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数字赋能乡村振兴——汉中农业产业平台打造区域农业电商新标杆
Sou Hu Cai Jing· 2026-02-09 14:50
Core Viewpoint - The Han Zhong Agricultural Industry Platform, initiated by Mr. Yang, aims to integrate traditional agriculture with the digital economy through a WeChat e-commerce model, supporting the national rural revitalization strategy and promoting the digital upgrade of the agricultural industry [1][3]. Group 1: Agricultural Resources and Challenges - Han Zhong is located in a region with rich agricultural resources, producing high-quality grains, green fruits and vegetables, medicinal herbs, and various specialty products [3]. - The agricultural sector has faced challenges such as fragmented branding, limited distribution channels, and low market efficiency, which have hindered agricultural productivity and farmers' income [3]. Group 2: Platform Features and Operations - The platform focuses on "serving agriculture, empowering industries, and linking markets," integrating key agricultural processes such as production, processing, distribution, and sales [5]. - It utilizes the WeChat ecosystem to create a "digital highway" for agricultural products, ensuring visibility and market reach for high-quality products [5]. Group 3: Quality Control and Partnerships - The platform adheres to the principle of "direct supply from the source, quality first," establishing long-term partnerships with local cooperatives, family farms, and leading agricultural enterprises to ensure product quality [7]. - Each product listed on the platform is guaranteed to have clear traceability, stable quality, and market competitiveness, providing consumers with confidence in their purchases [7]. Group 4: Branding and Marketing Strategy - Mr. Yang emphasizes that agriculture is not only a foundational industry but also a modern industry with significant potential, focusing on activating its inherent value through digital technology and market-oriented methods [9]. - The platform prioritizes brand building, system establishment, and service enhancement, using content marketing, scenario-based displays, and social media to improve brand recognition and reputation for Han Zhong agricultural products [9]. Group 5: Support for Farmers and E-commerce Integration - The platform serves farmers and agricultural operators by offering low-threshold entry, digital tool support, and operational guidance, enabling more farmers to engage in online business [11]. - It provides services such as product packaging advice, online promotion strategies, and order matching support to reduce the challenges of e-commerce for agricultural products [11]. Group 6: Future Development and Goals - The platform is exploring a model that integrates "e-commerce + industry + services," promoting collaboration between agriculture and other sectors like processing, logistics, and tourism to enhance the overall value chain [13]. - Moving forward, the platform aims to deepen its functional development, introduce advanced e-commerce concepts and digital technologies, expand the range of quality agricultural products, and create a brand with regional influence and demonstration effects [13].
“冷资源”变“热经济”:湖南长沙一村庄盘活闲置校舍的振兴路
Zhong Guo Xin Wen Wang· 2026-02-09 14:35
如今,白石源村的冷链产业链仍在延伸。合作企业引入设备,计划将部分农产品加工成熟食制品,深化 与电商平台合作以扩大销路,逐步构建生产、销售、加工一条龙服务体系。四座冷库成为乡村产业发展 的"心脏",一条集仓储保鲜、生产种植、电商销售、食品加工于一体的产业链初具雏形。 从闲置校舍到现代化冷库,从单一种植到多元融合,白石源村以盘活闲置资源为切入点,以冷链设施为 赋能载体,将"冷资源"转化为"热经济",实现村集体经济年增收超10万元,村民家门口就业日均增收百 余元,走出了一条资源活化、产业增效、集体增收、村民致富的乡村振兴新路径。(完) (文章来源:中国新闻网) 项目初期虽遭村民质疑,但村集体用实际成果回应:花生苗不仅销往海吉星市场和各大酒店,还借助京 东快递、京喜、美团等渠道发往全国,产品新鲜度大幅提升。2025年,该村花生苗产业产值突破400万 元,带动50余名村民就近务工,发放工资60余万元,村集体也通过冷库租赁获得稳定收入10万元,赢得 村民广泛认可。 此后,白石源村持续在"冷"资产上做"热"文章。针对本地茶叶产业需求,建成520立方米高标准茶叶冷 藏保鲜库,可精准控温且能储存茶叶40吨以上,助力合作茶厂效益 ...
