文旅融合

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新华视点丨暑期经济多元业态观察:文旅融合激活消费新引擎
Xin Hua Wang· 2025-08-21 08:05
Group 1 - The summer consumption market in China is experiencing a new wave of cultural and tourism integration, showcasing the vitality of the Chinese economy [1] - The "cool economy" in Taibai County, Shaanxi, is driving the development of the homestay industry, transforming "cool resources" into a "hot industry" to attract more tourists [4] - The "paper folding camp" in Zhejiang's Puyuan Town features 29 origami masters from 8 countries, attracting around 400 origami enthusiasts this summer [5] Group 2 - Yiwu, as the world's largest small commodity distribution center, is seeing an increase in foreign buyers due to the expansion of China's visa-free policies [7] - The inbound tourism heat is rising, with Yiwu attracting foreign tourists through a "tourism + shopping" model [8] - The "Midsummer Cihu Night" theme event in Ningbo's Jiangbei District is revitalizing the night economy by extending the consumption chain through cultural empowerment [10] Group 3 - The summer cultural tourism market has delivered impressive results, with innovative practices in intangible cultural heritage breathing new life into traditional culture [12] - The cross-border shopping trend reflects China's magnetic appeal for openness, while the night economy showcases vibrant consumer scenes [12] - The integration of ecological resources into economic activities demonstrates that identifying unique features and fostering deep integration can continuously inject momentum into high-quality development [12]
从三星堆到龙门之巅 四川德阳文旅融合构建“安逸游”国际品牌
Sou Hu Cai Jing· 2025-08-21 06:50
美丽的龙门山脉(什邡市委宣传部供图) 封面新闻记者 伍勇 摄影报道 8月19日,"万千气象看四川·文旅融合发展"系列主题新闻发布会德阳专场在四川成都举行,德阳市委常委、宣传部部长黄怡及相关负责同志化身"推介 官",围绕德阳推进文化和旅游深度融合发展、加快建设国际旅游城市进行发布。 发布会现场 封面新闻记者从发布会获悉,德阳将着力建设三星堆国家考古遗址公园、世界一流博物馆、三星堆文化旅游发展区。 "下一步,德阳将打造'叫得响'的世界三星堆!"黄怡说到,作为德阳最闪亮的"金字招牌",三星堆已经成为四川递给世界的文化名片。目前,德阳正依托 国内顶尖专业团队加快打造演艺大秀、主题巡游、特色商业、沉浸体验、数字文创等应用场景,构建以三星堆文化为内核,以文化传承创新示范区、文旅 融合发展引领区、文化科技融合集聚区为载体的"一核三区"格局。 此外,依托龙门山脉、龙泉山脉等自然资源,德阳正加快塑造有温度的"安逸游德阳",建设龙门之巅·国际旅游度假区,打造天府冰雪小镇、云溪谷漂 流、文博半山等串联成线的"1小时亲水下乡,2小时亲林运动,3小时亲雪度假"避暑休闲目的地。 此外,德阳还不断链接国际友城资源,借力国家驻外机构、文旅及 ...
(活力中国调研行)在平潭国际旅游岛感受“青春时尚”风潮
Zhong Guo Xin Wen Wang· 2025-08-21 05:57
Core Insights - Pingtan is experiencing a trend of increasing youth tourism, with 92% of domestic visitors aged between 18 and 45 years old in the first half of 2025 [1][8] - The development of Pingtan as an international tourism destination has been ongoing since the approval of the construction plan in 2016, focusing on "international style and youthful fashion" [1][4] Tourism Development - The 22nd International Yacht Terminal, opened in June 2022, features 49 berths and offers diverse marine experiences, becoming a new landmark for coastal tourism in Pingtan [2][4] - Activities such as yachting, fishing, and surfing are tailored to attract younger visitors, with ongoing plans to introduce new energy yachts and super yachts [5][4] Cultural Integration - The integration of culture and tourism is highlighted by the inclusion of the "Pingtan Shell Mound Prehistoric Site" in the top ten archaeological discoveries in China, with a museum set to open in December 2024 [5][7] - Cultural products inspired by local heritage are gaining popularity among young consumers, enhancing the tourism experience [7][5] Visitor Experience - The 68 Sea Miles Scenic Area, known for its unique natural beauty, is undergoing enhancements to improve visitor experience, including the introduction of new tourism activities [8][7] - The area features popular attractions and has seen the opening of a Taiwanese goods experience store, which has been well-received by tourists [8][7] Economic Impact - In 2024, Pingtan is projected to receive 10.79 million tourists, generating a total tourism expenditure of 12.028 billion yuan, with an average spending of 1,115 yuan per visitor, marking significant growth compared to 2015 [8][1] - The rise in social media promotion by visitors and influencers is contributing to Pingtan's visibility as a travel destination [8][4]
提前完成“十四五”目标,多举措焕发村落新活力
Jiang Nan Shi Bao· 2025-08-21 05:32
活化利用促发展,从"保下来"到"活起来" 江苏注重传统村落的活化利用,推动其在保护中焕发新时代魅力。在工作联动方面,将传统村落保护与 特色田园乡村建设、宜居宜业和美乡村建设等重点工作结合,在已认定公布的624个江苏省传统村落中 有236个创成江苏省特色田园乡村,占比超过1/3;有324个建成江苏省宜居宜业和美乡村,占比超过 1/2。同时借鉴传统营建智慧,引导现代农房融入传统建筑文化。 区域联动发展成效显著。2022年以来,苏州吴中、宜兴、昆山先后入选国家级传统村落集中连片保护利 用示范县;2023年,江苏在全国率先启动省级传统村落集中连片保护利用示范工作,分三批将南京市溧 水区等12个传统村落资源丰富的县(市、区)列为省级专项资金支持对象,形成"单点保护到区域联 动、分散发展到集中连片"的良好态势。 在强化要素保障上,江苏累计下达1.92亿元省城乡建设发展专项资金,与省农发行推出"苏乡贷",307 亿元资金支持79个省级以上传统村落建设;还通过"万师下乡"行动、"紫金奖"设计大赛专项赛道等,吸 引专业人才投身村落保护。 共建共享聚合力,提升影响力与经济活力 江南时报讯 8月21日,江苏省住房城乡建设厅召开新闻 ...
