Core Viewpoint - The article emphasizes the importance of ensuring the safety of intelligent driving vehicles and calls for companies to avoid misleading advertising while taking responsibility for educating consumers about intelligent driving principles [3][5][6]. Group 1: Industry Concerns - The recent tragic accident involving a Xiaomi vehicle in NOA mode has raised serious concerns about the safety of intelligent driving systems, highlighting the gap between marketing claims and actual capabilities [5][6]. - Many car manufacturers have exaggerated the capabilities of their L2-level driving assistance systems, misleading consumers into believing they offer near L3-level autonomous driving [6][7]. - The penetration rate of NOA in China's passenger vehicles is less than 20%, indicating that the market is still in its early stages and that excessive competition has led to misleading marketing practices [7][14]. Group 2: Shift in Marketing Strategy - Following the accident and subsequent regulatory scrutiny, many companies have begun to downgrade their marketing language from "intelligent driving" to "assisted driving," reflecting a shift towards a more cautious approach [14][30]. - The Ministry of Industry and Information Technology has mandated stricter regulations on advertising for intelligent driving systems, prohibiting exaggerated claims and emphasizing the need for companies to take responsibility for safety [14][30]. - The initial excitement around "全民智驾" (Universal Intelligent Driving) has quickly faded, with companies now focusing on safety as a core selling point rather than just technological advancements [12][14]. Group 3: Safety as a Priority - The article highlights a growing consensus in the industry that safety must be prioritized, with many companies now integrating safety into their brand identity and product offerings [24][30]. - Prominent figures in the automotive industry have reiterated that safety is the ultimate luxury in vehicle design, emphasizing the need for a new safety perspective in the era of intelligent electric vehicles [19][20]. - The shift towards prioritizing safety is seen as a necessary response to increasing consumer awareness and regulatory pressure, marking a return to the fundamental values of the automotive industry [25][30].

Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The report highlights the company's strong position in global automotive safety and electronics, with potential growth opportunities in humanoid robotics [1][7] - The company has achieved a historical high in new orders, amounting to 83.9 billion yuan in 2024, indicating robust future growth prospects [7] - The report emphasizes the company's competitive advantages in passive safety and cockpit domain control, with significant market shares in these areas [7][19] Financial Summary - The projected revenue for the company is as follows: - 2024: 55.864 billion yuan - 2025: 64.530 billion yuan (up 15.5%) - 2026: 66.450 billion yuan (up 3.0%) - 2027: 71.023 billion yuan (up 6.9%) [2] - The projected net profit attributable to shareholders is as follows: - 2024: 960 million yuan - 2025: 1.534 billion yuan (up 59.7%) - 2026: 1.833 billion yuan (up 19.5%) - 2027: 2.161 billion yuan (up 17.9%) [2] - The earnings per share (EPS) is expected to grow from 0.7 yuan in 2024 to 1.5 yuan in 2027 [2] Business Overview - The company is a leading Tier 1 supplier in automotive safety and electronics, with a focus on optimizing production capacity and enhancing profitability [7][13] - The automotive safety segment accounts for approximately 70% of the company's revenue, while the automotive electronics segment accounts for about 30% [19] - The company has a strong market position, being the second-largest in passive safety globally and fourth in cockpit domain control [19][28] Growth Drivers - The report identifies several growth drivers, including: - The increasing average selling price (ASP) in passive safety and the optimization of production capacity [7] - The transition to new technologies in automotive electronics, such as smart cockpit and intelligent driving domain control [7] - The company's strategic partnerships and technological advancements in humanoid robotics [7][63] Order and Revenue Trends - The company has seen a steady increase in new orders, with a significant portion directed towards new energy vehicle projects [46] - The revenue from automotive safety is projected to grow at a CAGR of 6.1% from 2021 to 2024, while automotive electronics is expected to grow at a CAGR of 9.3% during the same period [20]

Group 1 - The market's evaluation criteria for new energy vehicles are being restructured, shifting focus from flashy technologies to safety concerns following several serious accidents [1] - Companies are increasingly emphasizing safety in their marketing strategies, with Chery hosting a "Safety Night" event to showcase their commitment to vehicle safety [1] - Chery conducted crash tests demonstrating the structural integrity of their vehicles, with no failures in critical areas and no leakage or fire from fuel and battery systems [1] Group 2 - The Chinese automotive market is seeing a focus on equality and redundancy, with safety being the paramount concern, termed as "safety equality" and "safety redundancy" [2] - Continuous innovation and breakthroughs in safety measures are essential for the progress of automotive safety across the industry [2]

