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阿里公益联合飞猪打造“熊猫”主题游,上线一周成交破千万
Zhong Guo Jing Ji Wang· 2025-07-23 09:04
Core Insights - The small county of Foping in Shaanxi has emerged as a tourism hotspot, with a themed travel route called "Panda's Temptation" generating over 10 million yuan in sales within a week of its launch [1] - The route leverages Foping's unique natural resources, including its high panda population and favorable climate, to attract family tourists during the summer [1][2] - Alibaba's public welfare initiatives aim to enhance rural tourism and sustainable development through partnerships and innovative travel experiences [1][6] Group 1 - The "Panda's Temptation" route features activities such as observing pandas, making panda-themed food, and exploring the natural environment, providing a unique experience for families [2] - The initiative has positively impacted local industries, including dining and accommodation, while also creating job opportunities for local residents as nature guides [3] - Alibaba has been actively supporting Foping since 2022, utilizing its resources to promote local products and enhance the region's visibility in the market [6] Group 2 - The collaboration between Alibaba and Fliggy is part of a broader initiative called "Together Seeking Beauty," which has previously benefited other underdeveloped counties in China [6] - The focus on eco-tourism and local culture aims to create a sustainable model for rural development, helping to improve the livelihoods of local communities [3][6] - The high forest coverage and pleasant summer temperatures make Foping an attractive destination for urban families seeking nature experiences [1][2]
“绿富美”里有良法
Ren Min Ri Bao· 2025-07-21 22:31
Core Viewpoint - The article highlights the successful implementation of local legislation in Huzhou, Zhejiang Province, which has significantly improved the ecological environment and promoted rural tourism, leading to economic benefits for local communities [1][2][3][4]. Group 1: Local Legislation and Ecological Improvement - The implementation of the "Huzhou Beautiful Countryside Construction Regulations" has led to the establishment of a 2,900-meter sewage pipeline network, improving water quality to Class III standards [1]. - The "Huzhou Ecological Civilization Model City Construction Promotion Regulations" has facilitated projects for water environment enhancement and ecological restoration [1][2]. - A comprehensive "1+N" regulatory framework has been developed, enhancing the breadth, precision, and depth of ecological legislation [2]. Group 2: Economic Impact and Rural Tourism - The integration of tourism with agriculture and culture has created new industries and business models, transforming farmland into classrooms and farmhouses into guesthouses [3]. - The rural tourism sector has generated 330 job opportunities and contributed nearly 10 million yuan to collective village income [3]. - Local legislation has effectively supported the dual development of ecology and tourism, ensuring sustainable economic growth [3][4]. Group 3: Green Finance and Ecological Product Development - Huzhou has been approved as one of the first national pilot zones for green financial reform, with the "Huzhou Green Finance Promotion Regulations" solidifying practical experiences in green finance [4]. - The local legislation has extended the industrial and value chains of ecological products, facilitating the transformation from "green mountains and clear waters" to "golden mountains and silver mountains" [4].
首批开“村咖”的年轻人,已经亏了上百万
Hu Xiu· 2025-07-21 03:44
Core Insights - The rise of "village cafes" reflects a shift in consumer preferences towards unique rural experiences, blending coffee culture with scenic environments [1][10][11] - The initial success of village cafes has led to a surge in new openings, but many are now facing challenges due to oversaturation and lack of differentiation [8][21][43] Group 1: Market Dynamics - Village cafes have become a popular entrepreneurial choice for young returnees, driven by the allure of combining rural charm with profitability [5][21] - In Anji, a small county with a population of less than 600,000, there are over 300 village cafes, attracting more than 6.15 million visitors annually and generating a revenue of 121 million yuan [3] - The village cafe model has gained traction post-pandemic, as urban dwellers seek more relaxed and immersive travel experiences [10][11] Group 2: Challenges and Criticisms - The phenomenon of "one village, one flavor" has emerged, with many cafes offering similar decor and menu items, leading to a lack of uniqueness [6][22] - Many cafes are struggling to maintain profitability, with some only operating seasonally due to reliance on tourist traffic [42][43] - The rapid expansion has resulted in some cafes being built without proper adherence to local culture or environmental considerations, leading to accusations of cultural dilution [27][28] Group 3: Consumer Experience - The appeal of village cafes lies not just in the coffee but in the emotional and experiential value they provide, often set in picturesque locations [12][14] - However, consumer feedback indicates that the actual experience may not meet expectations, with complaints about high prices and inconsistent quality [30][31] - The need for continuous innovation to attract customers has become critical, as many cafes struggle to maintain interest beyond initial visits [40][42]
