来源 |凤凰 网财经《 IPO观察哨 》 当《哪吒 2》的票房热潮席卷全国，与之联名的卡牌竟在二手市场被炒出天价——一张导演签名的哪吒卡牌 被炒到 9.5万， 堪称 "电子黄金" 。 卡牌的 幕后制作者正是 浙江卡游动漫有限公司（下称 "卡游"） ，这家靠 2元一包的卡牌年入百亿的公司，正以惊人的速度改写中国玩具行业的规 则， 却因 狂奔在 资本市场埋下暗雷。 2024年 ， 卡游营收破百亿大关，达到 100.57亿元，同比暴涨278%。它的赚钱能力甚至超越了"让年轻人疯魔"的泡泡玛特。4月14日，卡游公司 二次冲刺港交所。除令人眼红的暴利生意，萦绕在它身上的是长期困于 "收割小学生""未成年沉溺其中""小学生集卡成瘾"等负面舆论。 01 卡游到底有多暴利？ 在创投圈，卡游被称 "小孩收割机"，其推出的核心IP"奥特曼系列卡牌"牢牢锁定了小学生群体。 2024年，卡游营收达到100.57亿元，净利润高达44.66亿元，毛利率67.3%。要知道在全球大杀四方的泡泡玛特 当年的 营收 是 130.4亿元，净 利润 为 31.25亿元，这样的财务数据已经令外界惊叹。 而聚焦卡游的核心业务集换式卡牌的毛利率更是高达 ...

Core Viewpoint - The recent launch of the Labubu 3.0 series by Pop Mart has sparked an unprecedented buying frenzy, with consumers facing long queues and significant price markups in the secondary market, despite mixed reviews on the product's aesthetics [1][5][9]. Group 1: Market Dynamics - The Labubu 3.0 series has seen a surge in demand, with pre-orders for the product already sold out, leading to resale prices significantly higher than the original retail price, such as a set priced at 599 yuan being resold for 1000 to 2000 yuan [5][28]. - The secondary market for Labubu collectibles is thriving, with hidden variants fetching prices as high as 1220 yuan each, indicating a strong speculative interest among consumers [5][28]. - The previous Labubu and Vans collaboration saw prices soar to as high as 30,000 yuan, showcasing the potential for collectibles to transform into luxury items [7][28]. Group 2: Consumer Sentiment - Despite the high demand, the Labubu 3.0 series has received negative feedback regarding its design, with many consumers expressing disappointment upon receiving the product, leading to a wave of criticism on social media [9][11][28]. - The contrast between the product's marketing and the actual consumer experience has led to a phenomenon where consumers question their purchasing decisions, reflecting a disconnect between expectation and reality [11][21][28]. Group 3: Brand Positioning and Strategy - Labubu has emerged as Pop Mart's strongest IP, generating 30.4 billion yuan in revenue last year, a staggering increase of over 700% year-on-year, surpassing the company's previous flagship IP, Molly [28]. - The appeal of Labubu lies in its unique design that resonates with the Z generation's desire for individuality and self-expression, despite its unconventional and "ugly" aesthetic [30][32]. - Pop Mart's strategy of leveraging scarcity and hype through limited releases has effectively created a "hunger marketing" environment, driving consumer demand and secondary market speculation [32][38]. Group 4: Cultural and Competitive Landscape - Unlike Disney, which builds its IPs on deep narratives and emotional connections, Pop Mart's approach has focused more on visual appeal and immediate consumer engagement, which may limit long-term brand loyalty [43][51]. - The lack of a comprehensive narrative or cultural depth in Pop Mart's IPs, including Labubu, has resulted in a superficial consumer experience, contrasting with Disney's immersive storytelling [44][49]. - While Pop Mart has achieved remarkable short-term success, the company faces challenges in establishing a sustainable brand identity and emotional connection with consumers, which are crucial for long-term growth [51].