大消费行业周报(2月第1周):海南“零关税”向居民普惠
Century Securities· 2026-02-09 14:24
Investment Rating - The report does not explicitly state an investment rating for the industry [3]. Core Insights - The consumer sector saw mixed performance, with retail experiencing a decline while food and beverage, beauty care, textiles, and home appliances showed positive growth [5]. - The introduction of the "zero tariff" policy in Hainan is expected to benefit duty-free enterprises significantly, as it allows local residents to purchase exempt goods up to 10,000 yuan annually, enhancing stable consumption outside of tourism [5][17]. - The "2026 'Happy New Year' Spring Festival Special Activity Plan" aims to stimulate consumption during the holiday period, promoting various sectors including retail, dining, and tourism through incentives and events [5][19]. Market Weekly Review - The consumer sector's weekly performance from February 2 to February 6 showed the following changes: food and beverage (+4.31%), beauty care (+3.69%), textiles (+1.32%), home appliances (+1.28%), social services (+0.02%), and retail (-0.34%) [5]. - Notable stock performances included Huangtai Liquor (+13.50%), Minbao Optoelectronics (+115.92%), and Hangzhou Jiebai (+33.75%) among the gainers, while ST Yedao (-15.69%) and Deep Kangjia B (-37.23%) were among the losers [5][15][16]. Industry News and Key Company Announcements - The "zero tariff" policy for Hainan residents is a significant development, allowing for a stable increase in consumption and benefiting leading duty-free operators [17][18]. - The Ministry of Commerce's Spring Festival plan includes measures such as cash rewards for purchases, increased subsidies for trade-ins, and enhanced financial support to boost consumer spending during the holiday [19]. - Key company announcements include: - Muyuan Foods reported a 2.73% increase in pig sales in January 2026, but a 16.92% decrease in sales price [20]. - Chongqing Beer reported a slight revenue increase of 0.53% for the year, with a 10.43% increase in net profit [20]. - Baidu China announced a significant increase in operating profit and store expansion [20].
(乡村行·看振兴)新春赶单忙 吉林农安玉米叶编出富民路
Xin Lang Cai Jing· 2026-02-09 14:04
中新网长春2月9日电 (金乔)临近春节,吉林省长春市农安县杰扶草编专业合作社内暖意融融,十几名村 民在曲秀杰的指导下忙着赶制新一批订单,100个玉米叶草编颈椎枕的生产任务快速推进。指尖翻飞 间,寻常的玉米叶化身成为精美的手工艺品,焕发出别样的生机。 地处世界黄金玉米带上的农安县是全国重点商品粮基地县,丰富的玉米叶资源为草编产业发展奠定了基 础。曲秀杰是长春市级非物质文化遗产传承项目曲氏草编第四代代表性传承人,其自幼受家庭熏陶,跟 着父母学习玉米叶编花、编筐,熟稔农家人的传统手艺。 10年前,曲秀杰敏锐地发现玉米叶草编"入门门槛低、可居家制作、能实现增收"的优势,不顾"草编能 当饭吃?"的质疑,自掏腰包带领5名村民参加技能培训,并于当年成立合作社,开始带领乡亲探索草编 致富路。 杰携草编作品参加展会。曲秀杰供图 创业初期一度充满艰辛,曲秀杰带着社员们创作的作品跑庙会、赶集市,四处推广。为打造3米高的农 安辽塔草编展品,她曾从凌晨两点忙至深夜十点,耗费近百斤玉米叶,最终这件作品不仅拿下比赛奖 项,更让农安草编收获了市场认可,合作社也因此很快收获"第一桶金"。 "我曾淋过雨,想为别人撑把伞。"曲秀杰的微信签名,是她 ...
循迹光泽 厦大学子以法治绘就乡村振兴新图景
Zhong Guo Jing Ji Wang· 2026-02-09 13:10
近日,厦门大学法学院"廌在山海"实践队赴学校挂钩帮扶的南平市光泽县,聚焦"法治乡村建设"开 展寒假实践。 基层治理中,"吃茶话事"的竹椅上藏着法治温度。实践队在吴屯村等示范点,与村干部、茶农围坐 品茗,为这一特色解纷模式规范化献策,还在县司法局作综治中心建设专题讲座,为邻里、林权纠纷提 供专业解决方案,当地干部点赞"既解难题又拓思路"。 绿水青山间,法治筑牢生态屏障。队员驻足杉关生态文化示范园的香樟树下,感悟"两山"理念法治 内涵;探访智慧生态警务中心,研讨科技与生态法治融合,形成的"厦大方案"助力生态监管智能化;点 赞玲珑司法驿站"法理人情交融"的调解模式。 产业兴旺里,法治赋能共富振兴。在金映生态茶园,茶农严金友从"屡战屡败"到带领乡亲致富的故 事,让队员们深切体会法治对产业的赋能。实践队还为圣农集团"企业+农户"共富模式提供法治保障建 议,为"建昌帮"中医药非遗知识产权保护建言,让法治扎根产业链。 带队老师程庆栋副教授表示,"廌在山海"社会实践队由立法学研究中心团队等师生组成,以专业力 量探寻法治乡村建设密码,以集体温暖为乡村振兴注入青春动能。 (责任编辑:刘畅 ) 【免责声明】本文仅代表作者本人观点, ...
