Core Insights - The upcoming Spring Festival is driving a surge in consumer activity across various markets, with a rich supply of traditional goods and a vibrant shopping atmosphere [1][2][4] Group 1: Market Activity - In Heilongjiang Province, supermarkets are bustling with shoppers as demand for traditional festival goods rises, including grains, fruits, vegetables, and snack gift boxes [2] - The 2026 Yinchuan Spring Festival Goods Expo features a wide array of regional delicacies, fresh produce, snacks, beverages, and household items, catering to the "one-stop shopping" needs of citizens [3] - In Inner Mongolia's Arongqi, supermarkets and markets are thriving, with citizens actively purchasing goods for family reunions [4] Group 2: Community and Cultural Events - In Xi'an, Shaanxi Province, a collaborative effort among government departments and key shopping centers has created a "New Year Ecological Circle," hosting a folk festival that integrates culture, tourism, and commerce to stimulate consumer spending [3] - Hubei's first "Supply and Marketing New Year Goods Fair" showcases local agricultural products, establishing an efficient sales bridge between farmers and consumers through direct supply and on-site sales [3] - The New Year consumption season in Shandong Province combines intangible cultural heritage displays, tourism consumption, and folk experiences, creating a vibrant new scene for cultural and commercial integration [4]

（责任编辑：张晓波 ） 【免责声明】本文仅代表作者本人观点，与和讯网无关。和讯网站对文中陈述、观点判断保持中立，不对所包含内容 的准确性、可靠性或完整性提供任何明示或暗示的保证。请读者仅作参考，并请自行承担全部责任。邮箱： news_center@staff.hexun.com 既能沉浸式感受胡同里的传统年味，又能解锁潮玩满满的新春体验；既能亲手体验非遗技艺，又能 打卡光影交织的网红场景——随着北京新商圈不断焕新，这样的新春乐趣正从期待变成现实。 新春佳节来临之际，中国经济网记者走进北京中海大吉巷、北京湾里王府井两大新晋商圈，探访非 遗市集、光影打卡、潮玩互动等新春特色活动，沉浸式感受北京春节烟火气与新潮感。（中国经济网记 者 郭志杰 王中强） ...

经济观察网据央视新闻客户端消息，记者从国务院新闻办公室今天(2月11日)举行的新闻发布会上了解 到，2026全国网上年货节启动以来，各地电商平台及品牌商家陆续推出了数百场精彩活动，点燃新春消 费热潮。 根据商务大数据重点电商平台监测，自1月19日网上年货节启动以来，截至2月8日，全国网络零售额达 到9897.3亿元，在线餐饮和在线旅游分别增长11.5%和5.3%。 ...

Core Insights - The 2026 "Lego New Spring" special event aims to boost consumption during the Spring Festival, with significant online retail sales reported [1] Group 1: Consumption Trends - The online retail sales reached 989.73 billion yuan as of February 8, 2026, indicating a strong consumer demand during the festival [1] - New forms of consumer engagement, such as cloud exhibitions and live streaming, have been widely adopted, enhancing the online and offline shopping experience [1] - Online service consumption has seen a rise, with online dining and travel increasing by 11.5% and 5.3% respectively [1] Group 2: Supply Quality and Product Offerings - There is a focus on enhancing the quality of supply, particularly in staple goods, while also expanding the availability of specialty and high-quality products [1] - Local brands and e-commerce platforms are collaborating to promote unique products like Su embroidery and organic tea, accompanied by green packaging and low-carbon delivery services [1] Group 3: Cultural Integration - The event promotes traditional culture by integrating intangible cultural heritage with online consumption, featuring activities that highlight folk culture and national creative products [2] - The sales of national trend products, such as qipao and crafts, have surged by 179.7% and 55.9% respectively [2] Group 4: Market Expansion - The "Silk Road E-commerce New Year" initiative aims to connect global markets, introducing international products while promoting Chinese New Year culture [2] - The main venue in Gansu has created a "Silk Road E-commerce New Year Goods Zone," collaborating with various regions to showcase imported goods and local agricultural products [2]