香格里拉秘境尼汝的新生活
Zhong Guo Xin Wen Wang· 2025-07-09 12:20
Core Insights - The article highlights the transformation of Nirui Village into a popular trekking destination, driven by local tourism initiatives and the involvement of residents in the tourism industry [2][5]. Group 1: Tourism Development - Nirui Village, located in the Pudacuo National Park, has become a haven for trekking enthusiasts due to its diverse natural landscapes [2]. - The local government has improved access to the village by constructing roads, which has increased tourist footfall significantly [2]. - The introduction of three premium trekking routes by the local cultural and tourism department has further attracted visitors [2]. Group 2: Local Involvement - Many villagers have shifted from traditional farming and herding to tourism-related services, such as guiding and hospitality [2][3]. - Local resident Yangzhu Qilin has returned to his hometown to build a guesthouse and work as a full-time guide, emphasizing the importance of professionalism in tourism [2]. - The younger generation, like Danzen Peichu's son, is also returning to the village to establish guesthouses and continue the family legacy in tourism [3]. Group 3: Economic Impact - Nearly half of the village's population is now engaged in tourism-related activities, leading to significant economic benefits [5]. - Local businesses, such as restaurants, have seen substantial income during peak trekking seasons, with daily revenues exceeding 2000 RMB [5].
东营全民共建共享筑实全国文明城市“连冠”根基 文明风景绽放城市角角落落
Da Zhong Ri Bao· 2025-07-09 01:25
Group 1 - The "Jinshui Grandma" volunteer team represents a vibrant example of over 2,800 volunteer service teams and more than 570,000 enthusiastic volunteers in Dongying, showcasing community engagement and grassroots governance [2] - Dongying has been recognized as a "National Civilized City," reflecting the city's commitment to building a civilized society through community involvement and shared efforts [2] - The local community has developed a long-term mechanism for civilization construction, emphasizing the importance of collective action and reliance on the public [2] Group 2 - Dongying promotes various cultural and civic activities, launching over 400 key projects annually to deepen the practice of civilization, including community bases and cultural events [3] - The city has implemented the "De Run Dongying" brand enhancement project, which aims to recognize and promote moral exemplars, resulting in numerous individuals being honored on national and provincial good person lists [3] - The local economy is benefiting from rural tourism initiatives, with residents like Liu Huifang successfully transitioning from traditional work to profitable tourism ventures, contributing to the community's overall prosperity [2]
梯田、荷花、蔬菜 夏日乡村美丽富饶、生机勃勃
Yang Shi Wang· 2025-07-08 08:00
Group 1: Agricultural Practices and Innovations - The Honghe Hani Terraces in Yunnan Province represent over 1300 years of agricultural wisdom, utilizing a four-component ecological system of forest, villages, terraces, and water systems for self-flow irrigation [3] - In Jiangxi Province, the ancient village of Gutian has developed a 300-acre lotus flower cultivation, attracting tourists and enhancing local income through rural tourism and lotus-related industries since 2021 [6] - Gansu Province's Yuzhong County has 430,000 acres of highland summer vegetables, with an average daily export of around 4000 tons, primarily consisting of cauliflower, broccoli, and cabbage [7] Group 2: Seasonal Agricultural Trends - The summer season has seen a surge in the cultivation and sale of highland summer vegetables in Gansu, which serve as a supplement to southern markets [7] - The local agricultural practices include a staggered planting model to ensure continuous supply from May to November, addressing the challenges of high-temperature transport [10] - Innovative preservation methods have been developed to maintain the quality of vegetables during long-distance transport from the northwest plateau to the southeast coast [10]
桐庐新增山野水世界
Hang Zhou Ri Bao· 2025-07-08 03:00
Group 1 - The newly opened Tonglu Huixiaoxia Mountain Water World offers a new recreational destination for visitors, complementing the existing Huixiaxia rafting experience [2] - The water park covers an area of approximately 10,000 square meters with a total investment of about 20 million yuan, featuring both children's and adult challenge areas [2] - The water world aims to meet the diverse water play needs of different age groups and provide staggered water play services during peak tourist seasons [2] Group 2 - The Huixiaxia rafting project has seen a visitor count of 300,000 last year, with certain restrictions for younger children, making the water world a valuable addition [2] - Over the past ten years, the rafting project has created over 100 direct jobs and indirectly supported more than 400 jobs through related businesses such as equipment sales and local dining [4] - The local government has invested over 20 million yuan to improve infrastructure, benefiting five natural villages along the rafting route and enhancing the local economy [4]