Market Overview - The A-share market experienced a decline on April 28, with the Shanghai Composite Index falling by 0.2% to 3288 points, the Shenzhen Component Index down by 0.62%, and the ChiNext Index decreasing by 0.65% [1][2] - Total trading volume for the day was 1.08 trillion yuan, a decrease of 603 billion yuan compared to the previous trading day, with over 4100 stocks declining across the market [1] Sector Performance - Strong sectors included PEEK materials and gaming, while the real estate, tourism, and food and beverage sectors faced significant declines [2][4] - Notable gainers included state-owned banks and communication services, while automotive parts and consumer electronics saw losses [3] Real Estate Sector - Real estate stocks were among the biggest losers, with companies like TeFa Service dropping over 11% and others like Wo Ai Wo Jia and Shi Lian Hang hitting the daily limit down [4][5] - Despite the current downturn, there are expectations for a new round of policy releases aimed at stabilizing the real estate market, which could lead to a recovery [4] Food and Beverage Sector - The food and beverage sector saw significant declines, with companies like Pinwo Food dropping over 13% and Bei Yin Mei hitting the daily limit down due to financial irregularities [5][6] - Other notable declines included New Dairy and Three Squirrels, both experiencing drops of over 8% [6] Nuclear Power Sector - The nuclear power sector opened strong but later declined, with companies like Tianwo Technology and Huayin Power hitting the daily limit up following the approval of new nuclear projects totaling over 200 billion yuan [7][8] Gaming Sector - The gaming sector showed strength, with companies like Sheng Tian Network and Perfect World rising significantly after the approval of 118 new domestic games [8][9] Banking Sector - The banking sector was active, with Chongqing Bank rising over 4% following comments from the People's Bank of China regarding potential monetary easing measures [10] Market Outlook - Analysts suggest that the market may enter a consolidation phase as companies report earnings and investors adjust their portfolios [11] - Future policies focusing on high-quality development are anticipated to impact market sentiment and sector performance [11]

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - On March 12, 2025, the market experienced fluctuations, with the computing power concept gaining strength. The Shanghai Composite Index fell by 0.23%, the Shenzhen Component Index decreased by 0.17%, and the ChiNext Index dropped by 0.58%. The total market turnover was 1,683.51 billion yuan, an increase of 201.88 billion yuan compared to the previous trading day [2][14]. Market Performance - The market saw 2,666 stocks rise and 2,587 stocks fall. The performance of various indices ranked as follows: Growth > Stability > Cyclical > 0 > Financial > Consumer; Small-cap Value > Small-cap Growth > Mid-cap Value > Large-cap Growth > Large-cap Value > Mid-cap Growth. The CSI All Share Index outperformed the fund-heavy positions [2][19]. Industry Performance - Among the 30 CITIC first-level industries, the top performers were Media (1.84%), Comprehensive Finance (1.33%), and Communication (1.11%). The laggards included Home Appliances (-0.84%), Coal (-0.80%), and Food & Beverage (-0.78%). Most concept sectors declined, with significant increases in Broadcasting, Digital Watermarking, and Blind Box Economy, while PLC, Aquaculture, and Engineering Machinery saw declines [2][19][23]. Fund Flow Analysis - On March 12, 2025, the main funds experienced a net outflow of 11.935 billion yuan. Specifically, large orders saw a net outflow of 12.615 billion yuan, while small orders continued to see a net inflow of 18.238 billion yuan [3][24]. ETF Fund Flow - On March 12, 2025, the trading volume of major ETFs such as the Huaxia SSE 50 ETF and the Huatai-PB CSI 300 ETF decreased compared to the previous trading day. The trading volumes were 1.493 billion yuan, 2.457 billion yuan, and others, with changes of -184 million yuan and -1.571 billion yuan respectively [3][30]. Global Market Performance - On March 12, 2025, major Asia-Pacific indices closed mixed, with the Hang Seng Index down 0.77% and the Nikkei 225 up 0.07%. European indices also saw declines, with the DAX down 1.29% and the FTSE 100 down 1.21%. The US markets also experienced declines, with the Dow Jones Industrial Average down 1.14% [4][5][34].