点击上面↑"电动知家"关注，记得"！ 电动知家消息，小米集团总裁卢伟冰在2025年5月17日晚的直播中透露，雷军正在"闭关"，全身心投入即将于5月下旬举行的战略新品发布会筹备工作。此 次发布会涉及多领域重磅产品，且被定位为小米从"产品驱动"向"技术定义"转型的关键节点。 此外，据卢伟冰透露此次发布会小米汽车YU7也会一起发布。YU7定位SUV车型，是小米汽车继SU7后的第二款产品，预计推出单电机后驱和双电机四驱 版本。其发布被视为小米汽车业务在SU7事故后重建市场信任的关键举措，需通过技术创新与安全性宣传扭转舆论。 5月16日，据多家媒体报道，在"我们小米人价值观大会"上，雷军正式回应此前小米SU7车祸事件，雷军表示，一场突如其来的交通事故把这一切都击碎 了。我们受到了狂风暴雨般的质疑、批评和指责。这一场事故的影响如此之大，对我们小米的打击也如此之大。 雷军在演讲中表示，这场事故给小米带来了巨大的冲击，公司受到了"狂风暴雨般的质疑、批评和指责"，他和同事们"一下子都懵了"。他提到，这场事故 让小米深刻意识到公众对公司的期待和要求远超想象，小米已经不再是一家创业公司，而是需要承担行业领导者责任的大公司。雷军强调 ...

5月17日凌晨，贵阳市花果园区域发生了一起令人痛心的重大交通事故。据初步调查，一辆蓝色小米SU7电动车在行驶过程中撞倒两名行人，其中一人被撞 飞，另一人被压在车底。不幸的是，事故最终导致两人死亡。 事故发生后，当地交警部门迅速赶赴现场进行救援和调查。目前，事故原因正在进一步调查之中。相关部门已对事故现场进行了妥善处理，并对遇难者家属 表示深切慰问。 作为小米汽车首款车型，小米SU7是一款高性能、高性价比汽车，受到了市场的喜爱，销量也迅速飙升，在今年3月、4月销量均接近3万辆。不过，小米 SU7的高人气也伴随着高关注度，今年3月29日晚，一辆小米SU7在高速公路发生碰撞后爆燃，导致3人死亡，该事件直接将小米汽车推上风口浪尖。 5月15日，小米集团创始人、董事长兼CEO雷军在小米价值观大赛后对所有小米员工发表演讲时表示，"我们为15周年准备了一系列的庆典活动。 但是，三 月底，一场突如其来的交通事故把这一切都击碎了。我们受到了狂风暴雨般的质疑、批评和指责，我和同事们一样，一下子都懵了。" 雷军进一步称，"这一次的事件让我深深的理解，小米今天的规模、影响力、社会关注度都到了非常高的地方，社会和公众要求我们去承担一家 ...

公众对小米的期待和要求早已远超想象。 文 ｜ 徐蔡钰 编辑 ｜ 李勤 来源｜ 36氪汽车（ID：EV36kr） 封面来源 ｜ IC photo 在交通事故风波后，雷军再次亮相。 5月16日，在小米价值观大赛上，雷军发表了一场演讲，首次在公司内部对高速事故事件进行系统性回应。 雷军坦言，在过去的一段时间里，小米受到了狂风暴雨般的质疑、批评和指责，"我和同事们一样，一下子都懵了"。 虽然曾有熟悉汽车行业的朋友劝他，造车难免会遇上交通事故。但所有人都没想到，此次事故对小米造成了巨大的打击。 首次造车的小米其实非常重视安全，在权威机构的评测中，SU7也拿到了最佳评分。但经历此次事故后，雷军表示，"我们一直觉 得我们是汽车行业的新人"、"但社会和公众，要求我们去承担一家真正的大公司行业领导者的责任"。 小米终于意识到，公众对小米的期待和要求早已远超想象，小米在任何一个行业都失去了新手保护期，消费者将会以更高的标准 要求小米。 雷军说，在过去的一个多月里，小米公司管理层和汽车部门召开了无数次会议，商讨如何系统地解决安全问题，以及如何拿出更 有说服力的经营和治理表现，来回应公众对小米更高的要求。 未来，小米汽车的目标将转换 ...

近几天，关于一部分小米SU7"前保险杠形变"和"退订会造成小米汽车销量崩塌"的传闻，小 米方面均进行了回应。小米集团董事长兼CEO雷军也在小米价值观大赛后的演讲中强调，小 米需要承担起大公司、行业领导者的责任。 回应前保险杠形变问题 5月16日晚，"小米汽车"官方微博账号发布新一期答网友问，回应了"网上讨论有小米SU7的 前保险杠靠近大灯处出现一些形变的情况，这是怎么回事？需要维修么？"这一问题。 近几周，小米汽车销量出现持续下滑。据中国汽车流通协会提供的终端销量数据，2025年第 17周（4月21日至4月27日），小米汽车终端周销量为7000辆，较第16周下滑2.8%。第18 周（4月28日至5月4日）小米汽车终端周销量为5700辆，环比下滑18.8%。第19周（5月4 日至5月11日）销量为5200辆，环比下滑9%。 5月15日晚，网络作家、车主代表"风云XTony"在社交媒体表示，在车主方表达了起诉意向 后，小米汽车副总裁"李XX"及销售交付服务部总经理"张X"于近日与车主进行了长达3个多小 时的线下约谈。双方"充分交换了意见，进行了坦率的交谈"，但没达成最终方案。该博主表 示，小米汽车"宣传有问题是真 ...