一是全域联动全民乐享，打造年味浓郁的消费盛宴。本次活动由商务部门牵头，宣传、文旅、金融、体 育、民航、铁路等多部门共同组织开展，广泛动员数十家全国性商协会，联动全国百街千圈、千集万店 参与，共同送上真金白银的"新春礼包"，让全国各地的消费者以及外国朋友，都能在"乐购新春"中感受 年味、享受实惠。 二是聚焦节日消费需求，涵盖吃住行游购玩全链条。"好吃"方面，鼓励餐饮企业推出年夜饭套餐、新春 团圆宴，以舌尖上的年味温暖人心。"好住"方面，鼓励家居卖场、家电品牌惠民让利，酒店、民宿推出 优惠套餐。"好行"方面，民航、铁路将加大运力，鼓励航空公司推出春节特供餐食等服务。"好游"方 面，开展"跟着电影去旅游"等活动，支持各地举办庙会、非遗展演等年俗活动。"好购"方面，支持全国 步行街(商圈)、一刻钟便民生活圈备足优质货源，推出优惠促销，支持县域乡村举办年货大集。"好 玩"方面，鼓励各地推出特色春晚、乡村演出等，丰富群众新春精神文化生活。 三是突出便民利民惠民，坚持"政策+活动"双轮驱动。商务部将指导各地在春节期间增加以旧换新补贴 数量，指导50个试点城市开展有奖发票活动，并在春节期间加大奖金投放力度。各部门、各地区也将 ...

2月7日至11日，为期5天的"乐购三亚马力全开"2026年海南三亚新春年货节盛大举行。此次消费盛宴以 九大特色专区、三大体验流线，汇集了来自世界各地的优质商品以及海南本地的匠心好物，并通过"一 个主会场+N个商圈联动"的全域模式，为市民游客打造逛吃玩购"一站式"年货消费平台，激活三亚新春 消费市场活力。 开幕式现场，书法大师与智能机器人同台送福，"财神"NPC穿梭派发定制福袋，传统与科技碰撞出别样 年味。九大特色专区涵盖全球好物、国潮年礼、本地年货、美食、宠物等品类，满足不同群体逛购需 求。依托海南自贸港政策，全球好物专区汇聚韩国护肤品、西班牙火腿等进口商品；国潮年礼区展演蛋 雕、糖画等非遗项目；美食专区让清补凉、糟粕醋等海南地道小吃一站式尝鲜。 活动期间，每晚设有"奇幻之夜"主题舞台演出，涵盖国风舞蹈、黎族歌舞等节目。专属IP"阳光马力"现 场互动，市民游客完成合影任务可获购物折扣券。现场还设置自贸港知识大转盘、新春投投乐等互动游 戏，结合集章打卡、盲盒抽奖等福利活动，送出免税店优惠券、年货大礼包。三亚市商务局有关负责人 介绍，此次年货节集中体现三亚热带特色高效农业成果与海南自贸港发展活力，有助于激发消费市 ...

Core Insights - The "Tai Enjoy Consumption Immediately Has Fortune" 2026 Taizhou New Year Goods Market and Online New Year Goods Festival was held from February 2 to 8, 2026, at Taizhou Zhongjun World City, aimed at boosting consumer activity during the Spring Festival [1][3] Group 1: Event Overview - The event was guided by the Taizhou Municipal Bureau of Commerce and the Hailing District Bureau of Commerce, and organized by Taizhou Future Network Technology Co., Ltd. and Taizhou Zhongjun World City [1] - It served as an important measure to implement the "Su New Consumption" seasonal shopping festival, enrich the Spring Festival consumption supply, and activate the holiday consumption market [3] Group 2: Consumer Engagement and Sales Performance - The event successfully generated a total consumption of 10.88 million yuan (approximately 1.088 million) at Taizhou Zhongjun World City, injecting strong momentum into the local Spring Festival consumption market [3] - Various immersive experiences were created, including a New Year couplet corridor and interactive installations, enhancing the festive atmosphere and attracting citizens for leisure and shopping [3][5] Group 3: Merchant Participation and Product Variety - Nearly 30 quality merchants participated, covering a wide range of categories such as beverages, fresh meat products, grains, and home appliances, providing a one-stop shopping experience for consumers [5] - Popular products included instant noodles from Kang Shifu, gift boxes from Sinopec Easy Convenience Store, and freshly made pastries from Mo Jue Bakery, which were well-received by consumers [6] Group 4: Promotional Strategies and Online Integration - The organizers distributed special consumer coupons to stimulate spending, with citizens able to claim these through social media sharing, effectively increasing foot traffic and sales [6] - Over 10 online live broadcasts were conducted during the event, attracting nearly 400,000 viewers and generating an online and offline sales revenue of 184,200 yuan (approximately 18.42 million) [6]

