冰雪经济
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陕西榆林 冰雪“冷资源”点燃体旅“热经济” 陕西省第一届冬季运动会将于2026年1—2月在榆林举行
Ren Min Ri Bao· 2025-12-28 22:08
Core Viewpoint - The first Winter Sports Games in Shaanxi Province will be held in Yulin City from January to February 2026, marking a significant event for promoting winter sports and integrating tourism and sports in the region [1][6]. Group 1: Event Overview - The Winter Sports Games will feature youth and mass categories, covering 11 events including skiing, skating, and ice hockey, with 1,655 participants registered [1]. - The theme of the event is "Ice and Snow Passion, Vitality of Shaanxi," incorporating local cultural elements in the opening and closing ceremonies [2]. - The torch relay will take place from January 8 to 18, 2026, across six locations, showcasing Yulin's diverse cultural imagery [2]. Group 2: Community Engagement - Yulin has already hosted the 8th Winter Ice and Snow Sports Games and organized various community activities, attracting over 10,000 participants [2]. - Upcoming events like the Shaanxi Skiing Conference and youth winter camps aim to further stimulate public interest in winter sports [2]. Group 3: Economic Development - The Winter Sports Games serve as a catalyst for transforming ice and snow resources into an ice and snow economy, with over 30 ski venues established in Yulin [3]. - The Yulin Water Sports Center has hosted approximately 120,000 visitors since 2024, generating over 1.5 million yuan in revenue from ice and snow events [3]. - The integration of ice and snow sports with local culture is being pursued through the development of creative products and a planned sports and wellness tourism resort [4]. Group 4: Future Prospects - The local team has achieved notable success in preliminary events, winning 5 gold, 3 silver, and 1 bronze medal, indicating the potential for ice and snow sports in the region [5]. - The Winter Sports Games are expected to enhance regional economic development and attract more tourists, enriching the cultural experience of winter sports in Shaanxi [5][6].
京津冀冬季旅游文化季启动
Xin Lang Cai Jing· 2025-12-28 21:31
Core Viewpoint - The second "Passionate Ice and Snow · Taste of Folk Customs" Winter Tourism Culture Season in the Beijing-Tianjin-Hebei region was launched, focusing on ice and snow as a theme, with an emphasis on folk customs and family-friendly activities [1] Group 1: Event Overview - The event aims to connect cultural tourism resources across Beijing, Tianjin, and Hebei, creating a collaborative platform for regional cooperation [1] - It offers a winter tourism experience that caters to all age groups, combining fun and cultural warmth [1] Group 2: Activities and Features - The winter tourism culture season includes four core segments: competitive events, ice and snow activities, folk culture gatherings, and rural New Year celebrations, featuring a total of 32 unique activities [1] - Five distinctive tourism routes themed "Ice and Snow +" have been planned to further stimulate the economic impact of ice and snow resources [1]
体育产业热潮奔涌 北交所上市公司竞逐新蓝海
Zhong Guo Zheng Quan Bao· 2025-12-28 21:08
Group 1 - The resurgence of winter sports is driving the growth of the ice and snow economy, creating significant opportunities in the sports industry [1] - Companies listed on the Beijing Stock Exchange are leveraging their unique advantages to strengthen their presence in the sports industry [1] - Kangbiter, a high-tech enterprise in the sports nutrition sector, has been recognized for its comprehensive production and service system, including advanced automated production lines [1][2] Group 2 - Huayang Racing has established a unique research and testing capability in off-road motorcycle development, contributing to its recognition in the industry [2] - In the chemical sector, Yinuowei has become a key player in the sports market, leveraging its competitive advantages in polyurethane products [2][3] - The sports industry in China is entering a new phase of high-quality development, supported by various national and local policies [3][4] Group 3 - Policies aimed at enhancing sports consumption are crucial for the high-quality development of the sports industry, with a projected market size of 7 trillion yuan [4] - The booming ice and snow economy is linked to the popularization of winter sports, with ambitious growth targets set for the industry by 2027 and 2030 [4][5] - The development of the ice and snow economy is supported by provincial policies, focusing on a comprehensive industry chain [5][6] Group 4 - New companies in the sports sector are seeking to list on the Beijing Stock Exchange to capitalize on the industry's growth potential [6] - Jin Smith is planning to issue stocks to the public and aims to list on the Beijing Stock Exchange, focusing on smart fitness equipment [6] - Aoxiang Sports is also advancing its listing efforts, specializing in sports flooring materials and construction [6]
“冰雪微笑曲线”解答:冰雪经济如何告别“一季红,三季荒”?