情怀 | 用心绘就美丽乡村
Group 1 - The core idea of the news is the transformation of Huangtu Village into a vibrant rural tourism destination called "Huzitown," driven by the leadership of Qian Junxian and the integration of agriculture, culture, and tourism [1][3][4] - Qian Junxian has led the village to achieve multiple honors, including "National Civilized Village" and "National Rural Governance Demonstration Village," reflecting the successful development of the local economy and community [1][2] - The village's collective income was minimal two decades ago, with poor living conditions, but through strategic initiatives, it has evolved into a prosperous community with improved infrastructure and services [1][2] Group 2 - To boost the village's collective economy, Qian Junxian and the village committee identified opportunities in construction and property services, leading to the establishment of a construction and property service team [2][4] - The development of "Huzitown" involved extensive research and collaboration with villagers and professional design teams to balance traditional charm with modern artistic elements [3][4] - After three years of effort, "Huzitown" has become a multi-functional leisure and tourism destination, attracting over 1.1 million visitors and significantly contributing to the village's income [4]
大城市留不住人了?年轻人纷纷选择回乡,专家:都回去谁搞城市化
Sou Hu Cai Jing· 2025-07-05 00:05
Core Viewpoint - The trend of "leaving the city and returning to the countryside" is emerging as a rational choice for many young people, driven by high living costs and housing pressures in urban areas [1][5]. Group 1: Urban vs. Rural Living - In major cities like Beijing, Shanghai, and Guangzhou, young people often struggle to afford even the down payment for an apartment, while the same funds can build a comfortable house with a garden in rural areas [3][6]. - Rural infrastructure has significantly improved, with better roads and access to utilities, making rural living more appealing compared to the intense competition in urban environments [3][6]. - The desire for home ownership and a personal space is a strong motivator for many, as owning a house in the countryside eliminates the burden of property fees [6][12]. Group 2: Economic Opportunities in Rural Areas - New industries such as e-commerce for agricultural products, rural tourism, and social media related to rural life are thriving, providing more economic opportunities for residents [8]. - The lifestyle in rural areas is generally more relaxed compared to the high-pressure work culture in cities, attracting individuals seeking a different pace of life [8][13]. Group 3: Diverse Motivations for Returning - The demographic of those returning to rural areas is varied; some are unable to establish themselves in cities, while others with strong educational backgrounds and stable jobs choose to live closer to nature [10][12]. - Individuals commuting from rural areas to urban jobs can enjoy a better work-life balance and save on living expenses, effectively combining the benefits of both environments [12][14]. Group 4: Personal Choices and Perspectives - The choice to return to the countryside does not equate to giving up on ambitions or living in poverty; it represents a lifestyle choice that can lead to personal happiness [17]. - There remains a balance between urban and rural living, with each offering unique advantages that cater to different preferences and aspirations [14][15].
鹭鸟翩跹青山绿水间尽显生态之美 神州大地铺展夏日生机画卷
Yang Shi Wang· 2025-07-01 06:13
Group 1 - Over 500 herons have settled on Canglu Island in Mudanjiang, Heilongjiang Province, with young herons recently hatched and adult herons actively nurturing them [1][2] - The local government has enhanced water ecological environment protection, creating favorable conditions for the breeding of wild birds through water quality purification and lake beautification [2] - Canglu Island is expected to welcome its tourism peak in about 30 days when the young herons will be able to forage independently, alongside over 1,000 other birds including wild ducks and mandarin ducks [2] Group 2 - In Yingtan, Jiangxi Province, six great crested grebes have been spotted enjoying the water in Yingsi Wetland Park, showcasing the vibrant summer life [3][5] - The great crested grebe is sensitive to its habitat, serving as an indicator of water quality and ecology, with local efforts in wetland restoration and biodiversity protection making the park an ideal habitat for these birds [5] Group 3 - After recent rainfall, Laojun Mountain in Luoyang, Henan Province, has displayed a stunning sea of clouds, enhancing the scenic beauty of the area [6][8] - Laojun Mountain, part of the Funiu Mountain range, features steep terrain where cold and warm air collide, creating a dynamic cloud sea landscape [8]