小米汽车最新回应！ 近几天，关于一部分小米SU7"前保险杠形变"和"退订会造成小米汽车销量崩塌"的传闻，小米方面均进行了回应。小米集团董事长兼CEO雷军也在小米价 值观大赛后的演讲中强调，小米需要承担起大公司、行业领导者的责任。 回应前保险杠形变问题 5月16日晚，"小米汽车"官方微博账号发布新一期答网友问，回应了"网上讨论有小米SU7的前保险杠靠近大灯处出现一些形变的情况，这是怎么回事？需 要维修么？"这一问题。 小米汽车方面表示："经过排查，我们发现极小范围的小米SU7，车辆保险杠在安装时因间隙调整不一致，边角位置尺寸膨胀释放空间不足，在经过阳光 暴晒后可能会导致局部变形。如果您遇到此类情况，可致电小米汽车官方热线，或通过小米汽车App进行服务预约，我们将为您提供免费的上门取送车和 修复服务(时间约1小时内)。" 近两个月，小米SU7由于车祸事故以及小米SU7Ultra的锁马力、碳纤维前舱盖宣传等问题频频被卷入舆论风波。5月15日，在小米价值观大赛后，雷军对 小米员工发表演讲，在演讲中提及了小米SU7的事故，他表示："3月底的一场交通事故，让小米受到了狂风暴雨般的质疑、批评和指责。" 雷军称，一位熟悉汽车 ...

雷军在演讲中也强调要充分尊重生命，但有些表述很难不让人认为是在推卸责任。 一周之内，小米创始人雷军因为两度回应小米SU7事故，站上了舆论的风口浪尖。 5月10日一早，雷军发布微博称，过去一个多月，是创办小米以来最艰难的一段时间，情绪比较低落， 取消了一些会议安排和出差计划，也暂停了一段在社交媒体上的互动。"最艰难论"随即登上热搜第一。 五天后，雷军再发"苛责论"引发争议。15日晚，雷军一段演讲视频在网络上流传。他在演讲中复盘了 SU7事故的影响，说道：今年是小米创业的15周年，我们准备了一系列的庆典活动。 但是3月底，一场 突如其来的交通事故把这一切都击碎了。我们受到了狂风暴雨般的质疑、批评和指责，我和同事们一 样，一下子都懵了。 但随后雷军演讲的内容就不敢令人苟同了，大体在以下三个方面。 第一，对于汽车安全问题的认识要避免自相矛盾。 雷军表示，"他听熟悉汽车行业的朋友说'造车，遭遇交通事故在所难免'。但是谁也没有想到，这一场 事故的影响如此之大，对小米的打击也如此之大。""听朋友说""谁也没想到" 这些表述，听上去雷军有 些无辜。 但他接下来话锋一转说："回想四年前，我们决定造车的时候，我就一直特别担心安全 ...

Core Viewpoint - Chery Automobile emphasizes safety as a fundamental principle, integrating it deeply into its brand identity and technological advancements, as highlighted during the recent safety night event in Wuhu, Anhui [1][2][3] Group 1: Safety Philosophy - Chery's mission is to combat the inherent dangers of the automotive industry, aiming to make safety an uncompromising baseline through advanced technology [1][3] - The company believes that safety should not be a disposable aspect of technological evolution but rather a constant in industrial civilization [1][4] Group 2: Technological Innovations - The "Guardian" intelligent safety system exemplifies Chery's commitment to safety, featuring a 720-degree cabin, 2ms high-voltage disconnection technology, and advanced driving assistance systems [1][3] - Chery's safety measures include a 14-layer battery safety system, 200KN compression resistance, and rigorous testing protocols that exceed national standards [3][4] Group 3: Global Standards and Market Position - Chery has established itself as a leader in global automotive safety, achieving 41 global five-star models and over 2500 safety patents, thereby reshaping perceptions of Chinese automotive manufacturing [4][6] - The company has successfully navigated various international safety standards, demonstrating its capability to adapt and excel in diverse market conditions [4][6] Group 4: Social Responsibility and Community Engagement - Chery is redefining the concept of "mobile space" by integrating health and safety features into its vehicles, such as a health air system and a safety club that connects vehicle owners with medical and community organizations [6][7] - The company is building a comprehensive safety network that transforms vehicles into life-supporting mobile homes, emphasizing its commitment to societal well-being [6][7] Group 5: Long-term Vision - Chery's safety philosophy transcends commercial interests, reflecting a deep respect for life and a relentless pursuit of technological excellence [7] - The company's approach to safety is seen as a continuous journey, with each step contributing to a legacy of innovation and responsibility in the automotive industry [7]