Xin Lang Cai Jing· 2025-12-28 16:23
在中国北方的地理版图上,一条跨越疆、蒙、冀、京、辽、吉的弧形冰雪产业带愈发清晰,人们将其称 作"冰雪微笑曲线"。在"2025中国向上·冰雪微笑曲线"调研行中,半月谈记者发现,冰雪经济正在这条 产业带上酝酿升级。 这条曲线有三层指向:空间上串联冰雪黄金纬度带的资源禀赋;产业上牵引价值链向高端环节延伸;体 验上托举公众在严寒季节的获得感与幸福感。冰雪已经不再只是冬日风景,消费时段被拉长,体验内容 更细分,产业链条也在向更完整的方向延伸。在这条三位一体的曲线中,冰雪正以前所未有的姿态,跃 升为驱动高质量发展的"热动能"。 夜间场景的扩容,最能看出冰雪经济的"新业态"如何落地。过去,冰雪经济常受限于日落而息的短促链 条。而如今,夜滑、夜游、夜演、夜食、夜宿彼此咬合,带来一整晚的停留与复合消费。延吉的网红墙 把民族风情、夜间餐饮与打卡留念汇成一条动线;长春冰雪新天地用灯光叙事与沉浸式演艺把夜色变 成"黄金后半场"。夜间热度能不能转为长期口碑,考题落在一整套的服务细节上:接驳顺不顺、排队乱 不乱、价格清不清、暖屋与休憩点够不够、应急响应快不快。细节越扎实,预期越稳定,停留时间越 长,消费就越容易从"单点购买"走向"组合消 ...
吉林梅河口冰钓英雄赛启幕
Xin Lang Cai Jing· 2025-12-28 12:13
Core Viewpoint - The Jilin Province Meihekou Ice Fishing Hero Challenge officially launched on December 27, aiming to transform local ice and snow resources into a vibrant cultural tourism economy through an immersive winter experience [1] Group 1: Event Overview - The event is part of Meihekou's new snow season activities, which include "visiting snow villages, ice fishing, learning to ski, and celebrating the New Year," serving as a key vehicle for creating an "ice and snow experience matrix" [3] - Supported by the Kuaishou platform, the event features 30 ice fishing competitors and over 100 online influencers participating in fun ice activities, enhancing the event's engagement and viewing experience [3] Group 2: Cultural and Community Engagement - The opening ceremony showcased local cultural performances, including Korean dance and Northeast folk songs, highlighting regional cultural characteristics [3] - An ice fishing market with 10 specialty stalls attracted significant crowds, featuring local products and traditional foods, creating a warm atmosphere amidst winter [4] Group 3: Competition and Prizes - The event combines competition and fun, with various engaging activities and a significant ice drilling challenge with substantial prizes [5] - A total of 10 winners will be selected, with the champion receiving a prize of 20,000 yuan, the runner-up 10,000 yuan, and third place 5,000 yuan, while the remaining positions will receive 1,000 yuan each [5] Group 4: Future Development Plans - Meihekou plans to continue developing its ice and snow tourism brand by focusing on key attractions and leveraging local culture, aiming to deepen the brand image of "A Lifestyle Called Meihe" [6]
千名徒步爱好者齐聚牡丹江穿越“林海雪原”
Xin Lang Cai Jing· 2025-12-28 09:08
本次林海雪原穿越赛依托首届黑龙江省冰雪运动超级联赛("冰超")平台,是牡丹江地区积极探索"体育 +文旅"融合发展模式的一次创新尝试。通过沉浸式场景设计和低门槛的参与方式,活动有效激发了大 众参与冰雪运动的热情,将静态的雪景资源转化为可体验、可共享的全民健身产品,为拓展冰雪消费场 景、助力寒地经济高质量发展探索了新路径。(完) 超"·林海雪原穿越赛在牡丹江海林市童话小镇林海雪原风景区正式拉开帷幕。张应力 摄 中新网哈尔滨12月28日电(记者 王妮娜)27日,"冰超"·林海雪原穿越赛在牡丹江海林市童话小镇林海雪 原风景区正式拉开帷幕,活动吸引了近千名徒步爱好者参与,通过一场深度沉浸的冰雪赛道穿越,将壮 丽的北国风光转化为全民共享的健身平台,成为推动"冰雪经济"与"全民健身"深度融合的生动实践。 27日,"冰 赛事在景区内一条全长8公里、宽6米的专业雪道上展开。赛道两旁积雪绵延、林海苍茫,为参与者提供 了近距离观赏雪原奇景的独特视角,也让徒步穿越深厚积雪成为难忘的体验。活动注重场景化营造,现 场重现了"杨子荣小分队"、"穿林海、跨雪原"的经典情景,还融入马拉爬犁、驯鹿互动等东北特色元 素。参赛者身着特色服饰,与冰雪 ...
