][10] - The snow holiday has been linked to a 100% increase in visitor numbers at certain ski resorts compared to the previous year, indicating a strong demand for winter sports [10] - Various educational and cultural activities, such as workshops and museum visits, have been organized to enrich students' experiences during the snow holiday, promoting a well-rounded educational approach [3][31][32] Group 3 - In Xinjiang, the snow holiday runs from December 1 to December 5, with ski resorts offering discounts and special programs for students, further driving family-oriented tourism [22][24] - The integration of cultural and scientific exploration activities during the snow holiday aims to alleviate students' academic pressures while broadening their knowledge [26][31] - Public cultural institutions in Xinjiang have launched over 80 new educational programs, providing diverse options for students during the snow holiday [32]

Core Insights - The ice and snow economy in China is experiencing unprecedented development opportunities, transitioning from an initial stage to a high-quality development phase [1] Industry Development - The ice and snow industry system in China is becoming increasingly robust, with product supply capabilities continuously enhancing [1] - The number of companies related to ice and snow equipment has grown from approximately 300 in 2015 to around 900 in 2023 [1] Market Size and Growth - According to the "China Ice and Snow Industry Development Research Report (2025)", the scale of China's ice and snow industry is expected to exceed 1 trillion yuan, reaching 1,005.3 billion yuan this year [1] Technological Advancements - The manufacturing of ice and snow equipment is accelerating towards intelligent, high-end, and green development, becoming a new driving force for the sustained growth of the ice and snow economy [1]

央视网消息：继春假、秋假之后，中国部分地区的中小学生又迎来一个"季节限定"的新假期——雪假。不久前，新疆、吉林等地正式公布 在中小学设立首个"雪假"，眼下，雪假已开启。如何过一个快乐的冰雪假期？一起来看。 吉林："雪假"来了 学生打卡冰雪+研学双重体验 吉林省面向义务教育阶段中小学生实施的雪假已于12月3日开始实施，持续至7日。首个雪假，不少孩子选择到雪场学习滑雪。 除了滑雪，特色研学也成为雪假中孩子和家长的热门选择。在长白山保护局"黄松蒲四米线教育基地"内，敦化市的30多名中小学生和家长 组成的研学团体验荒野厨房课堂。 吉林："雪假"带火文旅市场 冰雪经济再添活力 雪假期间，吉林省推出多项惠民政策，雪场、景区迎来了客流高峰。 新疆乌鲁木齐、阿勒泰地区中小学生的首个雪假从12月1日开始至12月5日，加上前后两个周末，这个假期长达9天。其间，新疆的各大雪 场推出学生门票减免、雪具租赁优惠等惠民政策，让学生们尽享冰雪运动的魅力。 新疆：推出80余条研学线路 提供多元假期体验 部分雪场、酒店及文化场馆还联合推出了系列优惠举措，涵盖免费滑雪、交通补贴、文化研学等多重福利。据了解，今年"雪假"期间，乌 鲁木齐市各类公共 ...