潮州市委书记:让乡村环境整治更贴合村民生活实际丨市委书记抓乡村振兴2025年度盘点
Nan Fang Nong Cun Bao· 2026-02-09 13:03
潮州市委书记: 让乡村环境整治 更贴合村民生活 实际丨市委书记 抓乡村振兴2025 年度盘点_南方 +_南方plus 本文收录于专辑 编者按:日前发 布的2026年中央 一号文件再次强 调,坚持五级书 记抓乡村振兴, 健全党领导农村 工作体制机制。 南方农村报品牌 栏目"市委书记 抓乡村振兴"持 续跟踪记录各地 实践,2025年发 布了超过50期报 道,较为全面地 集纳了21个地市 市委书记抓乡村 振兴的公开讲 话、调研足迹与 政策举措等。记 者尝试基于全年 栏目信息展开梳 理与分析,试图 呈现各地在部署 与落实乡村振兴 战略过程中的重 点、路径与特 点,以期为各地 全面推进乡村振 兴提供观察与思 考。 2025年,"市委 书记抓乡村振 兴"栏目集纳了 潮州市委书记抓 乡村振兴相关工 作的信息共49 条。一年来,潮 州市委书记围绕 地域特色,精准 施策、持续发 力,推动潮州乡 村振兴工作走深 走实,让乡村发 展更有活力、乡 关键词:凤凰单 丛 打造"百年龄"古 茶树核心品牌 作为潮州最具代 表性的特色农产 品,凤凰单丛茶 的品牌打造、产 业升级是市委书 记关注的重点。 1月15日,省十 四届人大三次会 议潮州 ...
清远市委书记:做强五大百亿级现代农业产业丨市委书记抓乡村振兴2025年度盘点
Nan Fang Nong Cun Bao· 2026-02-09 13:03
Core Viewpoint - The article emphasizes the importance of developing five major billion-level modern agricultural industries in Qingyuan as a key driver for rural revitalization and economic growth [12][10]. Group 1: Five Major Billion-Level Modern Agricultural Industries - The "Five Major Billion-Level Modern Agricultural Industries" are identified as the core engine for rural industrial development in Qingyuan, with continuous deployment by the municipal secretary throughout the year [12][10]. - Key meetings throughout the year, including the high-quality development conference and the municipal committee meetings, highlighted the need to leverage these industries to enhance local economic development and improve rural infrastructure and public services [14][15][18][20]. Group 2: Grassroots Party Building and "Industry First Secretary" Mechanism - The "Industry First Secretary" mechanism is an innovative approach to deepen grassroots party building and lead rural revitalization, promoting the integration of party leadership with industrial development [22][23]. - The municipal secretary has emphasized the importance of strengthening grassroots party organizations and leveraging the "Industry First Secretary" role to mobilize local communities and enhance the effectiveness of this mechanism [24][27]. Group 3: Under-Forest Economy - The under-forest economy is recognized as a significant opportunity for Qingyuan to capitalize on its ecological advantages, with initiatives to transform forest resources into economic benefits [30][31]. - The municipal secretary has called for the development of under-forest industries, such as bamboo and medicinal herbs, to enhance the comprehensive benefits of forest land and support rural economic growth [33][36]. Group 4: Integration of Agriculture, Culture, Tourism, and Health - The integration of agriculture, culture, tourism, and health is being promoted as a strategy to develop Qingyuan into a major cultural tourism destination in the Greater Bay Area [39][40]. - The municipal secretary has consistently advocated for the fusion of these sectors to drive economic development and improve the quality of life in rural areas [44][50]. Group 5: Green and Beautiful Qingyuan Initiative - The "Green and Beautiful Qingyuan" initiative is a central theme in the rural revitalization strategy, focusing on ecological construction and environmental improvement [55][56]. - The municipal secretary has outlined plans for comprehensive greening and beautification efforts, emphasizing the need for sustainable development practices and the restoration of ecological balance [60][63].
揭阳市委书记:在工作一线选拔干部丨市委书记抓乡村振兴2025年度盘点
Nan Fang Nong Cun Bao· 2026-02-09 13:03
揭阳市委书记: 在工作一线选拔 干部丨市委书记 抓乡村振兴2025 年度盘点_南方 +_南方plus 本文收录于专辑 编者按:日前发 布的2026年中央 一号文件再次强 调,坚持五级书 记抓乡村振兴, 健全党领导农村 工作体制机制。 南方农村报品牌 栏目"市委书记 抓乡村振兴"持 续跟踪记录各地 实践,2025年发 布了超过50期报 道,较为全面地 集纳了21个地市 市委书记抓乡村 振兴的公开讲 话、调研足迹与 政策举措等。记 者尝试基于全年 栏目信息展开梳 理与分析,试图 呈现各地在部署 与落实乡村振兴 战略过程中的重 点、路径与特 点,以期为各地 全面推进乡村振 兴提供观察与思 考。 2025年,"市委 书记抓乡村振 兴"栏目集纳揭 阳市委书记调研 指导乡村振兴相 关工作信息17 条。他通过一线 调研督战、会议 部署推进的方 式,层层压实责 任、细化工作举 措,推动揭阳乡 村振兴各项工作 走深走实。 现古城历史文化 风貌,彰显千年 古邑文化魅力。 12月12日下午再 次到榕城区调 研,强调要把古 城保育活化和改 善群众生活环境 结合起来,抓好 关键词一:古城 保育活化 切实提升居民生 活品质 古城保育活化 ...