冰雪经济激活冬日文旅活力
Yang Guang Wang· 2025-12-28 00:51
Group 1 - The current winter tourism season is thriving, with various regions enhancing ice and snow tourism experiences through new attractions and upgraded services [1][2] - The 38th Sun Island International Snow Sculpture Art Expo in Harbin covers an area of 1.5 million square meters and uses 120,000 cubic meters of snow, featuring a main sculpture themed around a panda astronaut [1] - The Inner Mongolia region is hosting the 12th Ewenki Ice and Snow "Yisaren" event, which aims to combine cultural benefits with industrial development, attracting numerous visitors [2] Group 2 - The 10th Henan Province Mass Ice and Snow Season has been launched, featuring engaging activities such as snow basketball and snow tug-of-war at the main venue in Luoyang [2] - The demand for winter sports equipment, accommodations, and hotels is increasing, with a notable rise in rental and sales volumes as the new snow season begins [3] - Henan Province is issuing 15,500 ice and snow sports consumption vouchers in four rounds to boost ice and snow consumption quality and upgrade experiences [3]
赏万鱼腾湖 享渔旅盛宴
Xin Lang Cai Jing· 2025-12-27 20:46
Core Viewpoint - The "2025 Heilongjiang Cold Water Fish Winter Fishing Season" event showcases the integration of traditional fishing culture with tourism, highlighting the economic potential of cold water fish and the region's unique winter activities [16][19]. Group 1: Event Overview - The winter fishing season commenced on December 27, 2025, in Daqing City, featuring various activities that attract tourists despite the cold weather [16]. - The event includes traditional rituals, ice sports, and cultural displays, creating a festive atmosphere that engages both locals and visitors [16][17]. Group 2: Economic Impact - The event successfully sold over 800,000 pounds of aquatic products, generating sales exceeding 12 million yuan [18]. - A total of 28 enterprises and research institutions participated in a cold water fish investment promotion session, resulting in signed agreements worth 1.7 billion yuan [18]. Group 3: Cultural Significance - The event emphasizes the rich heritage of fishing culture while promoting the transformation of cold resources into a vibrant economy [19]. - Traditional crafts such as fish skin painting and paper cutting were showcased, allowing visitors to engage with local cultural practices [18].
连云港:元旦文旅“套餐”焕新上线 多元玩法解锁新年欢乐
Xin Lang Cai Jing· 2025-12-27 16:36
Group 1 - The New Year celebrations in Lianyungang are characterized by diverse cultural and tourism activities, including mountain climbing events, ice and snow festivities, and cultural parades, enhancing the consumer experience across various sectors such as accommodation, dining, and ticketing [1][2] - The "Cultural + Consumption" model is being emphasized, with events like the "Cultural Tour" in Lianyungang Old Street and the "New Year Gala" scheduled from December 31, 2025, to January 2, 2026, aimed at boosting foot traffic and consumer spending [2][5] - The Lianyungang Old Street will host a series of cultural events, including a Han clothing parade and a bonfire party, to create an immersive cultural experience while extending the operating hours of local museums to enhance visitor engagement [5][11] Group 2 - The Garden Expo Park will feature a spectacular fireworks show on New Year's Eve, along with activities like lantern releases and DJ performances, creating a romantic atmosphere that encourages consumer spending [7][8] - The park's marketplace will host various vendors offering drinks, snacks, and cultural products, forming a complete cycle of "viewing + playing + consuming" [7] - The ice and snow economy is set to thrive with the opening of multiple winter sports projects, including the Miaomu Mountain Ski Resort and the Yueya Island Snow Fun Park, catering to all age groups and enhancing winter consumer demand [8][10] Group 3 - The New Year Mountain Climbing Competition at Huaguoshan will attract around 3,000 participants, promoting tourism and consumer activity in the area [11][13] - The event will feature two climbing routes of varying difficulty, appealing to a broad audience and enhancing the overall visitor experience [11] - To further stimulate tourism, several local attractions will offer discounted admission during the New Year period, encouraging visitors to explore multiple sites [13]
体育课“搬进”滑雪场 新疆学生:真切感受“脚下生风心里发热”
Zhong Guo Xin Wen Wang· 2025-12-27 12:55
Core Viewpoint - The article highlights the development of the ice and snow economy in Fukang City, Xinjiang, focusing on the integration of winter sports into education through skiing programs for students [1] Group 1: Ice and Snow Economy Development - Fukang City is actively promoting the ice and snow economy, with initiatives aimed at high-quality development in this sector [1] - The local education bureau plans to organize specialized skiing lessons for over 6,000 students from various schools by 2025 [1] Group 2: Educational Initiatives - Recently, many students participated in skiing classes at the Tianshan Tianchi International Ski Resort, learning basic skiing techniques [1] - Currently, approximately 5,000 students from 13 schools have completed professional skiing training [1]