全国党媒聚焦呼和浩特高质量发展“三重奏”
Nei Meng Gu Ri Bao· 2025-08-21 04:09
Group 1: Dairy Industry Innovation - The National Dairy Technology Innovation Center is the only platform in China integrating various aspects of the dairy industry, achieving over 10 breakthrough results in areas such as cow breeding and dairy processing [2] - The center's "lactoferrin directional protection technology" has increased the retention rate of lactoferrin in room temperature milk from 10% to over 90%, filling a domestic technology gap and breaking foreign technical barriers [2] - The Yili Modern Smart Health Valley features a clear layout with five functional areas, showcasing advanced production technologies such as the Tetra Pak E3 high-speed filling machine, which operates at a speed of 11 packages per second [3] Group 2: Cultural Heritage and Tourism - The Helingeer Tuchengzi National Archaeological Site Park, with a history of over 2000 years, was recently included in the national archaeological site park list, showcasing rich cultural artifacts [4] - The Old Niuwan Yellow River Grand Canyon Tourism Area has become a national 5A tourist attraction, with peak visitor numbers reaching 20,000 per day during the May Day holiday [6] - Local villagers are enhancing their income through homestays and agritourism, with plans to develop a large-scale homestay cluster and night tours along the Yellow River [6]
网络大V走访龙岗文创:原来这些火爆全网的IP是龙岗造
Nan Fang Du Shi Bao· 2025-08-21 03:46
当传统文化符号遇上AI设计、AR交互与智能制造,会碰撞出怎样的创意火花?8月20日,"趣龙岗 Chill 科技"系列活动第三期走进辖区文创企业。"郑微微是我""深圳趣生活""鹿吉娜子"等网络大V与媒体记者 组成采风团,走进盟世奇、李想创意、创新微越三家企业,解码龙岗如何以科技为翼、文化为魂,打 造"科技+文化"融合发展的新生态。 作为粤港澳大湾区文创产业的创新高地,龙岗区已形成全长46公里、面积32平方公里的数字创意产业走 廊,聚集企业上万家,2024年营收超2200亿元。此次走访的三家企业(盟世奇、李想创意、创新微 越),凸显龙岗文创产业"IP孵化+数据驱动+文旅融合"的特点——从AI赋能的IP衍生品到数据指引的创 意落地,再到AR活化的文化符号,展示了辖区内文创企业的强劲发展势头。 盟世奇:IP授权+AI科技,重塑毛绒玩具百年产业 传统毛绒玩具行业正经历一场前所未有的变革,AI技术与IP授权的双重驱动让这个百年产业焕发出新的 生机。曾经以"软萌"打天下的毛绒玩具行业,正在IP授权和科技应用的双重驱动下焕发新生。 让我们一起走进深圳市盟世奇文化产业有限公司,探寻其华丽蜕变之秘。 盟世奇位于龙城街道,自营近1 ...