Core Viewpoint - The article highlights the integration of traditional Chinese New Year customs with modern consumer experiences, emphasizing the role of Jinjiang Inn in enhancing festive celebrations through unique offerings and activities [1]. Group 1: New Year Consumption Trends - The upcoming Spring Festival is marked by a rise in consumer enthusiasm, driven by new technologies and retail formats [1]. - Jinjiang Inn aims to address the fading traditional festive atmosphere by merging traditional customs with modern consumption concepts [1]. Group 2: Hotel Offerings and Experiences - Jinjiang Inn's Shanghai Yangtze River Radisson Hotel has launched a "Happy Shanghai" New Year package, featuring luxurious accommodations, diverse breakfast options, and a family-style dining experience [2]. - The hotel will host various interactive activities such as lion dances, calligraphy, and spring roll making to enhance the festive spirit [2]. - The Zhujiajiao Jinjiang Hotel will offer traditional handcraft experiences during the New Year period, allowing guests to engage in cultural activities like making small blessings from reed leaves [6]. Group 3: Family and Cultural Engagement - In Wuhan, the hotel will provide a family-friendly package that includes cultural experiences and activities designed to foster family bonding during the New Year [7]. - The Suzhou International Conference Hotel will offer a "New Year Family Package" with luxury accommodations and various traditional craft experiences, allowing families to create personalized New Year memorabilia [8]. Group 4: Brand Philosophy and Future Plans - Jinjiang Inn, as a leading brand in the accommodation sector, emphasizes a "warm and quality" philosophy, aiming to blend tradition with innovation in its New Year activities [12]. - The company plans to continue hosting engaging and heartfelt events to ensure travelers can enjoy a safe and joyful experience during festive seasons [12].

Core Viewpoint - Yiwu City is launching a "Spring Festival Consumption Season" event, leveraging the brand effect of the CCTV Spring Festival Gala to attract global visitors and enhance local consumption through various innovative activities and services. Group 1: Event Overview - The event will feature a comprehensive experience system with "one gala, two landmarks, and ten check-in points" to transform the Spring Festival Gala's excitement into city-wide attractions [1] - A market opening gala titled "Spring Gala Reappears in Yiwu" will replicate classic elements from the Spring Festival Gala, alongside a global trade center stage and various immersive experiences [1][3] Group 2: Activities and Engagement - A total of 166 cultural and tourism experience activities will be organized across 14 towns and streets, including diverse forms such as folk customs, music, and markets [3] - Local businesses are encouraged to remain open during the Spring Festival, with over 70 international food outlets operating, offering cuisines from 18 countries [4] Group 3: Consumer Incentives - Yiwu is issuing over 500,000 consumption vouchers worth a total of 20 million, valid for dining, accommodation, and other services, with distribution from the Spring Festival until mid-May [7] - Additional vouchers worth 20 million from JD.com and 30 million for automotive purchases will also be distributed [7] Group 4: Service Enhancements - The city is enhancing visitor services with approximately 20,000 free public parking spaces and optimized public transport routes to ensure convenient travel for tourists [9] - Special bus lines and discounted ride services are being introduced to facilitate easy access to major tourist areas [9]

Core Insights - The "Good Products Shandong · Jinan Airport Cultural and Tourism Fair" was launched on February 7, aiming to enhance the travel experience during the Spring Festival and stimulate consumer spending [1][2] - The event features a variety of activities including local specialty product exhibitions, exclusive airline promotions, and interactive cultural experiences, creating an immersive shopping environment for travelers [1] - The fair will run until February 13, coinciding with the peak travel period for returning home and pre-holiday trips, with an estimated passenger throughput of approximately 60,000 on the first day [2] Group 1 - The event integrates regional characteristics, aviation elements, and the festive atmosphere of the Spring Festival, showcasing local specialties such as Dezhou Braised Chicken and Zibo Glaze [1] - Jinan Airport collaborated with multiple airlines and travel agencies to offer "New Year Benefits," allowing travelers to unlock discounts at local attractions with their boarding passes [1][2] - The initiative aims to meet the consumer needs of travelers returning home and those traveling for the holiday, enhancing their travel experience with warmth and joy [1][2] Group 2 - The fair is designed to inject vitality into the Spring Festival consumer market, with specialty products and aviation-related merchandise becoming popular among travelers [2] - Jinan Airport plans to continue focusing on passenger needs, enriching event formats and optimizing service details to create a warm and culturally rich airport experience [2]