河源市委书记:科技赋能,用绿增富|市委书记抓乡村振兴2025年度盘点
Nan Fang Nong Cun Bao· 2026-02-09 13:03
Core Viewpoint - The article emphasizes the importance of technology and ecology in driving rural revitalization in Heyuan City, focusing on the "1+3" industrial cluster strategy to promote high-quality development and enhance urban-rural coordination [8][10]. Group 1: Key Strategies for Rural Revitalization - The Heyuan municipal government aims to develop modern agriculture through the "1+3" industrial cluster, which includes promoting scale, cluster, and ecological development [12][14]. - The government plans to cultivate more national geographical indication products and strengthen the "handicraft economy" [14][19]. - Emphasis is placed on creating a national agricultural high-tech zone, focusing on modern seed industry and deep processing [20][21]. Group 2: Green Development Initiatives - The strategy extends ecological construction from "planting green" to "using green to increase wealth," highlighting the importance of ecological value creation [35][39]. - The government is committed to enhancing urban and rural environmental management and promoting green industries such as oil tea, bamboo, and traditional Chinese medicine [38][44]. - The initiative includes developing forest carbon trading projects and exploring pathways for ecological value transformation [39][44]. Group 3: Land Reform and Resource Utilization - The promotion of agricultural and rural big data platforms is seen as a key measure to activate rural resources through land system reform [47][50]. - The government aims to improve the land pre-flow and storage system, utilizing idle rural housing and construction land through various methods [48][50]. Group 4: Regional Coordination and Economic Strengthening - The strategy includes breaking down county barriers and promoting coordinated development through the "One Lake, One County, One Basin" approach [53][55]. - The government emphasizes enhancing county economic strength and creating livable and business-friendly rural areas [56][57].
中山市委书记:“侨乡+音乐”双IP激活美丽经济丨市委书记抓乡村振兴2025年度盘点
Nan Fang Nong Cun Bao· 2026-02-09 13:03
Core Viewpoint - The article discusses the initiatives taken by the Zhongshan Municipal Committee to promote rural revitalization through the integration of cultural and economic resources, particularly focusing on the "Overseas Chinese + Music" dual IP strategy to activate the local economy [8][10][12]. Group 1: Rural Revitalization Strategies - In 2025, the "Mayor's Focus on Rural Revitalization" column compiled 47 key work deployments and speeches from the Zhongshan Municipal Committee regarding rural revitalization [8]. - Zhongshan leverages its advantages in "Overseas Chinese heritage, music reputation, and water town characteristics" to create a new path for urban-style rural revitalization [9][10]. - The city aims to activate the rural spirit through cultural IPs and enhance collective economy by promoting "strong village companies" and unified management [10][15]. Group 2: Cultural and Economic Integration - The Zhongshan Municipal Committee emphasizes the integration of agriculture, culture, and tourism as the core engine for rural industrial revitalization [15]. - The city plans to develop a "music + water town + farmland" model to promote agricultural and cultural tourism [14][22]. - Initiatives include establishing a rural music creation base and introducing new business formats like themed homestays and artistic creativity [18][19]. Group 3: Environmental and Aesthetic Improvements - The committee focuses on enhancing the aesthetic quality of rural housing and environment through a series of measures aimed at improving the overall image of the "Lingnan Water Town" [27][28]. - Community engagement is encouraged for the improvement of housing styles and environmental beautification, promoting a sense of ownership among residents [26][32]. - A comprehensive system for rural aesthetic enhancement is being developed, aiming for a unique identity for each village and town [33]. Group 4: Collective Economic Development - The Zhongshan Municipal Committee is exploring a unified accounting and management model for village groups to enhance collective economic efficiency [39][40]. - The development of strong village companies is prioritized to support collective economic growth and achieve significant increases in income [40][43]. - A series of initiatives are being implemented to create a development path for collective economy that supports the formation of unique products and industries in each village [44]. Group 5: Integrated Reforms for Urban-Rural Integration - The committee is advancing nine integrated reforms, including industrial, agricultural, water, and urban transformations, to accelerate urban-rural integration [47]. - Emphasis is placed on comprehensive land management to reshape urban and rural landscapes [48][49]. - The goal is to establish a mechanism for urban-rural integration that promotes coordinated development and common prosperity [54].