越剧实景秀《富春长歌》首演成功
Hang Zhou Ri Bao· 2025-08-21 02:28
Core Viewpoint - The original Yue opera "Fuchun Changge," created by the Fuyang Yue Opera Art Training Institute, successfully premiered at the residence of Huang Gongwang, showcasing a blend of traditional art and modern tourism experience [2] Group 1: Production Details - The production took over three years to develop and features a strong creative team, including award-winning director Weng Guosheng and scriptwriter Luo Zhou [2] - The opera is structured into six chapters, with themes of romance and beauty, integrating elements of Fuchun Mountain scenery throughout the performance [2] Group 2: Innovative Experience - The live performance utilizes the natural landscape of Huang Gongwang's residence, offering an immersive experience with a unique "embracing" stage design that enhances audience engagement [2] - The event included a special "Qiantang Temple Fair" segment, where actors interacted with the audience by distributing local cultural products and snacks, generating significant online buzz [2]
山西朔州:朔风古韵塑文旅 塞上绿洲展新颜
Ren Min Ri Bao· 2025-08-21 02:25
近年来,山西省朔州市坚持以文塑旅、以旅彰文,挖掘厚重的长城文化、丰富的生态资源、独特的 避暑环境"三大优势",构建"文旅+"产业融合体系。2025年二季度,朔州市重点监测景区共接待游客 102.22万人次,同比增长37.99%;实现门票收入2083.84万元,同比增长57.49%。 千年文脉 厚植文化底蕴 朔州文脉悠长,遗珍遍地。据统计,朔州市现有各级各类文物保护单位2487处,其中,古遗迹1282 处、古建筑686处、古墓葬297处、石窟寺及石刻23处、近现代重要史迹及代表性建筑197处、其它2处; 有全国重点文物保护单位8处、省级重点文物保护单位24处、市级文物保护单位58处、国有馆藏可移动 文物21351套251716件。这些深植于历史土壤的文化珍宝,是朔州千年文脉的生动注脚。 朔城区崇福寺有"五绝",匾额、壁画、塑像背光、雕花窗棂、琉璃脊饰,均为金代原物,是研究辽 金建筑艺术与文化的"活化石";始建于辽代的应县佛宫寺释迦塔,又称应县木塔,高67.31米,是世界 上现存最高大、最古老的纯木结构楼阁式建筑,54种斗拱如莲花绽放,有"斗拱博物馆"之称,2024年跻 身山西省热门景点前五。山阴县广武地区依托雁 ...
德阳:以三星堆为核 推动文旅融合 加快建设国际旅游城市
Sou Hu Cai Jing· 2025-08-21 02:16
8月19日,四川省人民政府新闻办举行"万千气象看四川·文旅融合发展"系列主题新闻发布会德阳专场。 德阳市委常委、宣传部部长黄怡及相关负责人化身"推介官",围绕德阳推进文化和旅游深度融合发展、 加快建设国际旅游城市进行介绍。 作为德阳最闪亮的"金字招牌",三星堆已经成为四川递给世界的文化名片。"年均接待游客从1997年开 馆后的70万人次,到新一轮考古发掘后的130余万人次,再到新馆建成后超过600万人次,增长近9 倍。"黄怡用一组数据说明了古蜀文明的无穷魅力,也透露了下一步的目标:打造"叫得响"的世界三星 堆。 据悉,德阳将结合建设国际旅游城市与建设现代化人民城市,对标世界一流,融入全球体系,主动融入 成都国际消费中心城市建设,强化城市文化的国际表达,塑造具有国际辨识度和影响力的品牌形象,加 快完善多元支撑服务保障体系等,全力打造"近悦远来,主客共享"的国际旅游城市。(文 肖明 张子 晴) 德阳非遗文创展区 供图 德阳市委宣传部 目前,德阳正根据不同的文化内涵,深化"文旅+百业""百业+文旅",突出高能级主体培育和高品质产品 供给,加快建设龙门之巅·国际旅游度假区,打造天府冰雪小镇、云溪谷漂流、文博半山等串联 ...
第十三届广西基层群众文艺会演在防城港市圆满落幕
Guang Xi Ri Bao· 2025-08-21 01:51
8月20日晚,第十三届广西基层群众文艺会演闭幕式在防城港市举行。本届基层群众文艺会演由自 治区党委宣传部,自治区文化和旅游厅,防城港市委、市政府共同主办,设合唱、器乐、戏剧(含小 戏、小品)三个类别,共有来自全区18支代表队的145个节目、2700多名演员进入集中会演。经现场角 逐,共评选出一等奖14个、二等奖29个、三等奖29个、乡镇节目"金花茶奖"7个、优秀奖69个。 本届会演自今年2月启动以来,全区各地、各单位热烈响应,超万人报名参与。广大文艺爱好者和 群众文化工作者深入生活、扎根人民,聚焦乡村振兴、向海图强、传统文化、生态文明等主题,潜心创 作排演了一批接地气、冒热气、聚人气的文艺作品,用质朴生动的形式反映改革发展、城乡巨变、民生 关切,为观众带来了一场场朴实动人、韵味十足的视听享受。闭幕式上,器乐联奏《山海和鸣·八桂交 响》汇集市、县、乡优秀节目,激情奏响群众文艺"这边唱来那边和"的精彩乐章;合唱《问湘江》以恢 弘大气的演唱,回望红色历史、砥砺奋进之志;桂南采茶小戏《一碗乡愁》聚焦家长里短,传递"诚信 为本"的价值理念;民乐合奏《一碗螺蛳粉》以"广西味"十足的演绎,讴歌幸福生活……展现了群众文 艺的 ...